Virtocommerce

Virto Marketplace:
Full Flexibility to Build a Solution
You Need 

Launch and scale a marketplace that fits all your business needs—faster, smarter, fully integrated. Handle business scenarios of any complexity.

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Marketplace Solution Trusted by Industry Leaders

Solve All Marketplace Challenges with One Platform

Built for B2B Complexity

Virto Marketplace streamlines onboarding, approvals, catalogs, and contracts—no more multi-vendor headaches.

Enterprise-grade 
B2B localization

Vendor Performance Visibility

Enabling global
expansion

Headache-Free Procurement

Custom approvals, POs, and role-based buying with Virto's flexible Order & Buyer Workflows.

Key Marketplace Types You Can Build
with Virto Commerce

             

  • Enables retailers and distributors to scale their offerings by onboarding external vendors—all within a centrally governed marketplace environment.

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  • Aggregates collective purchasing power of multiple organizations to negotiate better pricing and terms with suppliers. 

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  • Enables manufacturers and multi-brand enterprises to operate localized marketplaces across multiple regions and business models, while maintaining centralized control.  

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  • Centralizes procurement processes, allowing organizations to manage suppliers, negotiate contracts, and streamline purchasing across departments. 

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  • Enables the resale, refurbishment, and recycling of products with a support for complex logistics, promoting sustainability and extending product lifecycles. 

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Empowers Operators, Vendors, and Dev Team

Virto Marketplace gives all the necessary tools for Marketplace Operators, Vendors,
and Dev teams to build, manage, and scale digital commerce experiences.

For Operators
For Vendors
For Dev

Virto Marketplace for managers, procurement leads, and digital commerce executives

  • Multi-Vendor & Multi-Storefront Management
  • Catalog Control & Visibility
  • Order Management & Fulfillment Orchestration
  • Dynamic Pricing & Personalization
  • Advanced Analytics & Vendor Performance Insights

Virto Marketplace for sellers, distributors, and service providers

  • Streamlined Onboarding
  • Self-Managed Catalogs & Pricing
  • Fulfillment Flexibility
  • Vendor-Defined Promotions
  • Performance Visibility

Virto Marketplace for architects, technical leads, and solution integrators

  • API Extensibility for Enterprise Integrations
  • Cloud-Native 
  • DevOps Friendly
  • Modular Architecture
  • Proactive Support from Team Virto Commerce

Built to Fit Your Business, Not the Other Way Around

Marketplace gives enterprises the flexibility and control of PaaS to build complex,
B2B-ready marketplaces faster, without limitations of SaaS platforms.

Built for B2B Complexity

Supports complex business rules—contract pricing, approval workflows, tax, and more.

Composable & API-first

Modular and headless, with any piece of business data accessible via API—no lock-in, no rigid workflows.

Enterprise-Grade Security

Granular role permissions, audit logging, and secure data flow between vendors and buyers.

Multi-Market Ready

Promotes seamless multi- vendor, region, storefront, and catalog
management—all from one centralized, business-adaptive platform.

Unlimited Extensibility

Virto’s extensibility framework empowers tech and business teams. Add workflows, integrations, and services—no functionality ceilings.

Fast to Launch, Flexible to Scale

Go live faster with modular approach and ensure long- term adaptability to evolving business scenarios.

Recognized Marketplace Excellence

Virto Marketplace is recognized by leading independent research agencies such as Gartner, Forrester, McFadyen Digital, IDC, and more.

60+
Countries powered
99.9%
Achieved uptime
800M+
SKUs

Marketplace Solution—Tailored to Your Industry

                        

  • Enables manufacturers to connect with business buyers through a centralized platform, facilitating bulk orders, contract pricing, and streamlined procurement.

  • Centralizes procurement processes, allowing corporations to manage suppliers, negotiate contracts, and streamline purchasing across departments.

  • Facilitates the offering and procurement of healthcare-related products and services, ensuring compliance with industry regulations and standards. 

  • Aggregates collective purchasing power of multiple public sector organizations to negotiate better pricing and terms with suppliers. 

                        

  • Enables the resale, refurbishment, and recycling of products, promoting sustainability and extending product lifecycles of electronic goods and similar products. 

  • Enables global OEMs and franchises to operate localized marketplaces across regions and customer types (B2C, B2B, B2B2C), while maintaining centralized control over brand, catalog, and business rules. 

  • Facilitates multi-region marketplace operations for automotive manufacturers and distributors, enabling parts resale and recycling with centralized brand control. 

Virto Marketplace: Tech Properties

Your proven foundation for development, deployment, and effective marketplace management.

Microsoft-Based .NET Core

Built on .NET Core, C#, and ASP.NET, Virto offers enterprise-grade performance.

Atomic Innovation Model

Virto decomposes commerce into atomic units—each a reusable Packaged Business Capability (PBC).

Cloud-Native PaaS

Extensible PaaS cloud-native infrastructure built on Kubernetes provides hosting & DevOps tools.          

API-First and Headless

Virto allows seamless integrations with any systems. Design the experience you want, plug into any stack.

Architectural Excellence of Virto's Innovation Platform

See the Full Picture

How Brands Achieve Success with Virto Marketplace

View All Case Studies
Cadillac main

Automotive marketplace operating across 30 countries, B2B & B2C models, 4M+ products.

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Owl main

Multi-vendor bookshop marketplace with over 150 offline stores and 25M+ products. 

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Omnia main

North American GPO marketplace empowering thousands of companies to procure faster. 

Learn More

Explore Virto Marketplace Insights

VIRTO OVERVIEW

Virto Marketplace:
Initial Evaluation Brief

WHITEPAPER

Virto's Commerce
Innovation Platform:
Architectural Guidelines

GUIDE
The True Cost of eCommerce Platform Ownership

GUIDE
Transform Content-Driven eCommerce & Marketplaces