B2B eCommerce for Retail Industry

A digital commerce platform for retailers that sell to businesses and consumers. Every store, channel, and market runs from one shared back office.

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Manage Vendors, Catalogs, and Channels from One Back Office

Every channel runs on one foundation. Your data is stored once, you support a single back office, and you can add new channels and business models as you grow.

Flexible Access Management

Let your vendors keep their own products up to date without giving them access to everything. Set permissions for each vendor group by catalog, category, product, and action, and their users can add, remove, or update the products and categories they are responsible for.

Integrate with External Catalogs

Add products from external digital catalogs to widen your assortment, and test new suppliers, products, and markets without extra catalog work.

Tools for Supply Chain and Support Teams

Check a vendor's log history, or log in on behalf of a vendor's user to see what they see, solve the problem, or place an order for them.

Merchandising Access for Vendor Users

Vendor users can manage merchandising lists for their own products, such as frequently bought together, up-sell, and cross-sell lists.

What Does the Platform Include for Retailers?

Customers find the right product quickly, because your B2C webshop connects out of the box with established search services such as Elastic Search and Azure Search.

✓ Design the customer experience on every channel.

Control what shoppers see at every touchpoint. Your own storefront, content from your CMS, a chatbot, and other channels all run from the same Virto Commerce platform.

✓ Core commerce features, ready to use.  

Digital catalog, cart, orders, accounts, pricing, inventory, marketing, promotions, subscriptions, and quotes: the building blocks for your own online shop.

✓ Integrate with your business software.

Connect your online shop to the systems you already run, such as your ERP (SAP, Dynamics AX, Sage), AI services, and payment providers, so the shop works from the same data as the rest of your business.

Why Do Retailers Choose Virto Commerce for Their B2C Webshop?

Launch your online shop quickly and keep improving it as your business grows.

A Foundation for Retail Growth

Open new markets and reach new audiences from one online shop that handles several channels, stores, languages, and currencies, and scales as your sales grow.

An Omnichannel Experience for Your Customers

Bring customers who buy from you offline into your online channels at their own pace, so the relationship you have built with them carries over.

Trusted by Enterprises around the World

B2C Webshops, based on the Virto Commerce platform, are used by enterprises and fast-growing medium-sized retailers around the world.

D2C Model: Meaning, Examples & Future of D2C in eCommerce

Understand the D2C meaning, including how it works, why it might benefit business, how is it different from B2B and B2C marketplace, and more. Here we uncover the parallels between ecommerce and direct-to-consumer model. Ready? Read more now.

Integrated with Best-In-Breed Search Engines & Easy Checkout, Order and Stock Management

Customers find the right product quickly, because the shop connects out of the box with established search services such as Elastic Search and Azure Search. Checkout, order, and stock management are simple to run. Buyers can save order drafts, place orders, reorder, submit quotes, and check each order's status in real time, so they always know where an order stands.

B2B Specific Functional Features & Integration with External Catalogs

Serve business buyers the way they expect. Each account can have its own prices and promotions, roles and permissions for its team, and customized or contract-based access to products and services. That makes room for new market niches.
External digital catalogs allow you to drastically extend the assortment available for your customers, test new suppliers, products and markets.

Merchandising & Flexible Pricing and Marketing for Customized Pricing Rules

Multiple options for up-sell and cross-sell technologies, including flexible management of product association lists and integration with AI recommendation services. Flexible pricing and marketing offers customized pricing rules of any complexity for different audiences, so that every segment could get its own products, prices and promotions.

Personal Cabinet and History, Personalized Catalog Management & API Integration with Marketplaces

All business data is available for users in the cabinet: orders and payment status, history, shipment addresses and so on. Catalog management with flexible categories and product availability set per customer connects to your ERP, external catalogs, or an enterprise PIM. Direct API integration with online marketplaces makes it possible to explore new market niches.

Want to learn more about B2B eCommerce for Retail Industry?

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