Virto Portal:
Enterprise-Ready
Portal Solution
Launch a fully branded B2B self-service portal in weeks. Backed by the Virto’s headless, API-first Commerce Innovation Platform.
Virto Portal to Power All B2B Connections
Compatible with Any
Integrations
Integrations
Synchronize with any ERP, PIM, CRM, CMS, and other back-office systems in real time.
Scalability in Traffic and Transactions
Ensure traffic spikes during seasonal peaks are absorbed without performance loss through an API-first approach.
Enterprise-Grade Security and Compliance
Set up role-based access, authentication, and audit trails for sensitive B2B data.
Explore Virto Portal in Action
Limitless Personalization,
Dynamic Content
Dynamic Content
Boost relevance and average order value
with account-specific catalogs and
dynamic content.
Strong User Adoption
and Mobile UX
and Mobile UX
Keep users engaged anywhere,
anytime, with Virto’s responsive UI
and self-service tools.
Capabilities for High-Impact B2B Portals
Virto Portal delivers rich content management and granular permissions—all seamlessly integrated to meet modern digital-first buyer expectations.
Flexible Permission Management
- Advanced Permissions Management System
- Robust Built-In Roles
- Complete Control over Customer User Access
- Personalized Catalogs & Custom Workflows
- Highest Level of Data Security
Advanced Content Management & Search
- Built-in Integration Capabilities
- Third-Party Content Management
- Product Semantic Search
- AI-Based Recommendations
- Products Assets, Images & Videos
User-Friendly Experience
- Mobile-Friendly Self-Service
- Real-Time Product Availability
- Filtered Order History
- Mobile-First Quotes Management
- Performance Tracking Dashboards
Virto Portal: Out-of-the-Box Features
Portals You Can Build with Virto Commerce
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Centralized self-service hubs for corporate buyers—with personalized contract pricing, order and subscriptions, dashboards, and knowledge-base access.
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Automated submissions, invoicing, shipment confirmations, vendor onboarding, and performance analytics.
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Production schedules, inventory levels, and partner-focused analytics to OEMs. Role-based access to bulk orders, price approvals, and return workflows for distributors.
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Tiered reward programs, points accrual and redemption, gamification and real-time member dashboards.
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Embed rich editorial (whitepapers, images, videos, and datasheets) directly into the buying journey for deeper engagement.
All-Encompassing Digital Channel
for Every Business Need
Diversify revenue streams and launch multi-vendor models with Virto Portal.
True Composability
PBC-driven platform lets you pick only the modules you need, from RFQ automation to loyalty programs.
Deep B2B
Personalization
Personalization
Set up contract pricing, tailored assortments, and dynamic content per account or segment for higher conversions.
Best-in-Class UX
Intuitive, mobile-first, and accessibility-first design with limitless frontend options thanks to a headless platform.
Fast Time-to-Market
Deploy a fully branded B2B portal in weeks via low-code workflows and prebuilt connectors—no lengthy dev cycles.
Unified Commerce &
Content
Content
Seamlessly blend rich media, documentation, and personalized catalogs in one headless, API-first platform.
Continuous Optimization
Real-time analytics dashboards drive constant improvements to user adoption, order velocity, and ROI.
Recognized Platform Excellence
Virto’s Commerce Innovation Platform is recognized by leading independent research agencies such as Gartner, Forrester, McFadyen Digital, IDC, and more.
Virto’s Tech Properties
Virto’s Commerce Innovation Platform—your proven foundation for development, deployment, and effective portal management.
Microsoft-Based .NET Core
Built on .NET Core, C#, and ASP.NET, Virto offers enterprise-grade performance.
Atomic Innovation Model
Virto decomposes commerce into atomic units—each a reusable Packaged Business Capability (PBC).
Cloud-Native PaaS
Extensible PaaS cloud-native infrastructure built on Kubernetes provides hosting & DevOps tools.
API-First and Headless
Virto allows seamless integrations with any systems. Design the experience you want, plug into any stack.
Architectural Excellence of Virto's Innovation Platform
Atomic Innovation Model—A New Standard for Digital Architecture
Powered by the Atomic Innovation Model, Virto’s CIP uses API-driven modular units— called atoms or PBCs—to build, evolve, or replace digital capabilities independently.
Technical Architecture Layer
Cleaner codebase, safer updates, faster deployments, and platform longevity with atom-level service decomposition and full API exposure.
Organizational Agility Layer
Virto allows seamless integrations with any systems. Design the experience you want, plug into any stack.
Business Enablement Layer
Extensible PaaS cloud-native infrastructure built on Kubernetes provides hosting & DevOps tools.
Cross-Industry Portability Layer
Consistency, multi-business-unit enablement, and long-term relevance with seamless step-by-step digital transformation and scalability that don’t disrupt business operations.
How Brands Achieve Success with Virto’s CIP
80%+ adoption rate for a unified, extensible
self-service portal for B2B customers
European loyalty portal for 150K+ users, 210K+ orders,
50+ localized storefronts
Multi-vendor portal of North America’s largest GPO for Fortune 1000 and the public sector
Your Questions, Answered
Virto’s Commerce Innovation Platform is a next-generation ecommerce platform that leverages the power of PaaS. Designed as a flexible foundation for digital innovation, it features a modular architecture, open APIs, full customization from backend to frontend, and a tech-agnostic approach. With Virto’s CIP, enterprises can build unique B2B models, marketplaces, and customer-facing solutions, integrate new technologies with ease, and quickly adapt to changing market demands.
Virto Portal has tens of Portal-specific out-of-the-box features and capabilities. You can see the complete list of Virto Portal features by tag or check the general page dedicated to all Commerce Innovation Platform features.
Virto Commerce’s atomic microservices and open-API approach mean you own your data and can swap or extend modules freely—no lock-in.
Virto Commerce provides out-of-the-box REST and GraphQL connectors, plus SDKs and templates, to sync in real time with any modern back-office.
As a PaaS platform vendor, Virto Commerce delivers continuous enhancements, security patches, and 24/7 support, so you stay up-to-date with zero downtime.
The headless core of Virto’s CIP decouples UX from logic; you have full design freedom to implement any look-and-feel using React, Angular, or your framework of choice.
While low-code platforms cut dev time, they often incur high per-user or per-app fees and hidden integration costs. Virto’s modular pricing aligns with usage, keeping TCO stable and predictable.