The Ultimate B2B eCommerce Platform by Virto

Virto's Commerce Innovation Platform is a next-generation ecommerce platform that leverages the power of PaaS. Designed as a flexible foundation for digital innovation, it features a modular architecture, open APIs, full customization from backend to frontend, and a tech-agnostic approach. With Virto's CIP, enterprises can build unique B2B models, marketplaces, and customer-facing solutions, integrate new technologies with ease, and quickly adapt to changing market demands.

Virto's Commerce Innovation Platform is the only platform on the market that combines platform composability with deployment composability —mix and match Packaged Business Capabilities, separate and deploy all the components, including backend and frontend infrastructures, in different regions and clouds for scalability, performance, and compliance.

Virto Commerce vs BigCommerce B2B Edition

Virto is a better fit for: complex workflows, deep ERP integration, custom business logic, .NET stack, and open-source requirements.

BigCommerce is a better fit for: fast SaaS deployment and a minimal technical team.

Virto Commerce vs Adobe Commerce (Magento)

Virto is a better fit for: modern microservices architecture, true headless and composable, .NET stack, cloud-native deployment, and lower long-term TCO.

Adobe is a better fit for: PHP teams and a larger agency ecosystem.

Virto Commerce vs Shopify Plus

Virto is a better fit for: enterprise B2B complexity, unlimited customization, API-first integrations, and multi-warehouse operations.

Shopify is a better fit for: B2C + simple B2B scenarios and fastest time-to-market.

Virto Commerce vs. Salesforce

Virto is a better fit for: complex B2B2 models, composable and headless architecture, deep ERP and backend integrations, .NET stack, and predictable long-term TCO.

Salesforce is a better fit for: enterprises already fully embedded in the Salesforce ecosystem and prioritizing CRM-led commerce with managed SaaS.

Virto Commerce vs commercetools

Virto is a better fit for: built-in PIM/CMS/OMS/DAM, deployment composability, and B2B-first features (contracts, quotes, tiered pricing).

commercetools is a better fit for: pure API approach and smaller SKU counts.

See all comparisons →

Unlike other headless B2B platforms, Virto includes PIM/CMS/media natively; unlike monolithic suites, it avoids heavy architecture and costly extensions—delivering agility, performance, and lower total cost of ownership.

Yes. Virto Commerce is cloud-agnostic with full Kubernetes support and zero vendor lock-in.

Virto's platform is a strong fit for businesses operating at (or scaling toward) enterprise B2B complexity (e.g., fast-growing catalogs, multiple customer segments with differentiated pricing, complex ERP and backend integrations, and multi-warehouse or multi-region operations). On the technical side, Virto works best when you have a .NET development team or a trusted implementation partner, need deep customization, require full control over your infrastructure, and view open source as a strategic advantage.

If your requirements are simpler (e.g., small catalog, basic B2B or B2C use cases), lighter SaaS platforms may be a better starting point. Virto is built for businesses that need flexibility, control, and room to grow without platform constraints.

Virto supports RFQs, negotiated contracts, punch-out procurement and multi-warehouse order management—all without custom coding or bolt-on modules.

Not necessarily. Virto Commerce supports gradual adoption—replace what pieces of an ecommerce platform you want, when you're ready.

Yes. Virto's B2B platform is cloud-agnostic with full Kubernetes support and zero vendor lock-in.

A single vendor SLA, managed PaaS option, and unified data model eliminate middleware, custom integrations, and expensive add-ons.