Top 17 Multi Vendor Marketplace Platforms in 2021

If you want to build your own ecommerce marketplace, then you’re probably looking for multi-vendor marketplace platforms, plugins, or extensions that you can use on top of your existing ecommerce solution. To save you time, we’ve compiled a list of the best multi vendor marketplace platforms in 2021, so you don’t have to!

Before we dive in, here’s what you’ll learn by the end of the article:

  • Definitions of a multi vendor marketplace platform, plugin, and extension
  • Examples of multi vendor marketplaces
  • Key features you need to look for in an ecommerce platform
  • How to choose the best platform
  • The top 17 multi vendor marketplaces
  • Why Virto Commerce might be the best marketplace extension for your business

Click through the Contents to go directly to the section of interest.

What Is a Multi-Vendor Marketplace?

An online multi-vendor marketplace is an ecommerce marketplace business where multiple sellers and buyers conduct transactions. You might think of a multivendor store as a shopping mall where many sellers operate under one roof. Besides marketplace sellers and buyers, an ecommerce marketplace has an operator that owns and manages the marketplace platform. The difference between a regular online store (or a single vendor marketplace) and a multi vendor marketplace is in the number of online sellers – the former doesn’t have the capabilities to support multiple sellers, whereas the latter does.

There are many possible ways to start a marketplace. From a technological standpoint, you can either create a marketplace from scratch or buy a multi vendor marketplace software. Again, there are different types of multi vendor software available, and it’s important to understand which is which.

If you’re looking for a solution that’s instantly available, doesn’t require any developmental works, and is ready to roll out of the box, then you’re looking for a readymade multi vendor marketplace platform. Readymade platforms might not be ideal solutions for those whose business processes follow specific non-standard logic and require a high degree of customization, but those companies who are on a tight budget, do not need any difficult customizations, and would like to launch a marketplace business as soon as possible, might prefer to go with a readymade solution.

You may choose to buy a marketplace multi vendor software that would require some retrofitting and tweaking or you may choose to use a marketplace plugin or extension on top of your existing B2C or B2B ecommerce platform.

A marketplace plugin can help you create a multivendor store like Amazon or eBay with just a couple of clicks. Marketplace plugins are usually not as sophisticated as marketplace extensions but they do their job just as well and might be exactly what you need if you’re operating a small business and would like to expand your offering by including more suppliers and partners in your network.

A marketplace extension, on the other hand, is a more sophisticated implementation, that implies the stretching of an existing ecommerce solution by adding marketplace functionality on top. Instead of building a marketplace from scratch or buying a readymade marketplace platform, you may choose to utilize a marketplace extension that attends to different marketplace scenarios that your business requires. Virto Commerce Marketplace Extension is one of those marketplace extensions that supports both first and third-party marketplace models and consists of separate operator and vendor portals that can be seamlessly added to your existing ecommerce platform. We’ll talk about Virto Commerce Marketplace Extension in more detail in later sections.

Examples of Multi Vendor Marketplaces

The best well-known examples of multi vendor ecommerce marketplaces are Amazon, eBay, Etsy, AliExpress, Taobao, and Flipkart. We’ve written two comprehensive articles about multi vendor ecommerce platforms, including B2B marketplaces, so you may check them for more examples.

Key Features of the Multi-Vendor Marketplace Software

When you’re looking for multi vendor software, such as a readymade platform, plugin, or extension, you need to make sure that the solution has enough capabilities to cater to your specific business needs. We suggest looking for at least the following features:

A Dedicated Vendor Portal

It goes without saying that the most important feature of multi vendor software is a dedicated vendor portal that facilitates the registration and listing of third party vendors. Online sellers need to be able to register, upload their products listings, and have a dedicated place to showcase those products to potential buyers, such as a vendor page or an ecommerce storefront.

A Dedicated Operator Portal

To make sure you have control over the performance of your platform, seller-buyer interactions, and overall operations of the store, your chosen multi vendor software must have specific operator functionality, such as

  • All-encompassing overview of buyer and vendor activities
  • Task management features
  • Case tracking to provide timely support for buyers and vendors
  • Lead management features, and so on.

3rd Party API Integration

It’s extremely important that your chosen multivendor platform connects easily and seamlessly to third-party systems, including your own internal software like ERP or CMS and those of your multiple vendors. Moreover, if your platform supports API integrations, it can connect to any sophisticated third-party ML and AI engines, such as recommendation mechanisms, intelligent search, and so on. So make sure that the platform of your choice is API-powered.

Advanced & Intelligent Search Features

In our own practice, we’ve seen clients who switched solutions because their previous ecommerce platforms could not cater to the search needs of their buyers. As mentioned above, your multi vendor platform has to be API-driven to be able to connect to a desired third-party engine. For example, Virto Commerce works with such engines as Azure Cognitive Search and Elastic Search that leverage knowledge mining to a whole new level. One of the many advantages of a multivendor platform that uses Azure Cognitive Search is that it uses custom ML models to extract information from all types of content.

Dashboards and Analytics

Both vendor and operator tracking and analytics are much better when data is visualized. So look for platforms that allow you to not only keep track of earnings and expenditures but also have reporting features that gather and structure the available information and data insights for you.

Multi-Channel Communication

Such an extensive involvement of third parties in business clearly implies that the communication must be at the top-notch level to ensure everyone stays on the same page and any issues are addressed in a timely and efficient manner. Therefore, make sure that the platform of choice supports multi-channel communication in the following directions: seller-to-admin, admin-to-seller, buyer-to-admin, and buyer-to-seller.

Support for a Chosen Revenue Model

Whether you choose to charge your buyers and multiple vendors commission on transactions or subscription fees, your multi vendor platform needs to support your revenue model; therefore, ensure there’s a built-in subscription and/or commission management system within the multi vendor software of your choice.

Scalability Under Peak Demand

Your platform must be able to handle a large number of buyers and vendors, so make sure it is powerful enough to sustain any scalability issues.

Types of multi vendor marketplace solution providers

There are two more things to consider when choosing a multi vendor marketplace solution provider, as there are typically two types of multi vendor solutions you can encounter on the market, such as:

Self-hosted/Open-source

Open source platforms imply that the solution vendor provides you with the source code and gives you all the freedom (and responsibility) to choose a hosting solution on a supported web server.

SAAS/Managed

The SAAS solution vendors do not typically offer source code but offer web-based access to a hosted solution instead, meaning while you can’t choose a web hosting provider, you are not responsible for the security of your marketplace as that responsibility is fully delegated to your SAAS solution provider.

Top Multi Vendor Marketplace Software in 2021 & Multi Vendor Marketplace Platform Comparison

Below you’ll find what we consider the top 20 multi vendor marketplace platforms in 2021, so take your pick!

Readymade platforms

Mirakl: B2B and B2C marketplace solutions

Mirakl: B2B and B2C marketplace solutions

Mirakl, founded in 2012, is considered one of the best and perhaps, the most expensive marketplace platforms and drop ship solutions. Christened as the best-of-breed SaaS platform, Mirakl fully automates marketplace operations including seller onboarding, third-party catalog integration, order management, and seller invoicing while taking full responsibility for security, performance, and quality of marketplace experience. Mirakl’s multi-vendor platform is a scalable and cloud-based solution that has a modular REST API architecture with proprietary pre-built connectors. As of now, there are over 300 marketplaces with more than 35,000 sellers that are running on a Mirakl platform. Among Mirakl clients are the following well-known and respected companies as Best Buy Canada, Toyota Material Handling, Conrad, and Astore.

CS Cart Multi Vendor Ecommerce Software

CS Cart Multi Vendor Ecommerce Software

CS-Cart multivendor platform offers one of the fullest feature range out of the box (more than 500) and therefore, might be an ideal solution for those who do not wish to waste time and money on custom development. As the platform has a sufficient number of built-in add-ons (more than 1,000), it can be rolled out as-is. For those who wish to tinker with a bit of a layout and design without touching the code, there’s the Layout Manager with 9 different styles out of the box. However, if you have enough developer resources or would like to build something unique, CS-Cart welcomes you to do so by offering full access to its source code. A few more features that make CS-Cart a good multivendor marketplace software include an advanced vendor payout system, vendor micro-stores, reports and stats, and granular administrative access levels. As of now, there are more than 1,300 multivendor stores that are running on CS-Cart with more than 35,000 stores in total.

Zielcommerce Ready-To-Go Multi Vendor eCommerce Marketplace Platform

Zielcommerce Ready-To-Go Multi Vendor eCommerce Marketplace Platform

Zielcommerce posits itself as a fully customizable and easily scalable multifaceted ecommerce platform that would suit any business model, be it B2C, C2C, B2B, a product, service, or digital marketplace. Zielcommerce offers a powerful set of admin, vendor, and buyer features, reporting, and analytics tools. Moreover, Zielcommerce is a multilingual (80+ languages) ecommerce marketplace software that supports multiple currencies and has integration with multiple payment gateways. As of now, Zielcommerce serves more than 100 customers.

Yo!Kart Multi Vendor Marketplace Ecommerce Software

Yo!Kart Multi Vendor Marketplace Ecommerce Software

Yo!Kart is a customizable self-hosted multi-vendor ecommerce platform with multilingual support. As advertised on the website, the company specifically targets enterprises in the precious metals & FMCG industry. Despite being a popular choice among large enterprises, Yo!Kart is also suitable for startups, small and medium-sized businesses. In the evidence of Yo!Kart’s support for SMEs, the company offers flexible payment options: for example, the basic Yo!Kart multivendor store can be bought for less than 1,000 dollars, while GoCustom Yo!Kart package can be paid in installments. According to the company, Yo!Kart especially prides itself on superior user experience and user friendly web and mobile apps. Among its highlighted features are also the product catalog system, tax and shipping management modules, and multiple payment options. Moreover, Yo!Kart has been testes for more than one million products and 250 concurrent users, so if you’re operating a large business, perhaps give Yo!Kart a try.

Arcadier Multi Vendor Marketplace Platform

Arcadier Multi Vendor Marketplace Platform

Although advertised as a no-coding platform, Arcadier can be fully customized if you buy an Enterprise package that allows for bringing in your own developers or choosing one of Arcadier’s development partners. For those unwilling to spend time reinventing the wheel, there are plenty of templates and built-in features that require zero coding and are instantly available out of the box. There are, however, custom code editors and a full suite of APIs, for those who still wish to tinker with marketplace features and functionality. Based on your chosen subscription plan, the platform offers a comprehensive set of features, such as granular user management, customizable payments, marketing features including email management and SEO/Analytics, among others. For 500 dollars a month, you can also get private plug-ins and PHP SDK access.

IXXOCart Multi Vendor Platform & Shopping Cart Solution & Ecommerce Software

IXXOCart Multi Vendor Platform & Shopping Cart Solution & Ecommerce Software 

IXXOCart Multi Vendor software with its 1,000 built-in features allows you to roll out your multivendor online shopping mall out of the box. In fact, IXXOCart has two solutions for aspiring multi vendor marketplace owners, such as IXXO Multi-Vendor Standalone and IXXO Multi-Vendor Plugin for WordPress. As announced, the platform can host an unlimited number of vendors and buyers but primarily caters to SMEs. IXXO admin and vendor features are both powerful. There are multiple vendor plans available including subscriptions and commissions, as well as both automated and manual payment calculations. There are also a product approval system, powerful admin panel, stats, and reporting. IXXOCart supports more than 100 payment methods and can fully integrate a Facebook store. Most of the platform features are available in a Classic License, which is around 1,500 dollars, charged as a one-time payment.

X-Cart Multi Vendor Marketplace Ecommerce Software for eCommerce Stores

X-Cart Multi Vendor Marketplace Ecommerce Software for eCommerce Stores

For those ready to start as soon as possible, X-Cart multi vendor marketplace software offers many native multi-vendor features out of the box. However, if you need to fine-tune and tweak the platform’s functionality to suit your particular business needs, X-Cart is ready to do it for you: the company offers custom development, migration, and hosting services. A self-proclaimed mobile-first ecommerce platform, X-Cart has an excellent storefront experience with plenty of design templates to choose from and an intuitive drag-and-drop user interface. X-Cart has powerful marketing functionality including effective SEO tools, email management, integrated analytic tools, loyalty program management, among others. The platform also supports more than 120 payment processing providers, recurring charges, multi-currency transactions, and automated taxation.

Spree Multi Vendor Marketplace Ecommerce Software and Multi-Store Platform

Spree Multi Vendor Marketplace Ecommerce Software and Multi-Store Platform

Spree is a headless open source multistore and multivendor ecommerce platform that’s available for free with a fully functional storefront on Rails & Bootstrap, as well as React and Vue Storefront starter packages. Don’t like any of the default storefronts? Not a problem, you can create your own with Spree SDK. Spree may also very well serve as an ecommerce engine and admin dashboard for native mobile apps on iOS or Android via Storefront REST API V2. Spree uses Elasticsearch, has ‘simple Spree recommended products’ out of the box, or can integrate with any third-party engines for advanced analytics and machine learning capabilities. Spree is totally customizable but would require some developer knowledge to work with the technology.

Multi-Vendor Marketplace Extensions

Virto Commerce Marketplace Extension

Virto Commerce Marketplace Extension

Virto Commerce Marketplace Extension, which consists of Operator and Vendor Portals, is added to an existing Virto Commerce ecommerce platform (or platform of your choice) to support a third-party marketplace model. The resulting composable multi vendor marketplace solution can be further extended or customized to meet the particular needs and requirements of your business. Virto Commerce Marketplace Extension can support millions of products and an unlimited number of buyers and sellers. Because of its native customizability, Virto’s Extension can support multiple monetization strategies from commissions to subscriptions, can be localized with ease in any language you want, can support multiple payment options including net terms and credit lines, and can be adapted to support any scenario that’s unique to your business. Virto Commerce is headless, open source, cloud-native and API-powered, which means it can scale and supports third party integration with any system.

Ready to create a Multi-Vendor eCommerce Marketplace today? Schedule a demo now and see how Virto Commerce can help!

Spryker Multi Vendor Marketplace Extension

Spryker Multi Vendor Marketplace Extension

Spryker is a modern cloud-native PaaS solution that’s API-based and enterprise-ready. Although not officially announced as an Extension, the Spryker Marketplace solution operates as an extension of an existing ecommerce functionality, and just as Virto’s solution, can be added to an already operating single-vendor marketplace platform. Since Spryker primarily targets large and established businesses, the company calls its marketplace solution the Enterprise Marketplace. As it involves custom development, not much is disclosed on the website, but we are positive that it’s close to something Virto Commerce offers with its Multivendor Extension, that is -- Vendor and Operator portals with their respective capabilities.

Orocommerce Multi Vendor Marketplace Extension With Multi Vendor Marketplace Module

Orocommerce Multi Vendor Marketplace Extension With Multi Vendor Marketplace Module

OroMarketplace Extension is primarily a B2B focused integrated marketplace solution that can be built on top of an existing online marketplace platform. Again, since the solution involves custom development, Oro stresses the fact that its solutions can follow any business logic and can be developed in collaboration with its implementation partners to suit any specific need of the customer.

Multi-Vendor Marketplace Plugins

Webkul’s Multi-Vendor Marketplace for Magento & BigCommerce Stores

Webkul’s Multi-Vendor Marketplace for Magento
Webkul’s Multi-Vendor Marketplace for BigCommerce Stores

If you’re operating a Magento or BigCommerce store and would like to extend its functionality to allow third parties to sell their products alongside yours, then Webkul’s plugin, available on Magento and BigCommerce Application Marketplaces, can help you to convert your default Magento/BigCommerce store into a complete multi-seller ecommerce marketplace platform. By utilizing a Webkul’s plugin you will allow third parties to sign-up on your store, create their seller storefronts, manage orders, and shipments. Moreover, buyers will be able to leave reviews, rate sellers, and interact with them. As a business owner, you’ll have access to an extensive and feature-rich admin panel that will help you oversee your store operations.

Complete Multi Vendor Marketplace for Opencart From Purpletree

Complete Multi Vendor Marketplace for Opencart From Purpletree

OpenCart is an online store management system that’s PHP- and MySQL-based; although it’s available for free under the GNU General Public License, the extensions and plugins on its online marketplace are typically offered for a small fee. With that said, if you’re owning an OpenCart store and are willing to extend its functionality to include the sales by third parties, there’s a plugin called Complete Multi Vendor Marketplace that’s available from the OpenCart extension marketplace for 69 dollars. As advertised on the extension marketplace, the multi vendor marketplace plugin for OpenCart that’s developed by Purpletree software company has more features than similar plugins by competitors: it supports PayPal and Stripe, works with OpenCart Mobile app, has comprehensive documentation, is available in multiple languages (19), has dedicated seller and admin panels with their respective functionalities.

WooCommerce WordPress Multi-Vendor Plugins

WooCommerce Product Vendors
WooCommerce Product Vendors

WooCommerce is an open source ecommerce plugin for WordPress that’s designed for both small and large online merchants using WordPress. Since WooCommerce only allows you to create a single vendor store, to extend its functionality further, you’ll need another plugin to turn your online shop into a multi-vendor marketplace. Product Vendors from WooCommerce might be the plugin you need. Product Vendors allows you to collaborate with multiple sellers on your site and in return take a commission on sales. The plugin also allows you to reduce your administrative role by entitling your multiple vendors to manage their own products, use PayPal Payouts to delay commission payments in case of returns on physical products, oversee the operations of your and vendors’ store by receiving reports and statistics, integrate with other plugins to extend the functionality even further.

YITH WooCommerce Multi Vendor Marketplace
YITH WooCommerce Multi Vendor Marketplace

YITH is another WooCommerce WordPress that turns your single vendor ecommerce store into a multivendor marketplace. For around 100 dollars, you’re getting a year’s worth of updates and customer support, as well as a 30-day money-back guarantee. There’s also a free version of the plugin with limited functionality; however, if you’re serious about getting your multivendor store up and running, then we recommend investing in the premium version. If used in combination with the YITH Frontend Manager plugin, your site will have a frontend dashboard that multiple vendors can access to manage products, orders, and commissions of their shop. Apart from that, the multivendor functionality that YITH offers mimics the one described above for Product Vendors.

Dokan WooCommerce Multivendor Marketplace
Dokan WooCommerce Multivendor Marketplace

Another WooCommerce WordPress Multivendor plugin that’s worth mentioning is Dokan, currently available in 15 languages. With Dokan, vendors have their own personalized dashboard on the store frontend, while backend access is restricted to admin only. Dokan also comes with a free responsive eCommerce theme that has widgets developed specifically for Dokan. Dokan has a few add-ons that you can download for managing bookable products, creating an auction, or just adding other features that might be missing from a standard Dokan package. Dokan is available free of charge; however, there’s a PRO version available that already comes with auction and booking add-ons, as well as other powerful features such as Ajax search, subscription manager, live chat, seller verification, and others.

WC Marketplace
WC Marketplace

WC for WordPress is a WordPress plugin that gives you a totally customizable marketplace solution with automated commission disbursements and a split payment system. You can strat with a free WC version and then move on to a paid version that offers a bundle of add-on features for around 500 dollars. You can also purchase separate add ons for as low as 20 dollars if you’re looking for something in particular and are not ready to invest the full sum.

Multi Vendor Marketplace Platform Comparison Infographic

top multi-vendor marketplace software comparison table

FAQ

Request a quick demo

Marina Vorontsova
Technical author and eCommerce advocate