Technology updates help headless ecommerce platform run faster
What if all the well-known ways to speed up website loading, such as resizing images and optimizing the widget code, have already been applied? Then, it is time to talk about headless as an ecommerce architecture that can further reduce the load time of product pages on ecommerce sites. Industry metrics report up to 20% increase in conversion rate thanks to overall site performance and content personalization associated with headless.
But why exactly does the headless approach speeds up websites? Let's define that the speed of an ecommerce portal can be increased because of new front end technologies, since front end innovations (such as PWA (Progressive web apps), HTTP/2, hybrid applications, lazy loading) appear most frequently on the market. Besides, the front end itself cannot significantly speed up the work of the ecommerce portal since product data is pulled from the back end, which should also work faster.
At the same time, the releases of technologies for the front end and back end could occur at a different pace, depending on the software vendor’s roadmap. The headless approach allows deploying separate updates of technologies on each part of the ecommerce platform (front end, back end, middleware), and can therefore quickly respond to new technological trends. In contrast, new technologies require almost a complete change of the monolithic system or a complex time-consuming update, which usually takes months.
As a result, the refresh rate of B2C or B2B ecommerce platforms built on a headless commerce approach will be noticeably higher than that of monoliths, which gives an overall performance increase due to a more dynamic pace of implementation of new technologies.