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B2B Ecommerce Case Studies

How manufacturers, distributors, retailers and procurement networks run their sales operations on Virto Commerce — and the results they reached, from 30% of OpCo revenue online at HEINEKEN to a procurement marketplace for 105,000+ OMNIA Partners members.
Cadillac Europe & KW Parts: B2B and B2C across 30 countries with Virto 
Linda Hedberg
Linda Hedberg eCommerce manager
Together with Virto Commerce and Mardi Gras, we have now laid the foundation for a scalable platform to streamline our administrative processes with a backend that can be deployed for several ecommerce stores.
Cadillac Europe & KW Parts: B2B and B2C across 30 countries with Virto 
HEINEKEN achieves 30% of OpCo revenue with a mobile-first B2B platform
John Kelly
John Kelly Global Director of B2B Ecommerce at HEINEKEN
We chose Virto because it’s the only ecommerce platform that has the functionality, flexibility, and scalability we need — for today and the long term — to meet our goals of global B2B commerce expansion, 24/7 service, and dramatically increased efficiency.
HEINEKEN achieves 30% of OpCo revenue with a mobile-first B2B platform
North America’s largest GPO empowers thousands of companies to procure faster 
Denise Woodside
Denise Woodside EVP of Digital Strategy and Operations
We've been able to overcome industry challenges that have stalled other platforms. It's been a true collaboration of expertise and flexibility.
North America’s largest GPO empowers thousands of companies to procure faster 
Global manufacturer builds a composable foundation for global markets including China
Global manufacturingB2Bfrom Legacy in-house platform

Global manufacturer builds a composable foundation for global markets including China
Notions Marketing replaces its legacy B2B platform with Virto Commerce
DistributionB2Bfrom Legacy B2B ecommerce platform

Notions Marketing replaces its legacy B2B platform with Virto Commerce
Bosch scales loyalty across Europe with 150K+ users on Virto
ManufacturingB2B

Bosch scales loyalty across Europe with 150K+ users on Virto
HEINEKEN achieves 30% of OpCo revenue with a mobile-first B2B platform
ManufacturingB2Bfrom Legacy platform

HEINEKEN achieves 30% of OpCo revenue with a mobile-first B2B platform
MUSTAD unifies product data and ecommerce across 13 global entities
ManufacturingB2Bfrom Sana Commerce

MUSTAD unifies product data and ecommerce across 13 global entities
North America’s largest GPO empowers thousands of companies to procure faster
Public procurementB2B

North America’s largest GPO empowers thousands of companies to procure faster 
Cadillac Europe & KW Parts: B2B and B2C across 30 countries with Virto
DistributionB2B & B2C

Cadillac Europe & KW Parts: B2B and B2C across 30 countries with Virto 
InstallatieBalie unifies B2B and B2C storefronts on Virto Commerce
DistributionB2B & B2Cfrom Sana Commerce

InstallatieBalie unifies B2B and B2C storefronts on Virto Commerce
Innovadis drives sustainable B2B ecommerce growth with Virto Commerce
B2B eCommerceB2B & B2C

Innovadis drives sustainable B2B ecommerce growth with Virto Commerce
Embroidery Designs scales to 1.5M+ SKUs across 5 storefronts with Virto Commerce
RetailB2Cfrom Microsoft Commerce Server

Embroidery Designs scales to 1.5M+ SKUs across 5 storefronts with Virto Commerce
Lavazza by Bluespresso unifies B2B & B2C on one Virto Commerce platform
DistributionB2B & B2C

Lavazza by Bluespresso unifies B2B & B2C on one Virto Commerce platform
Standaard Boekhandel scales its marketplace to 25M+ products
RetailB2B & B2Cfrom SAP Commerce

Standaard Boekhandel scales its marketplace to 25M+ products
Royal Brass & Hose launches B2B self-service portal with Virto Commerce
DistributionB2B

Royal Brass & Hose launches B2B self-service portal with Virto Commerce
De Klok Dranken hits 80%+ digital adoption with a B2B portal on Virto Commerce
DistributionB2Bfrom Adobe Commerce (Magento)

De Klok Dranken hits 80%+ digital adoption with a B2B portal on Virto Commerce
Flokk expands B2B & B2C digital channels across 80+ countries with Virto Commerce
ManufacturingB2B & B2C

Flokk expands B2B & B2C digital channels across 80+ countries with Virto Commerce
Proffsmagasinet scales Nordic markets with Virto Commerce
DistributionB2B & B2C

Proffsmagasinet scales Nordic markets with Virto Commerce
Hengdeli automates inventory and promotions across channels with Virto Commerce
Luxury retailB2C

Hengdeli automates inventory and promotions across channels with Virto Commerce
Estate Spain grows Google visibility 700% in its first year with Virto Commerce
Real estateB2C

Estate Spain grows Google visibility 700% in its first year with Virto Commerce
Kupinatao scales to 800M+ items and 125M monthly page views with Virto Commerce
RetailB2C

Kupinatao scales to 800M+ items and 125M monthly page views with Virto Commerce
Global caps & plugs manufacturer migrates 1.8M+ SKUs to Virto Commerce
ManufacturingB2Bfrom NopCommerce

Global caps & plugs manufacturer migrates 1.8M+ SKUs to Virto Commerce
Canadian aircraft maker launches aftermarket B2B portal in 12 weeks
ManufacturingB2B

Canadian aircraft maker launches aftermarket B2B portal in 12 weeks
NoA Ignite digitizes event team wear ordering in 5 weeks with Virto Commerce
EventsB2C

NoA Ignite digitizes event team wear ordering in 5 weeks with Virto Commerce
Eminent IT delivers US Government supply chain portal on Virto Commerce
Public procurementB2B

Eminent IT delivers US Government supply chain portal on Virto Commerce

Replatformed to Virto Commerce from: SAP Commerce (Hybris) → Standaard Boekhandel · Adobe Commerce (Magento) → De Klok Dranken · Sana Commerce → MUSTAD, InstallatieBalie · NopCommerce → a global caps & plugs manufacturer · Microsoft Commerce Server → Embroidery Designs

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