Best 15 B2B eCommerce Platforms in 2025: Expert Review

Virto Commerce leverages the power of PaaS to offer unmatched flexibility and customization, allowing enterprises to build and scale ecommerce solutions beyond the limits of traditional SaaS.

Virto’s Commerce Innovation Platform is a technologically advanced .NET-based B2B ecommerce solution known for its unique proprietary Atomic Architecture™. Virto Commerce can seamlessly integrate with any corporate IT application, including ERP, CRM, CMS, and PIM solutions.

An open-source approach underlines Virto Commerce’s culture, with code transparency and a strong developers’ community on GitHub (1200+ stars and close to 850 forks). The following attributes make the Commerce Innovation Platform the perfect fit for B2B enterprises that need unparalleled flexibility, adaptability, and 360° innovation.

Virto Commerce pros:

➕ Virto’s Commerce Innovation Platform is an adaptable platform that provides extensive framework and architectural guidance and empowers developers to make feasible changes independently with no vendor lock-in.

➕ Virto Commerce adheres to an open-source approach, and its code is transparent and openly available on GitHub.

➕ Virto’s headless and modular Atomic Architecture™ enables faster time-to-market, with new functionality deployed in days, not months.

➕ Virto’s Commerce Engine is adaptable in its nature, allowing businesses to modify even the backend when needed.

➕ The API-first approach of a headless platform allows all functionalities to be accessible via API layers, including xAPI (GraphQL) and Rest API (OpenAPI).

Virto Commerce cons:

➖ Primarily designed for complex and unique business scenarios, which might not appeal to smaller companies.

➖ Built on a contemporary technological stack, necessitating a tech team well-versed in modern technologies like GraphQL.

Some companies do not prioritize innovation or believe their niche makes innovation less urgent. In this case, companies need extensive out-of-the-box features with limited scaling or growth, better represented by static platforms.

Salesforce Commerce Cloud is a cloud-centric enterprise ecommerce platform tailored for omnichannel interactions and customer services. A notable concern with Salesforce is its SaaS nature, which limits post-implementation customization. Given its premium pricing, the process of replatforming can be notably challenging and costly.

Salesforce pros:

➕ Extensive omnichannel marketing options.

➕ Powerful reporting.

➕ Extensive multi-regional coverage.

➕ Integrates with over 1,000 other platforms (but is limited in API integrations).

Salesforce cons:

➖ Expensive static platform with a monolithic commerce engine in its core.

➖ Does not offer to create new features due to its SaaS nature.

➖ Limits customizations and offers serious vendor-dependency. 

SAP Commerce Cloud (previously known as Hybris) is designed to streamline operations for large businesses. Though it is a favored platform worldwide due to its comprehensive suite of features, certain aspects of SAP’s offering struggle to stay up to date.

SAP pros:

➕ Integrates well with other platforms from the SAP ecosystem.

➕ Offers reach out-of-the-box feature set. 

➕ Well-known brand.

SAP cons:

➖ Premium pricing with a cost-prohibitive and time-consuming innovation.

➖ Static platform with a monolithic core engine.

➖ Certain functionalities appear outdated.

➖ Given its vastness, onboarding and support could span several quarters.

➖ Crucially, SAP intends to cease support for its older systems by 2027.

VTEX is a multitenant SaaS ecommerce platform that aims to deliver more efficiency and less maintenance to organizations.

VTEX pros:

➕ Able to integrate with other systems and services.

➕ Has numerous pre-built integrations.

➕ Supports both B2B and B2C scenarios.

➕ Provides and enhances key functionality for store integration.

VTEX cons:

➖ Lacks customization options due to its SaaS nature.

➖ High implementation costs for unique B2B scenarios.

➖ Limited portfolio of proven expertise in B2B commerce solutions for enterprises.

➖ Has a simple catalog with limited data complexity, offering no personalization options for different channels or accounts.

BigCommerce is a multitenant SaaS platform, offering the versatility to craft both basic and advanced online shops, boasting impressive features, adaptability, and efficiency. However, being a SaaS platform, customization and adaptability can pose difficulties.

BigCommerce pros:

➕ Suitable for both basic and advanced online shops, with a new set of features introduced in 2023.

➕ Has a range of preintegrated third-party applications.

➕ Excels with multichannel selling.

➕ Reliable in terms of uptime and speed.

BigCommerce cons:

➖ Limited presence in certain geographical regions and industries.

➖ Upgrading or adapting a platform to meet unique business needs can be challenging due to its SaaS nature. 

➖ Costs increase as your business scales, potentially making it more expensive for rapidly growing enterprises.

Grainger is a managed B2B marketplace that offers a wide range of products and a user-focused digital experience that facilitates ordering and delivery tracking.

Grainger pros:

➕ The user-focused digital platform makes it easier for sellers to reach clients.

➕ Offers value-added services like consultations and product expertise.

➕ Sellers gain access to a large existing pool of customers.

Grainger cons:

➖ B2B sellers may face intense competition within their niche.

➖ Includes additional costs associated with selling on such a platform.

➖ Limited customization and brand identity.

➖ High dependency on a vendor, as marketplaces control all customizations.

Amazon Business is a managed B2B marketplace for beginners that offers vast reach and built-in trust for B2B sellers.

Amazon pros:

➕ Massive reach of various audiences.

➕ Offers fulfillment by Amazon (FBA) services that handle storage, packaging, and shipping for sellers.

➕ Easy set-up process.

Amazon cons:

➖ High vendor-dependency, as it controls all marketing and innovations. The seller cannot customize their sales more than the platform allows it.

➖ Charges various fees, eating into profit margins.

➖ Intense competition, as the platform is saturated with sellers.

WizCommerce is an all-in-one SaaS ecommerce platform designed for wholesalers, distributors, and manufacturers.

WizCommerce pros:

➕ Offers a range of features for B2B scenarios.

➕ Leverages AI to assist sales representatives in identifying upsell opportunities, potentially increasing average order values.

WizCommerce cons:

➖ Exclusively B2B focused, which can restrict seamless launches of complex B2B2C and B2C scenarios.

➖ Limited customization potential due to SaaS nature.

➖ Certain advanced features may be limited to higher-tier plans, potentially requiring an upgrade and leading to increased costs and TCO.

Pepperi is a B2B ecommerce platform specifically designed for brands and wholesalers. It offers mobile sales automation tools, a web-based storefront, and other useful features.

Pepperi pros:

➕ A B2B-focused solution to cater to B2B-specific requirements.

➕ Seamlessly integrates with various ERP systems, CRMs, and accounting software, streamlining operations.

Pepperi cons:

➖ Depending on the features needed, the platform might be more expensive compared to simpler B2B solutions.

➖ Can integrate with various systems, but the integration process might be complex or require expert help.

➖ Like most platforms, over-reliance on a vendor can pose challenges if the business needs to migrate to another solution in the future.

WooCommerce is an open-source ecommerce platform favored by small to medium-sized businesses.

WooCommerce pros:

➕ Enables the sale of both tangible and digital products.

➕ A range of plugins are available to tailor your ecommerce site.

➕ Robust community support ensures the platform’s longevity and provides necessary technical support.

WooCommerce cons:

➖ Exclusive to WordPress.

➖ Presents potential hidden costs.

➖ Does not fit enterprises’ requirements for complex B2B scenarios.

Shopify Plus is an intuitive and user-friendly SaaS ecommerce platform suitable for B2B beginners, offering a range of customization choices and integrated B2B functionalities.

Shopify pros:

➕ Tiered pricing allows smaller businesses to begin with a foundational plan.

➕ Improved large-language-model-based features, dropshipping, and the shopping and fulfillment app.

➕ Embeds numerous SEO utilities.

Shopify cons:

➖ Potential limitations within basic plans for advanced tailoring.

➖ Customization and complex B2B scenarios significantly increase platform costs and overall TCO.

➖ Limited multistorefront functionality, product localization, and complex pricing rules.

nopCommerce is an ASP.NET ecommerce platform anchored in Microsoft’s technological framework.

nopCommerce pros:

➕ A robust community that exceeds 250,000 members, translating to a rich reservoir of shared knowledge and collective expertise.

➕ Regular biannual upgrades.

➕ A wide range of built-in tools.

nopCommerce cons:

➖ The lack of an extensibility framework and the upgrades can affect the new code significantly.

➖ Provides basic content management functionalities but might fall short for those requiring a more robust CMS for extensive content features.

➖ Being deeply rooted in Microsoft technologies means it primarily thrives on a Windows server environment, making it less adaptable for enthusiasts of other tech stacks like Java or PHP.

Znode is a versatile SaaS ecommerce platform designed to construct niche-specific websites.

Znode pros:

➕ Endless possibilities for visual customization.

➕ Robust personalization and branding.

➕ Vast marketing capabilities.

Znode cons:

➖ Absence of fortified transaction protocols and possibly weak security.

➖ Limited customization potential due to SaaS nature.

➖ Requires a high level of technical proficiency for implementation.

Spryker is a robust B2B, B2C, and marketplace ecommerce platform.

Spryker pros:

➕ Optionally headless platform that serves clients across B2B and B2C spectrums.

➕ Has a unique auction tool for companies that want to integrate auctions with digital commerce or marketplace operations.

Spryker cons:

➖ Less suitable for companies looking to consume APIs or manage full-stack B2B ecommerce software themselves.

➖ Limited regional operational and implementation support.

➖ Has a limited developers’ community yet requires a high level of technical expertise for implementation and customization.

Adobe Commerce, better known as Magento, is an ecommerce platform known for its open-source code, which uses a modular approach.

Adobe Commerce pros:

➕ Integrates well with other platforms from the Adobe ecosystem.

➕ Offers excellent customization for the frontend part.

➕ Has rich core commerce B2C functionality.

Adobe Commerce cons: 

➖ Development expenses and innovation costs can be high.

➖ Customers should account for hidden expenses associated with maintenance and upgrades.

➖ Has explicit hosting prerequisites and recommends VPS, cloud, or dedicated server hosting.

We present the use cases and real-life Virto Commerce stories on how businesses can benefit from the correctly chosen B2B ecommerce platform.

A global brewer faced a very specific challenge of creating a scalable ecommerce solution to digitize routes to its B2B customers and gain all-around customer insights for non-chain retail in the APAC region. Virto Commerce stepped in, transforming this aspiration into reality and amplifying HEINEKEN’s digital progress.

Now, emerging and niche HEINEKEN markets can deploy Virto Commerce and venture into online trading at just 35% of the original setup costs, even as the feature richness and overall proficiency augment.

Virto Commerce allows individual market solutions to be adjusted, rebranded, or localized, all while staying true to HEINEKEN’s global standardized solution. This optimizes the rollout speed and fosters swift adoption.

Bosch Thermotechnik sought to invest in a trusted technological solution with built-in features to develop a loyalty platform for its customers. As the company wanted to manage the frontend development, Virto Commerce was chosen to develop a robust solution around the company’s frontend technology stack.

Now, upon procuring a Bosch Thermotechnik item, customers can sign into the Loyalty Marketplace Portal, record their purchases, and accumulate points in their user accounts. These points can subsequently be exchanged for various rewards directly on the platform.

Such a mechanism empowers Bosch Thermotechnik with invaluable market insights, simultaneously offering customers enticing rewards and ensuring sustained engagement with the brand.

Before thinking about platform features or technological attributes, company decision-makers must answer three questions:

1. Am I going to be disrupted?
2. What is my business goal?
3. How much investment am I ready to contribute?

The risk of disruption by competitors is the top market risk today. When your competitors rapidly innovate, all the capabilities and technical attributes listed below can help companies on their journey to success, depending on the specific needs and goals.

The company’s investment readiness likewise plays a crucial role in selecting a B2B platform. The modern TCO does not solely include platform implementation costs. Ensuring a high rate of innovation and adaptability at predictable costs is what businesses should take into consideration.

Now, let’s see which B2B ecommerce platform features and technical attributes are necessary for companies to scale and innovate. Note that these markers alone do not determine a platform’s adaptability or innovation potential. Instead, true adaptability lies in how these properties are implemented within a flexible architecture.

When the proper architectural framework is selected, modularity paves the way for expansive multi-regional growth, greater action flexibility, and smoother innovation.

Comprised of standalone elements that allow individual alterations and separate deployments, modular approaches like Virto Atomic Architecture™ surpass monolithic strategies. The latter hinders the organization’s capacity to tackle future business challenges effectively.

A headless design broadens the horizons for omnichannel support under a singular ecommerce umbrella. Headless means a seamless integration of diverse channels tailored for distinct audiences.

Headless architecture is about a complete separation of the frontend and backend, with their communication facilitated through APIs. This capability helps integrate quickly and risk-free into any business configuration.

Great B2B ecommerce solutions should be able to integrate with other platforms and solutions via APIs. Third-party app support guarantees the business can choose which solutions to use and ensure smooth data transfer between them. The API-first approach allows integration with any third-party providers and decreases single-vendor dependency.

The modern corporate B2B ecommerce system should cater to distinct strategies and enable the realization of any complex scenario without constraints.

The platform’s customization ability allows companies to build unique scenarios based on the efficient extensibility framework without code disruption and saving upgradability.

The best B2B ecommerce platforms have an extensibility framework that equips development teams with the knowledge to aptly introduce new business functionalities and augment the current ones. All these are done while ensuring the platform’s upgradeability remains intact and the latest stable version is maintained.

An enterprise-grade ecommerce platform for B2B should be primed for localization, catering to multiple regions. This entails supporting a variety of currencies and diverse payment providers and ensuring the catalog is multilingual for product descriptions and attributes.

Cloud-native implies that the solution was conceived from the outset for cloud deployment, capitalizing on all the technological perks that come with it. Merging cloud-native attributes with modularity addresses numerous intricate issues in enterprise ecommerce, like scalability, multi-regional implementation, and data privacy concerns.

Open source provides a transparent lens into a solution’s foundation. Developers can open and read this code and understand the whole logic behind B2B ecommerce solutions. Error rectification becomes more direct in open-source platforms. Moreover, with open source, one can directly tweak the code, offer it to the overarching platform project, and anticipate a swift vendor response.

The most suitable or the ‘best ecommerce platform for B2B’ is a tool that assists a business in accomplishing its goals. A robust SaaS solution can be a better fit for an organization that can sustain without innovation. A smaller business can start with managed B2B marketplaces to grow its ecommerce operations with restricted budgets.

Choosing an adaptable PaaS solution like Virto Commerce is the best decision for enterprises that need to innovate in the face of market disruption. The Virto Commerce team of digital experts can easily assess the state of your business and advise on the best solution at the demo step.