Your Multi-Vendor Marketplace Platform
Open new revenue streams and keep buyers coming back. Bring vendors, buyers and your operations team onto one platform, with contract pricing, vendor onboarding, and orders and payments split across sellers.
VIRTO COMMERCE FOR VERTICAL MARKETPLACES
Multi-Vendor Marketplace Platform for Vertical Providers
More manufacturers, distributors, and wholesalers are building their own multi-vendor marketplaces, because doing so lets them shape the buying experience around the industry they serve: their catalogs, pricing rules, and customers.
Building a vertical marketplace takes a platform that works for the people running it and the suppliers selling on it.
Virto Marketplace is a marketplace management platform for manufacturers, distributors, and multi-entity businesses. It is built for the parts of B2B trade that are hard to model: contract-based pricing, large catalogs, and integration with your suppliers. AI tools such as semantic search and purchase-order capture help buyers find what they need and order faster.
WHY VIRTO?
Connect Customers and Sellers in One Multi-Vendor Marketplace
Improve the experience for buyers and sellers, grow your supplier network, and simplify operations with Virto Marketplace to win a larger market share.
Open New Revenue Streams
Add business models on the foundation you already run: new products, new selling formats, new suppliers. A new revenue stream does not mean a second platform to maintain.
Transform Customer Experiences
Give buyers a purchasing experience worth coming back to: search that finds the right item, reordering in a few clicks, and AI tools that take the repetitive work out of raising an order.
Widen the Supplier Network
Attract and keep suppliers with onboarding rules you define, interfaces they can work in every day, integrations into the systems they already run, and AI that takes routine work off their hands.
Tailored Features for Multi-Vendor Marketplace
Custom Contract Builder
Build custom contracts for each customer: what they can buy, how much they order, their pricing, and how often they need delivery.
Supplier Integrations at Volume
Run high-volume, real-time integrations with hundreds of suppliers. Pre-built connections give members contract-based access to current prices and inventory data, organized by warehouse.
AI-Powered B2B Order Facilitation
AI takes the slow parts out of a purchase. Semantic search finds the right item when the buyer does not know its exact name, and AI purchase order capture reads an incoming order instead of someone retyping it. Buyers get through a purchase in minutes, and they come back.
Custom Onboarding Pipelines
Each procurement marketplace sets its own onboarding rules to match its business model: custom pipelines, compliance and verification methods, and permission assignments.
One Foundation. Multiple Applications
Virto Marketplace is one foundation for every marketplace your business runs, shaped to the way a specific industry or market works. It supports procurement, GPO, service, and B2B and B2C marketplace models.
See Virto Marketplace in Action
INNOVATION-READY TECH STACK
Boosting eCommerce with Technical Excellence
Virto Marketplace runs on the Commerce Innovation Platform, designed around composable architecture and cloud practices. That foundation is what lets you add a channel or replace a capability without rebuilding the marketplace.
1. Virto Atomic Architecture™
Virto Atomic Architecture™ is the proprietary technology behind Virto Marketplace, built on four pillars: composability, open APIs, high performance, and scalability.
2. Managed Composable Platform
Virto Marketplace is delivered as a managed composable platform: one that keeps working while you change it, and does not get harder to change as you go. Virto Cloud can run and maintain it for you, or you can choose self-managed deployment on your own cloud, a private cloud, or on premises.
3. eCommerce Frontend Built for Every Device
Modern front-end technology supports any marketplace scenario. It works on desktop, tablet, and phone, loads fast, and serves new buyers and repeat buyers equally well.
Bring Vendors On and Keep the Marketplace Running
- Vendor onboarding pipelines
- User registration
- Operator dashboard
- Multiple product types
- Vendor order split
- Payments split
- Catalog management
- Advanced SEO management
- Custom languages
- Custom currencies
Make It Easy for Buyers to Order and Reorder
- Product semantic search
- B2B pricing
- Contracts management
- Content localization
- Quotes management
- Product availability notifications
- AI-based recommendations
- Subscriptions
- Request for discount
- Transparent order history
Running the Marketplace Day to Day
- Large catalogs
- Document-based order structure
- High order volumes
- Professional reporting
- Tax calculation
- Marketplace payment methods
- Semantic search
- Flexible shipments
- Login on behalf
- Order change history
Build Your Multi-Vendor Marketplace with Virto Commerce
Designed for vertical markets, it handles the parts that are hard: large catalogs, contract pricing, many vendors, and orders that split across them. Start with what the business needs now, and add the rest as it grows.
Want to learn more about Virto Multi-Vendor Marketplace?
Book a quick discovery session with one of our digital commerce experts to see how Virto Commerce can help you win.
Learn more about Multi-Vendor eCommerce
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How to Create a Successful Multi-Vendor MarketplaceLearn the steps to building a multi-vendor marketplace, from choosing a platform to managing vendors, and see how to grow it and make it easier to use.