HEINEKEN Achieves 30% of OpCo Revenue with a Mobile-First B2B Platform

Explore how HEINEKEN brews better B2B ecommerce in fragmented retail and kick-starts digital transformation in over 20 countries with Virto Commerce.

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HEINEKEN x Virto Commerce in Numbers

x10

growth in online transactions

370K

users around the world

65%

reduction in implementation cost

>20

countries powered by Virto Commerce

The Challenge

Get an All-Around Data on Customers in Fragmented Retail

In the APAC region, fragmented retail, such as small grocery stores, has the largest share of the food market. The Dutch multinational brewing company was challenged to develop a scalable ecommerce solution to digitize the path to the B2B customer and gain comprehensive insights to improve the customer experience for non-chain retailers in the region.

THE CONTEXT

Commitment to EverGreen Strategy

Launched in 2021, HEINEKEN’s EverGreen Strategy greatly influenced the company’s digital business transformation. While growing its B2B ecommerce, HEINEKEN aimed to maintain its commitment to these four strategic pillars:

– Drive superior & balanced growth
– Raise the bar on sustainability and responsibility
– Unlock the full potential of people
– Fund growth strategies

The Solution

Searching for Scalable B2B Solutions That Accelerate Fast

HEINEKEN wanted to create a robust order processing system that would enable 24/7 ordering, real-time stock insights, and access to account information about smaller retailers in the APAC region.
The solution needed to be mobile-friendly and fully automated with region-specific localization to scale internationally at an accelerated pace.

HEINEKEN's digital transformation with Virto Commerce

Discover how HEINEKEN brews better B2B ecommerce and drives digital transformation in more than 20 countries.

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The Result

Becoming “the World's Best-Connected Brewer”

First launched in APAC in 2018, the Virto Commerce B2B solution is now a core part of HEINEKEN's digital B2B ambitions in more than 20 countries.

1. Extensive capabilities with lower entry costs – new and smaller HEINEKEN markets can now launch and trade online with the Virto Commerce solution at 35% of the cost of initial implementations.
2. Accelerated rollout and adoption – each Virto Commerce solution in each market can be localized and rebranded with the appropriate corporate livery, while adhering to the global standard solution.
3. Comprehensive view of fragmented retail in the APAC region – HEINEKEN’s fully automated platform offers real-time customer insights and access to account information previously available only to distributors.

A Few Words From Our Client

Virto Commerce is a core part of rapidly expanding portfolio of digital sales solutions since 2018. Virto Commerce brings flexibility and speed to market and copes well with our often complex market dynamics. It allows us to serve our customers better, faster and smarter.

Sobir Djaffar, Director of Digital Products

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