How to Extend B2B and B2C eCommerce with Headless Composable Commerce

4 Principles of Extending B2B and B2C eCommerce with Headless Composable Commerce

Suppose you are using a B2B ecommerce platform and want to add a B2C income source (or vice versa), there is no need to add another ecommerce platform specifically for B2C or replace the existing B2C platform with a solution that offers both B2C and B2B revenue sources.

The most cost-effective way to enhance the business’ digital needs, such as B2B portals and B2C customer loyalty portals, is to repurpose the existing core commerce components and extend them to meet desired functionality. Companies should think of purchasing 60-80% of core components and then adding only the solutions to extend functionality for bringing additional revenue sources. This method is most recommended to meet business needs rather than purchasing a B2C or B2B ecommerce platform in its entirety.

You will undoubtedly receive offers to purchase “all-in-one B2C/B2B” ecommerce solutions from many vendors. Although there may be platforms with broad functionality, choose composable technology that is agile enough to work with several vendors who can provide seamless integration of functionality and then support solutions that meet a specific business need in the middle and distant future.

Don't believe too much in the promises of vendors. Just remember when we were hit with a global pandemic that halted all salesperson travel, disrupted global supply chains instantly and soon became a catalyst for the continued shift of the digital experience.

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The intent is to ensure your technology is agile enough to work with several vendors who can provide seamless integration of functionality and subsequent support for solutions that meet a specific business requirement.

4 Principles of Expansion with Headless Composable Commerce

On your way to a unique ecommerce Eldorado, consider the following 4 principles to make the road shorter and less expensive:

  • Repurposing existing components to extend to revenue sources while providing a unique customer experience

  • Agile maneuvering past obsolete, non-agile solutions

  • Implementing of “best-of-breed” composable commerce approach instead to pay and support to the single, “all-in-one” solution

  • Shifting the focus from implementing new technology to adding overall value

Good read: what is composable ecommerce if you ask NASA?

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The incorporation of a composable ecommerce platform is key to pave the way for future business needs. This modular approach helps your business properly compartmentalize the business’s needs while expanding functionality for future B2B or B2C digital requirements.

Cost savings are an integral part of your business structure. The most efficient approach is determining business goals through your digital platform solution and focusing on adding value and creating new revenue streams using existing technology.

Today, there is no more advanced ecommerce system than the one that uses a composable back end and middleware approach, microservices for flexible implementation of functional business services and a headless architecture for communication with touchpoints via API. These are the general principles of sustainable and future-oriented ecommerce architecture, and we must humbly say this is exactly how the Virto Commerce, the best out of net ecommerce platforms, works.

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Ilse Lauwens
linkedin icon Director Marketing