Vacancy digital marketer

We are looking for a motivated and passionate digital marketer to develop, implement, track and optimize our digital marketing campaigns across different digital channels. As a digital marketer, your main goal will be to produce integrated digital marketing campaigns from concept to execution in collaboration with your teammates. Your primary duties will include developing strong and innovative digital marketing strategies using PPC, SEO, SEM, and other trends and techniques to attract traffic to our website, optimize our online presence, ensure a consistent user journey and increase awareness of our offering.

The responsibilities

Our digital marketer is responsible for ensuring that the website is easy to find for our target audience and that they experience an optimized user journey. Optimizing the website’s structure and content for search engines (SEO) and the use of paid online advertising (SEM) are two ways our digital marketer will use to drive relevant traffic to their website.

As our SEO specialist, you will understand keyword opportunities, measure and optimize our content for performance and ensure that all digital content is optimized for search. You will own and update our SEO and keyword strategies and conduct SEO audits to identify existing content in need of optimization and carry out competitive analysis regularly.

You will also be our SEM specialist, coordinating paid media, SEA and pay-per-click (PPC) strategies. You will use different digital channels and research new online media opportunities that may benefit the business such as paid media, SEA, Google ads, media buying & PPC, LinkedIn advertising, etc. Furthermore, you will use retargeting methods to reach our audience, generate traffic and leads. In doing so, you will adhere to SEO rules, copyright and privacy standards and company policies. Besides, you will monitor, update, test and optimize our activities on paid media. Ultimately, you track and analyze website’s traffic, monitor Google Analytics and user engagement on our digital channels.

In order to optimize the structure and the flow of our website and campaigns, you will assist our marketing operations with website development, liaising on user experience, customer journey and conversion rate optimization to drive high-quality enquiries.

You will work in a multidisciplinary team with professionals such as field marketers, content editors, web designers and operational marketing to improve our digital strategy and you will present your recommendations to the Director Marketing.

The requirements

  • Proven working experience as a Digital Marketer or a similar role for at least 2 years.
  • Strong verbal and written communication skills in English. Other languages are an advantage.
  • Knowledge of SEO and SEM platforms, best practices and website analytics.
  • Experience in setting up and optimizing paid media, Google Adwords and LinkedIn campaigns.
  • Up-to-date on the latest trends and technologies in digital marketing.
  • Familiarity with CMS, marketing automation & CRM tools is an advantage.
  • Attention to detail, data-driven thinking and strong analytical skills.
  • The ability to think creatively and come up with innovative solutions is essential.
  • Team player, good organizational and time-management skills.
  • Professional bachelor’s degree in digital marketing or similar relevant field.

The offer

  • You will work in a growing company in high tech and digital environment within a small and friendly high professional team in a remote office.
  • You will have broad possibilities for personal, professional growth.
  • The fee is related to your experience & commitment and you will be offered competitive compensation and flexible terms.

About Virto Commerce

Virto Commerce is a worldwide leader in B2B digital commerce software founded in 2011 by industry experts with decades of e-commerce experience. Virto Commerce provides robust digital commerce technology, services, and expertise to over 100 companies worldwide. Customers of Virto Commerce strategically use the open-source Virto Commerce platform to build stronger customer relationships and rapidly increase global online sales. Virto Commerce is working on fast-growing B2B e-commerce solutions for the enterprise market and is successfully competing with leading software vendors. Learn more: virtocommerce.com

I am interested and would like to apply

Please make sure to fill in the form and send your CV and motivation to job@virtoway.com