Virtocommerce

B2B eCommerce Platform for FMCG Industry

Power up your FMCG business with the most extensible & future-proof ecommerce solution on the market.

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How Does Virto B2B Platform Solve FMCG eCommerce Challenges?

Fastest Time to Market

Virto Commerce shortens time to market and can be scaled and deployed quickly across multiple business units and regions.

Perfect Fit for Any Business Model

Virto Commerce can handle any business model – B2B, B2C, B2B2C, B2G, DTC, etc. Times are changing, and business models are no longer limited to only B2B or B2C.

Multi-Vendor Marketplace

Virto Marketplace is a marketplace solution that supports all business models and connects to virtually any existing ecommerce solution without replatforming.

Contract Discounts

Setting discounts, whether promotional or on bulk purchases, is a proven tactic that can drive sales, attract new clients, and increase customer loyalty. Virto Commerce makes discounts easy and allows you to set your own pricing and discounting rules.

Explore Virto Commerce for Food & Beverage
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Other FMCG eCommerce Challenges Virto Commerce Solves with Ease

Real-Time Inventory

Virto Commerce ensures your inventory management software and other critical systems are fully integrated with ecommerce to provide customers with up-to-date and consistent data across channels.

 

Compliance

B2B sellers must comply with tax, data protection, payment security, and other legal requirements and regulations. Virto Commerce makes compliance possible and easy.

Complex Logistics

Virto Commerce’s API-first nature ensures that all parties within the supply chain, from transport to storage, are seamlessly integrated and connected to ecommerce.

Expansion of DTC Sales

When retail chains can barely keep up with high demand and fast deliveries, DTC becomes highly attractive for FMCG companies. Virto Commerce ensures you can add DTC channels to ecommerce, so you never miss another lucrative opportunity.

Supply Chain Stability

Given the current geopolitical situation, supply chain disruptions have become the new normal. Virto Commerce ensures you can respond quickly to changing market realities and adapt to new circumstances.

Loyalty

B2B loyalty programs create incentives with attractive rewards to encourage your customers and partners and increase brand loyalty. Virto Commerce can help you to provide rewards that are effective and distinct from your competitors.

Virto Commerce FMCG Success Story: Lavazza by Bluespresso

Coffee distributor Lavazza by Bluespresso was searching for a digital platform that would provide a better shopping experience to both B2B and B2C customers. Lavazza chose Virto Commerce as a modular, composable, cloud, and API-first platform.

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Lavazza Virto Commerce Success Story

Virto Commerce Benefits for the FMCG Industry

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AI Support

Virto Commerce provides users with a wider ecosystem of apps that complements the solution, including advanced search like Azure Cognitive Search and Elasticsearch with built-in AI capabilities.

Seamless Integration

Seamless Integration

Virto Commerce seamlessly integrates with internal and third-party systems like ERP, CRM, and PIM to keep data in sync with an API-backed B2B FMCG eCommerce Platform.

Modularity

Modularity

With Virto’s modular architecture, deploying new features becomes easier and more cost-effective.

Modern Technology Stack

Modern Technology Stack

Virto uses a modern technology stack: .NET 6.0, ASP.NET Core, EF Core, GraphQL, Redis, Vue 3.0, Tailwind CSS, and Typescript.

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Expert Articles & Cases on FMCG eCommerce

The State of FMCG eCommerce Today: Main Challenges & Emerging Trends to Follow The State of FMCG eCommerce Today: Main Challenges & Emerging Trends to Follow

Explore fast-moving consumer goods industry trends and major market players. Learn about the growing importance of future-proof ecommerce platforms in the B2B segment.

 

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HEINEKEN Achieves 30% of OpCo Revenue with a Mobile-First B2B Platform HEINEKEN Achieves 30% of OpCo Revenue with a Mobile-First B2B Platform

Discover how HEINEKEN created an omnichannel ecommerce solution for fragmented retail to streamline distribution and order management across OpCos in more than 20 countries.

 

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Lavazza by Bluespresso’s Seamless Transition to a Unified B2B and B2C Ecommerce Platform Lavazza by Bluespresso’s Seamless Transition to a Unified B2B and B2C Ecommerce Platform

Learn how Lavazza's authorized distributor in the Netherlands leveraged Virto Commerce to create a unified and scalable ecommerce platform for its B2B and B2C customers.

 

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