Best Multi Vendor Marketplaces & Multi Vendor Marketplace Platform Comparison


Multivendor marketplaces or multivendor marketplace software platforms have become really popular in recent years. And that’s not a coincidence. Multi vendor platforms save B2B businesses significant development time and resources and unlock new revenue streams.

If you want to build your multivendor ecommerce platform, you’re probably looking for various vendors or plugins and extensions that you can use on top of your existing ecommerce solution. To save you time, we’ve compiled a list of the best multi vendor marketplace platforms, so you don’t have to.

Before we dive in, here’s what you’ll learn by the end of the article:

  • Definition Of Multivendor Marketplace Platforms
  • Differences Between Multi Vendor Standalone Platforms, Extensions, And Plugins
  • How Does A Multi Vendor Website Work?
  • The Difference Between Multivendor Marketplace And eCommerce Platforms
  • Multivendor eCommerce Marketplace Market Size And Statistics
  • The Most Popular Examples Of Multivendor Marketplaces
  • Top 26 Best Multivendor eCommerce Marketplaces
  • Pros And Cons Of Multi Vendor Marketplaces
  • Must Have Features Of The Multi Vendor Marketplace Software
  • How Much Does It Cost To Build A Multi Vendor eCommerce Platform
  • How To Create A Multivendor eCommerce Platforms

What Is a Multi-vendor Marketplace?

The definition of multi vendor marketplace

A multi vendor ecommerce website or marketplace is a platform where multiple sellers can sell their products or services. This type of marketplace is also sometimes called a "marketplace model" or "online marketplace." Some of the most famous examples of multi vendor ecommerce marketplaces are Amazon, eBay, and Etsy.

The multivendor marketplace platform has the necessary functionality and eCommerce integrations to facilitate multivendor operations.

Single Vendor Marketplace vs. Multi Vendor Marketplace
Single Vendor Marketplace vs. Multi Vendor Marketplace

You might think of a multi vendor eCommerce as a shopping mall where many sellers operate under one roof.

Multi-vendor marketplaces are nothing new. They have been around for centuries. Just remember the crowded city markets with multiple sellers (aka vendors). These days street commerce has migrated to our desktops and phones. When the user searches for a particular product, he is shown a vendor listing with the product for sale.

How does a multi vendor website work?

A multi-vendor marketplace has three parties: marketplace vendors, buyers, and marketplace owners or operators.

The marketplace owner manages the marketplace platform and oversees the store's operations. Depending on the operator’s chosen business model and strategy, all suppliers pay either a commission for selling on a marketplace or a subscription fee.

There are other business models that the marketplace owner might employ, for example, earning revenue through the selling of marketplace data or by offering marketing services.

How does а multi vendor marketplace differ from an ecommerce website?

A multivendor marketplace website significantly differs from a regular eCommerce website.

The difference between a typical online store or a single-vendor marketplace and a multi vendor eCommerce website is the number of online sellers or vendors. The multivendor ecommerce platform can support multiple sellers, whereas the eCommerce website doesn’t.
In the case of a single-vendor eCommerce store, the focus is on expanding the shopper base, while the B2B multi vendor marketplace owner is busy creating supply and demand.

You can look more in-depth at the differences between single vendor and multi vendor marketplace platforms in our article:

Multi Vendor Marketplace vs. Single Vendor Marketplace: What’s Best for Your Business?

How does multi vendor marketplace software make money?

There are a few different ways that multi vendor websites can make money:

  • Charging listing fees from sellers;
  • Charging transaction fees on each sale;
  • Selling advertising space on the multi vendor ecommerce platform;
  • Offering premium memberships with additional features and benefits.

The best way to monetize your multivendor ecommerce platform will depend on your specific business model and goals.

Multivendor marketplace market size and statistics

According to Statista, the multivendor marketplace market size was approximately $5.2 trillion globally and is forecast to increase by 56%, around $8.1 trillion by 2026.

Another study estimates that global multivendor eCommerce sales hit $3.5 trillion in 2020 and are expected to reach $8.8 trillion by 2025 at a 20% CAGR.

Online Sales via Multi Vendor Matketplace Platforms
Single Vendor Marketplace vs. Multi Vendor Marketplace

Source: Be STF Research and Analysis

Are multi vendor ecommerce platforms popular

Multivendor marketplace platforms are becoming increasingly popular.

According to Statista, in North America and Europe, 23% of eCommerce companies have already become a multi-vendor marketplace in 2021, and 28% are either in the evaluation stage or are planning to do so.

multi vendor ecommerce platform
Share of ecommerce companies planning to become a multi-vendor eCommerce platform in North America and Europe in 2021
Source: Statista

This data clearly indicates the massive spike in multivendor ecommerce platform demand that is going to happen in 2023 and beyond.

According to Gartner’s Hype Cycle for Digital Commerce, multivendor marketplace platforms have been at the peak of inflated expectations in 2021 and 2022. So, multivendor ecommerce platforms are expected to grow more and more popular in the coming years.

Gartner’s Hype Cycle for Digital Commerce

The Gartner® Hype Cycle™ for Digital Commerce, 2022
Source: Gartner

Examples of Multivendor Marketplaces

Every time you purchase on Amazon, Etsy, or ASOS, you are using a multi vendor ecommerce platform. If you’re an online shopping lover, you can most probably list numerous multivendor marketplaces.

The most well-known examples of multi vendor ecommerce platforms are Amazon, eBay, Etsy, AliExpress, Taobao, and Flipkart.
Examples of a multvendor marketplacei

Although Amazon had long been the role model and trendsetter for the multi vendor ecommerce industry, Alibaba group quickly set a new unique standard for this industry and navigated the multivendor eCommerce world in a completely new direction.

The most popular examples of multivendor marketplace platform

As mentioned above, amazon, eBay, AliExpress, Alibaba, Etsy, ASOS, and Walmart are the most well-known examples of multivendor marketplace platforms.
A relatively new trend is social commerce which skyrocketed after the COVID-19 pandemic. According to eMarketer, the US social commerce market soared by 25.2%, reaching 80.1 million buyers in 2020 and will reach 101.1 million by 2023. In such context, social platforms like Facebook and Instagram have become multi vendor eCommerce platforms.

Let’s browse some fun statistics about the most famous multi vendor platforms.

Amazon multi vendor eCommerce platform statistics

Is Amazon a multi vendor marketplace? Yes, it is a multi-vendor platform aggregating thousands of vendors of different sizes and industries under the marketplace roof of In fact, Amazon is the first association when people refer to a multi vendor platform becoming a category synonym. 47% of all online shoppers made their first digital purchase on Amazon.

  • According to eMarketer, 53% of US adults start their digital buying journey on Amazon.
  • In 2021, Amazon multi vendor eCommerce made net sales revenue of $469.82 billion.
  • As per Business Insider, prime member spends, on average, $1400 yearly, while non-prime users spend only $600.
  • 79.8% the online buyers love the fast, free, and reliable shipping of Amazon.
amazon stats
The Gartner® Hype Cycle™ for Digital Commerce, 2022
Source: Gartner

Etsy marketplace statistics

Etsy is another successful example of a multi vendor marketplace. Established in 2005 in Brooklyn, Etsy quickly became popular for connected buyers and sellers of handmade items and vintage goods.

  • According to Statista, 2020 was The Year for Etsy. The company generated $1.7 billion in online revenue, growing over 100% since 2019.
  • 61 million new and reactivated buyers were observed on Etsy in 2020, and 21% of those joined during the holiday season making $3.3 billion in revenue alone.

Facebook marketplace statistics

With the rise of social commerce, Facebook is currently viewed as a multi vendor marketplace where the vendors or sellers are buyers and are all part of the social community of Facebook.

  • Mark Zuckerberg stated in an interview with CNBC that Facebook’s multi vendor platform attracted over 800 million monthly users.
  • Facebook vendors report a 70% success rate for selling goods on Facebook multivendor eCommerce website.

eBay marketplace statistics

eBay is another example of a multi vendor eCommerce website. Established in 1995, eBay quickly became one of the most successful companies in the dot-com bubble.

In 2020 eBay significantly increased its net revenue by reaching around $10 Billion.

ebay 2020 statistics
Source: Statista
  • eBay is considered one of the oldest multi vendor marketplace websites that still operates and grows, as per Statista.
  • eBay makes money out of transactional fees. In 2021, eBay made $9,7 million from transaction fees.

Top 26 Best Multi-vendor eCommerce Platforms or Software

We've compiled a list of the top 21 multi vendor eCommerce vendors to assist you in creating future-proof multivendor marketplace experiences. Here we will be talking about different types of multi vendor marketplace software vendors in particular and will discuss different platforms, extensions, and multivendor plugins.

In the multi-vendor ecommerce platform compilation, you will find a comprehensive description, type of software (whether a platform, extension, or plugin), stack, pros and cons, features, cost of the solution, implementation recommendations, and best-fit businesses and industries.

These solutions are relevant in 2022 and 2023, and the list is constantly updated.

Here is the list of all multi vendor eCommerce providers grouped by the type of multi vendor software: standalone platforms, plugins, and extensions.

Top Multi Vendor eCommerce Software Providers
Multivendor Marketplace Platforms
Multivendor Marketplace Plugins
Multivendor Marketplace Extensions
Virto Commerce Webkul for Magento Spryker 
Mirakl Webkul for BigCommerce LogicBroker 
CS-Cart  Webkul for Shopify Marketplacer 
Zielcommerce  WC Marketplace for WordPress Unirgy 
Yo!Kart  WooCommerce for YITH VTEX 
Arcadier  WooCommerce for Dokan Oro Commerce 
Spree  WooCommerce Product Vendors
X-Cart  WC Vendors Pro
Laraship  Purpletree for Opencart 

Top 13 Standalone Multi Vendor Marketplace Platforms

Virto Commerce multi vendor ecommerce marketplace

Virto Commerce multi vendor ecommerce marketplace 

Date Founded: 2011

Price: Virto has attractive pricing for an all-in-one extensible full-stack solution. It has two pricing approaches: GMV-based and order volume-based. The order volume-based price starts at $2/order in case of 10K SKUs, and GMV-based starts at 0.5%.

Platform Description: Virto Marketplace is a multi vendor ecommerce marketplace solution for B2B and B2C companies. Virto multi vendor software supports a third-party marketplace model and ecommerce platform is agnostic. By that, we mean that it can be connected to virtually any existing ecommerce solution without replatforming using APIs.

Virto multi vendor marketplace platform has all the necessary features for running a successful multivendor store: catalog, order, invoicing, merchandising, inventory management, third-party system integrations, order-specific workflows, and access controls, among many other features specific to a B2B environment.

Virto also offers pre-built marketplace integrations for Dynamics 365 Commerce, Salesforce, and SAP. With these pre-built multivendor e-commerce platform integrations, D365, Salesforce, and SAP users can easily extend their single-vendor solutions to support multi vendor experiences without additional development.

Number of Clients: As of now, over 150 clients are running on a Virto platform. Virto’s clients are the following respected companies: HEINEKEN, Bosch, Hyundai, RBH, Kia, Lavazza, De Klokk Dranken, and more.

Ready to create a Multi-Vendor
eCommerce Marketplace


Mirakl multivendor marketplace

Date Founded: 2012

Price: Though the price is not officially and openly reported, Mirakl price starts from $493,000 for the first year.

Best for Business: Mid-size companies and enterprises

Platform Description: Mirakl is considered one of the best and, perhaps, the most expensive marketplace and drop ship solutions. Christened as the best-of-breed SaaS platform, Mirakl fully automates marketplace operations, including seller onboarding, third-party catalog integration, order management, and seller invoicing, while taking full responsibility for security, performance, and quality of marketplace experience. Mirakl’s multi-vendor standalone platform is a scalable, cloud-based solution with a modular REST API architecture and proprietary pre-built connectors.

Number of Clients: As of now, there are over 300 marketplaces with more than 35,000 sellers that are running on a Mirakl platform. Among Mirakl clients are well-known and respected companies like Macy’s, Decathlon, Best Buy Canada, Toyota Material Handling, Conrad, and Astore.

CS cart multi vendor ecommerce software

CS cart multi vendor ecommerce software

Date Founded: 2005

Price: CS cart price starts at $1,450 per license.

Best for Business: SMB and Mid-size companies

Platform Description: CS-Cart multi vendor open source platform offers a full set of features out of the box (more than 500) and, therefore, might be an ideal solution for those who do not wish to waste time and money on custom development. As the platform has a sufficient number of built-in add-ons (more than 1,000), it can be rolled out as-is.
For those who wish to tinker with a bit of a layout and design without touching the code, there’s the Layout Manager with nine different styles out of the box. However, if you have enough developer resources or would like to build something unique, CS-Cart welcomes you to do so by offering full access to its source code. A few more features that make CS-Cart a good multi vendor eCommerce software include an advanced vendor payout system, vendor micro-stores, reports and stats, and granular administrative access levels.

Number of Clients: As of now, more than 1,300 multi vendor stores are running on CS-Cart, with more than 35,000 stores in total.

Zielcommerce multi vendor ecommerce marketplace platform

Zielcommerce multi vendor ecommerce marketplace platform

Date Founded: 2010

Price: No public information.

Best for Business: SMB and Mid-size companies

Platform Description: Zielcommerce posits itself as a fully customizable and easily scalable multifaceted ecommerce platform that would suit any business model, be it B2C, C2C, B2B, a product, service, or digital marketplace. Zielcommerce offers a powerful set of admin, vendor, and buyer features, reporting, and analytics tools. Moreover, Zielcommerce is a multilingual (80+ languages) multi vendor eCommerce software that supports multiple currencies and payment gateways.

Number of Clients: As of now, Zielcommerce serves more than 100 customers. Among their known clients are Volo, The Locker, knibbly, and more.


Yo!Kart multivendor ecommerce platform

Date Founded: 2010

Price: The starting price of Yo!Kart V10 is $1499, and V9.3 has three pricing options

  • GoQuick at 999$
  • GoQuick Boost at $2999
  • GoCustom at $7499

Platform Description: Yo!Kart is a customizable self-hosted multi-vendor ecommerce platform with multilingual support. As advertised on the website, the company targets enterprises in the precious metals & FMCG industry. Despite being a popular choice among large enterprises, Yo!Kart is also suitable for startups and small and medium-sized businesses. In the evidence of Yo!Kart’s support for SMEs, the company offers flexible payment options: for example, the basic Yo!Kart multi vendor store can be bought for less than 1,000 dollars, while GoCustom Yo!Kart package can be paid in installments. According to the company, Yo!Kart prides itself on superior user experience and user-friendly web and mobile apps. Among its highlighted features are the product catalog system, tax and shipping management modules, and multiple payment options. Moreover, Yo!Kart has been tested for over one million products and 250 concurrent users, so if you’re operating an SME business, perhaps give Yo!Kart a try.

Best for Business: Startups, small and medium-sized businesses.

Number of Clients: As of now, Yo!Kart serves more than 5000 customers. Among their known clients are Buycbdsupps, Samsyn, Blenderender, and more.

Arcadier multi vendor marketplace software

Arcadier multi vendor marketplace software
Arcadier multi vendor marketplace software

Date Founded: 2013

Price: Arcadier offers three price plans - $60, $150, and $375 monthly cost if billed annually and one custom price plan.

Platform Description: Although advertised as a no-coding platform, Arcadier can be fully customized if you buy an Enterprise package that allows you to bring in your developers or choose one of Arcadier’s development partners. For those unwilling to spend time reinventing the wheel, plenty of templates and built-in features require zero coding and are instantly available out of the box. There are, however, custom code editors and a full suite of APIs for those who still wish to tinker with marketplace features and functionality. Based on your chosen subscription plan, the platform offers a comprehensive set of features, such as granular user management, customizable payments, marketing features, email management, and SEO/Analytics. For 500 dollars a month, you can also get private plug-ins and PHP SDK access.

Best for Business: Startups and SMBs.

Number of Clients: Among Arcadier’s known clients are Clarivate, Home Credit, Kinora, OCBC, and more.

Spree commerce open source multi vendor platform

Date Founded: 2007

Price: Spree Commerce is an open source multivendor eCommerce platform, so it doesn’t have a license or transaction costs.

Platform Description: Spree is a headless open-source multistore and multivendor ecommerce platform that’s available for free with a fully functional storefront on Rails & Bootstrap, as well as React and Vue Storefront starter packages. Don’t like any of the default storefronts? Not a problem. You can create your own with Spree SDK. Spree may also serve as an ecommerce engine and admin dashboard for native mobile apps on iOS or Android via Storefront REST API V2. Spree uses Elasticsearch, has ‘simple Spree recommended products out of the box, or can integrate with any third-party engines for advanced analytics and machine learning capabilities. Spree is customizable but would require some developer knowledge to work with the technology.

Best for Business: Startups and small companies.

Number of Clients: They have around 100 customers and Spree’s known clients are GoDaddy, Everlane, Mason Cycles, and more.

X-cart multi vendor marketplace software

X-cart multi vendor marketplace software

Date Founded: 2001

Price: X-Cart has free edition as well as the following price plans:

  • Business Edition ($495 License): $195 – $350
  • Multivendor Edition ($1,495 License): $545 – $999
  • Ultimate Special Edition ($5,995 License): $3,155

The full X-Cart pricing analysis can be found here as well as on their website.

Platform Description: For those ready to start as soon as possible, X-Cart multi vendor eCommerce software offers many native multi vendor features out of the box. However, if you need to fine-tune and tweak the platform’s functionality to suit your particular business needs, X-Cart is ready to do it for you: the company offers custom development, migration, and hosting services. A self-proclaimed mobile-first ecommerce platform, X-Cart has an excellent storefront experience with plenty of design templates to choose from and an intuitive drag-and-drop user interface. X-Cart has powerful marketing functionality including effective SEO tools, email management, integrated analytic tools, and loyalty program management, among others. The platform also supports more than 120 payment processing providers, recurring charges, multi-currency transactions, and automated taxation.

Best for Business: Startups and SMB.

Number of Clients: Among X-Cart’s known clients are Trademark Hardware, House of Mysterious Secrets, KB Authority.

Laraship laravel multi vendor software

Laraship laravel multi vendor software

Date Founded: 2015

Price: Laraship price range is $299 – $1499.

Platform Description: Laraship Laravel Marketplace is a Laravel multivendor marketplace software that is currently rated as one of the best platforms based on the Laravel framework. Since its inception in 2015, hundreds of stores have switched to Laraship, so if you’re a PHP fan, then Laraship might be worth a try. Thankfully, Laraship provides all access to source code with the license so you can modify and customize your store to your liking. As of now, Laraship integrates with ten payment gateways and has more than 40 modules and themes to expand features like Laraship Directory, Classified, and Subscriptions.

Best for Business: Startups and SMBs.

Number of Clients: Since its inception in 2015, hundreds of stores have switched to Laraship. No Exact information is available.

Sharetribe multi vendor SaaS

Sharetribe multi vendor SaaS

Date Founded: 2011

Price: Sharetripe offers four pricing plans. Here we are providing semiannual rates for the Sharetribe Go package:

  • Hobby - $79/month
  • Pro - $119/month
  • Growth - $159/month
  • Scale - $239/month

Sharetribe Flex is the other package that has a base price of $299/month and flexible price based on the monthly transaction volume. For example, if your monthly transaction volume is worth $100 000, your payment will be $859/month ($560/month + $299/month).
You can find the complete pricing information here.

Platform Description: Sharetribe is a cloud-based eCommerce multivendor software. It is perfect for small businesses that want to start multi vendor stores and unlock new revenue. Sharetribe has rich functionality and states that businesses can launch as fast as in a day.
It is positioned as a no-code multivendor solution.

Best for Business: Small and Medium-sized companies.

Number of Clients: More than 1100 marketplaces are powered by Sharetribe multivendor software.

IXXOCart multi vendor platform & shopping cart solution

IXXOCart multi vendor platform & shopping cart solution

Date Founded: 2002

Price: There are two one-time fees for a perpetual license:

  • IXXO Multi-Vendor Classic - $1495
  • IXXO Multi-Vendor Business - $2795

You can find the full pricing information here.

Platform Description: IXXOCart multi vendor shopping cart software, with its 1,000 built-in features, allows you to roll out your multi vendor online shopping mall out of the box. In fact, IXXOCart has two solutions for aspiring multi vendor marketplace owners, such as IXXO Multi Vendor Standalone and IXXO Multi Vendor Plugin for WordPress. As announced, the platform can host unlimited vendors and buyers but primarily caters to SMEs. IXXO admin and vendor features are both powerful. Multiple vendor plans are available, including subscriptions and commissions, as well as automated and manual payment calculations. There is also a product approval system, a powerful admin panel, stats, and reporting. IXXOCart supports over 100 payment methods and can fully integrate a Facebook store. Most platform features are available in the Classic License, which is around $1495, charged as a one-time payment.

Best for Business: Small and Medium-sized companies.

Number of Clients: IXXOCart has more than 20000 customers worldwide.

Logicbroker multi vendor standalone platform

Logicbroker multi vendor standalone platform

Date Founded: 2010

Price: No public info on Logibroker is available.

Platform Description: Logicbroker is a scalable dropship platform that has a rich set of marketplace capabilities. Logicbroker is a standalone multi vendor marketplace platform with many available API interfaces, including EDI.
They also connect to eCommerce platforms like Magento, Salesforce, Oracle, commercetools, BigCommerce, Vtex, and more.
Logicbroker team has recently raised more than $100 million and plans to further enhance their multi vendor eCommerce platform.

Best for Business: Medium-sized and enterprise companies.

Number of Clients: Logicbroker cumulatively transacts around $6 billion of GMV (drop ship & marketplace) per year on their platform and supports 4000 clients.

Unigry multi vendor marketplace extension

Unigry multi vendor marketplace extension

Date Founded: 2010

Price: No exact pricing information is available.

Platform Description: UNIRGY has been exclusively providing dropship and marketplace solutions for 12 years already and has a robust set of capabilities.
The solution is a popular multivendor marketplace solution for organizations using Adobe Commerce and has an extension for Shopify, BigCommerce, and Salesforce.
Unirgy is reasonably priced and doesn’t share based on the revenue share or based on GMV, which may be appealing to many companies.
According to Marketplace Suite Spot 2022 Report, REST and GraphQL interfaces are provided, and multiple tools are available for seller catalog ingestion, including a GUI portal.

Best for Business: SMBs and enterprises.

Number of Clients: Unirgy has more than 2500 clients, among which are Unilever, Bauhaus, goodwill, and more.

Top 8 Multivendor Marketplace Plugins

Webkul multi vendor marketplace for magento & bigcommerce stores

Webkul multi vendor marketplace for magento & bigcommerce stores

Date Founded: 2010

Price: Webkul’s Multi Vendor Marketplace plugin for Magento and BigCommerce starts at $10.

Platform Description: If you’re operating a Magento or BigCommerce store and would like to extend its functionality to allow third parties to sell their products alongside yours, then Webkul’s plugin, available on Magento and BigCommerce Application Marketplaces, can help you to convert your default Magento/BigCommerce store into a complete multi-seller ecommerce marketplace platform. Utilizing a Webkul’s plugin will allow third parties to sign up on your store, create their seller storefronts, and manage orders and shipments. Moreover, buyers can leave reviews, rate sellers, and interact with them. As a business owner, you’ll have access to an extensive and feature-rich admin panel to help oversee your store operations.

Best for Business: Magento and BigCommerce store users.

Webkul multi vendor marketplace for shopify

Webkul multi vendor marketplace for shopify

Date Founded: 2010

Price: Webkul’s Multi Vendor Marketplace plugin for Shopify stores starts at $10.

Platform Description: If you’re operating a Shopify marketplace and would like to extend its functionality to include third-party vendors, then multi vendor marketplace extension from Webkul is a way to go. Webkul’s extension is available from the Shopify app store with a 15-day free trial and $10 per month after. The extension allows you to stretch the capabilities of your Shopify store and include an unlimited number of sellers and products, as well as sync with stores on other platforms like Magento and Prestashop.

Best for Business: Shopify users.

Purpletree complete multi vendor marketplace plugin for opencart

Purpletree complete multi vendor marketplace plugin for opencart

Date Founded: 2016

Price: Purpletree’s Multi Vendor software plugin for Opencart stores starts at $59.

Platform Description: OpenCart is an online store management system that’s PHP- and MySQL-based;. However, it’s available for free under the GNU General Public License, the extensions and plugins on its online marketplace are typically offered for a small fee. With that said, if you own an OpenCart store and are willing to extend its functionality to include the sales by third parties, there’s a plugin called Complete Multi Vendor Marketplace that’s available from the OpenCart extension marketplace for $59. As advertised on the extension marketplace, the multi-vendor marketplace plugin for OpenCart that’s developed by Purpletree software company has more features than similar plugins by competitors: it supports PayPal and Stripe, works with the OpenCart Mobile app, has comprehensive documentation, is available in the multiple languages (19), has dedicated seller and admin panels with respective functionalities.

Best for Business: Opencart users.

WooCommerce plugins

WooCommerce is an open-source ecommerce plugin for WordPress that’s designed for both small and medium-sized online merchants using WordPress. Since WooCommerce only allows you to create a single vendor store, you’ll need another plugin to turn your online shop into a multi vendor eCommerce website to extend its functionality further.

Let’s explore the five best WooCommerce multi vendor plugins for WordPress:

  1. Dokan Multivendor Marketplace
  2. YITH Multivendor
  3. WC Marketplace for WordPress
  4. WooCommerce Product Vendors
  5. WC Vendors Pro

1. Dokan Multivendor Marketplace

Another WooCommerce WordPress Multi vendor plugin worth mentioning is Dokan, which is currently available in 15 languages. With Dokan, vendors have their personalized dashboard on the store frontend, while backend access is restricted to admin only. Dokan also has a free responsive ecommerce theme with widgets explicitly developed for Dokan. Dokan has a few add-ons you can download for managing bookable products, creating an auction, or adding other features that might be missing from the standard Dokan package. Dokan is available free of charge; however, a PRO version already comes with auction and booking add-ons, as well as other powerful features such as Ajax search, subscription manager, live chat, seller verification, and others.

2. YITH Multivendor eCommerce

YITH is another WooCommerce WordPress that turns your single vendor ecommerce store into a multi vendor eCommerce website. For around 100 dollars, you’re getting a year’s worth of updates, customer support, and a 30-day money-back guarantee. There’s also a free version of the plugin with limited functionality; however, if you’re serious about getting your multi vendor store up and running, we recommend investing in the premium version. If combined with the YITH Frontend Manager plugin, your site will have a frontend dashboard that multiple vendors can access to manage their shop's products, orders, and commissions. Apart from that, the multi vendor functionality that YITH offers mimics the one described above for Product Vendors.

3 WC Marketplace for WordPress

WC for WordPress is a WordPress plugin that gives you a customizable marketplace solution with automated commission disbursements and a split payment system. You can start with a free WC version and then move on to a paid version that offers a bundle of add-on features for around 500 dollars. You can also purchase separate add-ons for as low as 20 dollars if you’re looking for something in particular and are not ready to invest the full sum.

4. WooCommerce Product Vendors

Since WooCommerce only allows you to create a single vendor store, to extend its functionality further to a multivendor experience, you’ll need Product Vendors plugin to turn your online shop into a multi vendor marketplace. Product Vendors from WooCommerce might be the plugin you need. Product Vendors allows you to collaborate with multiple sellers on your site and in return, take a commission on sales. The plugin also allows you to reduce your administrative role by entitling your multiple vendors to manage their products, use PayPal Payouts to delay commission payments in case of returns on physical products, oversee the operations of your and vendors’ store by receiving reports and statistics, and integrate with other plugins to extend the functionality even further.

5. WC Vendors Pro
Another widely used multi vendor plugin by WooCommerce is WC Vendors Pro. It is very similar to Dokan; however, more recent than Dokan. It offers marketing strategy support which made WC Vendors well-known relatively fast. The price is the same as for Dokan, and if you want to add a ready multivendor experience with frontend, you can easily do that with small budget thanks to the WC Vendors Pro plugin.

Top 4 Multivendor Marketplace Extensions

Spryker multi vendor marketplace extension

Spryker multi vendor marketplace extension

Date Founded: 2014

Price: No public information is available.

Platform Description: Spryker is a modern cloud-native PaaS solution that’s API-based and enterprise-ready. The Spryker Marketplace solution extends an existing ecommerce functionality and can be added to an already operating single-vendor marketplace platform. Since Spryker primarily targets large established businesses, the company calls its marketplace solution the Enterprise Marketplace.

Best for Business: SMBs and enterprises.

Number of Clients: Spryker has around 150 customers, including companies like Toyota, Siemens Healthineers, and Schneider Electric.

Oro commerce multi vendor marketplace extension
Oro commerce multi vendor marketplace extension

Date Founded: 2012

Price: No exact pricing information is available. You can see what’s included in the Oro community and enterprise editions here.

Platform Description: OroMarketplace Extension is primarily a B2B-focused integrated marketplace solution that can be built on top of an existing online marketplace platform. Since the solution involves custom development, Oro stresses that its solutions can follow any business logic and be developed in collaboration with its implementation partners to suit any specific customer need.

Best for Business: SMBs and enterprises.

Number of Clients: Oro Marketplace has several customers, including companies like Animal Supply Co and PartsBase.

Vtex multi vendor marketplace extension
Vtex multi vendor marketplace extension

Date Founded: 2000

Price: No exact pricing information is available.

Platform Description: VTEX offers an extensible full-stack multi vendor ecommerce SaaS platform. It is a public-listed company (NYSE:VTEX). VTEX’s composable and complete multi-vendor offering is a MACH Alliance-certified platform. It is the largest among multivendor eCommerce SaaS providers, with around 1500 employees. VTEX is partially funded by the $750 million raised via private investment and their 2021 IPO.

VTEX got started in the Latin American markets and expanded to North America and Europe.

VTEX IO is a low-code/no-code eCommerce platform that offers third-party extensions. According to McFadyen Digital, clients using their ecommerce platform can efficiently serve as 3P marketplace sellers on other VTEX client platforms (or they can leverage other VTEX merchants as sellers).

Best for Business: SMBs and enterprises.

Number of Clients: More than 3200 stores worldwide are powered by VTEX.

WC Marketplace

Date Founded: 2016

Platform Description: Marketplacer is an enterprise-grade multi vendor ecommerce platform. It is on modern technology stacks like GraphQL, Webhooks, Event-driven Arch. It exclusively provides multi vendor ecommerce solutions to enterprises and doesn’t have public pricing information. It specializes in B2C and retail segments.
Only founded in 2016 in Australia with 160 employees is present in the USA and Europe.

Best for Business: Enterprises

Number of Clients: They have more than 12 enterprise clients, among which Woolworths, Bike Exchange, FishBrain, and more.

Pros and Cons of Multi Vendor Marketplaces

Below, we’ll look at both benefits and drawbacks of selling, operating, and buying on multi vendor websites.

What are the benefits of using a multi vendor website?

There are multiple benefits for all involved parties. This way, besides the freedom to choose which revenue model and platform they use, marketplace owners benefit from extending their marketplace offering and getting direct access to valuable data and customer insights which can be further capitalized on should they choose to do so. Vendors benefit from choosing the platform they wish to partner with, market their products and services alongside competitors, and get access to analytic reports and actionable insights. Customers primarily benefit from the abundance of choices that the marketplace platform offers.

What are the disadvantages of using multi vendor websites?

Multivendor marketplace software can be more difficult to set up and manage than single vendor stores. Since there are multiple sellers, it can be more difficult to ensure quality control across the board. Buyers may have to wade through lower quality products to find the gems. And finally, suppliers can face serious competition that might compel them to lower their prices or lose customers.

Features of the Multi Vendor Marketplace Software

When you’re looking for multi vendor software, such as a readymade platform, plugin, or extension, you need to make sure that the solution has enough capabilities to cater to your specific business needs. We suggest looking for at least the following features:

  • A dedicated vendor portal

    The most crucial feature of multi vendor software is a dedicated vendor portal that facilitates the registration and listing of third-party vendors. Online sellers need to be able to register, upload their product listings, and have a dedicated place to showcase those products to potential buyers, such as a vendor page or an ecommerce storefront.

  • A dedicated operator portal

    1. To make sure you have control over the platform’s performance, seller-buyer interactions, and overall operations of the store, your chosen multi vendor software must have specific operator functionality, such as
    2. All-encompassing overview of buyer and vendor activities,
    3. Task management features,
    4. Case tracking to provide timely support for buyers and vendors,
    5. Lead management features, and so on.

  • 3rd party API integration

    It’s imperative that your chosen multivendor platform connects quickly and seamlessly to third-party systems, including your internal software like ERP or CMS and your multiple vendors. Moreover, if your platform supports API integrations, it will connect to any sophisticated third-party ML and AI engines, such as recommendation mechanisms, intelligent search, and so on. So make sure that the platform of your choice is API-powered.
  • Advanced & intelligent search features

    In our practice, we’ve seen clients who switched solutions because their previous ecommerce platforms could not cater to the search needs of their buyers. As mentioned above, your multi vendor platform must be API-driven to connect to a desired third-party engine. For example, Virto Commerce works with such engines as Azure Cognitive Search and Elastic Search that leverage knowledge mining to a whole new level. One of the many advantages of a multi vendor platform that uses Azure Cognitive Search is that it uses custom ML models to extract information from all types of content.
  • Dashboards and analytics
  • Both vendor and operator tracking and analytics are much better when data is visualized. So look for platforms that allow you to not only keep track of earnings and expenditures but also have reporting features that gather and structure the available information and data insights for you.
  • Multi-channel communication

    Extensive involvement of third parties clearly implies that the communication must be at the top-notch level to ensure everyone stays on the same page and any issues are addressed promptly and efficiently. Therefore, make sure that the platform of choice supports multi-channel communication in the following directions: seller-to-admin, admin-to-seller, buyer-to-admin, and buyer-to-seller.
  • Support for a chosen revenue model

    Since your multi vendor platform must be able to support your revenue model (whatever it might be, for instance, vendor commissions or subscription fees), you need to make sure there’s a built-in subscription and/or commission management system within the multi vendor software of your choice.
  • Scalability under peak demand
  • Your platform must be able to handle a large number of buyers and vendors, so make sure it is powerful enough to sustain any scalability issues.

How Do You Know Which B2B Multi Vendor Marketplace Platform Is Right for You?

To arrive at the best possible decision regarding a multi vendor marketplace software provider, you need to consider a few things and answer the following six questions:

  • How much money are you willing to spend? What’s your budget?
  • What type of platform are you looking for? Is it software with open-source code? Is it a proprietary solution? Do you have to find a hosting provider? Are you willing to be responsible for the platform’s security?
  • If you operate an ecommerce platform, are you willing to buy a multivendor marketplace module or an extension that connects to your own marketplace? Do you want to start from scratch? And if you don’t have an ecommerce website yet, would you want to invest in a ready-made multivendor marketplace or build a solution out of separate composable modules?
  • What kind of multi-vendor marketplace are you building? What type of features do you require? Does the platform of your choice have all the necessary functionality to operate a multi-vendor marketplace successfully? Are you going to be responsible for product management? Will your vendors have to deal with their own product listings? What responsibilities are you willing to delegate to your sellers in general?
  • Are you going to operate on a local market or have international ambitions? If you’re aiming at international sales, does the platform of your choice have localization options? What about payment integrations? Does the platform have multiple payment gateways? What are the preferred payment methods of your local suppliers?
  • Does the marketplace vendor have an online demo or can you schedule a consultation? Does the platform’s vendor offer any development services?

Answering these questions will help you arrive at the ultimate decision regarding a suitable solution.

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The Cost to Build a Multi Vendor eCommerce Marketplacе

After browsing all the existing multi-vendor software, extensions, and plugins, it’s rational to ask how much it costs to build a multi vendor eCommerce platform.

Several factors determine the investment needed to launch your multi vendor website:

  1. Is it a from-scratch multi-vendor platform, or do you just seek an extension/plugin
  2. The custom requirements
  3. Possibility to invest in a lump sum or smaller chunks
  4. The multi-vendor business model
  5. Frontend Cost
  6. Web hosting Cost
  7. Maintenance cost

If you build a multivendor ecommerce platform from the ground up, it’s going to be impossible to determine the amount you need to invest. For plugins and extensions, estimating multivendor website costs is much easier. Moreover, the more unique your requirements you have, the more expensive your solution will be.

How to Create a B2B Multi Vendor Marketplace Website

If you’re looking for opportunities to create your own multi vendor store, you have a few options:

  • If you’re operating an existing ecommerce store and would like to extend its functionality to allow third parties to sell their products using your ecommerce platform, then you can opt for purchasing a marketplace extension such as the one offered by Virto Commerce.
  • If you’re operating a single vendor BigCommerce, Magento stores, or some such websites, you can check out their respective application marketplaces for any marketplace extensions or plugins that can add marketplace functionality to your existing ecommerce store.
  • If you own a marketplace on WordPress like a single vendor Woocommerce, you can look for marketplace plugins to extend the existing marketplace functionality, such as Dokan or Product Vendors.
  • If you don’t have an existing store but would like to create a marketplace website, you may purchase a ready-made marketplace platform such as the one offered by Zielcommerce.

Otherwise, you can create a single vendor store first and then add marketplace functionality on top.

For example, create an ecommerce platform with Virto Commerce and then use Virto Marketplace to allow third-party vendors to register and trade on your site.


As mentioned before, the multivendor marketplace market size is expected to grow and reach around $8.1 trillion by 2026. And now you have a full list of the top 26 multivendor solutions, so you can make an informed decision when choosing multivendor software.

Remember that the cost to build a well-functioning marketplace that ensures superior customer experience shouldn’t be enormous. There are lots of well-priced vendors that are ready to help you to unlock new revenue streams.

We’ll never get tired of reiterating one simple principle – flexibility is the key when choosing a multi vendor ecommerce platform. Business requirements, markets, business models, customers, goals – all of it might change. So, you should choose your B2B multivendor marketplace provider to accommodate the changing needs of your B2B business. If it cannot do so, you’ll need to replatform, which involves a lot of unnecessary hassle. Therefore, choose your multivendor solution with flexibility and adaptability in mind. As your business grows, your B2B marketplace should grow with you.

If you’d like a consultancy call on multi-vendor platforms, Virto experts are ready to assist you. Feel free to book an introductory call and start your multivendor journey.

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Mary Gabrielyan
Mary Gabrielyan
linkedin icon CMO