B2B Group Purchasing Marketplace Solution
VIRTO COMMERCE FOR GROUP PURCHASING ORGANIZATIONS
What Should a Group Purchasing Marketplace Do for Members and Suppliers?
Creating unique group purchasing portals requires software that makes buying and selling faster for members and suppliers. Our B2B procurement marketplace solution offers a platform for collective buying with advanced functionality.
Virto Marketplace manages GPO contract relations, connects members with suppliers, and gives each member a purchasing experience suited to their needs, with AI built in to help teams work faster.
WHY VIRTO?
What Members, Suppliers, and Your Operations Team Get
Transform Member Experiences
Give members a purchasing experience worth coming back to: search that finds the right item, reordering in a few clicks, and AI tools that take the repetitive work out of raising an order.
Widen the Supplier Network
See and Control Every Order
Digitize the ordering flow to simplify internal operations, add transparency, and gather customer insights, and dramatically improve overall control over the ordering process and order volumes.
MODERN TECHNOLOGY
Build Your GPO Marketplace with Ease and Flexibility
Build a group buying marketplace that grows with you. With Virto’s composable platform, you can add supplier categories, member tiers, and purchasing programs as your GPO grows — without full replatforming.
Architectural Excellence
Whether you are at the beginning of your journey or ready to upgrade from your current legacy technology stack, we have you covered. Integrate your commerce tech stack with as much or as little of Virto's platform as you need.
Virto Atomic Architecture™
Build on Virto Atomic Architecture™, the proprietary technology behind Virto Marketplace, founded on four pillars: composability, open APIs, high performance, and scalability.
Managed Delivery Model
Virto Marketplace can be delivered as a fully managed service, which reduces total cost of ownership (TCO) and lowers risk. In a vendor-managed environment, both the vendor and the systems integrator keep shipping improvements that add value for customers.
Integrate the Systems You Already Run
Connect any ERP, PMS, and other internal or third-party systems to digitize ordering and build the experience buyers and sellers need. Grow an ecosystem of connected applications for continuous, smooth, and easily scalable operations.
Advanced Technology Stack
Extend the platform with proven technologies: .NET, Kubernetes, GraphQL, and Elastic Search. Benefit from increased transparency, flexibility, lower development costs, and hassle-free scalability that these agile-friendly tools provide.
One Platform, Many Business Models
Core Features for Collective Purchasing
1. Built-In Supplier Integrations
Run high-volume, real-time integrations with hundreds of suppliers. Pre-built connections give members contract-based access to current prices and inventory data, organized by warehouse.
2. Advanced Analytics and Reporting
Get data transparency across the group, with reporting on spending patterns, order history, supplier performance, and savings from collective purchases.
3. AI-Powered B2B Order Facilitation
AI takes the slow parts out of a purchase. Semantic search finds the right item when the buyer does not know its exact name, and AI purchase order capture reads an incoming order instead of someone retyping it.
4. Custom Onboarding Pipelines
Each GPO marketplace sets its own onboarding rules to match its business model: custom onboarding pipelines, compliance and verification methods, and permission assignments. New suppliers are onboarded in days, not weeks.
A Solution Designed for Collective Purchasing
Discover how Virto Commerce, in strategic partnership with OMNIA Partners, launched OPUS: the next-generation procurement platform that consolidates and supports catalogs of 7+ million SKUs from 630 suppliers across 120 categories.
Expanded Features for Optimized Group Purchasing
Efficient Member Setup
Create a tailored onboarding journey to remove entry barriers, simplify controls, and keep management efficient.
Ultimate Usability
B2B Checkout
Adapt checkout to your purchasing protocols with features like order approvals, spending limits, and credit management.
AI-Powered Search
Apply the unique combination of semantic search with traditional keyword search to resolve catalog complexity for buyers.
Custom Quotes
Request personalized pricing directly from the platform by specifying quantities, preferred delivery methods, and delivery dates.
Tailored Contracts
Configure contracts of any complexity to ensure consistent offline and online pricing and product availability for buyers.
Swift and Consistent Sales Operations
Multi-Level Business Accounts
Business accounts can run several levels deep, each level with its own contracts and its own users: parent company, subsidiary, site, buyer.
Sophisticated Contracts
Manage contracts of any complexity through detailed conditions that match how each customer buys.
Customized Pricing
Offer personalized pricing options based on unique customer requirements: purchase volume, order frequency, contractual agreements, or even specific market conditions.
Accurate, Real-Time Inventory
Keep inventory data accurate and current, so orders are fulfilled from stock that is really there.
Multi-Warehouse Inventory
View inventory availability across multiple warehouses to reduce delivery times and manage resources more effectively.
Push Messages
Send custom notifications to selected customers or organizations within the platform about discounts, promotions, and more.
Want to learn more about Virto Platform for Collective Purchasing?
Book your Discovery Session with Our Digital Experts.
