Virto Marketplace:
Full Flexibility to Build a Solution
You Need
Launch and scale a marketplace that fits your business, from simple catalogs to complex, multi-entity scenarios.
Brands Building on Virto Commerce
Solve All Marketplace Challenges with One Platform
Built for B2B Complexity
Virto Marketplace handles vendor onboarding, approvals, catalogs, and contracts in one place, so operators manage every vendor from a single system.
Enterprise-Grade
B2B Localization
B2B Localization
Vendor Performance Visibility
Franchising and
Global Expansion with Ease
Headache-Free Procurement
Custom approvals, POs, and role-based buying with Virto's flexible Order & Buyer Workflows.
Key Marketplace Types You Can Build
with Virto Commerce
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Enables retailers and distributors to scale their offerings by onboarding external vendors, all within a centrally governed marketplace environment.
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Aggregates collective purchasing power of multiple organizations to negotiate better pricing and terms with suppliers.
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Enables manufacturers and multi-brand enterprises to operate localized marketplaces across multiple regions and business models, while maintaining centralized control.
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Centralizes procurement processes, allowing organizations to manage suppliers, negotiate contracts, and simplify purchasing across departments.
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Enables the resale, refurbishment, and recycling of products with support for complex logistics, promoting sustainability and extending product lifecycles.
Built for Operators, Vendors, and Dev Team
Virto Marketplace gives all the necessary tools for Marketplace Operators, Vendors,
and Dev teams to build, manage, and scale digital commerce experiences.
Virto Marketplace for managers, procurement leads, and digital commerce executives
- Multi-Vendor & Multi-Storefront Management
- Catalog Control & Visibility
- Order Management & Fulfillment Orchestration
- Dynamic Pricing & Personalization
- Advanced Analytics & Vendor Performance Insights
- AI-Assisted Catalog & Offer Management
Virto Marketplace for sellers, distributors, and service providers
- Fast Onboarding
- Self-Managed Catalogs & Pricing
- Fulfillment Flexibility
- Vendor-Defined Promotions
- Performance Visibility
- AI-Generated Listings & Translation
- Configurable Product Support
Virto Marketplace for architects, technical leads, and solution integrators
- API Extensibility for Enterprise Integrations
- Cloud-Native
- DevOps Friendly
- Modular Architecture
- Proactive Support from Team Virto Commerce
Built to Fit Your Business, Not the Other Way Around
Virto Marketplace runs the way your business works: contract pricing, approval workflows, and new routes to market shaped by you, not the platform. Replace one capability at a time without stopping trading.
Built for B2B Complexity
Supports complex business rules: contract pricing, approval workflows, tax, and more.
Add Channels Without Rebuilding
Add a channel, market, or system without rebuilding the back end, while ERP, CRM, and PIM keep working from the same data.
Enterprise-Grade Security
Granular role permissions, audit logging, and secure data flow between vendors and buyers.
Extensible by Design
Virto’s extensibility framework lets tech and business teams add workflows, integrations, and services without hitting a functionality ceiling.
Fast to Launch, Flexible to Scale
Go live faster with a modular approach, then keep adapting as the business changes.
Multi-Market Ready
Supports multi-vendor, multi-region, storefront, and catalog management from one business-adaptive platform.
Recognized Marketplace Excellence
Virto Marketplace is recognized by leading independent research agencies such as Gartner, Forrester, McFadyen Digital, IDC, and more.
Marketplace Solution, Tailored to Your Industry
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Enables manufacturers to connect with business buyers through a centralized platform, with support for bulk orders, contract pricing, and simpler procurement.
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Centralizes procurement processes, allowing corporations to manage suppliers, negotiate contracts, and simplify purchasing across departments.
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Supports the offering and procurement of healthcare-related products and services, in line with industry regulations and standards.
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Aggregates collective purchasing power of multiple public sector organizations to negotiate better pricing and terms with suppliers.
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Enables the resale, refurbishment, and recycling of products, promoting sustainability and extending product lifecycles of electronic goods and similar products.
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Enables global OEMs and franchises to operate localized marketplaces across regions and customer types (B2C, B2B, B2B2C), while maintaining centralized control over brand, catalog, and business rules.
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Supports multi-region marketplace operations for automotive manufacturers and distributors, with parts resale and recycling under centralized brand control.
Virto Marketplace: Tech Properties
Your proven foundation for development, deployment, and effective marketplace management.
Microsoft-Based .NET Core
Built on .NET Core, C#, and ASP.NET, Virto offers enterprise-grade performance.
Virto Atomic Architecture™
Virto breaks commerce into small blocks: add, change, or replace one without touching the rest.
Cloud-Native
Extensible, cloud-native infrastructure built on Kubernetes provides hosting & DevOps tools.
API-First and Headless
Virto integrates with any system via API. Design the experience you want, plug into any stack.
Architectural Excellence of Virto's Innovation Platform
How Brands Achieve Success
Automotive marketplace operating across 30 countries, B2B & B2C models, 4M+ products
Multi-vendor bookshop marketplace with 200+ offline stores and 25M+ products
North American GPO marketplace used by thousands of companies to procure faster
Your Questions, Answered
While Virto Commerce is purpose-built for B2B complexity, it also supports B2C and hybrid models. Its modular architecture lets you design tailored buyer experiences for procurement teams, franchise partners, or end customers.
The list includes but isn’t limited to B2B Product Marketplace, Multi-Vendor Marketplace, Global B2B2C Marketplace, Franchise & Distribution Marketplace, Procurement Marketplace, GPO Marketplace, Circular Marketplace, Services Marketplace. You can also create a custom marketplace of any complexity for all your needs.
Virto Commerce offers a modular marketplace solution with features to choose from: use only the ones you need. It includes everything from vendor onboarding and catalog control to order orchestration and pricing personalization, all packaged in a modular, API-first platform ready to deploy and scale.
Yes. Virto Commerce is modular and PBC-driven, so you can start with a minimal feature set (e.g., vendor onboarding and catalog), then scale by activating additional modules (e.g., payment routing, multi-catalog support) as your business evolves.
Virto's MVP implementation can be as fast as 3–6 weeks using out-of-the-box modules. For more tailored rollouts, implementation typically spans 3–6 months depending on integrations and scale. Our delivery partners and onboarding playbooks help reduce friction and time-to-value.
With an API-first foundation, every piece of business data or integration is accessible via API. Virto Commerce connects with SAP, Microsoft Dynamics, Salesforce, Akeneo, and dozens of other platforms. You can sync pricing, inventory, contracts, and buyer data in real time.
Yes. Virto Commerce is ISO 27001 and GDPR-compliant, with SOC 2-ready practices. It includes granular role permissions, secure APIs, audit logs, and failover support, making it ideal for highly regulated sectors like healthcare, government, and finance.
Virto Commerce offers a no-code commission engine with support for static, dynamic, and tiered commission rules. You can set logic by vendor, category, region, or customer segment and adjust it without developer effort.
Virto Commerce automates order splitting and fulfillment per vendor while maintaining a unified shopping experience for the buyer. Each vendor can manage their own fulfillment, shipping, and returns, while marketplace operators retain full visibility.
Not at all. Virto Commerce is headless and frontend-agnostic. You can connect it to your existing storefronts (React, Vue, Angular, etc.) or build new ones using our APIs without compromising design freedom or UX control.