Virto Commerce cloud-native B2C Webshop for retail

The only way to deliver a unique customer experience over the long term is to grow your own e-commerce solution on top of a reliable enterprise e-commerce platform.

Why retailers choose Virto Commerce B2C Webshop?

Start delivering a unique user experience within 3 months and continue to improve your digital business without any restrictions. 
Reliable basis for rapid expansion

Open new markets and audiences by using multi-channel, multi-store, multi-language, and multi-currency online shop. 

True omnichannel experience for your customers

Virto Commerce is designed to deliver an omnichannel experience to your customers, eliminating the gaps between offline and all kinds of online channels.

Trusted by enterprises around the world

B2C Webshops based on the Virto Commerce platform are used by enterprises and fast-growing medium-sized retailers around the world.

The entire multichannel retailer e-commerce suite on top of one back-end

No data duplication, no additional licenses, same back-end to support, unlimited freedom

Out-of-the-box integration with the best search solutions on the market including  Elastic Search and Azure Search.

Design unique multi-channel UX for your customers

Multichannel Virto Commerce cloud-native B2C Webshop makes it possible to create an absolutely unique customer journey for your clients due to the native storefront, integration with CMS, chatbot or other touchpoints.

Rich e-commerce feature set

Digital catalog, cart, orders, accounts, pricing, inventory, marketing, promotions, subscriptions, quotes and everything you need to build a unique e-commerce solution on top of it.

Integrate easily with any business software

An API-based platform makes possible to integrate the B2C online shop easily with any ERP (SAP, Dynamics AX, Sage...),  AI services, payment systems, and  other third-party providers.

Discover how Virto Commerce solves online retail challenges

The main features of the Virto Commerce B2B2C Webshop for distributors

Integrated with best-in-breed search engines

Out-of-the-box integration with the best search solutions on the market, including  Elastic Search and Azure Search. 

Checkout, order and stock management

Creating order drafts, submitting orders, reordering, submitting quotes and real-time access to order status make everything 100% transparent for your customers.


Multiple options for up-sell and cross-sell technologies, including flexible management of products association lists and integration with AI recommendation services.

Flexible pricing and marketing

Offers customized pricing rules of any complexity for different audiences, so that every segment could get its own products, prices and promotions.

B2B specific functional features

B2B features such as account-based pricing and marketing, flexible role-based management, customized or contract-based access to products and services create room for opening new market niches.

Personal cabinet and history

All business data is available for users in the cabinet: orders and payment statuses and history, shipment addresses, wish lists and so on.

Personalized digital catalog management

Rich digital catalog management functionality with flexible taxonomy and personalized availability can be easily integrated with ERP, external catalogs or an enterprise PIM engine.

Integrate with external catalogs

External digital catalogs allow you to drastically extend the assortment available for your customers, test new suppliers, products and markets.

API integration with external online marketplaces

Direct API integration with online marketplaces makes it possible to explore new market niches. 

Book a demo to check how the Virto Commerce B2C Webshop for retail solves your needs

We believe that a software should fit your digital strategy but not the other way around