Automotive eCommerce Platform for B2B
Proven in parts distribution and aftermarket
KW Parts, a Swedish distributor of American vehicle parts, runs 4M+ parts for customers in 30 countries on Virto Commerce, and launched the Cadillac Europe storefront on the same core. Royal Brass & Hose runs 24/7 self-service ordering for mobile-equipment parts across 11 US locations. A Canadian aircraft manufacturer launched its aftermarket portal MVP in under 12 weeks.
Every Automotive Commerce Model, on One Platform
Manufacturers, dealer networks, and distributors sell in different ways. Each model gets its own catalogs, pricing, and ordering flows, all running on shared product data and integrations.
Vehicle and parts manufacturers
Digitize the route to dealers and distributors, and run sales-assisted and self-service ordering together across brands and regions.
Dealers and dealer networks
Give every dealer its own catalog, contract pricing, and credit terms, and let them self-serve repeat orders online.
Parts distributors
Run large, fast-changing parts catalogs with account-specific pricing and stock kept in step with your existing systems.
Selling to jobbers, installers, and repair shops is its own motion, with its own data and ordering patterns.
Selling in the parts aftermarket?
Our aftermarket solution is delivered with implementation partner Reveation Labs and built around the vehicle and application data the channel runs on.
How Virto Commerce Solves Automotive eCommerce Challenges
One platform engineered for the catalog scale, contract complexity, and order volumes of the automotive industry.
Large digital
catalogs
Vehicles and parts with photos, drawings, specs, and comparison — huge assortments without losing performance.
Contract and
dealer pricing
Model account-specific and dealer-chain discounts natively; the right price and assortment apply automatically at login.
Real-time inventory
Stock, orders, and product data kept in step with your existing systems, so buyers order only what is actually available.
Start the Interactive Platform Demo
Large purchase volumes
Dealers and distributors order hundreds or thousands of lines at a time, and the storefront has to keep up without slowing down.
Sales-assisted and self-service ordering
Reps place orders on behalf of dealers and accounts while buyers self-serve the same catalog, pricing, and order history.
Works with the Systems You Already Run
Your ERP, PIM, and dealer systems stay the systems of record. Virto Commerce is the layer that keeps them in step with what buyers see.
Systems of record
ERP, PIM, and dealer systems stay authoritative
API-first
GraphQL and REST, with prebuilt ERP, PIM, and CMS connectivity
Real time
Stock, pricing, and orders synced across systems
Multi-region
Multi-language, multi-currency, localized assortments
Tailored Capabilities for Automotive eCommerce
The B2B capabilities automotive sellers rely on most, each with a full feature page behind it.
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Account-specific pricing and catalogs
Every dealer and account gets its own prices, terms, and assortment.
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B2B product configurator
Body and paint options, interior materials, and configurable attributes online.
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Bulk orders and quick reorder
Import orders from CSV, order by SKU, or reorder from saved lists.
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Marketplace
Launch a distributor or parts marketplace with multiple suppliers.
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ERP integration
Keep pricing, stock, and orders in sync through an API-first core.
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PIM and large catalogs
Govern fast-changing vehicle and parts data at scale.
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Punchout catalogs
Connect to fleet and buyer procurement systems.
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B2B self-service
Let dealers and accounts manage their own ordering, freeing your reps.
AI-Powered Capabilities for Automotive eCommerce
AI built into the catalog and ordering work where it saves the most time: finding the right part, entering large orders, and keeping product data current.
AI Intent Search
Buyers describe what they need in plain language and find the right part, even without the exact keyword or SKU.
Smart PO Capture
Turn orders from emails, spreadsheets, or past purchases into a ready cart, without retyping lines.
AI catalog enrichment
Categorize, describe, and translate new product lines with AI, with human approval before anything is published.
More AI across the platform
Virto OZ
An AI agent orchestration layer across storefronts, portals, and admin. Buyers and staff get answers about products, orders, and accounts in plain language.
AI Product Assistant
Answers buyer questions on the product page from your own specifications and documentation.
Customer Results on Virto Commerce
One automotive parts distributor and two programs from adjacent industries that run the same B2B motions.
KW Parts and Cadillac Europe
A Swedish parts distributor sells B2B in 30 countries. Cadillac Europe's storefront launched on the same core in about three months.
Royal Brass & Hose
A hydraulic parts distributor grew its pilot site into a 24/7 self-service B2B ordering site, with real-time order visibility for staff.
A Canadian aircraft manufacturer
Replaced a monolithic system with one aftermarket portal, the same move an automotive OEM makes to sell parts directly.
Virto Commerce for Automotive: Technical Properties
A source-available .NET platform that plugs into the systems you already run, with no lock-in.
Virto Atomic Architecture™
A modular core: adopt only the modules you need and evolve one capability without replacing the platform.
API-first integrations
GraphQL and REST APIs with prebuilt ERP, PIM, and CMS connectivity.
Security and compliance
Audit logs, role-based access control, and data-residency controls. Virto Cloud is SOC 2 Type II compliant, with its own attestation.
Deploy where you need it
Run on Virto Cloud, your own cloud, private cloud, or on-premises, with no vendor lock-in.
See how it's built
Modules, architecture, and deployment options, explained for your IT team.
Explore Automotive Commerce
Go deeper by topic — the parts aftermarket solution, the customer story, the guide, and the blog.
Automotive eCommerce FAQ
Software that automotive manufacturers, dealers, and parts distributors use to sell online. It handles large vehicle and parts catalogs, contract and dealer pricing, bulk and repeat ordering, and real-time inventory synced with the ERP and PIM.
Yes. One composable core serves vehicle and parts manufacturers, dealer networks, and distributors, each with its own catalog, pricing, and integrations. For the parts aftermarket specifically, see our dedicated aftermarket solution.
It should handle millions of SKUs without slowing down, apply account-specific pricing and terms at login, support bulk and repeat ordering, and keep stock and orders in sync with your ERP in real time. It should also let you add channels, brands, and regions without replatforming.
Yes. The platform is API-first, so pricing, stock, product data, and orders stay in sync with your existing systems in real time, and those systems remain the systems of record.
Yes. You can build a multi-vendor marketplace of compatible parts, with stock availability surfaced through API integration.
No. The platform is modular, so you migrate module by module and market by market, and add channels, brands, and regions on the same core while daily ordering keeps running.
A source-available, modern .NET stack (ASP.NET Core, EF Core, GraphQL, Redis) with a Vue 3, Tailwind, and TypeScript frontend. It is API-first, composable, and MACH-aligned.
Virto Commerce includes audit logs, role-based access control, data-residency controls, and secure authentication. Virto Cloud is SOC 2 Type II compliant, with its own attestation.
Talk to our team about your automotive eCommerce roadmap.
