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B2B Ecommerce Case Studies

How manufacturers, distributors, retailers and procurement networks run their sales operations on Virto Commerce — and the results they reached, from 30% of OpCo revenue online at HEINEKEN to a procurement marketplace for 105,000+ OMNIA Partners members.
Cadillac Europe & KW Parts: B2B and B2C across 30 countries with Virto 
Linda Hedberg
Linda Hedberg eCommerce manager
Together with Virto Commerce and Mardi Gras, we have now laid the foundation for a scalable platform to streamline our administrative processes with a backend that can be deployed for several ecommerce stores.
Cadillac Europe & KW Parts: B2B and B2C across 30 countries with Virto 
HEINEKEN achieves 30% of OpCo revenue with a mobile-first B2B platform
John Kelly
John Kelly Global Director of B2B Ecommerce at HEINEKEN
We chose Virto because it’s the only ecommerce platform that has the functionality, flexibility, and scalability we need — for today and the long term — to meet our goals of global B2B commerce expansion, 24/7 service, and dramatically increased efficiency.
HEINEKEN achieves 30% of OpCo revenue with a mobile-first B2B platform
North America’s largest GPO empowers thousands of companies to procure faster 
Denise Woodside
Denise Woodside EVP of Digital Strategy and Operations
We've been able to overcome industry challenges that have stalled other platforms. It's been a true collaboration of expertise and flexibility.
North America’s largest GPO empowers thousands of companies to procure faster 
Global manufacturer builds a composable foundation for global markets including China

Global manufacturer builds a composable foundation for global markets including China
Notions Marketing replaces its legacy B2B platform with Virto Commerce

Notions Marketing replaces its legacy B2B platform with Virto Commerce
Bosch scales loyalty across Europe with 150K+ users on Virto

Bosch scales loyalty across Europe with 150K+ users on Virto
HEINEKEN achieves 30% of OpCo revenue with a mobile-first B2B platform

HEINEKEN achieves 30% of OpCo revenue with a mobile-first B2B platform
MUSTAD unifies product data and ecommerce across 13 global entities

MUSTAD unifies product data and ecommerce across 13 global entities
North America’s largest GPO empowers thousands of companies to procure faster 

North America’s largest GPO empowers thousands of companies to procure faster 
Cadillac Europe & KW Parts: B2B and B2C across 30 countries with Virto 

Cadillac Europe & KW Parts: B2B and B2C across 30 countries with Virto 
InstallatieBalie unifies B2B and B2C storefronts on Virto Commerce

InstallatieBalie unifies B2B and B2C storefronts on Virto Commerce
Innovadis drives sustainable B2B ecommerce growth with Virto Commerce

Innovadis drives sustainable B2B ecommerce growth with Virto Commerce
Embroidery Designs scales to 1.5M+ SKUs across 5 storefronts with Virto Commerce

Embroidery Designs scales to 1.5M+ SKUs across 5 storefronts with Virto Commerce
Lavazza by Bluespresso unifies B2B & B2C on one Virto Commerce platform

Lavazza by Bluespresso unifies B2B & B2C on one Virto Commerce platform
Standaard Boekhandel scales its marketplace to 25M+ products

Standaard Boekhandel scales its marketplace to 25M+ products
Royal Brass & Hose launches B2B self-service portal with Virto Commerce

Royal Brass & Hose launches B2B self-service portal with Virto Commerce
De Klok Dranken hits 80%+ digital adoption with a B2B portal on Virto Commerce

De Klok Dranken hits 80%+ digital adoption with a B2B portal on Virto Commerce
Flokk expands B2B & B2C digital channels across 80+ countries with Virto Commerce

Flokk expands B2B & B2C digital channels across 80+ countries with Virto Commerce
Proffsmagasinet scales Nordic markets with Virto Commerce

Proffsmagasinet scales Nordic markets with Virto Commerce
Hengdeli automates inventory and promotions across channels with Virto Commerce

Hengdeli automates inventory and promotions across channels with Virto Commerce
Estate Spain grows Google visibility 700% in its first year with Virto Commerce

Estate Spain grows Google visibility 700% in its first year with Virto Commerce
Kupinatao scales to 800M+ items and 125M monthly page views with Virto Commerce

Kupinatao scales to 800M+ items and 125M monthly page views with Virto Commerce
Global caps & plugs manufacturer migrates 1.8M+ SKUs to Virto Commerce

Global caps & plugs manufacturer migrates 1.8M+ SKUs to Virto Commerce
Canadian aircraft maker launches aftermarket B2B portal in 12 weeks

Canadian aircraft maker launches aftermarket B2B portal in 12 weeks
NoA Ignite digitizes event team wear ordering in 5 weeks with Virto Commerce

NoA Ignite digitizes event team wear ordering in 5 weeks with Virto Commerce
Eminent IT delivers US Government supply chain portal on Virto Commerce

Eminent IT delivers US Government supply chain portal on Virto Commerce

Replatformed to Virto Commerce from: SAP Commerce (Hybris) → Standaard Boekhandel · Adobe Commerce (Magento) → De Klok Dranken · Sana Commerce → MUSTAD, InstallatieBalie · NopCommerce → a global caps & plugs manufacturer · Microsoft Commerce Server → Embroidery Designs

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