B2B eCommerce Platform for FMCG Industry

Power up your FMCG business with the most extensible & future-proof ecommerce solution on the market.

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B2B eCommerce Platform for Food & Beverage

How Does Virto B2B Platform Solve
FMCG eCommerce Challenges?

Scale & Deploy to Numerous OpCo in No Time

Fastest Time to Market

Virto Commerce shortens time to market and can be scaled and deployed quickly across multiple business units and regions.

Perfect Fit for D2C

Perfect Fit for Any Business Model

Virto Commerce can handle any business model – B2B, B2C, B2B2C, B2G, DTC, etc. Times are changing, and business models are no longer limited to only B2B or B2C.  

B2B Online Store or Marketplace: Handle Any eCommerce

Multi-Vendor Marketplace

Virto Marketplace is a marketplace solution that supports all business models and connects to virtually any existing ecommerce solution without replatforming.

Support for Contract Discounts

Contract Discounts

Setting discounts, whether promotional or on bulk purchases, is a proven tactic that can drive sales, attract new clients, and increase customer loyalty. Virto Commerce makes discounts easy and allows you to set your own pricing and discounting rules.

Virto Commerce FMCG Success Story: Lavazza by Bluespresso

Coffee distributor Lavazza by Bluespresso was searching for a digital platform that would provide a better shopping experience to both B2B and B2C customers. Lavazza chose Virto Commerce because it was everything the company was looking for: modular, composable, cloud, and API-first.

Other FMCG eCommerce Challenges
Virto Commerce Solves with Ease

Real-Time Inventory
Real-Time Inventory

Virto Commerce ensures your inventory management software and other critical systems are fully integrated with ecommerce to provide customers with up-to-date and consistent data across channels.

Regulatory Constraints

B2B sellers must comply with tax, data protection, payment security, and other legal requirements and regulations. Virto Commerce makes compliance possible and easy.

Complex Logistics
Complex Logistics

Virto Commerce’s API-first nature ensures that all parties within the supply chain, from transport to storage, are seamlessly integrated and connected to ecommerce.

Growing Expansion of D2C Sales
Expansion of DTC Sales

When retail chains can barely keep up with high demand and fast deliveries, DTC becomes highly attractive for FMCG companies. Virto Commerce ensures you can add DTC channels to ecommerce, so you never miss another lucrative opportunity.

Supply Chain Stability Maintenance
Supply Chain Stability

Given the current geopolitical situation, supply chain disruptions have become the new normal. Virto Commerce ensures you can respond quickly to changing market realities and adapt to new circumstances.


B2B loyalty programs create incentives with attractive rewards to encourage your customers and partners and increase brand loyalty. Virto Commerce can help you to provide rewards that are effective and distinct from your competitors

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Virto Commerce Benefits for the
FMCG Industry

AI Support

AI Support

Virto Commerce provides users with a wider ecosystem of apps that complements the solution, including advanced search like Azure Cognitive Search and Elasticsearch with built-in AI capabilities.



With Virto’s modular architecture, deploying new features becomes easier and more cost-effective.

Seamless Integration

Seamless Integration

Virto Commerce seamlessly integrates with internal and third-party systems like ERP, CRM, and PIM to keep data in sync with an API-backed B2B FMCG eCommerce Platform.

Modern Technology Stack

Modern Technology Stack

Virto uses a modern technology stack: .NET 6.0, ASP.NET Core, EF Core, GraphQL, Redis, Vue 3.0, Tailwind CSS, and Typescript.

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FMCG Companies Success Stories

De Klok Dranken

De Klok Dranken

De Klok Dranken, a leading Dutch FMCG company, was ready to replatform. Virto Commerce was the perfect choice – cost-effective, API-driven, modular, and headless. Stripped of its legacy burden and replatformed, De Klok beat all customer expectations.

Lavazza by Bluespresso

Lavazza by Bluespresso

Coffee distributor Lavazza by Bluespresso was searching for a digital platform that would provide a better shopping experience for both B2B and B2C customers. With Virto Commerce, Lavazza achieved its objectives.

Eminent IT

Virto Commerce has made such dramatic improvements in supply-chain efficiency that its implementation has received a standing ovation from The Executive Office of the US Government. Now, that’s impressive, isn’t it?

Want to learn about the best B2B FMCG eCommerce Platform?

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Adam Willmouth
Adam Willmouth
Chief Engagement Officer
Ben Black
Ben Black
Sales Director