To carry out large-scale e-commerce projects properly, it is essential to attract e-commerce professionals. The lack of e-commerce expertise often leads to a solution that does not suit the business. The lack of experience in planning and execution of agile implementation projects leads to long, unpredictable projects, lost funds, and, as a result - a very slow ROI.
When software becomes an inhibitor rather than a solution, the mid-market company loses a significant advantage, which helps to win larger competitors – the speed of change. As a result, a company loses more and more market opportunities, cannot implement its strategy with the required velocity, and cannot act proactively - because of a low platform adoption speed.
Implementation budgets are often tight, and mid-market companies do not easily have resources available (free cash flow). It means that every time the project goes over budget, management should either freeze the project until the budget is available or sacrifice other investments to allow the project to continue. Both decisions are painful decisions which slow down a company's growth.