De Klok Dranken replatforming journey
De Klok Dranken, a leading FMCG company based in the Netherlands, was looking for a new ecommerce solution because its legacy platform no longer met the company’s needs due to technical limitations and high development costs. De Klok was searching for an ecommerce platform that is future-proof, flexible, scalable, user-friendly, and cost-effective.
One of the main challenges was replatforming from the legacy system while retaining a few existing capabilities that De Klok thought worked well. User experience was one of De Klok’s top priorities: the new platform had to accommodate extensive functionality and be able to meet future market demands.
Virto Commerce was an ideal solution because it was cost-effective, API-driven, modular, headless, and could easily integrate with internal and third-party systems, such as CMS and SAP. Moreover, because of Virto’s adaptability, De Klok was confident that the platform would be able to accommodate new business scenarios and extend its functionality to reflect changing customer demands.
After implementation, De Klok Dranken saw significant improvements in customer satisfaction and customer loyalty. By integrating with ERP and other systems, the website was able to utilize IoT, trends, and big data to substantially improve its personalized content.