De Klok Dranken Hits 80% Adoption After Upgrading to a Scalable eCommerce Platform
Explore how the Netherlands’ beverage giant and a subsidiary of Grolsch successfully replatformed from SAP to Virto Commerce to empower its B2B customers.
De Klok Dranken x Virto Commerce in Numbers
80%+
adoption rate
3,500
users with unique prices and conditions
3
weeks to launch the system
5
redistribution centers
The Challenge
Seamless Replatforming with a Commitment to Outstanding Customer Experience
De Klok Dranken was searching for an innovative, future-proof ecommerce solution to move from its legacy system, SAP Commerce Cloud, while keeping a few existing capabilities that worked well.
The Goals De Klok Dranken Aimed to Achieve
- – To establish a self-service portal for customers on a unified platform.
- – To streamline the ordering, accounting, and checkout processes.
- – To ensure a seamless transition, meticulous data migration, and the preservation of existing features.
- – To provide the highest level of user experience for their customers.
The Solution
Creating a Unified & Extensible Self-Service Portal for B2B Customers
To replace an outdated SAP solution, De Klok Dranken embarked on a transformative journey in collaboration with Virto Commerce and Innovadis. Virto Commerce B2B headless solution offered seamless integration with external tools and smooth data import and export while retaining critical existing features.
Why choose Virto Commerce?
- Fast time-to-value
De Klok Dranken gained a competitive edge with the Virto Commerce solution that accelerates fast & enables continuous innovation. - Exceptional performance
The platform’s intuitive interface and advanced functionalities led to higher adoption rates & faster operation. - Cost-effective & risk-free innovations
De Klok Dranken successfully implemented unique customer features that seemed too complex for SAP, all within a few weeks.
Download the Company's Case Study
Find out how De Klok Dranken seamlessly moved to Virto Commerce solution within just three weeks.
The Result
A User-Friendly Online Self-Service Portal with All-Around Data on Customers
With the new ecommerce solution in place, De Klok Dranken efficiently handles the processing of thousands of products, satisfying the requirements of 80% of their partners who have embraced the platform. The system’s scalability eliminates the need for separate scaling efforts as the company’s network continues to expand.
- 1. Each customer has access to specific information based on their unique agreements.
- 2. All data can be effortlessly filtered, enabling efficient analysis and decision-making.
- 3. Vendors can monitor the performance of their products, identify top buyers, and obtain critical data.
- 4. The ecommerce system has transformed into a powerful marketing platform offering advanced personalized promotions.
A Few Words From Our Client
Virto Commerce was the best fit for De Klok Dranken as it combined cost-effectiveness together with the functionality, flexibility, and scalability we need—today and in the long term. With Virto Commerce, our future ecommerce strategy has a solid base to build on.
Martijn Wietsma, Head of Marketing at De Klok Dranken
Fill in the Form to Get More Insights
More Success Cases & Expert Articles on FMCG
Explore fast-moving consumer goods industry trends and major market players. Learn about the growing importance of future-proof ecommerce platforms in the B2B segment.
Discover how HEINEKEN created an omnichannel ecommerce solution for fragmented retail to streamline distribution and order management across OpCos in more than 20 countries.
Learn how Lavazza's authorized distributor in the Netherlands leveraged Virto Commerce to create a unified and scalable ecommerce platform for its B2B and B2C customers.
