Home Virto Commerce news Virto Commerce news All Technical Events Blogs Press releases Step-by-step guide to user adoption in B2B ecommerce User adoption is the first and necessary stage on a company's journey towards digital transformation. Becoming a digital-first ecommerce company is possible if your customers accept the provided level of online service and the convenience it brings for making corporate purchases. We at Virto Commerce have developed a practical user adoption strategy for 26-28 weeks that we will present here. Read Sign up for Virto Commerce news and updates Please check the Email address format Subscribe ... or follow our news on our social networks 15 features that distinguish a B2B marketplace from B2C While B2B marketplaces adopt certain B2C practices UX-wise, making the procurement process more natural and familiar, there are certain important underlying differences multi-vendor B2B marketplaces ignore. In short, B2B marketplaces have a more complex back end functionality that allows seamless integration with existing business ecosystems and processes. This post will describe 15 differences that must be considered when planning the opening of a B2B marketplace. 25 February 2021 Blogs Evgeny Grigul Eroe Consulting becomes Virto Commerce Solution Partner targeting B2B companies in the Middle East February 24, 2021 – Dubai, Eroe Consulting has been appointed Virto Commerce Solution Partner focusing on automotive and manufacturing companies in the Middle East. By partnering with Virto Commerce, they choose a solid solution that solves ecommerce challenges and delivers robust multi-platform experiences that create integrated customer journeys. 24 February 2021 Blogs Ilse Lauwens Self-service portal best practices in B2B ecommerce The current trend to B2B self-service is self-explanatory: the newer generation of workforce wants to carry over the seamless B2C shopping experience to their B2B buying expectations. However, as B2B operations are still largely offline, the rolling out of the new self-service features needs to be gradual and incremental. 17 February 2021 Blogs Marina Vorontsova Top 5 trends driving mobile ecommerce in 2021: Learning from B2C and China The Eastern market, where tech companies combine traditional ecommerce with a razzle-dazzle of social media, is far bigger and more creative. It's only natural we look to the East for ecommerce trends. We’ve decided to explore major mobile trends that currently shape the market to see what the future might look like in 2021 and beyond. 16 February 2021 Blogs Marina Vorontsova Top benefits and limitations of a multi-vendor B2B marketplace Multi-vendor B2B marketplaces are quickly conquering the world as an efficient, convenient and fast digital ecommerce tool. However, our experts have put together the main benefits and limitations of a multi-vendor B2B marketplace. 15 February 2021 Blogs Ilse Lauwens Caplugs expands its digital transformation journey based on Virto Commerce’s composable ecommerce B2B suite February 11, 2021 - Buffalo, NY – Caplugs, a leading global manufacturer of plastic protective closures, packaging, masking devices and single-use labware used in a variety of industries, is making a significant investment to deliver a better ecommerce experience to customers through a partnership with Virto Commerce. 11 February 2021 Press releases Ilse Lauwens Extending B2B and B2C ecommerce with headless composable commerce Learn the 4 most cost-effective ways to enhance B2B and B2C ecommerce with new revenue sources. Repurpose the existing core commerce components and extend them to desired functionality. Expand the knowledge from this article with a highly requested white paper and real commerce mini cases. 8 February 2021 Blogs Ilse Lauwens Legacy pricing model in B2B ecommerce platform In this piece, we’ll define legacy pricing and look at the conditions of switching your legacy customers to new pricing plans without putting them off or losing them altogether. 4 February 2021 Blogs Marina Vorontsova Account-based pricing in B2B ecommerce platform With account-based pricing in B2B commerce platform, users authorized to place orders on behalf of the organization can get the same price list that you have assigned to the buyer’s entire company or their departments accounts. You can manage custom pricing or promotions for this group of users as an entity and ensure that each user within the customer company (or its department) will get the right pricing. 3 February 2021 Blogs Nikolay Sidelnikov Adoption of CPQ software in B2B ecommerce At first, CPQ made it easier for sales reps to find the ultimate configuration of their buyers’ products and services and quote them accurately. As the CPQ technology shifted towards the self-service paradigm of digital commerce, it became imperative for sales reps and engineers to simplify and adapt it in such a way that it is comprehensible, useful, and serviceable for customers. By investing thousands of dollars into a complex technology, you don’t want to end up with something that customers don’t use. So, the question is, how to make CPQ work for your customers? Let’s dive into it. 3 February 2021 Blogs Marina Vorontsova {{article.excerpt}} Older