Caps & plugs maker: 1.8M+ SKUs replatformed
Explore how a global manufacturer of plastic protective closures — serving 25,000+ customers across medical, automotive, aerospace, and industrial sectors — migrated its extensive catalog from a legacy NopCommerce platform to Virto Commerce’s composable B2B suite.
In short
A major US-headquartered manufacturer of plastic caps, plugs and protective closures serves 25,000+ customers from 10 global facilities, with 1.8M+ SKUs and 450M+ parts in stock. Its legacy NopCommerce store had performance and search problems, and every change was risky or expensive. After a Gartner-advised evaluation, the company moved to Virto Commerce within a year: the full catalog migrated, Dynamics 365 ERP and a new PIM integrated, Elasticsearch search, global B2B contract pricing and a redesigned site of 300+ pages on Virto Page Builder. About 2% of revenue now flows through the platform, with a goal of 10% within three years.
In consultation with Gartner, we were given key decision criteria such as cloud-native, headless, and API-first to evaluate ecommerce vendors. The ease of extensibility with continuous upgrade capabilities was also important, among other areas that would future-proof our selection and reduce implementation costs. Virto Commerce was a perfect choice.
Challenge: a NopCommerce store that held growth back
Solution: Gartner-advised choice, full catalog migration
The client selected Virto Commerce after a Gartner-advised evaluation process, prioritizing cloud-native, headless, and API-first capabilities with strong extensibility and upgrade support.
Key solution elements:
- Full catalog migration of 1.8M+ SKUs with preserved structural complexity
- New ERP (Dynamics 365) and PIM fully integrated via xAPI and Azure Logic Apps
- Elasticsearch Cloud powering improved navigation and SEO-optimized search
- Global B2B contract pricing and promotional capabilities in catalog
Result: replatformed within a year
Business Benefits
- Elasticsearch delivers the search quality the business requires for a 1.8M+ SKU catalog with deep product variation — previously a core pain point on the legacy platform.
- Virto Page Builder gives the marketing team direct control over new page creation with a drag-and-drop interface, reducing IT dependency for content publishing.
- Self-service features and recommendations improve buyer experience and reduce support load.
