Fraud protection is a vital question for any running eCommerce project as well as startup. Over the past year, the number of attacks and frauds occurrence over the Internet has greatly increased. According to Experian data eCommerce fraud in the US increased to 33% in 2016 compared to 2015.
Both customers and merchants want to be sure that their data is secure. So web stores must establish practices that minimize fraud risk. Why is fraud protection especially important for eCommerce sites? The answer is obvious because they collect highly sensitive customer data like email, credit card details and a physical address.
Payment and bank details of large organizations and individuals mustn't get into the wrong hands! If you agree with this, please read on and get to know what actions an eCommerce store can take to increase customers' safety and protect the store from frauds.
The key ones include:
• First of all, you need to choose a safe eCommerce platform. We will help you with that as you will find some Magento, OpenCart, PrestaShop, and Shopify templates developed by TemplateMonser for the fastest and the safest start at the end of this blog post. We also advise you to check out Virto Commerce open source eCommerce platform, a hosted solution and full-service offering, Microsoft Gold Partner, to strategically use eCommerce to build stronger customer relationships and rapidly increase global online sales.
• Set up alerts. You can set up an alert system detecting suspicious activity originating from a single IP address or from a single account (like multiple disparate transactions that use different credit cards or are destined for varied shipping locations.
• Use IP proxy and geo-location identification services. If you suspect that an IP address may be a proxy server or comes from an area you don't provide your services to, you can use proxy identification and geo-location services to confirm or refute your distrust. You can also involve an Address Verification System (AVS) to aid this.
• Take PCI DSS compliance serious. The point is that Payment Card Industry Data Security Standard (PCI DSS) compliant stores are proactively protecting customer data. We are sure that you want to be among them.
• Get the security certifications. You have probably seen sites with SSL certification. They show ‘https’ in the URL instead of ‘http’. Follow this good practice, get your site similarly certified. Moreover, you can go even further trying to get the greater level of certification EV SSL, which shows the green bar beside the URL in addition to using ‘https’.
• Get rid of useless sensitive data. All websites tend to compile information about their users but with eCommerce sites, this usually includes the customers’ financial information like bank and credit card verification details. When you store these details for longer than is required, you create an information bank that looks very tempting to scammers. What is a reasonable amount of time to store such information? It's the period in which they can return their purchase, or if they participate in a competition until the results are announced.
• Track every order. Take good care of your customers by tracking every order. This way you will be able to identify and fight chargeback frauds.
What's more, eCommerce projects need to constantly educate both their employees and customers. Train your employees on best security practices and invest in a fraud management service.
As to the customer education, you can try the following:
• Make them use strong passwords. By forcing customers meet password setting criteria and informing them of its necessity, eCommerce stores can ensure that it is harder for hackers to guess passwords during their violent attacks.
• URL checking. By instructing customers that they should always check for the SSL/EV SSL certification of the site they visit, you can be sure that they never land on a fake duplicate page.
• Using verification systems. Teach the customer to make use of CAPTCHA, which is two-step verification, and other similar security verification methods when making a transaction to avoid issues with frauds.
Well, these were 10 tricks to wrap your shopping store with fraud protection. We recommend you to look through the selection of eCommerce fraud prevention tools able to stop fraudsters in minutes and surely browse the eCommerce templates built for the safest platforms hereinunder.
We hope you'll enjoy them.
Grand Bridal - Bridal Store Magento Theme
This theme designed in soft pastel colors is absolutely perfect for bridal stores. It is not only beautiful but feature-rich. You save $1718 with TM modules included into the template price. The theme was developed for Magento platform, which ensures ultimate security through SSL to let customers feel safe making purchases at your store.
Watches Responsive OpenCart Template
This watches store was created in neutral grey tones. Such kind of background lets your products stand out. The Anti-Fraud modules for your OpenCart store can be accessed under Extensions > Anti-Fraud. The core fraud handling modules are included with the OpenCart package.
We hope our fraud prevention tips were useful for you. In any case, please keep in mind that the most important thing you can do is to make sure that your online shop is up to date in terms of security threats on the Internet, both to itself and its users.
Please drop us any of your questions/additions/whatever in the comments and may your e-store be the safest place on the web.