Major Caps & Plugs Manufacturer
Explore how a global manufacturer of plastic protective closures — serving 25,000+ customers across medical, automotive, aerospace, and industrial sectors — migrated its extensive catalog from a legacy NopCommerce platform to Virto Commerce’s composable B2B suite.
1.8M+
SKUs migrated
450M+
parts in stock
25K+
customers globally
10
global manufacturing facilities
Key Achievement
The client successfully replatformed to Virto’s composable B2B suite within a year, migrating a 1.8M+ SKU catalog and fully integrating new ERP and PIM systems, including Dynamics 365. The new platform is fully searchable, SEO-optimized, and supports global B2B contract pricing.
“
In consultation with Gartner, we were given key decision criteria such as cloud-native, headless, and API-first to evaluate ecommerce vendors. The ease of extensibility with continuous upgrade capabilities was also important, among other areas that would future-proof our selection and reduce implementation costs. Virto Commerce was a perfect choice.
VP of IT
Challenge
The client’s legacy NopCommerce platform could no longer support the business. Performance issues led to poor search management and a suboptimal customer experience, and changes to the platform were considered too risky or expensive to make.
Solution
The client selected Virto Commerce after a Gartner-advised evaluation process, prioritizing cloud-native, headless, and API-first capabilities with strong extensibility and upgrade support.
Key solution elements:
- Full catalog migration of 1.8M+ SKUs with preserved structural complexity
- New ERP (Dynamics 365) and PIM fully integrated via xAPI and Azure Logic Apps
- Elasticsearch Cloud powering improved navigation and SEO-optimized search
- Global B2B contract pricing and promotional capabilities in catalog
Result
The client completed the replatforming within a year. The website and B2B portal were completely redesigned and rebranded, providing superior CX with self-service features and product recommendations.
2% revenue online, targeting 10% in 3yr
300+ pages via Virto Page Builder
SEO-optimized for B2B
Cloud-native, API-first architecture
Business Benefits
- Elasticsearch delivers the search quality the business requires for a 1.8M+ SKU catalog with deep product variation — previously a core pain point on the legacy platform.
- Virto Page Builder gives the marketing team direct control over new page creation with a drag-and-drop interface, reducing IT dependency for content publishing.
- Self-service features and recommendations improve buyer experience and reduce support load.
