How do I choose the right B2B ecommerce platform for my business?

When choosing a solution, look for a scalable, headless, API-driven platform with a modular cloud-based architecture. Preferably, it’s an open source platform with a crucial set of features out of the box. Some essential B2B-specific features to look for include corporate account management structure with account granularity, access levels, and permissions and account-based catalog, pricing, and promotion management.

B2B-first technology to deliver perfect customer experience

B2B eCommerce Platform

Q: Are there free B2B ecommerce solutions?

Yes, there are plenty of free B2B ecommerce solutions, which are typically labeled as open source. However, open source typically entails additional expenses, such as licensing, hosting provider, security and PCI compliance, and custom development fees. Regardless of those additional costs, open source B2B ecommerce allows for greater flexibility and customizability, so is often recommended as the solution of choice.

Q: Are there any advantages to selling on a B2B platform?

The advantages to selling on a B2B ecommerce platform include broadening your customer base and reaching new markets, creating a superior customer shopping journey, taking advantage of better data analytics and reporting, as well as integrating critical systems to create a single source of truth.

Q: Which industries can B2B e-commerce be applied to?

B2B ecommerce can be applied to many industries, from wholesale to retail, from construction to healthcare. As long as businesses trade with other businesses electronically, they are deemed to be engaging in B2B ecommerce.

Q: How easy is it to integrate an ERP system with a B2B platform?

Provided the B2B ecommerce platform of your choice is API-driven and easy to integrate with, ERP integration (as well as integrations with any other internal systems) should not be difficult and can be accomplished within a couple of days by a single developer through low code scenarios. With that said, ERP integration is a complex process, so choosing ecommerce solution partners therefore should be made with ERP integration and your business objectives in mind.

Q: How to secure your B2B ecommerce platform?

Securing a B2B ecommerce platform should be one of your top priorities. Among a few important elements that ensure the security of your B2B ecommerce solution are regular backups, layered security, SSL and PCI DSS certification and best of breed security solutions.

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World Leading Businesses Use Our B2B eCommerce Software

Our clients exceed their digital commerce growth expectations with Virto Commerce

New to B2B eCommerce?

Start your online channel and drive untapped revenue with the most flexible open-source B2B platform.

Replatforming?

Upgrade from your existing B2B eCommerce solution with a durable software that can meet your unique business requirements.

Virto is an enterprise-grade B2B eCommerce platform, ready for any B2B commerce scenario.

ERP and eCommerce Integration Flexibility

Whether you’re a start-up or an enterprise business, Virto allows your business to build and extend. Connect any ERP system for digitizing your supply chain with unlimited possibilities.

B2B Online Store or Marketplace: Handle Any eCommerce

Build your B2B online store, connect into marketplaces, or sell direct-to-consumer whether your business is in manufacturing, wholesale, or distribution.

Next-Gen Platform for B2B, B2C or B2X

Technology teams love how we implement modern open-source technologies: Kubernetes, Elastic Search, .NET core, and other agile-friendly software.

Faster Launch &
Open Source Approach

Our open-source platform comes with all features needed for launch. Spend less on building out and invest more on customizing unique features and specific workflows for your business.

Open-source B2B eCommerce Platform that Supports Developer Success

Modular Architecture

IT teams love our modular architecture since developers can modify and change specific components while continuing to use the system without interruptions.

Extensible & Composable

Our philosophy of extensibility and composability ensures the platform transforms alongside your growing business needs. Connect with best-of-breed applications and components for building your perfect ecommerce solution.

Headless Commerce via API

Housing your content centrally and delivering it anywhere (via API) enables your business to manage multiple channels and build unique websites with the same ecommerce environment.

Cloud-Ready

Deployment into any cloud environment allows the flexibility to expand across different data centers and eliminates the need to maintain complex back-end technology.

See our B2B eCommerce features in action

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A Few Words From Our Clients

Here at Bosch Thermotechnik we were looking for a 100% customizable .NET platform with superior support options. We had an objective of launching a marketplace that will function smoothly in 25 countries. Eventually, by choosing Virto Commerce we successfully launched the website, our clientele has become more engaged, and we have increased the turnover.

— Cornelius Munz Digital Solution Engineer

Bosch Thermotechnik

The value of the Virto Commerce scalable platform has been huge for us as a partner, specifically in enabling us to craft a flexible B2B solution without short- and long-term limitations. Virto Commerce has been a great partner for us because they are ready to deliver all B2B scenarios and out-of-the-box technologies that we need.

— Richard Birksteiner
Chief Technology Officer,

rb2

We only adopt technologies that easily enable new business channels, flexibly customize product catalogs, and accurately track overall sales performance and Virto Commerce solves all of these.

— Andreas Kardell CTO at Proffsmagasinet.se

Proffsmagasinet.se

Virto Commerce was the best fit for De Klok Dranken as it combined cost-effectiveness with the functionality, flexibility, and scalability – today and in the long term.

— Michael Theebe Marketing and ecommerce Manager at De Klok Dranken

De Klok Dranken

We chose Virto Commerce for the Executive Office of the US Government supply chain solution because it is the only platform that could meet our business user requirements to provide the modern ecommerce shopping experience we wanted, as well as the technical requirements of being customizable, flexible, secure, open source and built on a Microsoft .NET technology stack.

— Isaac Barnes Vice President, Eminent IT

Eminent IT

Thanks to its headless architecture and next-generation features, Virto Commerce has helped us completely rebuild our marketplace solution. Our Virto Commerce Catalog now covers all our complex marketplace scenarios and has materially increased end User eXperience, unlocked new revenue and decreased maintenance cost. Using GraphQL and Elastic Search is just awesome!

— Philippe Stephan Group CTO for Giift.com

Giift.com

Delaware partnered with Virto Commerce in order to ensure true scalability for our client Standaard Boekhandel. We have easily extended the product offering and improved the search functionality for their two brands. In short, we found a .NET eCommerce platform that is capable of processing a product catalog of over 15 million products and customer orders in 207 fulfillment centers without any hurdle.

— Stijn De Vos Lead Expert at delaware

delaware

The complexity of new business requirements is of no significance with Virto Commerce. The platform offers a unique architectural approach that has infinite adaptivity. Everything is just doable on Virto.
So far, we have added more than 50 modules and extended our platform without any limitations. Each time we can confidently say "yes" when the business asks for new features.

— Chetan Ramachandra

Sr. Application Development Manager

Liventus

View All Case Studies

Transform Your Business with Virto Commerce

Build, stretch, compose, and extend our solution for B2B eCommerce that can address any commerce scenario.

B2B Account Management

Easily manage B2B accounts across organizations, departments, and other corporate units.

Create specific roles and access control for your various buyers, manage user permissions to avoid security risks, and provide access to data on a need-to-know basis.

Case study: De Klok

Flexible Catalog and Pricing Management

Customize your catalog and set unique pricing for your different buyer groups.

Providing a more personal shopping experience ensures your online channel maximizes order values from your B2B customers.

Case study: Lavazza

B2B Ordering Workflows

Tailor the selling, quoting, and ordering process for each individual customer.

Build custom workflows, automate tasks unique to your operations, and flexibly create new workflows for emerging business processes.

Perfect Search

Leverage the full power of search and turn it into your competitive advantage.

Native integration with Elasticsearch and Azure Cognitive Search engines ensures your customers always find what they are looking for.

Case study: Standaard Boekhandel

Merchandising and Promotions

Merchandising ensures relevant products are served to customers to maximize shopping cart amounts.

Promotions, whether seasonal coupons or strategic discounts, attract new buyers and incentivize existing customers to buy from your online store.

Integrations into Other Systems

A platform must integrate with your other business systems to be successful.

Integrate into popular tools and frequently-used systems including ERP, payment systems, tax systems, google analytics, and more!

View All Capabilities

Faster Go-to-Market

Out-of-Box B2B Solutions

Fully Composable

Flexibility & Extensibility

Efficiency

Compared to other B2B eCommerce platforms in the market, Virto Commerce helps businesses experience the fastest launch, risk-free innovation, and the lowest TCO. Christened as API-driven, Virto has the strongest out-of-the-box capabilities for business-to-business, such as real-time inventory management, superior catalog, order, and pricing management, as well as specific reporting, and customer engagement analytics.

B2B eCommerce Platform Comparison

We’ve compared our software with different SaaS and open-source competing products, both from the B2C and B2B marketspace. During the research, we used such criteria as average licensing and implementation costs, time to market, out-of-the-box features, open-source code, self-service functionality, and cloud strategy. As can be clearly seen from the following table, Virto Commerce performed highly against the criteria and turned out to be the most cost-effective and technological from all ecommerce platforms.

	Virto Commerce	SAP Commerce	Salesforce	CX Commerce	Magento	ElasticPath
License cost	$20k-$100k	$200K-1M	$450k-$700k	$120K-$500K	$22k-$400k	$120K-$500K
Time to market	Quick	Longest	Quick	Longest	Average	Average
Average implementation cost	$250K	$800K	$400K	$800K	$400K	$600K
Easy to modify	Yes	No	No	No	No	No
Cloud strategy	Strong	Monolythic app	Good	Monolythic app	Monolythic app	2 separate apps
New capabilities release cycle	Short	Long	Long	Long	Moderate	Short
Affordable extensibility	Strong	Poor	Poor	Poor	Poor	Average
Out-of-the-box B2B capabilities	Strong	Strong	Improving	Weak	Weak	Strong

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FAQ

How do I choose the right B2B platform for my business?

When choosing, look for a scalable, headless, API-driven solution with a modular cloud-based architecture. Preferably, it’s an open source software with a crucial set of features out of the box. Some essential features to look for include corporate account management structure with account granularity, access levels, and permissions and account-based catalog, pricing, and promotion management.

Are there free solutions for digital B2B commerce?

Yes, there are plenty of free solutions, which are typically labeled as open source. However, open source typically entails additional expenses, such as licensing, hosting provider, security and PCI compliance, and custom development fees.

Are there any advantages to selling on a B2B ecommerce platform?

The advantages include broadening your customer base and reaching new markets, creating a superior customer shopping journey, taking advantage of better data analytics and reporting, as well as integrating critical systems to create a single source of truth.

Which industries can B2B e-commerce be applied to?

It can be applied to many industries, from wholesale to retail, from construction to healthcare. As long as businesses trade with other businesses electronically, they are deemed to be engaging in it.

How long does it take to build a B2B platform?

A typical ecommerce website takes from six to ten weeks to develop. Websites for smaller businesses can be usually accomplished within a month, while a larger business might require additional development work and custom modules that can take months to build and refine.

How easy is it to integrate an ERP system with a B2B platform?

Provided the software of your choice is API-driven and easy to integrate with, ERP integration (as well as integrations with any other internal systems) should not be difficult and can be accomplished within a couple of days by a single developer through low code scenarios. With that said, ERP integration is a complex process, so choosing ecommerce solution partners therefore should be made with ERP integration and your business objectives in mind.

How to secure your B2B ecommerce platform?

Security should be one of your top priorities. Among a few important elements that ensure the security of your software are regular backups, layered security, SSL and PCI DSS certification and best of breed security solutions.