Many companies are switching to digital, switching to ecommerce, including the B2B sector. However, we still regularly come across B2B companies asking the question ''Why should we opt for ecommerce?'' Today, not one B2B company wants to grow commercially, strengthen customer loyalty or facilitate self-service without its own ecommerce platform. As a B2B organization, the focus is continuously on optimizing business processes. By integrating ecommerce within the company, many things can be automated: sales, purchasing, warehousing, administration, staff management etc. Few companies think about this or they believe ecommerce is not possible within their sector or that nobody knows their customers as well as they do. Nothing could be further from the truth. eCommerce is possible in any sector, depending how it is presented to the customers, especially in B2B.
Some of the ecommerce capabilities discussed in this article are crucial since most B2B customers expect the supplier's website to be user-friendly, just like a regular B2C webshop. Besides, the user’s journey depends on the online platform’s functionality, which requires extra careful consideration when choosing an ecommerce solution for the business.
To choose the right platform, you need to be informed about the most up-to-date and effective B2B platform capabilities. So, what exactly do you need to consider?