What are the challenges in B2B Automotive industry sales?

For different players within the market, there are unique challenges in sales processes. For manufacturers, it's supporting the diverse roles at car dealerships of those personnel who are permitted to place orders. For parts distributors, it's maintaining extensive online catalogs with tips on multi-vendor compatible parts and consumables.

How is the inventory state maintained in real time for online store?

Integration with an ERP and CRM allows you to know the exact state of the company's warehouses in real time. The status of each vehicle coming off the assembly line can already be tracked — available for sale or already sold. Dealers can also check the status of the manufacturer's warehouse for additional accessories to mount on the car at the dealership.

Which ecommerce functionality is crucial for the automotive industry?

Your platform should be able to support large online catalogs of parts and accessories from many vendors. Each SKU item in the catalog must have real-time availability status in the inventory. An eCommerce solution should offer flexible cloud or on-premises deployment and customization. Make sure your platform can handle the volume of thousands of customers at one time, as many small garages, for instance, usually order parts at the same time each morning before they start working.

Automotive B2B eCommerce Platform

Virto Commerce gives car manufacturers, dealers, and spare parts distributors ready-to-use capabilities for the way they sell, from dealer contract pricing to large parts catalogs. When your sales model changes, the platform can change with it.

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How Does Virto Commerce Help Automotive and Aftermarket Businesses Sell Online?

Aftermarket and automotive businesses that move online ahead of their competitors reach new buyers and win new revenue. To protect market share and sales volume, they need to put customers first and sell through digital channels. We provide the pieces that make that work: contract pricing, real-time stock, large parts catalogs, and ordering from several suppliers in one place.

If replacement parts are your business, see B2B commerce for the auto parts aftermarket, which is built around ACES/PIES fitment data.

New to the topic? Start with what automotive ecommerce involves and where it pays off.

Multi-Vendor Marketplace Support

A parts distributor can run its site as a marketplace that sells compatible spare parts from many suppliers, and API integrations show buyers each supplier's stock availability as they shop.

Multicurrency Payments

Virto Commerce supports multiple currencies, languages, and payment gateways, so you can sell to buyers abroad and let them pay in their own currency.

Product Options Support

Besides standard SKUs, the catalog lets buyers choose options online, such as body paint, interior materials, and other optional features, so they order the exact configuration they want.

Contract Discounts

Discounts agreed in B2B contracts apply to online orders too, including different discounts at each level of the dealer chain.

Real-Time Inventory

Stock levels and availability are tracked in real time, so buyers see accurate information before they order.

Large Digital Catalogs

Buyers can browse and compare vehicle models and spare parts in large online catalogs with photos, drawings, and specifications, without slowing the shop down.

Large Purchase Volumes

Buyers can build carts with hundreds or thousands of SKUs at once without losing performance.

Complex Logistics

Connect to corporate IT systems to handle logistics across many suppliers and partners, including data exchange on the supplier's side.

Case Study

See How Cadillac & KW Parts Boost Sales with Headless Platform

See how a leading European distributor of American auto parts, Cadillac and KW Parts, sells to both B2B and B2C customers on Virto Commerce, managing 4 million products on one platform.

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Talk to one of our digital commerce experts about dealer pricing, stock, and parts catalogs for your business.