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Major Caps & Plugs Manufacturer 

Explore how a global manufacturer of plastic protective closures — serving 25,000+ customers across medical, automotive, aerospace, and industrial sectors — migrated its extensive catalog from a legacy NopCommerce platform to Virto Commerce’s composable B2B suite.

1.8M+
SKUs migrated
450M+
parts in stock
25K+
customers globally
10
global manufacturing facilities

Key Achievement

The client successfully replatformed to Virto’s composable B2B suite within a year, migrating a 1.8M+ SKU catalog and fully integrating new ERP and PIM systems, including Dynamics 365. The new platform is fully searchable, SEO-optimized, and supports global B2B contract pricing.
“
In consultation with Gartner, we were given key decision criteria such as cloud-native, headless, and API-first to evaluate ecommerce vendors. The ease of extensibility with continuous upgrade capabilities was also important, among other areas that would future-proof our selection and reduce implementation costs. Virto Commerce was a perfect choice.
VP of IT
VP of IT

Challenge 

The client’s legacy NopCommerce platform could no longer support the business. Performance issues led to poor search management and a suboptimal customer experience, and changes to the platform were considered too risky or expensive to make.

Solution

The client selected Virto Commerce after a Gartner-advised evaluation process, prioritizing cloud-native, headless, and API-first capabilities with strong extensibility and upgrade support.

Key solution elements:

  • Full catalog migration of 1.8M+ SKUs with preserved structural complexity
  • New ERP (Dynamics 365) and PIM fully integrated via xAPI and Azure Logic Apps
  • Elasticsearch Cloud powering improved navigation and SEO-optimized search
  • Global B2B contract pricing and promotional capabilities in catalog

Result

The client completed the replatforming within a year. The website and B2B portal were completely redesigned and rebranded, providing superior CX with self-service features and product recommendations.
Caps results
2% revenue online, targeting 10% in 3yr 
300+ pages via Virto Page Builder 
SEO-optimized for B2B  
Cloud-native, API-first architecture 

Business Benefits

  • Elasticsearch delivers the search quality the business requires for a 1.8M+ SKU catalog with deep product variation — previously a core pain point on the legacy platform.
  • Virto Page Builder gives the marketing team direct control over new page creation with a drag-and-drop interface, reducing IT dependency for content publishing.
  • Self-service features and recommendations improve buyer experience and reduce support load.

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