What is Headless Commerce

headless commerce

The ultimate goal of headless commerce is to provide the perfect customer experience to each audience cluster. This means that a company needs to have a variety of different channels with unique business logic on the same back end; meanwhile, it should be possible to add and change these channels quickly and at no risk.

Headless commerce is the only known way to be a 100% fit to your customers’ worldviews and to achieve the desired level of flexibility in multi-store, omnichannel, and multi-experience B2B/B2C/D2C and other selling models of the ecommerce world.

I do not want to absolutize the headless. If you see technology changing very quickly, again, you can plan your strategy and realize that, after 3 years, all this needs to be thrown away. Even hiring new developers is possible. When another team comes to you with archived code, they can quickly learn what your business is logically and technically, even what your application ecosystem looks like. Thus, you can give the new team a technical task to rebuild the system using innovative technologies like headless, microservices, and serverless.

— Oleg Zhuk, Technical Product Owner of Virto Commerce

Headless Commerce Definition

Today it is not known for certain who first coined the term "headless trade," but it quickly became popular. In the fancy slang of software developers, online sales channels are called "heads", and the bulk of the back-end system is called the "body".

If you separate the work of the front end from the body in the code, then this approach becomes "headless". In a headless architecture, to publish desired content to a channel, the front end (aka storefront) interacts with the back end through an application programming interface (API).

Another less popular variation on the term “headless” is to bring the headless technology of the Chrome browser to commerce. In the context of a web browser interface, it is an important development tool that allows you to test your code and check the quality and consistency of the layout.

headless terminology

HeadlessCommerce vs. Traditional Commerce

Headless ecommerce allows you to decouple the business logic of the sales process from the implementation of the user interface (UI). But it's important for business people to decide if headless architecture is needed for their new ecommerce project.

Yes, for a new business idea, you can create an application from existing software. Headless architecture helps in the case of a new project to take existing components, in this case applications from the market, and use them to create a unique new product.

Take Lego as a reference and integrate ERP, PMI, front-end, and other applications into the ecommerce system so that customers can get acquainted with your product and buy it. Create a flexible UX (or user experience) by extending your business idea with different applications so that they work together to get the customer to click the “buy” button. Headless architecture allows for experimentation.

Otherwise, you need to duplicate all business logic for all types of front ends used or, in other words, touchpoints (e.g., website, mobile app, messenger). This is expensive to develop and can lead to chaos when the business rules are implemented separately at different touchpoints.

Imagine the chaos of your sales team if, for example, the website has changed and updated these rules, but not at other touchpoints, so customers get confused about different catalog versions and prices.

Headless seems to have been created precisely to support the principle of omnichannel sales. It is better to stick with no head; otherwise, the omnichannel may be broken when the synchronicity of the catalog of goods, prices, and stocks is disrupted, and different channels may not coincide with or may even contradict each other.

monolith vs headless ecommerce

Advantages of Headless Commerce for Online Stores

At Virto Commerce, we are advocates of the headless ecommerce approach, which allows you to:

  • Deliver the ecommerce experience to any channel
  • Easily make changes to your front end to coincide with the speed of consumer technology
  • Consolidate and enrich ecommerce data from different data sources.

The exclusion of business logic from client applications significantly reduces the cost of subsequent development of new front-end applications. You can change the design in old ones, connect new ones, run A / B UX tests, etc.

To make this machine work, the full-featured headless ecommerce is based on five important things, which will be discussed in more detail:

  • API
  • Performance
  • Scalability
  • Extensibility
  • Security

Cutting edge technology for creating fast websites

If we look at headless software architecture, it is separating the front-end module(s) from the rest of a complex commerce application. This is a fairly effective principle, although it is not the newest invention. In science and industry, this architectural approach is known as modularity.

When a vendor develops a commercial ecommerce application, it will undoubtedly be very complex. The difficulty arises from the fact that this application must be able to interact well with different customers with different user experiences and expectations for the functionality of the online store. And for all these people, the vendor needs to satisfy their UX expectations.

Accordingly, customers need different types of interfaces (website, mobile app, sales via social networks, etc.) in order for them to work as a consistent omnichannel and implement a single business logic.

Then, to simplify the development, testing, and updating processes in the application, the headless commerce architecture separates the UI for the best customer experience in each online sales channel and uses the same business logic separately.

An additional benefit of headless architecture is that different development teams can work on interfaces in separate groups. It can even be outsourced. This method of software development makes the most effective use of the skills and experience of developers and accelerates the development process itself.

By the way, when we talk about the principle of modularity in a headless architecture, we shouldn't confuse it with microservices. In headless, we separate the front end from the back end of the platform. And microservices are just small modules that are divided into larger chunks or levels of the platform. Moreover, large functional modules of both headless and monolithic architecture can be divided into microservices. We'll talk more about microservices below.

Headless commerce performance by API

It's time to name the benefits of headless trading. The first key criterion for successful headless ecommerce operations is API performance. The speed of data exchange is one of the most important things.

To ensure the fastest data exchange over API, headless ecommerce needs to do the following:

  • Use real-time data sources, i.e., those having a response time within 150 minutes - the shorter, the better.
  • Consolidate and cache data from non-real-time data sources, such as ERP or legacy systems like warehouse logistics / products in production, which are not ready for data uploading at the moment of a data exchange request.

By creating real-time connectors for legacy systems, you will find that your headless ecommerce platform becomes a good place for online trade data consolidation and enrichment.

GraphQL as a new type of API for headless architecture

Initially, the Virto Commerce development team relied on the REST API. Front-end web services that comply with the REST architectural style are known as RESTful web services with interoperability between software modules of various computer systems. The REST API approach really works — it allows you to build access to business processes and data from external applications and other third-party sources. All data and business functions are available as modules and via API.

But development progress is moving very quickly. Since 2015 when then-Facebook provided publicly available GraphQL, an open-source data query and manipulation language for APIs, it has become a current trend in API development. Built on updated principles, it allows us to achieve exciting new opportunities:

Graph QL + REST as development tools
  • Speed ​​— Because we indicate what data we need, it becomes possible to optimize queries to data sources over the network. For an ecommerce-related example, if no prices are requested, there is no need to load them to the front end.
  • Link tree — It is the presence of links between objects that allows you to get all the required data for one request. For example, request the cart, the number of products in it, and the user profile.
  • Harmonious integration into modern client applications. GraphQL already has client libraries for most modern front-end development tools.

Despite the fact that GraphQL has no integration development tools yet, we at Virto Commerce are betting on GraphQL as the main API endpoint for a touchpoint.

Flexibility and convenience for developers

We all know the meme: by the time a developer learns one front-end technology, three more new ones have been released on the market. Why is there such a high rate of change? Front-end technology follows trends for UX satisfaction and changes every 2-3 years as younger generations rapidly change their preferences.

Every year, online sellers launch hot new sales channels for online communication with buyers. These are chatbots, instant messengers, new social networking services, sales of personalized ads in mobile applications, etc.

How can you keep the smooth business logic of sales processes in your company in such a rapidly changing market environment? With a headless architecture, the ecommerce business logic behind the front end can conform to your tried-and-true rules, which are presented in a new form.

When you decide to launch a trendy new sales channel, it must be done quickly, easily, and flexibly within the same fundamental business logic as your existing sales channels. Typically, each new sales channel requires a lot of bug fixes and feature improvements from the development team within the first few months after launch. Headless commerce allows you to multiply these terms and the number of software fixes.

New Technology = New front end

Headless makes your development team more professional

If you already have an ecommerce website, even on WordPress/WooCommerce, there are certain approaches and techniques that allow you to transform to an advanced headless architecture. Of course, there will be costs initially, but then you will start to benefit from this transformation, which will allow you to maintain omnichannel sales.

With headless architecture implemented, the people in your IT team will also have a more specialized and creative approach to their tasks. Simply because their area of ​​expertise is shrinking, they grow as vertical niche professionals while helping your business grow. Each group in your IT team will have its own roadmap, allowing you to accelerate development and implementation.

It is especially useful to have such specialization of people on the IT team and such focus on the benefits of headless, because it also makes the development cheaper. This leads to the fact that business is moving faster, which is one of the primary factors in ecommerce strategy.

Therefore, the next points to be noted are technical things such as automation, integration, and testing. One of the benefits of headless is IT automation. The headless architecture is built on communication through standard protocols, REST, GraphQL, HTTP, and others. The presence of protocols allows you to build and organize a development automation system.

Headless is the architecture that allows you to start building development automation and get the acceleration of work processes in the team until the product is completed. Using headless for DevOps automation could save you team resources, and you can bet the cost of project development will be reduced.

Professional front end teams

Headless commerce speed to market for international and multichannel GTMs

Because the front end works independently of the rest of the ecommerce software, the headless architecture allows individual technology upgrades to be implemented in any part of the ecommerce platform (i.e., front end, back end, middleware) independently and, therefore, can quickly respond to new technological trends.

In comparison, updates are a weak point of traditional monolithic architectures of commerce systems: when new technologies appear for a monolithic system, the system must be changed almost completely or requires complex and time-consuming redevelopment.

We have already said how the rate of updates affects the performance of an ecommerce portal. The next advantage is the ability to run the required number of application instances for different parts of the platform, or, in other words, provide horizontal scalability.

It is typical for an ecommerce platform to lack resources in certain moments. In this case, the ability to easily add instances of software and server resources provides significant performance gains and flexibility in workload.

Adding instances is not as easy for every software architecture as it is for a headless one. For a headless ecommerce platform, you can add instances of the software to the desired level as much as needed without fear of a system crash. Headless architecture supports business continuity, allows faster delivery of product data to the end user, and increases customer loyalty through all of this.

headless multiple instances

Conversion rate and reduced customer acquisition costs

As an entrepreneur, you know that business logic is a slowly changing entity after you set it up in the early years of starting a company, but it must remain capable of progressive change to improve market competitiveness and trade profitability.

These changes are usually implemented through the launch of new related product niches and cost savings. These new product niches may require new applications, such as a separate promo website (landing page with sales functionality). Headless ecommerce allows you to develop new applications in the same ecosystem of business applications that the company has, but these new applications will operate in their own isolated space and in accordance with their own rules.

For example, you can run multiple Virto Commerce platforms with a different list of modules and configurations to improve scalability and take advantage of the Mesh Application and Services Architecture (MASA). As an extension function, you can replace the default business rule implementation with a custom one, for example: replace price list rules with dynamic pricing mechanisms or integration with your ERP.

— Oleg Zhuk, Technical Product Owner of Virto Commerce

When you plan a long-term strategy for the development of your digital system, you realize that technology is changing very quickly. Going headless helps maintain business continuity in a rapidly changing technological environment. In most cases, you want the main website of your online store to run for at least a few years, preferably longer, without a major technology change under the hood.

By separating the UI from the business logic, they can be changed independently. For example, many articles on the internet say that in software development, front-end technologies change every 3 years, and their total lifespan is about 5 years, then the technology becomes obsolete and needs to be replaced.

Accordingly, front-end and back-end technologies have different development cycles. To minimize the cost of labor for developers, it is necessary to synchronize the development cycles of the digital platform within the company with the global cycles of technology change. This is reasonable, since technologies have different rates of development.

Full ownership of the site architecture

Business owners often talk about the importance of economical consumption of IT resources by an ecommerce platform. For business, it matters how much the hardware costs to run the platform on-premises or in a hosted service.

To run the monolith locally, you will have to spend more capital expenditures (CapEx) on hardware. By hosting the platform in the data center,a monolith will incur higher operating costs (OpEx) than headless under a pay-as-you-go model (hourly or per-minute charges for the server resources you are currently using).

So, keep in mind that the price of a cloud server with 1 GB of RAM for a headless server is about ten times cheaper than for a monolithic server with 16 GB of RAM. If you look at these expenses for years, you will save a lot on renting a cloud server for a headless platform.

monolith vs headless server resources

The biggest benefit is the the website security that comes from dismantling the front end from the rest of the commerce system. Hackers can shut down the site, but the back-end and ecosystem applications will remain intact. This is because in a headless system, the APIs are mostly read only, reducing the effectiveness of the intrusion. Restoring a front-end website from a backup is not a difficult task for the administrator and it can be done quickly.

In contrast, for traditional monolithic systems, all modules, including microservices and functions, are packaged together, enabling a small malicious change in one component to affect the security of the entire platform.

headless security

Headless Commerce Use Cases

Here is a very simple example of headless commerce in use. There was a customer contact collection website that we at Virto Commerce built using Excel only (this application has its own API). Site visitors were unaware that Excel works under the hood. They went to the site and filled out the registration form, not seeing what it was built on and what was inside.

It was easier for us to do this headless trick, and then open the Excel file and see all the registration data in a classic presentation form. The collected contacts were later transferred to the sales department to start working with these clients.

The headless architecture allowed us to replace the standard Excel interface with one that is web-friendly. On the other hand, the headless approach is made possible by the availability of APIs in Office 365. This is how the headless architecture works even in simple cases.

Custom solution & scalability

Every entrepreneur knows the basic rule of doing business as “grow or fail.” Growth is usually rapid within the early years after the business launch, especially when the selling business idea is fresh and the market share is not yet under pressure from competitors.

That is why the ability to scale must be the basis of a commerce platform, including online channels. Here, headless allows you to keep pace with any sales growth.

Your headless technology architecture should use scalable storage sources and unrelated databases. Examples are: Elasticsearch (multi-tenant-capable, full-text search engine with an HTTP web interface and schema-free JSON), Redis (in-memory key–value database), Azure Cosmos DB (schema-agnostic, horizontally scalable and classified as a NoSQL database).

headless scalability

Content management system

Adding as well as editing new categories, pages, and products are done in the headless platform, often directly in the admin panel. This is also where add-ons are managed, templates set up, and much more. If we consider this approach from the absence of having a visual editor directly on the product pages, then this eliminates unnecessary scripts, which often become a stumbling block for site performance. Having studied the main functionality of the engine a little, it becomes familiar in management, but you get high performance indicators.

The possibilities for customization and personalization are high. In the absence of an external interface defined by a content management system (CMS), a retailer can create and run a completely unique user interface for customers.

Digital experience platform

The Digital Experience Platform (DXP) or "Experience API" is primarily an intermediate layer between clients and enterprise services powered by GraphQL protocol and is tightly coupled to a specific user/touchpoint experience with fast and reliable access. It represents an implementation of Backend-for-Frontend (BFF) design pattern.

Let’s take the B2B commerce niche as an example. The company’s usual requirements in the early stages of the development of a B2B portal are that customers can see the online status of their orders (so they will not call to ask the supplier's sales department). Also, companies can connect their employees to the B2B portal to enter a delivery address for ordering, for example.

The shopping cart and automatic payment are typically the final stages in the development of the B2B portal. We wrote a particular article on this topic, showing how customers can adapt from offline shopping to making purchases on the B2B portal. They will get accustomed to ecommerce instead of calling a supplier or sending an email intime.

Next, what about improving the user experience, UX? When your project grows and changes, it always contributes to sales. People react to changes; this is how our psyche works. People shop more actively, and conversions increase. Such new functions of the B2B portal as reordering or adding bulk goods to the cart via an Excel file can increase sales and can improve buyers’ productivity. By making improvements to the UI, you improve UX, increasing productivity for B2B users.

Progressive web apps (PWA) and front-end speed up

Most retailers start with the transition to headless to speed up the front end, which is the first benefit to mention. The ecommerce platforms that software vendors provide are always packed with many excessive features that may not be used by you, but definitely impact performance. When the internal functionality is completely removed, you can usually see a great improvement in the front-end response to user requests. Retailers who have switched to headless and have focused on speed often create progressive web apps (PWA) to unify the browser and mobile app interface. This has a positive effect on the user experience.

Consider Vue Storefront (VSF), a lightning-fast front-end platform for headless ecommerce. Built with a PWA and headless approach, using a modern JS stack, VSF provides shopping experiences like native apps and boosts site performance and customization possibilities. VSF is the fastest-growing front-end project in the world, supported by an active community of open-source enthusiasts.

Examples of Headless Commerce

This case study below comes from Standaard Boekhandel, a large Belgian bookstore chain of approximately 150 stores. With the advent of composable headless ecommerce systems, a new technology has emerged, in which inventory data is placed in an intermediate real-time module between the back end and touchpoints. Such a module stores all sales transactions and simultaneously pulls up data from the back end (ERP system).

As an example of using the real-time inventory module, consider this case of a prominent bookseller. The company usually has a chain of dozens or hundreds of retail outlets, B2C ecommerce and sometimes B2B commerce for the supply of books to educational institutions. Such a bookseller probably has the traditional client-server architecture of the inventory.

Each store could only sell those books that were in the local database of the store. If the required book was not available, the shop would still try to help by asking the customer to leave contact information so they could call about the arrival of the book. Then the seller contacted the ERP admin, who would find the necessary book in the main database and fill out the task for the delivery of the book from the central warehouse to the customer’s nearby store or to another store.

Bookseller generalized inventory diagram

Bookseller generalized inventory diagram

Such a procedure for the buyer looked client-oriented, but in fact, it slowed down business. If the buyer needed the book urgently, she/he did not wait for the delivery procedures and purchased from a competitive bookseller.

Ordering through the online store did not guarantee that the book would be delivered on time either, due to unpredictable search results of the book over local stores’ databases and/or the central ERP system. Sometimes a book offered for purchase online is already out of stock. The customer then receives an apologetic message, but of course, remains disappointed with their customer experience.

For real-time inventory, with the implementation of Virto Commerce to the bookseller’s IT architecture, the company can get a real-time layer, to which they have entered the entire product catalog, all client accounts, an inventory system, and almost all orders. So Virto Commerce has become a single point of real-time inventory management in which every salesperson works.

Read more about this case study in Virto’s blog: Challenges of Real-time Inventory Management and its Implementation in B2C and B2B eCommerce.

Virto Commerce

Virto Commerce chose the technological excellence of the platform to position itself in the eCommerce market. There is almost every hot thing you read about the latest technologies and trends in B2B eCommerce in the Virto Commerce tech stack.

Virto Commerce contains the widest OS compatibility, .NET stack, better performance, and increased extensibility and unification for customization and add-on development:

  • Composable architecture for building the solution based on best-of-breed applications
  • Headless API for multiple touchpoint runtime based on the same business logic
  • Modularity for selecting business components, thus giving the capability to compose customer solutions
  • API-driven architecture for seamless integration with ERP, CRM, order management, product information management (PIM), content management (CMS), and payment pipeline.
  • Microservices for higher performance and processes isolation.

The full scope of the Virto Commerce platform roadmap is available online.

monolith vs headless server resources

Shopify plus

This is a popular headless ecommerce platform. By default, Shopify handles both the front end and back end of the site. You probably know that there are two versions of the platform: Shopify and Shopify Plus. The difference between the two platforms is in the customers they target. Shopify is preferred by small to mid-sized businesses due to its affordable cost that starts at $29 per month. Shopify Plus is a more powerful platform for serving their huge, enterprise-grade business. Consequently, a monthly plan for Shopify Plus starts at $2,000+.

Shopify plus


Among the various popular ecommerce platforms, Salesforce Commerce Cloud is used by many companies to run online businesses. It is a highly scalable, cloud-based software-as-a-service (SaaS) ecommerce solution. Salesforce is also headless. As they describe themselves, Salesforce offers a headless commerce solution with scalable APIs that separate the back-end services from the front-end customer experience.

Regarding pricing, the Salesforce Commerce Cloud uses an unusual pricing model based on a percentage of a retailer’s gross merchandise volume (GMV). The more you sell online, the higher price you pay.

Sales force


This one-stop solution offers many features including product management, order fulfillment, online payments, analytics, and more. Users like expertly designed themes with a wide range of customization options. The simplest shop website starts at $30 without going over the $250-a-month bar. Already the cheapest plan for your store will include a responsive website, checkout, digital wallets, and some SEO and analytics tools. BigCommerce does not charge any transaction fees for using a store based on this platform, which is great for small businesses. BigCommerce positions itself as a headless solution provider, supplying plug-ins for many popular CMSs.

Big commerce


The Magento brand is currently owned by Adobe, as it was acquired by Adobe In May 2018. So do not be surprised to see the Adobe logo on this website. This vendor provides two distinct platforms: Magento Open Source (previously Magento Community Edition) and Magento Commerce.

Although Magento Open Source is free to download, you have to manually configure everything, including hosting, domain, security, and extensions. In most cases, you will need to hire a development team to help you set up and customize your store. Therefore, the free Magento Open Source turns out to be very expensive as a result. Magento Commerce pricing is based on average annual gross sales revenue. There are five different price levels for this platform, starting at $22,000/year.

Regarding Magento’s architecture, this is an example of a monolithic ecommerce platform. If you look at their reference architecture diagram from their official documentation, you'll see how much of the complex operational aspects are centered around performance. However, the Magento IT team is working, as of the time of this writing, on the destruction of monoliths due to their lack of adaptation to rapidly changing technologies in ecommerce. The roadmap for Magento’s future will include the breakdown of the monolith into individual components with the storefront API and GraphQL coverage.

Adobe commerce powered by Magento

How To Get Started With Headless Commerce?

If you ask independent IT consultants, these gurus will tell you there are two ways to run headless ecommerce. This assumes that the retailer already uses some kind of ecommerce platform, but that it is a monolithic system. Another possible case is launching a project with a large-scale business idea, but the owner does not want to waste time on unpromising technologies.

The first way is to develop your own headless ecommerce architecture for your online store. Further, there may be a transition from the current monolithic ecommerce solution. It takes a long time (months, if not years), is very expensive, and does not guarantee a successful result.

The second way is to migrate your online store to a new B2B ecommerce platform that has already implemented the headless architecture. Virto Commerce is an example of a headless approach platform that fits this description perfectly. For the Virto Commerce architecture reference diagram, please visit its documentation section. Among migrating cases, the second way is also great for starting a large online store from scratch.

headless implementation

The platform of any large retailer contains at least dozens and, more often, even hundreds of modules responsible for integration with third-party IT systems. There are probably legacy applications there.

Migrating ecommerce applications from a monolithic platform to a stand-alone platform while maintaining existing legacy integrations can be complex and costly because legacy systems typically provide limited integration options. This often includes cloud integration combined with on-premises integration over the internet.

There are significant costs for the development team working on reintegration tasks. Other costs may arise due to the disruption of the online store and any security and performance issues that the integration may cause. On the other hand, on a tight budget, this allows most legacy integrations to remain intact until "better times."

The main idea behind the upgrade under the headless system is to see all the ecosystems of your company and partners divided into elements in real time and others that are not able to communicate in real time, determine the source of the main data, and refine the data flow. And finally, headless systems provide maximum reusability and step-by-step digital transformation.

A to-do list for the integration process usually includes:

  • Identifying non-real-time services that need to be isolated from critical business processes to improve the stability of the ecommerce system. You can reuse existing legacy solutions, preserve your business process, and, at the same time, create a new ecommerce experience.
  • Define the source of master data and data flows to isolate business units, simplify decisions, and avoid deadlocks.
eCommerce architecture with headless touchpoints and integration points

eCommerce architecture with headless touchpoints (left)
and integration points (upper right)



Flexibility to adapt to future technologies is the most significant advantage of headless. The business must understand this and use headless advantages for their own purposes:

  1. Take advantage of headless when you plan to develop multiple sales channels at the same time. If you see that you can increase the speed of development, reduce the cost of development, since specialization appears, then use headless. Employees begin to focus better due to team specialization. Thanks to headless, you can develop your application at the same pace as new technologies emerge.
  2. Headless architecture allows for faster product development. Since you can divide developers into groups, each of which deals with a specialized module, and then assemble a platform based on standard protocols, you can significantly reduce the time to market for a software product. If new channels of communication with customers emerge, you add such technology support to your platform, and everything continues to work within the framework of a single business logic.
  3. You must be practical. That is, for each point of investment in IT, you must have an understanding and criteria for assessing the technology that brings you and your business a corresponding advantage.
  4. Remember that to work with headless architecture, a company must have a development team, and an experienced one. Or you will have to sign a contract with an implementation partner (aka a system integrator) who will attend your team's meetings, write down your wishes and do the development work.

Thinking about a unique customer experience in every channel for every customer and need professional advice? Contact the Virto Commerce team to request a demo and get comprehensive answers.


What does headless commerce mean?

Headless сommerce is a new conceptual and technological approach to ecommerce. Technologically, the front end is separated from the back end of the ecommerce software platform, maintaining communications through the API. This allows you to add new touchpoints for interaction with clients within a single logic of business processes. The conceptual advantage is in maintaining omnichannel sales and having complete flexibility over the presentation of the product and customer service.

What is a headless commerce approach?

Headless commerce is a software solution in which the front end and the back end are separated at the architectural level. Headless platforms currently occupy almost half of the market and this share is constantly growing. Legacy platforms that do not have a front end and back end separation are called monoliths. Accordingly, the number of monolithic solutions offered by vendors is decreasing.

What is a headless CMS used for?

A headless CMS includes only a content component without an implementation layer and focuses entirely on the interface for creating content (admin panel), facilitating content and collaboration workflows. Content can be sent via APIs to several types of touchpoints, for example, to various types of mobile devices in addition to a website

How is Virto Commerce headless different from Magento headless?

Although the principles of headless platform architecture are the same, each brand brings its own understanding of efficiency and customer experience to its platform. Check out the differences between Virto and Magento on the brands’ websites and ask their salespersons your questions about platform advantages.

Generally, a headless ecommerce platform has many advantages over a monolith. The most important are the ability to scale the number of touchpoints and set up new types of touchpoints without affecting the other parts of the platform. This provides huge savings in development and easy system updates for companies who use a headless platform for their online business.

How does headless commerce work?

Headless is an application architecture in which the front end is decoupled from the back-end code, and so they can interact only through API calls. The headless architecture enables all online sales channels and customer experience to be served with the same logic, catalog, pricing, and promotions.

Are there any disadvantages to headless trading?

The well-known English proverb fits perfectly well for headless: “Easier said than done.” Headless is suitable for enterprise portals where businesses have sufficient resources to pay for an IT team or for implementation partner services. 
A headless implementation can require additional team members and developers to manage and execute, which also affects the total cost of ownership. Small businesses are better off considering an off-the-shelf headless solution that meets most needs under one roof.

Does every online store need a stand-alone solution?

The bottom line is this:there are situations where the principle of headless architecture is not necessarily for you. There may be several situations, but one of the most common is when you want to make your application extremely fast, whether it is online commerce or another subject area. Suppose you want to build your system as quickly as possible to show to investors or key customers, demonstrate the viability of your idea, or test it for yourself.
One such situation is when you need to make an application faster and more straightforward. Then when commercializing the idea to the market, you can rebuild the application to headless

Do I need a developer for headless commerce?

Remember that to work with headless architecture, your company must have a development team, and an experienced one, or else you will have to sign a contract with an implementation partner (aka a system integrator) who will attend your team's meetings, write down your wishes, and do the development work.

What is a headless commerce API?

An application programming interface (API) is a type of integrated solution that allows data to be exchanged between parts of a large software ecommerce platform. Data exchange can take place in the common JSON format, which allows you to natively use the data for any new front end. The transfer is done through an external API using RESTful or GraphQL languages.

How does headless commerce support omnichannel retail?

Headless commerce supports the ability to pay for purchases in any application, not just in the website interface or the main mobile application. For example, you receive an email with a newsletter from your favorite brand and you can buy the product you like right away, without a redirect to the brand's website.

What is a headless search?

We are talking about a search in which the search query is sent over the API to the middleware or back end of an ecommerce platform. There is a search engine like Elasticsearch there — a real-time, distributed, and scalable full-text search engine

What is a commerce cloud?

A commerce cloud is marketing jargon for an ecommerce platform that operates in the cloud as an SaaS (Software-as-a-Service). It delivers licensed ecommerce software applications on a subscription basis and is centrally hosted at a data center.

What is a headless database?

Any software tool that is preceded by the word “headless” means it works on the back-end side and transfers data through API calls. The same is true for a headless database. This is good for information security, since attackers cannot damage the database, as it is not directly connected to the front end (website, mobile app, etc.)
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Oleg Zhuk
Technical Product Owner