HEINEKEN: Digitising Routes to Market

HEINEKEN brews better B2B ecommerce and kick starts digital transformation in 15 countries with Virto Commerce.

HEINEKEN in Numbers

growth in online transactions
users around the world


reduction in implementation cost


countries powered by Virto
The Challenge

Digital Transformation for the Market Leader

Make brand and services available when and where their customers want to purchase and interact.

HEINEKEN's Evergreen Strategy commits to transforming digital business and making company the world’s “best-connected brewer”.

These 4 key strategic pillars will shape the direction of HEINEKEN into the future:


  • Drive superior growth
  • Raise the bar on sustainability and responsibility
  • Unlock the full potential of people
  • Fund growth strategies


Download HEINEKEN Case Study to Learn More Details

The Solution

Mobile App and Desktop Versions

Portals for customers, distributors, and administrators. Sales representatives can also use the platform to track customer performance and train new users.

“Virto Commerce’s speed to market has been a key success factor for us as HEINEKEN. Markets can now go live with a B2B solution in weeks, rather than months, and it is a particular fit for markets with indirect and complex routes to the customer ”.

-Vincent Lavarini

Global E-Business Manager at HEINEKEN International.

The Solution

Scalable Solutions That Can Accelerate Fast

Launched first in APAC 2018, the Virto B2B Solution is now a core part of HEINEKEN digital B2B ambitions which will see €5Bn in B2B online sales by 2025.

  • New and smaller HEINEKEN markets can now launch Virto Commerce and trade online at 35% of the cost of the initial implementations as feature sets and overall capability grows.
  • Each market’s Virto Commerce solution can be localised and re-branded with the appropriate corporate livery all whilst retaining adherence to the global standard solution – thus accelerating roll-out and adoption.

Download HEINEKEN Case Study to Learn More Details

The Result

Digital Success for the World's Best Connected Brewer

HEINEKEN achieved its goal of improving the CX and creating a robust order transfer system that allows 24/7 ordering, real-time stock insights, and access to account information.

The system drives top line growth by increasing outlet coverage, personalized promotions, and growing basket size.

Want to know more about how we can transform your FMCG business?

Let’s meet!

Adam Willmouth
Adam Willmouth
Sales Director
Ben Black
Ben Black
Sales Director