Virto Commerce points out the pitfalls for selecting an e-commerce platform

Published on 3 March 2020 in

Amsterdam, 3 March 2020 – Virto Commerce, the worldwide leader in B2B digital commerce software, has published the five most common pitfalls when selecting an e-commerce platform and how to avoid them.

Today, digital commerce is critical for any business-to-business success. In all industries, companies are investing in digital commerce to improve customer engagement, self-service capabilities, and loyalty. This increase in demand has led to an increase in technological capabilities and providers of digital commerce solutions. Therefore, companies must think twice before selecting the right solution for their business. Based on the experience of companies who have been successful in their efforts to boost their digital strategy, Virto Commerce has defined the five most common pitfalls associated with this process.

According to Virto Commerce, it is key for companies to have a clear go-to-market strategy, which entails a concrete plan for their digital commerce. In addition, they should focus on delivering value when rolling out a new platform by testing features instantly to receive market feedback.

When it comes to selecting the right partner for an e-commerce project, it is important to assess the in-house team and determine the capabilities a company already has. It’s equally important to select a flexible platform that is able to satisfy changing customer demands and business needs. It should support a wide variety of business implications.

Selecting the right e-commerce platform can indeed be daunting. Virto Commerce has tried to make it easier by demonstrating those five pitfalls and how to avoid them. These experiences can be found in a white paper on the Virto Commerce website.


Virto Commerce is a worldwide leader in B2B digital commerce software and was founded in 2011 by industry experts with decades of e-commerce experience. Virto Commerce provides robust digital commerce technology, services, and expertise to over 100 companies worldwide. Customers of Virto Commerce strategically use the open source Virto Commerce platform to build stronger customer relationships and rapidly increase global online sales.

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Ilse Lauwens
Director Marketing EMEA
[email protected]