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Getting started

If you are new to Virto Commerce, follow these steps to set up and launch your store.

Step 1. Create a catalog

The catalog is what your customers are constantly working with. It is very important that the catalog is easy to browse and find the right products.

Typically, to start working with the new catalog you should follow several steps:

  • Create a new catalogue
  • Create categories
  • Create a product
  • Create a product with variants

Additionally you can read Working with Products catalog article. It describes how to work with products catalog, categories, items, product properties, product variations and virtual catalogs

Step 2. Configure your store

Virto Commerce platform is 4-MULTI: multi-language, multi-currency, multi-theme and multi-store by design. This gives the ability to have and run multiple stores on the same system.

To configure your store you must accomplish a set of actions:

  1. Create first store (enter store code and name)
  2. Select your catalog
  3. Select available currency, languages
  4. Configure advanced properties:
    1. Store description, emails and URLs
    2. Fulfillment centers
    3. Operational timezone
  5. Setup theme

Open your first store in a browser.

The Managing stores article helps you to configure your first store. Also at this step you should configure Users, Roles and Role Assignment

Step 3. Configure prices and inventory

In the Virto Commerce, a pricelist is a set of pricing details that can be assigned to items. All prices are stored in a pricelist(s), which have specific currency set. When a pricelist is created, you define which products will be included into this pricelist and what prices will be defined for them.

The way to apply the prices to products on Storefront is creating a Pricelist Assignment. It binds a catalog with pricelist and can add optional conditions for this binding.

Pricelist assignment identifies the pricelist from which a product price is shown for customers. Moreover, pricelist assignments can do much more than simply provide default list and sale prices for products. This feature allows you to provide custom prices to targeted customers according to customer's characteristics such as age, gender, geographic location and searched terms.

Thus, price configuring consists of the following actions:

  1. Create pricelist
  2. Add items to the pricelist

  3. Create pricelist assignment

  4. Manage inventory

After this step completed, you can Open new products in Virto Commerce Storefront , browse the catalog, add product to shopping cart and create order. You can view customer order via admin UI.

Step 4. Configure payments, shipments, taxes

By default, you see demo payment and shipment methods. Virto Commerce provides the ready to use module which you can set your own configurations:

Step 5. Launch Marketing & promotional tools

Marketing your store is essential to gain your customers loyalty and raise awareness among potential customers.

There are several marketing tools in Virto Commerce: you can publish content, create personalized shopping experiences for customers, manage promotions.

Start with creation of three simple promotions:

  1. Each customer would receive a 5% off if cart subtotal exceeded $100
  2. Add Gift product for a first time buyer
  3. Add 10% discount if product is in-stock

You can find more details about how to create first promotions here:

Step 6. Configure User Experience

To enhance User Experience Virto Commerce contains a set of tools:

Step 7. Go to live with MVP and review additional cases in Virto Commerce

Now you are ready to launch your MVP store.

Last update: June 9, 2020