4 principles of extending B2B and B2C ecommerce with headless composable commerce
Suppose you are using a B2B ecommerce platform and want to add a B2C income source (or vice versa), there is no need to add another ecommerce platform specifically for B2C or replace the existing B2C platform with a solution that offers both B2C and B2B revenue sources.
The most cost-effective way to enhance the business’ digital needs, such as B2B portals and B2C customer loyalty portals, is to repurpose the existing core commerce components and extend them to meet desired functionality. Companies should think of purchasing 60-80% of core components and then adding only the solutions to extend functionality for bringing additional revenue sources. This method is most recommended to meet business needs rather than purchasing a B2C or B2B ecommerce platform in its entirety.
You will undoubtedly receive offers to purchase “all-in-one B2C/B2B” ecommerce solutions from many vendors. Although there may be platforms with broad functionality, choose composable technology that is agile enough to work with several vendors who can provide seamless integration of functionality and then support solutions that meet a specific business need in the middle and distant future.
Don't believe too much in the promises of vendors. Just remember when we were hit with a global pandemic that halted all salesperson travel, disrupted global supply chains instantly and soon became a catalyst for the continued shift of the digital experience.