B2B Online Marketplace

Accelerate your digital business with a multi-vendor online marketplace platform built for B2B and B2C.

Book a Meeting
B2B Marketplace Platform

Expand Your Market Reach and Unlock New Revenue Streams with Virto Marketplace Platform

Multi-channel complex scenarios
Multi-Channel Complex Scenarios

Create B2B or B2C scenarios of any complexity on the web, mobile, and chatbots. Grow the number of merchants, diversify your offering, and test new products, services, and ideas risk-free.

B2C-like Customer Experience
B2C-like Customer Experience

Differentiate your business with unique B2C-like CX and build a strong community of buyers and sellers. Provide a range of diverse self-serve options and offer helpful value-added services to your clients.

Stand-Alone Marketplace
Standalone Marketplace

Purchase a standalone solution or add Virto Marketplace to any existing ecommerce platform and enjoy a highly scalable, extensible, modular, and composable marketplace platform.

Want to learn more about the B2B marketplace platform?

A Few Words From Our Clients

Three Reasons to Invest in Your Enterprise Marketplace

Improve Efficiency & Cut Costs

By connecting buyers and sellers on a Virto-powered platform, you create a unique environment that streamlines procurement workflows across channels, increases efficiency and transparency of an entire supply chain, and decreases purchasing and operational costs for all parties.

Ensure Business Growth

Virto Marketplace unlocks new revenue streams, allows you to reach a wider market, enriches and enhances your product offering, improves relationships with buyers and vendors, and offers many other opportunities for growth.

Improve Customer Experience

Virto B2B online marketplace with B2C-like shopping excellence gives you a tremendous competitive advantage, improves customer experience, provides valuable insights into buyer behaviour, and increases sales and revenue.

Virto Commerce Use Cases

Marketplace for Goods

Marketplace for goods

Manage seller and buyer onboarding and allow sellers to easily manage their stores, customers, products, orders and financials.
Marketplace for Services

Marketplace for services

Onboard contractors and service providers and provide your customers with the right service for the right price at the right time.
Marketplace for B2C eCommerce

Marketplace for B2C ecommerce

Meet multiple digital commerce needs of your customers by offering competitive pricing, expanded catalogs, and customized value-added services.
Marketplace for B2B Procurement

Marketplace for B2B procurement

Offer business buyers a seamless purchasing experience with features like account-based pricing, distributed order management, split-shipping, and more.

Virto Online Marketplace Platform Features and Benefits

Launch your online marketplace today with features built for B2B ecommerce operations
  • Personalized Digital Catalog Management
Feature-rich catalog management with flexible categorization and personalization options that can be easily integrated with ERP, external catalogs, PIM, and other systems.
  • Checkout, Order and Stock Management
Order drafts, order and reorder forms, RFQ, and real-time access to order status make order management entirely transparent for both vendors and buyers.
  • Merchandising
Multiple options for up-sell and cross-sell and integration with different AI/ML recommendation engines.
  • Integrated with Best-In-Breed Search Engines
Out-of-the-box integration with the best intelligent search solutions including Elasticsearch and Azure Search.
  • Pricing and Marketing for B2B and B2C Scenarios
Customizable rules of any complexity give access to only contractually agreed-on products, prices and promotions for specific customers.
  • API Integrations for Your Sellers and Buyers
Absolute freedom in API integrations. Any marketplace functionality is available through API: catalog, price, promotions, customer management, merchandising, orders etc.
  • B2B Specific Scenarios
Account-based pricing and marketing, flexible role-based management, customized or contract-based access to products and services, and full access to business data in the account.
  • B2C Specific User Scenarios
Easy checkout process for anonymous and registered users, social login, sharing options, and other B2C-specific features required to make your marketplace work as a proper retail solution.
Standaard Boekhandel's Success Story with Virto Marketplace: Digital Transformation of Belgium's Largest Books Seller
Download Now
Standaard Boekhandel

Grow and Expand Your Digital Channels with Virto Marketplace

Explore and learn more about B2B Marketplaces before choosing your next vendor:
Vertical B2B Marketplaces: The Sky’s the Limit

Vertical B2B Marketplaces: The Sky’s the Limit


A recent study by Digital Commerce 360 estimates that B2B marketplaces will generate $3.6 trillion in sales by 2024. Let’s take a look at how niche markets operate and what’s behind their success.

B2B Enterprise Marketplaces

B2B Enterprise Marketplaces White Paper


Download to learn how marketplaces became the strongest force driving ecommerce growth. Learn current thrends in this Essential Functionality Handbook for 2022.

B2B Marketplace guide

Guide to B2B Marketplace


If you’ve been recently interested in B2B ecommerce, you’re not alone. In fact, the industry has seen remarkable growth over the past few years. According to Forrester, US B2B ecommerce transactions are expected to reach $1.8 trillion by 2023.

B2B Marketplace Platform Comparison

Virto Commerce
Oro Commerce

License cost

> $24K

> $100K

$45K – $250K

> $500K

Time to market











C++ & C# (.Net)

PHP (Symphony)

PHP (Symphony)

Java (Spring Boot)

Easy to modify





Cloud strategy





Affordable extensibility





Out-of-the-box B2B capabilities Strong Average Average Average

B2B Marketplace Platform FAQ

What is a B2B marketplace platform?

A B2B marketplace platform is a digital portal where businesses can connect to each other to conduct business and facilitate transactions with payment and shipping services. Read more on B2B Marketplaces.

Why use B2B marketplaces?

B2B marketplaces offer a number of advantages for businesses. They can help companies save time and money by simplifying the sourcing process and providing access to a global pool of suppliers. To buyers, B2B marketplaces offer a more personalized shopping experience and access to a wider range of products and services. With that said, B2B marketplaces are more difficult to build, maintain, and manage than single vendor stores and B2C marketplaces.

Who uses B2B marketplaces?

B2B marketplaces are used by businesses of all sizes, from small businesses to large enterprises, including wholesalers, distributors, and so on. They offer a number of advantages for businesses, including access to a global pool of suppliers, transparency into pricing and supplier terms, and the ability to manage supplier relationships more effectively.  Read more on B2B Marketplace Revolution including insights into marketplace users, demographics, and use cases.

Are B2C and B2B marketplaces the same?

No, B2C and B2B marketplaces are not the same. While both types of marketplaces connect buyers and sellers, B2C marketplaces connect consumers with businesses and B2B marketplaces connect businesses with other businesses. Read more on the Differences between B2C and B2B Marketplaces.

What is an example of a B2B marketplace website?

The best example of an online B2B marketplace is Alibaba, a huge platform that connects manufacturers with suppliers. Another example of a B2B marketplace is Freelancer, which connects businesses with freelancers who can provide services like web development, graphic design, or copywriting. Read more on B2B eCommerce Websites and European B2B Marketplaces.

How do you choose a marketplace platform among other software solutions?

There are a few things you'll need to keep in mind when choosing an online marketplace platform, such as the needs of your target market, the size and scale of your future marketplace, your budget, preferable technology stack, available resources, and so on. Choosing the right marketplace platform is a very important decision, as it will determine the success of your marketplace. Be sure to do your research on possible solutions carefully. Then contact a few potential platform vendors for a demo and a free trial if possible. Make sure to ask questions about the extensibility, flexibility, and adaptability of the platform, including integrations with other systems. You may look at possible B2B multivendor marketplace solutions on the B2B Marketplace Platform Comparison chart. You may also be interested in looking through our previous article where we compared multiple marketplace solutions, including the best B2B marketplace platforms: Best Multi Vendor Marketplace Software Solutions.

Which platform is best for B2B marketplace?

Virto Marketplace is the best ecommerce platform and B2B marketplace software. Virto Marketplace is a full-fledged composable B2B marketplace solution that supports both first and third-party marketplace models and connects to virtually any existing ecommerce solution without replatforming. The resulting application can be further adapted, extended, or recomposed to accommodate different marketplace requirements and business scenarios. Read more on Best B2B eCommerce Platforms and Best Multi Vendor Marketplace Software.

Which platform is best for B2C marketplace?

Virto Marketplace can also be used as a marketplace platform for B2C. It’s a fantastic solution that can adapt to scenarios of any complexity because of its headless, API-driven, composable nature. You may read about other possible B2C marketplace platforms here: Best Multi Vendor Marketplace Software.

How do you build a B2B marketplace?

Building a B2B marketplace is a complex process, as you need to cater to the needs of two different types of users: businesses and suppliers. There are a few key steps you'll need to take. First, you need to define your target market and identify customer/vendor pain points. Then, you’ll need to find the right technology platform. And finally, you have to implement and integrate your solution with internal and third-party systems. You can build your marketplace from scratch, assemble it from ready-made open source marketplace modules, or purchase a complete solution out of the box. Read more on How to Create a Multi-Vendor Marketplace.

How do B2B marketplaces make money?

There are a few different ways that B2B marketplaces can make money. They can make money on commissions, where the marketplace owner charges a commission on each transaction that takes place on the platform. They can charge a monthly or annual subscription fee to access the marketplace. And finally, the marketplace can sell advertising space to businesses that want to promote their products or services. Read more on B2B Marketplace Revolution, including possible marketplace revenue models.

What are the disadvantages of using a B2B marketplace?

There are a few disadvantages of using a B2B marketplace. The marketplace may charge fees, which can cut your profits. The marketplace may not have the specific type of supplier you're looking for. The quality of suppliers in the marketplace may vary, so it's important to do your research.

What are the advantages of using a B2B marketplace?

There are a number of advantages of using a B2B marketplace. A B2B marketplace streamlines procurement workflows and significantly reduces costs by allowing buyers to multisource from a single platform. Marketplaces are significantly more transparent than closed networks and B2B portals – both in pricing and procurement terms. Lastly, marketplace platforms help manage supplier relationships with ease and give access to different other value-added services. Read more on Multi Vendor vs Single Vendor Marketplace Models and Their Pros and Cons.

Can I build a wholesale B2B marketplace?

Yes, it's possible to build a wholesale B2B marketplace. This type of marketplace is typically used by businesses that want to buy products in bulk at discounted prices. If you're thinking of building a wholesale B2B marketplace, there are a few things you'll need to keep in mind. First, you'll need to find suppliers that are willing to sell their products at wholesale prices. Second, you'll need to build a platform (or find adequate ecommerce software) that can handle large orders. Finally, you'll need to put together a team of experts who understand the wholesale market. If you’re looking for help to build any type of marketplace, including wholesale B2B marketplace, you may want to consider using Virto Marketplace as your solution to-go. If you’re interested in learning more about the Virto Marketplace platform, you may want to schedule a demo now and a free trial to boot if you happen to like it.

What is a marketplace CMS?

A marketplace CMS is a content management system that helps you manage your marketplace. A marketplace CMS can help you with a number of tasks, including adding and managing sellers and products, setting up payments, and tracking orders and shipments. CMS enables marketplace users to effectively collaborate and publish content without coding knowledge. 

What is a marketplace app?

A marketplace app is a mobile application that allows users to buy and sell products or services. Marketplace apps are becoming increasingly popular, as they offer a convenient way for buyers and sellers to connect. If you're thinking of building a marketplace app, there are a few things you'll need to bear in mind, such as the functionality of your app, design, and user experience. Instead of building a standalone mobile application, you may want to build a mobile-responsive website. 

Want a quick demo of our
B2B marketplace platform?

Let’s connect!

Adam Willmouth
Adam Willmouth
Chief Engagement Officer
Ben Black
Ben Black
Sales Director