B2B eCommerce for Retail Industry

Cloud-native B2C Webshop for retailers that delivers a true omnichannel experience to your customers.

The Entire Multichannel Retailer eCommerce Suite on Top of A Unified Backend

No data duplication. No additional Licenses. Same backend to support. Unlimited Innovation freedom.

Flexible Access Management for Everything

Configure detailed permissions for each group of vendors on catalog, category, product and action. Allow the vendor's users to manage products and categories, so users can add, remove or update them.

Integrate with External Catalogs

External digital catalogs allow you to extend the assortment available for your customers drastically. Test new suppliers, as well as products and markets by easily integrating external digital catalogs.

Supply Chain Managers and Support Friendly

You can always check a log history or just log in on behalf of a vendor's user, see what he sees and solve the problem or just help make an order.

Access to Merchandising for Vendor’s Users

Vendor's users may receive permission to manage merchandising lists related to their products: frequently bought together, up-sell and cross-sell lists and so on.

B2C Webshop for Enterprise Retailers

Out-of-the-box integration with the best search solutions on the market including  Elastic Search and Azure Search.

✓ Design unique multi-channel UX for your customers.

Multichannel Virto Commerce cloud-native B2C Webshop makes it possible to create an absolutely unique customer journey for your clients due to the native storefront, integration with CMS, chatbot or other touchpoints.

✓ Rich ecommerce feature set.  

Digital catalog, cart, orders, accounts, pricing, inventory, marketing, promotions, subscriptions, quotes and everything you need to build a unique ecommerce solution on top of it.

✓ Integrate easily with any business software. 

An API-based platform makes it possible to easily integrate the B2C online shop with any ERP (SAP, Dynamics AX, Sage...), AI services, payment systems, and other third party providers.

Why Retailers Choose Virto Commerce B2C Webshop?

Start delivering a unique user experience within 3 months and continue to improve your digital business without any restrictions.

A Reliable Basis for Rapid Expansion of Your Retail Business

Open new markets and audiences using multi-channel, multi-store, multi-language, and multi-currency online shop that is fully scalable and highly flexible.

True Omnichannel Experience for Your Customers

Virto Commerce B2B portal allows distributors to seamlessly transfer their customers from offline to online without any risk of customer loyalty degradation.

Trusted by Enterprises around the World

B2C Webshops, based on the Virto Commerce platform, are used by enterprises and fast-growing medium-sized retailers around the world.

eCommerce Guide

D2C Model: Meaning, Examples & Future of D2C in eCommerce

All you need to know about the D2C model in one guide. Understand the D2C meaning, including how it works, why it might benefit business, how is it different from B2B and B2C marketplace, and more. Here we uncover the parallels between ecommerce and direct-to-consumer model. Ready? Read more now.

Integrated with Best-In-Breed Search Engines & Easy Checkout, Order and Stock Management

Out-of-the-box integration with the best search solutions on the market, including Elastic Search and Azure Search. Easy checkout, order and stock management. Creating order drafts, submitting orders, reordering, submitting quotes, and real-time access to the order status make everything 100% transparent for your customers.

B2B Specific Functional Features & Integration with External Catalogs

B2B features such as account-based pricing and marketing, flexible role-based management, customized or contract-based access to products and services create room for opening new market niches.
External digital catalogs allow you to drastically extend the assortment available for your customers, test new suppliers, products and markets.

Merchandising & Flexible Pricing and Marketing for Customized Pricing Rules

Multiple options for up-sell and cross-sell technologies, including flexible management of product association lists and integration with AI recommendation services. Flexible pricing and marketing offers customized pricing rules of any complexity for different audiences, so that every segment could get its own products, prices and promotions.

Personal Cabinet and History, Personalized Catalog Management & API Integration with Marketplaces

All business data is available for users in the cabinet: orders and payment status, history, shipment addresses and so on. Rich digital catalog management functionality with flexible taxonomy and personalized availability can be easily integrated with ERP, external catalogs or an enterprise PIM engine. Direct API integration with online marketplaces makes it possible to explore new market niches.

Want to learn more about B2B eCommerce for Retail Industry?

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B2B eсommerce solutions for distributors