Cloud-Native B2C Webshop

A customer-centric B2C webshop that delivers a shopping experience that truly shines.

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Why Enterprises Choose Virto Commerce B2C Webshop?

True Omnichannel Experience for Your Customer

Virto Commerce is designed to deliver an omnichannel experience to your customers, eliminating the gaps between offline and all kinds of online channels.

Trusted by Enterprises around the World

B2C webshops based on the Virto Commerce platform are used by enterprises and fast-growing medium-sized companies around the world.

Absolute Freedom for Your Digital Strategy

Virto Commerce cloud-native B2C Webshop offers absolute out-of-the-box flexibility, solves critical B2C challenges and gives total freedom of integration with any ERP, marketing tools or AI services.

Virto Commerce B2C Webshop Features

Product Information Management

Gain digital catalog management functionality with flexible taxonomy and selective availability that can be easily integrated with any ERP, external catalog or enterprise PIM engine.

Checkout, Order and Stock Management

By enabling order creation, stock management and real-time access to order status, you provide 100% transparency for customers.


Multiple options for up-sell and cross-sell technologies including flexible management of products association lists and integration with AI recommendation services.

Price Management

Customized pricing rules of any complexity for both B2C and B2B segments.


Powerful built-in promotion engine and ready for integration with AI marketing tools.

Customer Cabinet

Everything the customer needs to be loyal through a full range of self-service options. 

See B2C Webshop in Action

Everything You Need to Run a Scalable B2C eCommerce Solution

Custom Sites for Different Audiences

Deliver a unique customer experience to multiple audiences with different languages, currencies, business rules, product catalog structure, pricing and marketing. 

Flexible Online Marketing Engine

Build-in engine makes it possible to deliver promotions of any complexity. The platform is open by design for integration with all best-in-breed online marketing tools and AI services.

Easy to Integrate with Any Business Software

API-based solution can be easily integrated with any ERP (SAP, Dynamics AX, Sage,...), external catalogs or any e-commerce services and applications. 

Great Customer Experience in eCommerce: a Guarantee of Business Growth

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Great Customer Experience in eCommerce: A Guarantee of Business Growth