Virto’s Headless Commerce Engine
Run multi-site B2B operations at scale with a composable, API-first ecommerce engine that unifies catalog, content, order, and inventory management.
Composable Backend Engineered for B2B.
Built to Scale
Lower TCO
Out-of-the-box PIM, DAM, CMS, OMS
eliminate reliance on custom development and lower TCO.
Single Backend,
Multiple Channels
Multiple Channels
With Commerce Engine, enterprises get
a single, coherent backend for every channel and market.
Unified Commerce Logic
Manage catalogs, pricing, orders, and content from a single backend.
A Strategic Total Cost of Ownership Guide
Faster Time-to-Market
Deploy and update modules or PBCs independently with zero downtime.
Peak Performance
Sub-100 ms performance at global scale—even with millions of SKUs and multiple storefronts.
Recognized eCommerce Excellence
Virto's Commerce Innovation Platform is recognized by leading independent research agencies such as Gartner, Forrester, McFadyen Digital, IDC, and more.
Commerce Engine: Built-In Capabilities
Virto Commerce Engine delivers headless, out-of-the-box & infinitely extensible modules that scale with your business.
Deploy, scale, and upgrade each core function as independent modules
- Modular catalog, pricing, orders, accounts
- Full-spectrum B2B order workflows
- Built-in enterprise-grade PIM
- Multi-warehouse inventory management
- AI-powered search & recommendations
Tap any frontend, CMS, or dashboard into your commerce logic
- API-first: REST & GraphQL
- Architecture with webhooks & event bus
- Headless CMS & content APIs
- Real-time omnichannel stock sync
- Flexible frontend & control tower ready
Streamline visual workflows with tailored content tools
- Visual editor with localization tools
- Integrated media management & CDN
- Automated thumbnail & asset transforms
- Scheduled publishing & SEO controls
- Secure access, logs & compliance
B2B Commerce Complexity—Solved
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Inaccessible backend
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Limited API coverage
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One-size-fits-all data models
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Siloed PIM, CMS & OMS
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Poor 3rd-party integrations
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Scalable backend
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API-first
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Extensible data models
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Unified backend for PIM, OMS & CMS
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Any 3rd-party integrations
How Your Team Can Leverage Commerce Engine
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Spin up dozens of branded or country-specific B2B portals on one engine—each with its own localized catalog, pricing rules, and payment methods.
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Coordinate vendors, commissions, and payouts in a unified marketplace engine. Export orders, inventory, and customer data into BI tools for actionable dashboards.
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Synchronize stock levels across warehouses, DCs, and partner networks with sub-second accuracy. Configure BOPIS, split-ship orders, and multi-store delivery rules.
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Host millions of SKUs—physical, digital, bundles, and virtual assortments—with Elastic-backed, attribute-driven search that consistently returns results in <100 ms.
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Use webhooks and the event bus to trigger ERP/CRM updates, tax calculations, or shipping provider workflows in real-time. Automatically scale microservices up or down.
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Deliver custom headless storefronts (React, Vue, mobile, or Virto Frontend). Serve content in multiple languages, currencies, and catalogs, all managed from one backend.
Virto Commerce Engine: Tech Properties
Your proven foundation for development, deployment, and effective marketplace management.
Microsoft-Based .NET Core
Built on .NET Core, C#, and ASP.NET, Virto offers enterprise-grade performance.
Atomic Innovation Model
Virto decomposes commerce into atomic units—each a reusable Packaged Business Capability (PBC).
Cloud-Native
Extensible, cloud-native infrastructure built on Kubernetes provides hosting & DevOps tools.
API-First and Headless
Virto allows seamless integrations with any systems. Design the experience you want, plug into any stack.
Architectural Excellence of Virto's Innovation Platform
How Brands Achieve Success with Virto Commerce
Standaard Boekhandel transforms its online store into a marketplace with 25M+ products
Automotive marketplace boosts sales with a headless platform for 4M+ products
HEINEKEN modernizes its Digital Order Transfer & cuts platform upgrade time by 50%
Your Questions, Answered
A fully modular, API-first core built on zero-downtime microservices, so you can add capabilities, integrate systems, and push upgrades without downtime or a forced replatform.
With Elastic-backed search and auto-scaling services, Virto’s Commerce Innovation Platform delivers sub-100 ms response times on millions of SKUs—even during flash sales.
A single vendor SLA, managed composable option, and unified data model eliminate middleware, custom integrations, and expensive add-ons.
Yes—launch and manage dozens of localized storefronts, real-time inventory, and pricing across markets from a single platform.
Unlike other headless platforms, Virto includes PIM/CMS/media natively; unlike monolithic suites, it avoids heavy architecture and costly extensions—delivering agility, performance, and lower TCO.
Virto Commerce Engine has out-of-the-box, enterprise-grade product information management, essential content editing, and integrated visuals. Its API-first architecture also makes it easy to connect with any third-party systems, if needed.
RFQs, negotiated contracts, punch-out procurement and multi-warehouse order management—all without custom coding or bolt-on modules.
Virto’s CMS/DAM functions are commerce-focused and lightweight. They complement, not replace, your enterprise systems, eliminating custom integrations for product visuals and promotional content.
Virto’s flexible promotions engine, combined with GraphQL/REST APIs, lets you craft B2C campaigns as richly as B2B, while sharing the same core.
One vendor SLA covers all modules. Our 24/7 support and 99.99% uptime commitment mean you never chase multiple support teams.
Don't worry—pre-built data migration utilities, a clear API contract, and flexible microservice boundaries let you phase in Commerce Engine services gradually—spreading cost and risk.