Cadillac & KW Parts Boost Sales with a Headless Platform for 4M Products
Cadillac & KW Parts x Virto Commerce in Numbers
Manage Expansive Catalogs & Streamline European Operations with Multiple Customized Webshops
KW Parts, a leading European distributor of American auto parts and General Motors’ partner, required a high-performance platform capable of handling an expansive catalog of over 4 million products, providing a smooth B2C-like shopping experience to wholesale buyers across 30 countries.
Cadillac, a subsidiary of General Motors, had an equally ambitious but distinct goal, focusing on launching a new B2C ecommerce platform for selling car accessories directly to customers across Europe using KW Parts’ digital ecosystem.
Discover how Cadillac Europe and KW Parts drive innovation in the automotive industry with Virto Commerce
THE SOLUTION
Develop a Headless, Modular Platform for Distinct B2B and B2C Solutions
To meet these ambitious goals, Mardi Gras, a digital agency experienced in designing and implementing ecommerce solutions, used Virto’s Commerce Innovation Platform. Virto’s adaptable architecture proved to be the perfect fit, delivering solutions that addressed the unique needs of both projects.
Multi-Regional Support
A primary digital ecosystem for KW Parts was launched first to support a vast catalog with multilingual interfaces for B2B customers.
Headless Approach & High Scalability
Fast Time-to-Market
Cadillac’s B2C webstore project launched in just three months post-design approval, demonstrating Virto’s capacity for quick, efficient deployment.
THE RESULT
Scalable Foundation Enabling Seamless Expansion and New Storefronts Across Markets
1. Enhanced UX
2. Fast & Accurate Search Indexing
Search results for both platforms are delivered in under a second, enabling users to quickly locate specific products even within KW Parts’ massive catalog.
3. Localization Across Markets
The platform has a centralized interface for all payment orders for admins and supports transactions in euro and Swedish Krona, including automatic currency updates. Content is localized and available in multiple languages, enabling both brands to operate effortlessly across European markets.
4. Accelerated Launch of New Webshops
Virto’s headless platform allows KW Parts and Cadillac to scale smoothly and expand their current solutions with new shops as needed.
A Few Words From Our Client
Together with Mardi Gras and Virto Commerce, we have now laid the foundation for a scalable platform to streamline our administrative processes with a backend that can be seamlessly deployed for several ecommerce stores.
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