There comes a point in every ecommerce company’s development path when it’s time to grow their website beyond its maximum capabilities, and subsequently comes the dreaded migration time. Migration of an entire system to a new ecommerce platform is a complicated process that needs to be executed with surgical precision in order to avoid disaster. But when done right, it’s well worth the effort! So, your best bet at achieving a smooth migration and minimizing the risk of running into critical issues is having a solid plan!
There are two types of potential issues you need to keep in mind when starting to plan your ecommerce website migration. Obvious issues like data migration you’ll anticipate and be prepared for, but overcoming hidden problems like accumulated SEO & referral traffic will inevitably come up unexpectedly during the process. The goal of any successful migration strategy is to mitigate the unexpected issues and build them into your plan.
It’s important to remember why you decided to migrate your website/store/catalog to a new platform in the first place. Most commonly the reasons are:
Your business has outgrown its current platform and expanding it further or even just managing your day-to- day business processes under current circumstances has become a frustrating experience.
Technology has advanced way past your current solution and new options available on the market offer a lot more opportunities for business growth.
All of the above.
Typically, if you are a big business with a huge system that needs to be migrated, it might be too much to handle in one go. Moving a massive system with a vast catalog to a new platform might take up to 2 years! Meanwhile, the market keeps developing, your new solution inevitably becomes outdated, and in the end, you’re back in the same place you wanted to get away from.
This is why it’s absolutove, with careful analysis, planning and risk management it can be smooth and straightforward. ely essential to carefully plan a step-by- step approach, schedule the migration to be executed in stages, and identify prioritization.
Although, general unpredictability of both the market and the migration process make it a scary move, with careful analysis, planning and risk management it can be smooth and straightforward.
This Whitepaper will provide you with a solid strategy that will ensure you get all of the benefits from the migration you were hoping for, without undertaking too much work all at once.