B2B eCommerce Platform for FMCG Industry

Power up your FMCG business with the most extensible & future-proof ecommerce solution on the market.

B2B eCommerce for FMCG

How Does Virto B2B Platform Solve FMCG eCommerce Challenges?

Fastest Time to Market

Virto Commerce shortens time to market and can be scaled and deployed quickly across multiple business units and regions.

Perfect Fit for Any Business Model

Virto Commerce can handle any business model – B2B, B2C, B2B2C, B2G, DTC, etc. Times are changing, and business models are no longer limited to only B2B or B2C.

Multi-Vendor Marketplace

Virto Marketplace is a marketplace solution that supports all business models and connects to virtually any existing ecommerce solution without replatforming.

Contract Discounts

Setting discounts, whether promotional or on bulk purchases, is a proven tactic that can drive sales, attract new clients, and increase customer loyalty. Virto Commerce makes discounts easy and allows you to set your own pricing and discounting rules.

Explore Virto Commerce for Food & Beverage

Other FMCG eCommerce Challenges Virto Commerce Solves with Ease

Real-Time Inventory

Virto Commerce ensures your inventory management software and other critical systems are fully integrated with ecommerce to provide customers with up-to-date and consistent data across channels.



B2B sellers must comply with tax, data protection, payment security, and other legal requirements and regulations. Virto Commerce makes compliance possible and easy.

Complex Logistics

Virto Commerce’s API-first nature ensures that all parties within the supply chain, from transport to storage, are seamlessly integrated and connected to ecommerce.

Expansion of DTC Sales

When retail chains can barely keep up with high demand and fast deliveries, DTC becomes highly attractive for FMCG companies. Virto Commerce ensures you can add DTC channels to ecommerce, so you never miss another lucrative opportunity.

Supply Chain Stability

Given the current geopolitical situation, supply chain disruptions have become the new normal. Virto Commerce ensures you can respond quickly to changing market realities and adapt to new circumstances.


B2B loyalty programs create incentives with attractive rewards to encourage your customers and partners and increase brand loyalty. Virto Commerce can help you to provide rewards that are effective and distinct from your competitors

Virto Commerce FMCG Success Story: Lavazza by Bluespresso

Coffee distributor Lavazza by Bluespresso was searching for a digital platform that would provide a better shopping experience to both B2B and B2C customers. Lavazza chose Virto Commerce as a modular, composable, cloud, and API-first platform.

Read the full story  →
Lavazza Virto Commerce Success Story

Virto Commerce Benefits for the FMCG Industry


AI Support

Virto Commerce provides users with a wider ecosystem of apps that complements the solution, including advanced search like Azure Cognitive Search and Elasticsearch with built-in AI capabilities.

Seamless Integration

Seamless Integration

Virto Commerce seamlessly integrates with internal and third-party systems like ERP, CRM, and PIM to keep data in sync with an API-backed B2B FMCG eCommerce Platform.



With Virto’s modular architecture, deploying new features becomes easier and more cost-effective.

Modern Technology Stack

Modern Technology Stack

Virto uses a modern technology stack: .NET 6.0, ASP.NET Core, EF Core, GraphQL, Redis, Vue 3.0, Tailwind CSS, and Typescript.

Want to learn more about B2B eCommerce Platform for FMCG Industry?

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Expert articles & cases on FMCG eCommerce

The State of FMCG eCommerce Today: main challenges & emerging trends
The State of FMCG eCommerce Today: main challenges & emerging trends

Explore fast-moving consumer goods industry trends and major market players. Learn about the growing importance of future-proof ecommerce platforms in the B2B segment.



Read more →

HEINEKEN: a multinational centralized management solution
HEINEKEN: a multinational centralized management solution

HEINEKEN needed to digitize routes to customers & gain customer insights for better CX for fragmented retail in the APAC region. Read about the solution central to HEINEKEN's FMCG ecommerce in over 20 countries.


Read more →

Lavazza: a unified B2B & B2C ecommerce solution
Lavazza: a unified B2B & B2C ecommerce solution

A coffee distributor’s previous solution couldn’t support a complex catalog and an individual price list for each of its thousands of B2B clients. Read about a company’s scalable and flexible B2B & B2C solution.


Read more →

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