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Launched in 2021, HEINEKEN’s EverGreen Strategy greatly influenced the company’s digital business transformation. While growing its B2B ecommerce, HEINEKEN aimed to maintain its commitment to these four strategic pillars:
Discover how HEINEKEN brews better B2B ecommerce and drives digital transformation in more than 20 countries.
Virto Commerce is a core part of rapidly expanding portfolio of digital sales solutions since 2018. Virto Commerce brings flexibility and speed to market and copes well with our often complex market dynamics. It allows us to serve our customers better, faster and smarter.
Explore fast-moving consumer goods industry trends and major market players. Learn about the growing importance of future-proof ecommerce platforms in the B2B segment.
Learn how Lavazza's authorized distributor in the Netherlands leveraged Virto Commerce to create a unified and scalable ecommerce platform for its B2B and B2C customers.
The largest Dutch beverage wholesaler wanted to transform its legacy monolithic ecommerce platform into a unified self-service customer portal to streamline ordering, billing, and checkout.