Lavazza Nederland digital commerce: Expanded capabilities and growth.
Learn about how we created in partnership with RB2 a new and unified B2B & B2C e-commerce solution for Lavazza Nederland Nederland and gained insights into customer behavior.
European Coffee brand Lavazza has passion for excellence that makes every cup a unique experience. With online, in store, and B2B distribution, Lavazza Nederland coffee delights customers worldwide.
Coffee & Coffee machines distribution      The Netherlands
The challenges
In order to satisfy the growing need of their customers, Lavazza Nederland needed a robust and flexible platform that could handle complex pricing and order lists and was able to integrate across various systems while unifying B2B and B2C activities.
Brand new e-commerce website both for B2B and B2C channels, which made the product catalog, pricing agreements and order lists management faster and more efficient by eliminating duplicate work on the backend and allowing customers to manage the processes from one interface.

Rb2 specializes in innovative e-commerce and loyalty solutions, attractive subscription models, powerful metasearch engines and flexible platforms.


The Netherlands
Virto Commerce provides the correct technical answer to the e-commerce question.


Richard Birksteiner

Chief Technology Officer, rb2

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Alain Van Hove

Sales Director / EMEA

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