B2B eCommerce For Distributors
Ecommerce built for distribution: contract pricing, large catalogs and multi-warehouse stock in one place, so buyers place their own repeat orders and your team keeps the calls that matter.
THE NEXT-GEN ECOMMERCE SOLUTION FOR DISTRIBUTORS
What Makes Digital Commerce Hard in Distribution
Distributors are under pressure to build digital channels that hold their market share against disruptors going after the same customers. Those channels are hard to build. Distributor-customer relationships carry negotiated pricing, account hierarchies and agreed terms that most ecommerce platforms cannot model, and buyers still expect the experience they get from a rep.
Virto Commerce’s B2B ecommerce solution for distributors is built for that. It runs on the Commerce Innovation Platform, so customer-specific catalogs, prices and workflows are configured rather than worked around, and your customers get the same answer on every channel they use.
WHY VIRTO?
How Do You Build a Buying Experience Your Customers Prefer?
A personalized digital experience is not built once. Keep refining it, and it keeps earning the next order.
Increase Revenue
Win accounts and keep them longer. Buyers place repeat orders themselves, at the prices you agreed with them, at any hour; your sales people spend their time on the deals that need a person. That is how you become the supplier a customer orders from first.
Boost Customer Loyalty
Give buyers a purchasing experience worth coming back to: search that finds the right item, reordering in a few clicks, and AI tools that take the repetitive work out of raising an order.
Take Routine Work Off Your Team
Let customers check stock, documents and order status themselves, and raise product or service requests without starting an email thread. Your people keep the conversations that build the relationship.
Achieving the Highest eCommerce Adoption with Virto Commerce
Discover how the Virto Commerce Engine played a key role in helping De Klok Dranken, a leading distributor, achieve 80% digital adoption in their operations.
Which Capabilities Do Distributors Actually Need?
Complex Contracts Support
Digital contracts hold what you agreed with each customer: their prices, the products they may buy, and the terms that go with them. Change a contract and that customer's storefront changes with it.
Real-Time Inventory Visibility
Buyers see real stock across every warehouse before they order. They pick what is available now instead of waiting on a backorder, and you stop holding cover stock in the wrong place.
B2B Customer Accounts
A multi-level account structure replicates the full complexity of customers' internal organization, enabling the assignment of appropriate contracts, prices, and discounts to each entity without any limitations.
AI-Based Productivity Tools
B2B buyers want procurement to take less of their day. Smart order capture and semantic product search cut the steps between knowing what they need and placing the order, which is what brings them back.
One Foundation. Multiple Applications
One platform sits under all of them. The same catalogs, prices and order rules serve every business model you run, so adding a channel, a segment or a market is a business decision rather than another platform project.
For Multinationals
Move into a new market by adapting a solution that already works instead of building another one. Each country keeps the speed of a small company; the group keeps the weight of a large one.
For Manufacturers
Rethink how you reach the market. New digital channels let you serve dealers and end customers on the same foundation, and stand up new business models and services beside the products you already sell.
For Service Providers
Customer experience is the heart of the service industry. Shape the platform around the way your business already serves customers, and change what buying a service feels like.
For Retailers
Online retail is a mature market, so the difference is the experience you build. Shape the storefront, the merchandising and the checkout around your customers rather than around a template.
One Platform, Many Business Models
INNOVATION-READY TECH STACK
Boosting eCommerce with Technical Excellence
The Virto Commerce Engine runs on the Commerce Innovation Platform, designed around composable architecture and cloud practices. That foundation is what lets you add a channel or replace a capability without rebuilding the engine.
1. Virto Atomic Architecture™
Virto Atomic Architecture™ is the proprietary technology behind the Virto Commerce Engine, built on four pillars: composability, open APIs, high performance, and scalability.
2. Managed Composable Platform
Virto Commerce Engine is delivered as a managed composable platform: one that keeps working while you change it, and does not get harder to change as you go. Virto Cloud can run and maintain it for you, or you can choose self-managed deployment on your own cloud, a private cloud, or on premises. In both cases Virto and its systems integrators keep adding to the platform underneath, so it is worth more to you over time.
3. eCommerce Frontend Built for Every Device
Modern frontend technology supports any digital commerce scenario. It works on desktop, tablet, and phone, loads fast, and serves new buyers and repeat buyers equally well.
4. Open eCommerce Ecosystem
Virto Commerce connects to the enterprise systems you already run, through APIs and events, so the platform fits the setup you have instead of replacing it. Your ERP stays the source of truth for what it owns.
Core features for distributors
Increase Revenue
- Personalized marketing: campaigns aimed at one account rather than the whole list
- Personalized pricing: every buyer sees the price you agreed with them
- High user adoption: buyers who come back to the channel instead of calling
- Product recommendations: what this customer usually buys alongside
- Quotes management: quote, negotiate and turn it into an order in one place
- B2B account profile: one record for the whole customer organization
- Large catalogs: your full range stays searchable as it grows
- AI-based full-text search
- Product semantic search: finds the right item from a rough description
- AI-based recommendations
- Multiple currencies
- Content localization: the same catalog reads correctly in each market
Boost Customer Loyalty
- Document statuses: where each order, invoice and quote stands right now
- Company profile: the customer's own branches, teams and people
- Role based access: each person sees and approves only what they should
- Full product information: specifications, documents and images in one place
- Advanced analytics
- Transparent order history: every past order, ready to repeat
- Advanced localization
- AI assistants
- Personalized pricing
- Multiple addresses: ship to any of the customer's sites
- Product availability
- Flexible payment options
Cut Manual Work
- AI assistants
- High order volumes: busy ordering days handled without extra staff
- ERP integrations: orders, stock and prices stay in step with your ERP
- ECM integrations: documents come from the system that already holds them
- Real-time product availability
- Self-services: customers answer their own routine questions
- Access to knowledge bases
- Access to trainings
- Specifications
- Invoices
- Communications
- RFQ workflows: a request for quote arrives, gets priced and becomes an order in one place
Ready to Transform Your Distribution Business?
Discover how Virto Commerce transforms distribution with customized eCommerce solutions.
Learn more about eCommerce for Distributors
Virto Portal for Distributors
Virto Portal gives your dealers and customers one place to order, track what they bought and find the documents they need. Fewer calls for your team, faster answers for them.
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