B2B eCommerce Platform for FMCG Industry
Power up your FMCG business with the most extensible & future-proof ecommerce solution on the market.
How Does Virto B2B Platform Solve FMCG eCommerce Challenges?
Fastest Time to Market
Perfect Fit for Any Business Model
Virto Commerce can handle any business model – B2B, B2C, B2B2C, B2G, DTC, etc. Times are changing, and business models are no longer limited to only B2B or B2C.
Multi-Vendor Marketplace
Virto Marketplace is a marketplace solution that supports all business models and connects to virtually any existing ecommerce solution without replatforming.
Contract Discounts
Setting discounts, whether promotional or on bulk purchases, is a proven tactic that can drive sales, attract new clients, and increase customer loyalty. Virto Commerce makes discounts easy and allows you to set your own pricing and discounting rules.
Explore Virto Commerce for Food & Beverage
Other FMCG eCommerce Challenges Virto Commerce Solves with Ease
Real-Time Inventory
Virto Commerce ensures your inventory management software and other critical systems are fully integrated with ecommerce to provide customers with up-to-date and consistent data across channels.
Compliance
B2B sellers must comply with tax, data protection, payment security, and other legal requirements and regulations. Virto Commerce makes compliance possible and easy.
Complex Logistics
Virto Commerce’s API-first nature ensures that all parties within the supply chain, from transport to storage, are seamlessly integrated and connected to ecommerce.
Expansion of DTC Sales
When retail chains can barely keep up with high demand and fast deliveries, DTC becomes highly attractive for FMCG companies. Virto Commerce ensures you can add DTC channels to ecommerce, so you never miss another lucrative opportunity.
Supply Chain Stability
Given the current geopolitical situation, supply chain disruptions have become the new normal. Virto Commerce ensures you can respond quickly to changing market realities and adapt to new circumstances.
Loyalty
B2B loyalty programs create incentives with attractive rewards to encourage your customers and partners and increase brand loyalty. Virto Commerce can help you to provide rewards that are effective and distinct from your competitors.
Virto Commerce FMCG Success Story: Lavazza by Bluespresso
Read the full story →
Virto Commerce Benefits for the FMCG Industry
AI Support
Virto Commerce provides users with a wider ecosystem of apps that complements the solution, including advanced search like Azure Cognitive Search and Elasticsearch with built-in AI capabilities.
Seamless Integration
Virto Commerce seamlessly integrates with internal and third-party systems like ERP, CRM, and PIM to keep data in sync with an API-backed B2B FMCG eCommerce Platform.
Modularity
With Virto’s modular architecture, deploying new features becomes easier and more cost-effective.
Modern Technology Stack
Virto uses a modern technology stack: .NET 6.0, ASP.NET Core, EF Core, GraphQL, Redis, Vue 3.0, Tailwind CSS, and Typescript.
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Expert Articles & Cases on FMCG eCommerce
Explore fast-moving consumer goods industry trends and major market players. Learn about the growing importance of future-proof ecommerce platforms in the B2B segment.
Discover how HEINEKEN created an omnichannel ecommerce solution for fragmented retail to streamline distribution and order management across OpCos in more than 20 countries.
Learn how Lavazza's authorized distributor in the Netherlands leveraged Virto Commerce to create a unified and scalable ecommerce platform for its B2B and B2C customers.
