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Home Case Studies De Klok Dranken

De Klok Dranken

Explore how the Netherlands’ beverage distributor and a Grolsch subsidiary successfully replatformed from Adobe Commerce (Magento) to Virto Commerce in 3 weeks. 

3
weeks to go live
5
redistribution centers
4,000+
B2B customers
80%+
digital adoption rate

Key Achievement

De Klok Dranken achieved an 80%+ digital adoption rate and 50% growth in its customer base after launching the self-service B2B portal. The solution connects to 5 restaurant management systems for simplified procurement. 
“
Virto’s platform is the best fit for De Klok Dranken as it combines cost-effectiveness with the functionality, flexibility, and scalability we need — today and in the long term.
Martijn Wietsma
Martijn Wietsma Head of Marketing at De Klok Dranken

Challenge 

De Klok Dranken needed an innovative, future-proof ecommerce solution to move from its legacy system, Magento, while keeping SAP ERP and other business capabilities that worked well. 

The 3 strategic priorities included: 

  1. Increasing the ratio of online orders 
  2. Automating marketing & analytics 
  3. Building brand awareness 

Solution

De Klok Dranken sought help from Innovadis, an implementation and customer success partner. 

De Klok Dranken and Innovadis selected Virto Commerce as the trusted enterprise-level B2B ecommerce platform that could connect to SAP ERP and 5 restaurant management systems to streamline procurement for De Klok’s customers — fragmented retailers, small restaurants, and cafes. 

Result

The new commerce tech stack was integrated in a record 3 weeks. 

The unified self-service portal provides its B2B users with tailored product offers, unique prices and conditions, wish lists, comprehensive order history, and insightful buying statistics, simplifying the work of the De Klok Dranken sales team. 

De Klok Dranken Results
8+ years of continuous ecommerce evolution 
Real-time inventory across 5 redistribution centers nationwide
2,000+ new users onboarded since the launch of the new platform
Integrations with Apicbase, inOne, Kovit, Exact Horeko, Onventis 

Business Benefits

  • Integrations with restaurant management systems allow clients to place orders directly through their accustomed software, which is automatically synchronized with the De Klok Dranken system.
  • The Microsoft Power BI integration helps vendors monitor product performance, identify top buyers, and obtain critical data.

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