Pricing by account. Catalogs by segment. Zero manual work. See how Notions Marketing did it.
 Read the case study ➔
Virtocommerce
Home Case Studies Canadian Aircraft Manufacturer 

Canadian Aircraft Manufacturer 

Discover how a Canadian aircraft manufacturer with a 95-year history and 5,000+ aircraft delivered replaced a monolithic legacy system with a unified aftermarket B2B customer portal on Virto Commerce.

12
weeks from kickoff to MVP launch
15K+
active portal users
21K+
orders since launch
5,000+
aircraft delivered globally

Key Achievement

The client launched a unified aftermarket B2B customer portal on Virto Commerce in under 12 weeks, including replatforming, data migration, and portal launch. The portal now serves 15,000 active users and has processed 21,000+ orders since launch. It consolidates aftermarket sales, invoicing, documentation access, and real-time alerts under a single interface for buyers and suppliers throughout the aircraft lifecycle.
“
Virto's platform has an intuitive interface, and it's easy to navigate. No issues finding document information or viewing what's available, which makes day-to-day work a lot smoother. Everything is where you'd expect it to be, which saves time and removes the friction we used to deal with before.
Portal user
Portal user

Challenge 

Following a restructuring in 2019, the company set an ambitious goal: go beyond pure commerce and deliver a unified customer portal and ecommerce experience — under one roof.  

Four specific challenges stood in the way: 

  1. Aftermarket CX overhaul 
  2. Complex permissions and access structure 
  3. Monolithic legacy replatforming 
  4. Complex integrations and data transfer 

Solution

The client selected Virto Commerce after evaluating the platform’s Atomic Architecture™, out-of-the-box complex permissions support, and ability to unify the customer portal and ecommerce engine in a single composable solution.

The unified Customer Portal brings together:

  • Aftermarket ecommerce engine for buyers and suppliers
  • Invoicing portal for suppliers
  • Data and documentation access with role-based permissions
  • Real-time alerts and analytics to support dispatch reliability
  • Personalized access to publications and technical resources throughout the aircraft lifecycle

Result

The portal launched on time and immediately received positive user feedback. The portal has positioned the client to unlock aftermarket revenue — one of the largest untapped sources for aerospace and defense companies — through a digitized, self-service model.
Aircraft results
Complex data migrations at speed 
Commerce + portal + invoicing unified 
Real-time alerts and analytics 
Compliant with tight industry regulations 

Business Benefits

  • Unified portal for ordering, invoicing, and documentation reduces context-switching and improves efficiency for both buyers and suppliers.
  • Role-based permissions ensure sensitive data and tools are accessible only to the right users, which is critical in an aerospace and defense environment where documentation access is tightly regulated.
  • Composable Virto Atomic Architecture™ made it possible to build a genuinely unified experience (portal + commerce + invoicing) rather than integrating separate systems that each require their own maintenance.

Fill in the Form to Get More Insights

Discover More Case Studies

Notions Marketing replaces its legacy B2B platform with Virto Commerce
Notions Marketing replaces its legacy B2B platform with Virto Commerce

Read more →

Bosch scales loyalty across Europe with 150K+ users on Virto
Bosch scales loyalty across Europe with 150K+ users on Virto

Read more →

HEINEKEN achieves 30% of OpCo revenue with a mobile-first B2B platform
HEINEKEN achieves 30% of OpCo revenue with a mobile-first B2B platform

Read more →