Lavazza Digital Commerce: Expanded Capabilities and Growth.

Learn about how we created a new and unified B2B & B2C e-commerce solution for Lavazza Nederland and gained insights into customer behavior in partnership with RB2.

European Coffee brand Lavazza has passion for excellence that makes every cup a unique experience. With online, in store, and B2B distribution, Lavazza coffee delights customers worldwide.
Coffee & Coffee machines distribution      The Netherlands
The Challenges

In order to satisfy the growing need of their customers, Lavazza Nederland needed a robust and flexible platform that could handle complex pricing and order lists and was able to integrate across various systems while unifying B2B and B2C activities.


Brand new ecommerce website both for B2B and B2C channels, which made the product catalog, pricing agreements and order lists management faster and more efficient by eliminating duplicate work on the backend and allowing customers to manage the processes from one interface.


Rb2 specializes in innovative ecommerce and loyalty solutions, attractive subscription models, powerful metasearch engines and flexible platforms.


The Netherlands

Virto Commerce provides the correct technical answer to the ecommerce question.


Richard Birksteiner

Chief Technology Officer, rb2

Learn other success stories

Standaard Boekhandel, Belgium's largest book seller, outgrew their monolithic ecommerce platform, and came to Virto for flexibility and scalability.

Learn more

Dutch Beverage Distributor, De Klok Dranken quenches ecommerce thirst by launching its new commerce platform with improved user experience and technical flexibility.

Learn more
Do you want a personal demo?

Alain Van Hove

Sales Director / EMEA

Reach Me Out