Virto Portal:
Enterprise-Ready
Portal Solution
Launch a branded self-service portal for your customers, suppliers, and distributors in weeks. Backed by Virto’s Commerce Innovation Platform.
Virto Portal to Power All B2B Connections
Compatible with Any
Integrations
Integrations
Orders, stock, and prices stay in step with your ERP, CRM, and PIM in real time.
Scalability in Traffic and Transactions
Handle seasonal peaks without a drop in performance, so a busy sales day never becomes a hardware decision.
Enterprise-Grade Security and Compliance
Set up role-based access, authentication, and audit trails for sensitive B2B data.
Explore Virto Portal in Action
Account-Specific Catalogs
and Content
and Content
Boost relevance and average order value
with account-specific catalogs and
dynamic content.
Strong User Adoption
and Mobile UX
and Mobile UX
Keep users engaged anywhere,
anytime, with Virto’s responsive UI
and self-service tools.
Best Suited For
Orders, stock, and prices stay in step with your ERP, CRM, and PIM in real time.
Vertically integrated manufacturers and wholesalers of blank apparel
Customization and print-on-demand (POD) platforms and marketplaces
Corporate merchandisers and promotional product suppliers (B2B, B2B2C, DTC)
Capabilities for High-Impact B2B Portals
Virto Portal combines rich content management with granular permissions in one system, so buyers get the right catalog, pricing, and content without extra integration work.
Flexible Permission Management
- Granular permissions
- Predefined roles
- Control over customer user access
- Account-specific catalogs and workflows
- Role-based access, authentication, and audit trails
Advanced Content Management & Search
- Built-in integration capabilities
- Third-party content management
- Product semantic search
- AI-based recommendations
- Products assets, images & videos
User-Friendly Experience
- Mobile-friendly self-service
- Real-time product availability
- Filtered order history
- Mobile-first quotes management
- Performance tracking dashboards
Virto Portal: Out-of-the-Box Features
Portals You Can Build with Virto Commerce
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Centralized self-service hubs for corporate buyers, with contract pricing, orders and subscriptions, dashboards, and knowledge-base access.
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Automated submissions, invoicing, shipment confirmations, vendor onboarding, and performance analytics.
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Production schedules, inventory levels, and partner-focused analytics to OEMs. Role-based access to bulk orders, price approvals, and return workflows for distributors.
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Tiered reward programs, points accrual and redemption, gamification and real-time member dashboards.
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Embed rich editorial (whitepapers, images, videos, and datasheets) directly into the buying journey for deeper engagement.
All-Encompassing Digital Channel
for Every Business Need
Diversify revenue streams and launch multi-vendor models with Virto Portal.
True Composability
Switch on the capabilities you need today, from quote automation to loyalty programs, and add more later without rebuilding what already works.
Deep B2B
Personalization
Personalization
Set up contract pricing, tailored assortments, and dynamic content per account or segment for higher conversions.
Best-in-Class UX
Mobile-first, accessibility-first design, with the freedom to change how the storefront looks without touching the business rules.
Fast Time-to-Market
Deploy a fully branded B2B portal in weeks using low-code workflows and prebuilt connectors, without a long development project.
Unified Commerce &
Content
Content
Bring product content, documentation, and account-specific catalogs together in one place, so buyers find what they need without leaving the portal.
Continuous Optimization
Real-time dashboards track user adoption, order volume, and return on investment, so you can see where to improve next.
Recognized Platform Excellence
Virto’s Commerce Innovation Platform is recognized by independent research firms including Gartner, Forrester, McFadyen Digital, IDC, and more.
Virto’s Tech Properties
Virto’s Commerce Innovation Platform: your proven foundation for development, deployment, and portal management.
Microsoft-Based .NET Core
Built on .NET Core, C#, and ASP.NET, Virto offers enterprise-grade performance.
Virto Atomic Architecture™
Virto decomposes commerce into atomic units, each a reusable Packaged Business Capability (PBC).
Cloud-Native
Extensible, cloud-native infrastructure built on Kubernetes provides hosting & DevOps tools.
API-First and Headless
Every capability is exposed through APIs. Design the experience you want and connect it to the systems you already run.
Architectural Excellence of Virto's Innovation Platform
Virto Atomic Architecture™: A New Standard for Digital Architecture
Powered by Virto Atomic Architecture™, Virto’s platform uses API-driven modular units to build, evolve, or replace digital capabilities independently.
Technical Architecture Layer
Cleaner codebase, safer updates, faster deployments, and platform longevity with atom-level service decomposition and full API exposure.
Organizational Agility Layer
Teams can change one capability at a time while the rest of the business keeps running.
Business Enablement Layer
Extensible, cloud-native infrastructure built on Kubernetes provides hosting & DevOps tools.
Cross-Industry Portability Layer
Run several business units on one foundation and modernize step by step, so the business keeps operating while you change it.
How Brands Achieve Success with Virto’s Platform
80%+ adoption rate for a unified, extensible
self-service portal for B2B customers
European loyalty portal for 150K+ users, 210K+ orders,
50+ localized storefronts
Multi-vendor portal of North America’s largest GPO for Fortune 1000 and the public sector
Your Questions, Answered
Virto’s Commerce Innovation Platform is a composable ecommerce platform that can be fully managed in the cloud via Virto Cloud. It is modular, with open APIs and full customization from backend to frontend. Enterprises use it to run B2B and B2B2C models, marketplaces, and customer-facing solutions on one foundation, and to add new technology as the business changes.
Virto Portal has tens of Portal-specific out-of-the-box features and capabilities. You can see the complete list of Virto Portal features by tag or check the general page dedicated to all Commerce Innovation Platform features.
With Virto Commerce, you keep ownership of your data. You can swap or extend individual modules on your own schedule instead of being tied to one vendor’s roadmap, so heavy customization never locks you in.
Virto Commerce provides out-of-the-box REST and GraphQL connectors, plus SDKs and templates, to sync in real time with any modern back-office.
Virto Commerce delivers continuous enhancements, security patches, and 24/7 support. Can be fully managed in the cloud via Virto Cloud, so you stay up-to-date with zero-downtime upgrades.
The headless core of Virto’s CIP decouples UX from logic; you have full design freedom to implement any look-and-feel using React, Angular, or your framework of choice.
While low-code platforms cut dev time, they often incur high per-user or per-app fees and hidden integration costs. Virto’s modular pricing aligns with usage, keeping TCO stable and predictable.