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B2B eCommerce Platform Built for Manufacturers

Customizable solution for complex catalogs, contract pricing, and multi-channel selling.

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ECOMMERCE FOR MANUFACTURERS

Run Distributor, Partner, and D2C Channels on One Platform

Manufacturers sell through several routes to market at once: distributors, partners, and direct to consumers.

Bringing those channels onto one system is hard. Each channel needs its own catalog, pricing and terms, and a direct-to-consumer (D2C) model has to fit specific products and niches. Many platforms are not built to run all of them together.

Virto Commerce is a digital commerce platform for organizations building sales operations, procurement, and distribution ecosystems, across the online channels through which they sell, buy, and serve. It is built for businesses running several models on one foundation: multiple entities, markets and segments, large catalogs, configurable products and negotiated pricing. For manufacturers, that means distributors, partners and consumers each get the catalog, pricing and experience they need, from one platform.

WHY VIRTO?

Built Around How Manufacturers Sell

Virto Commerce gives manufacturers a fully customized platform, with a customer experience tailored to each audience it serves.

Tailor Solution for Your Industry

Give distributors, partners, and consumers a customer experience built around your products. Virto Commerce fits the platform to your business model and product range, so no channel or product line is left to a workaround. See the industries we serve.

Multiple Channels in One Platform

Run all your channels on a single platform, with one consistent customer experience and no duplicated data. One technology stack and one team manage every channel, which keeps costs down.

Integrate with Existent Systems

Connect your digital commerce channels to the internal systems you already run, including ERP, CRM, PLM, and more, so product, pricing and order information stays consistent across them and operations run more smoothly.

Case Study

Leading Manufacturer of Plastic Protective Closures Goes Fully Digital with Virto Commerce

See how Virto Commerce Engine helped a major manufacturer of plastic protective closures handle a complex product range and grow the business by going fully digital.

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Tailored Features for Manufacturer eCommerce

RFQ and Bulk Ordering

Let customers place large digital orders across many SKUs, submit RFQs for specific quantities, or request custom orders for high-value or non-standard products online.

Complex Contracts Support

Manage B2B relationships for your product niche through digital contracts that handle custom pricing, selective product access, and other negotiated terms.

Flexible Product Catalogs

Set up detailed categories and filters for your offerings, so buyers can browse by industry or application, without duplicating data or adding product management work.

AI-Based Productivity Tools

Use native and third-party AI tools, such as smart order capture and semantic product search, to make buying easier and sellers more efficient in each local context.

One Foundation. Multiple Applications

Virto Commerce gives you one foundation for different commerce models. It is built to change as your business does, so you can improve customer experience and run operations more efficiently.

For Internationals

Scale quickly across diverse markets by adapting local solutions built with Virto Commerce, keeping the agility of a small company and the strength of a large enterprise.

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For Distributors

Run distribution more efficiently: connect vendors and buyers through integrations with your systems, put the information they need online, and adapt business processes to your specific needs.

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For Service Providers

Customer experience is the heart of the service industry. Combine the flexibility of Virto Commerce with the customer focus of your business to improve how you deliver services.

For Retailers

Use Virto Commerce to stand out from the competition in the mature online retail market with a customer experience that is distinctly your own.

One Solution, Endless eCommerce Possibilities

Explore Virto Commerce Engine Now

INNOVATION-READY TECH STACK

Boosting eCommerce with Technical Excellence

The Virto Commerce Engine runs on Virto's Commerce Innovation Platform (CIP), built on cloud best practices. That foundation gives you the flexibility and resilience to adapt the engine as your business changes, and a reliable base for growing your digital commerce.

1. Virto Atomic Architecture™

Virto Atomic Architecture™ is the proprietary technology powering the Virto Commerce Engine, built on the core pillars of composability, an open ecosystem, high performance, and scalability. It lets you replace one capability at a time while the business keeps trading.

2. Managed Composable Platform

Built on Virto Atomic Architecture™, the Virto Commerce Engine is delivered as a managed composable platform: one that keeps working while you change it, and does not get harder to change as you go. Virto can run it for you in Virto Cloud, or your team can run it as a self-managed deployment. Either way, Virto and systems integrators (SIs) keep delivering improvements that add value over time.

3. eCommerce Frontend for Every Device

Modern frontend technology supports any digital commerce scenario. It works across all devices, delivers excellent performance, and is equally effective for acquiring new customers and building customer loyalty.

4. Open eCommerce Ecosystem

Flexible integration lets you embed a solution built on Virto Commerce technology into your existing enterprise systems, so operations keep running smoothly and scale easily.

Core Features for Manufacturers

Manage Product Portfolio

Master & virtual catalogs
Sophisticated categories tree
Physical and digital products
Product & category attributes
Virtual catalogs
Search management
Filter by price
Flexible facet filters
Flexible properties inheritance
Product variations
Semantic product search
Filters inside product variations

Build B2B Relations

B2B account structure
Contracts with organizations
Unique price lists for companies
Bulk ordering
Request for quotes (RFQ)
Dynamic properties for contracts
Attachments for contract
Contract statuses
Contract timeframe
Real-time inventory
Multi-warehouses
Inventory tracking by fulfilment center

Increase Revenue

Personalized promotions
Personalized pricing
AI-based full-text search
Cross-sell products
Up-sell products
Replacement products
Product associations
Products semantic search
AI-based recommendations
Product comparison
Wishlist management
Performance tracking

Talk to Us About eCommerce for Your Manufacturing Business

Discover how Virto Commerce helps manufacturers transform digital projects.