How startups can get an advantage by leveraging ecommerce platforms

For any startup there is a choice- to use an existing ecommerce solution, or design and develop an in-house solution. It often seems that developing in-house will fit your MVP better, however, using an existing solution may bring your MVP vision to life more quickly.

  • Out-of-the box solutions don’t fit startups
  • Licensing doesn’t fit many startup business models

  • It's challenging to to find qualified experts to build your MVP fast

Startups aim to break an existing business model based on either new technology or new business approaches. Since startups do new and creative things via ecommerce, they face a challenge: inflexible out-of-the-box solutions don’t fit innovative models by design, and they are too expensive for an MVP.  

Traditional licensing is another challenge, as traditional licensing models are structured for traditional business models and practices, but not for companies with disruptive business models.

The third critical problem is the lack of relevant ecommerce experience and expertise to deliver an MVP.  Startup MVPs are about minimizing time and costs. It's essential to select the quickest way to MVP, which is not always obvious, and move forward as fast as possible.

Its necessary to find a reliable ecommerce partner who will handle these risks: help to define the MVP scope properly so that your business model will be implemented the cheapest way and delivered in a timely manner.

Starting with an inflexible out-of-the-box platform makes changing directions painful 

Traditional licensing makes it impossible for your business to scale

An in-house solution means there will be critical dependencies on technical employees 

By selecting an inflexible platform as the basis of your business, you ensure you will have to invest a lot into development or adopt your business model,  forcing a re-build of your solution every time your business direction changes.

There is high risk that a lot of time and effort will be spent on delivering functionality which is not valuable for customers, and therefore doesn’t bring traction. Even if it's possible to create your desired functionality at the end of the project, it will take significant additional time and money.

Traditional licensing is also a challenge for startups. For example, when building your own industry or market specific platform to resell,  you are usually limited not just by the technical weaknesses of “native” e-commerce solutions, but also by their licensing policies, which make it impossible for startups to earn money. 

The lack of experience in selecting ecommerce solutions can be a killer for startups due to the reasons listed. Facing these challenges, startups often decide to build a unique in-house solution because it looks deceitfully cheap.

Building an in-house solution often brings the same issues as choosing an inflexible platform (too long, expensive) along with additional overheads, such as the risk of dependency on internal technical specialists.  Imagine only a few people in the world know how to maintain your solution - it's a risky proposition. 

I

Virto Commerce's platform is designed for fast MVP delivery

II

Our license model fits startups

III

We have startup experience, and provide reliable technical expertise

Due to our customizable and extensible platform and modular architecture, the Virto Commerce platform is designed to be adoptive and flexible. We provide enablers for building up a solution of any complexity on top of the platform with minimal time, costs and risks.

Based on our experience with startups we realize the license-related challenges which startups face. Being a market disruptor ourselves, we respect and facilitate market disruptors. That is why we developed specific licensing models which fit startups and companies who are introducing new  disruptive business models and practices into the ecommerce market.

Virto Commerce has extensive successful experience in facilitating startup MVPs and we share our experience (both technical and management) with our partners and customers.

Our partners, together with Virto Commerce, help startups to resolve the expertise issues they face. We help our clients to select the right implementation partner and engage our experts when needed to guarantee a successful project. 

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Before finding Virto Commerce, the team initially built the site in a basic website builder called Tilda, and immediately saw its limitations upon launch. The main disadvantage was that they could not create a catalog online with search or filter functionalities.

 

Despite its challenges, the site kept growing, so they knew it was important to develop the site infrastructure further. In the first year, they collected 840 purchase applications, grew a newsletter list to 1,322 contacts, sold 29 properties for a total of €4.2 million, and hosted 2,300 webpages.

 

The team transferred the current version of the Estate-Spain.com front end to a new Virto Commerce platform in three months, within budget, and on time. The solution also included a robust administrator panel. The team collaborated to tackle a lengthy list of technical requirements, business requirements, and desired features.

 

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