B2B2C Webshop for distributors

The only way to deliver a unique customer experience over the long term is to grow your own e-commerce solution on top of a reliable enterprise e-commerce platform.

Virto Commerce B2B2C Webshop for distributors - delivering the best B2C experience to your B2B customers

Simple B2C-like look and feel resolves complex B2B scenarios
Take a step toward new markets

B2B2C Webshop helps distributors make a step towards retail, open new geographical markets and product niches, integrate with marketplaces and apply new business models.

Provide the best user experience and highest connectivity

Your customers expect to get the perfect multichannel user experience and the ability to embed your e-commerce solution into their business processes.

Deliver services of any complexity

Virto Commerce cloud native B2B2C Webshop provides absolute out-of-the-box flexibility, solves B2B with B2C simplicity, integrated with all marketing tools or AI services.

The entire multichannel distributor e-commerce suite on top of one back-end

No data duplication, no additional licenses, same backend to support, unlimited freedom

Everything you need to run a successful and scalable B2B2C e-commerce solution

B2B specific functional features
B2B specific functional features
Account-based pricing and marketing, flexible role-based management, customized or contract-based access to products and services, full access to business data in the cabinet.
Design unique multichannel UX for your clients
Design unique multichannel UX for your clients
Multi-channel Virto Commerce B2B2C Webshop makes possible to create absolutely unique customer journey for your clients through the native storefront, integration with CMS, chatbot or any other touchpoint.
Integrate easily with any business software
Integrate easily with any business software
An API-based platform turns your B2B portal into a real digital gateway for your customers. Integrate easily with any ERP (SAP, Dynamics AX, Sage...), data warehouse or other services and applications.

Discover how Virto Commerce solves the B2B2C e-commerce challenges of distributors

The main features of the Virto Commerce B2B2C Webshop for distributors

Integrated with best-in-breed search engines
Out-of-the-box integration with the best search solutions on the market, including  Elastic Search and Azure Search.
Checkout, order and stock management
Creating order drafts, submitting orders, reordering, submitting quotes and real-time access to order status makes everything 100% transparent for your customers.
Multiple options for up-sell and cross-sell technologies including flexible management of products association lists and integration with AI recommendation services.
Account-based pricing and marketing
Offers customized pricing rules of any complexity for purchasing companies, so that every user of the company concerned can see their own products, prices and promotions.
B2C specific user scenarios
Anonymous user checkout, public-use coupons​, subscriptions, social login, split shipments and other B2C specific features required to make your B2B webshop work as a proper retail solution.
Business user personal cabinet
All business data is available for business users based on their permissions: orders and payments status and history, invoices, contracts, quotations and so on.
Personalized digital catalog management
Rich digital catalog management functionality with flexible taxonomy and personalized availability that can be easily integrated with ERP, external catalogs or an enterprise PIM engine.
Integrate with external catalogs
External digital catalogs allow you to drastically extend the assortment available to your customers, test new suppliers, products and markets.
API integration for your customers
Direct API integration with digital catalogs from your resellers  guarantees that end consumers have accurate and up-to-date information about your products.

Book a demo to check how the Virto Commerce B2B2C Webshop for distributors solves your needs

We believe that a software should fit your digital strategy but not the other way around