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Virtocommerce

Virto’s Headless Commerce Engine

Run multi-site B2B operations at scale with a composable, API-first ecommerce engine that unifies catalog, content, order, and inventory management.

Composable Backend Engineered for B2B.
Built to Scale

Lower TCO                        

Out-of-the-box PIM, DAM, CMS, OMS
eliminate reliance on custom development and lower TCO.

Single Backend,
Multiple Channels         

With Commerce Engine, enterprises get
a single, coherent backend for every channel and market.

Unified Commerce Logic    

Manage catalogs, pricing, orders, and content from a single backend.

A Strategic Total Cost of Ownership Guide

Faster Time-to-Market

Deploy and update modules or PBCs independently with zero downtime.

Peak Performance

Sub-100 ms performance at global scale—even with millions of SKUs and multiple storefronts.

Recognized eCommerce Excellence

Virto Marketplace is recognized by leading independent research agencies such as Gartner, Forrester, McFadyen Digital, IDC, and more.

60+
Countries powered
99.9%
Achieved uptime
800M+
SKUs

Commerce Engine: Built-In Capabilities

Virto Commerce Engine delivers headless, out-of-the-box & infinitely extensible modules that scale with your business.

Commerce Logic
Integration & Extensibility
Content & Automation

Deploy, scale, and upgrade each core function as independent modules

  • Modular catalog, pricing, orders, accounts
  • Full-spectrum B2B order workflows
  • Built-in enterprise-grade PIM
  • Multi-warehouse inventory management
  • AI-powered search & recommendations

Tap any frontend, CMS, or dashboard into your commerce logic

  • API-first: REST & GraphQL
  • Architecture with webhooks & event bus
  • Headless CMS & content APIs
  • Real-time omnichannel stock sync
  • Flexible frontend & control tower ready

Streamline visual workflows with tailored content tools

  • Visual editor with localization tools
  • Integrated media management & CDN
  • Automated thumbnail & asset transforms
  • Scheduled publishing & SEO controls
  • Secure access, logs & compliance

B2B Commerce Complexity—Solved

Legacy Commerce Engines
  • list icon Inaccessible backend
  • list icon Limited API coverage
  • list icon One-size-fits-all data models
  • list icon Siloed PIM, CMS & OMS
  • list icon Poor 3rd-party integrations
Virto Commerce Engine
  • list icon Scalable backend
  • list icon API-first
  • list icon Extensible data models
  • list icon Unified backend for PIM, OMS & CMS
  • list icon Any 3rd-party integrations

How Your Team Can Leverage Commerce Engine

             

  • Spin up dozens of branded or country-specific B2B portals on one engine—each with its own localized catalog, pricing rules, and payment methods.

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  • Coordinate vendors, commissions, and payouts in a unified marketplace engine. Export orders, inventory, and customer data into BI tools for actionable dashboards. 

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  • Synchronize stock levels across warehouses, DCs, and partner networks with sub-second accuracy. Configure BOPIS, split-ship orders, and multi-store delivery rules.  

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  • Host millions of SKUs—physical, digital, bundles, and virtual assortments—with Elastic-backed, attribute-driven search that consistently returns results in <100 ms.

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  • Use webhooks and the event bus to trigger ERP/CRM updates, tax calculations, or shipping provider workflows in real-time. Automatically scale microservices up or down. 

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  • Deliver custom headless storefronts (React, Vue, mobile, or Virto Frontend). Serve content in multiple languages, currencies, and catalogs, all managed from one backend.

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Virto Commerce Engine:
Tech Properties

Your proven foundation for development, deployment, and effective marketplace management.

Microsoft-Based .NET Core

Built on .NET Core, C#, and ASP.NET, Virto offers enterprise-grade performance.

Atomic Innovation Model

Virto decomposes commerce into atomic units—each a reusable Packaged Business Capability (PBC).

Cloud-Native PaaS

Extensible PaaS cloud-native infrastructure built on Kubernetes provides hosting & DevOps tools.          

API-First and Headless

Virto allows seamless integrations with any systems. Design the experience you want, plug into any stack.

Architectural Excellence of Virto's Innovation Platform

See the Full Picture

How Brands Achieve Success with Virto Commerce

Owl main

Standaard Boekhandel transforms its online store into a marketplace with 15M+ products

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Cadillac main

Automotive marketplace boosts sales with a headless platform for 4M+ products

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Heineken main

HEINEKEN modernizes its Digital Order Transfer & cuts platform upgrade time by 50%

Learn More

Explore Virto Commerce Insights

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Virto’s CIP: Initial Evaluation Brief

COMPARISONS

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