Composable ecommerce

Compose ecommerce that fits your needs perfectly

Add new business value instead of replacing the old one. Best customer experience is our goal, too.

What is composable ecommerce?

The composable business in retail and distribution is an agile approach to B2B and B2C interaction for better collaboration, teamwork and implementation of business processes in a flexible modular architecture. In practice, this means the applying the best applications and IT components available on the market and seamlessly integrating them into a profitable ecommerce platfrom. The ability to run a composable enterprise is vital for businesses in uncertain times and due to major changes in customer experience.

The upcoming trend is to shift the focus from the "platform-centric" to "customer-experience-centric". Stop looking for the magic solution that will solve everything and shift your focus to "composing" digital ecommerce hive consisting of applications that together deliver the best possible customer experience for clients. Modern ecommerce software supports this trend allowing customer experience extensions with the new functions, channels, data sources without throwing away everything that has been done before.

Why switch to Composable ecommerce?

Composable commerce allows to build best customer experience that 100% fits your business model. Gone are the days when a traditional commerce solution has it all to meet all the needs of the business and customer expectations. Keeping in mind the accelerated changes in consumer behavior and the urge tochange fast and incorporate new functionality rapidly, composable commerce delivers an outstandingly agile solution to these needs. Integrating your ecommerce with any external software that you already have or would like to use, implementation of any unique business scenario for any market segment, as well as the opportunity of fast expansion is among a few benefits that composable ecommerce platform caters.

4 reasons to adopt Composable ecommerce

Use the benefits of autonomy, modularity, orchestration and discovery as four principles of composable business embedded in the Virto Commerce platform, as the one that has absorbed and implemented all the latest innovations in its architecture in recent years.

Add stand-alone applications that serve the only business function and can be individually designed and deployed by dedicated teams. Ecommerce with the microservice architecture allows you to change the software fast without any risks for your business. It also might be easily integrated with any other apps through API.


This is the gateway used by applications to interact with each other. APIs exchange data fast and in a structured way. A function that is available in API might be used by external software in a controllable way. Based on the API interface, each module provides the others with the data it contains and results in fast and transparent data discovery.


A proper cloud software solves scaling problem automatically so that your ecommerce will work fast and efficient even when number of customers will double or triple unexpectedly. Instead of running and maintaining hosting infrastructure data centers, access on-demand resources to run their applications.


A headless solution comes without ready user interface such as a standard shop frontend. Allows to connect unlimited number of stores, portals, kinds of devices to the same backend. Leaves unlimited freedom in designing a unique customer experience and allows easily extend your ecommerce while staying in zero-risk zone.

Composable ecommerce architecture


Each functional block of an existing IT system must be able to be replaced by the best and latest modules available on the market, allowing both existing legacy and new systems to be used.


The headless xAPI layer implements the principle of autonomous operation of ecommerce services and applications within the specified rules and predefined boundaries.


Based on the API interface, each module of the middleware provides the other modules with all the data it contains, thus realizing the principle of fast and transparent data discovery.


Each module interacts in real time with other same layer modules and provides data for frontend applications and through the integration layer firewall to back-end systems.

Let's compose together. You've found the platform that is a perfect match. Let's talk ⟶

The essence of composable ecommerce business resides in its agile approach and the ability to implement online trading business processes in a modular architecture, choosing and applying the best components available on the market and seamlessly integrating them into an ecommerce platform.

Microservices, headless, multi-cloud and multi-OS support, as well as rich features for multichannel and omnichannel sales, and rapid development of new innovative touchpoints, all to help businesses radically improve the customer experience and achieve stable revenue growth.

Virto Commerce promotes a visionary position in system architecture for maximum flexibility in the implementation of ecommerce, allowing our customers to gain successful backend systems untapped potential. The flexible modular architecture of the Virto Commerce platform makes it possible to replace subsystems that do not correspond to today's challenges with ones that are either included in our platform or supplied by third software vendors, the best in their niche

Virto Commerce’s customers can take full advantage of the composable ecommerce approach to leverage the enormous benefits of the platform for the resilience of their business, including:

  • Easy implementation of new touchpoints such as chatbots, instant messengers, smart watches, Internet of Things, Artificial Intelligence hints and others

  • A distinct and unrivalled customer experience that will give undeniable differentiation among competitors and the ultimate convenience of purchasing goods and services

  • An advanced business logic that drives an enterprise and enable business experiences with complex requirements for testing commerce hypotheses and new market niches

The Virto Commerce expert team is available to guide your company in upgrading any existing platform to a composable ecommerce approach in order to ensure resilience, agility and growth for your business.

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