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B2B Group Buying Marketplace Solution

Transform collective purchasing and franchising with Virto Marketplace, giving members a faster, self-service purchasing experience.

VIRTO COMMERCE FOR GROUP PURCHASING ORGANIZATIONS 

Optimized Group Purchasing Solutions for B2B Efficiency

 

Creating unique group purchasing portals requires software that makes buying and selling faster for members and suppliers. Our B2B procurement marketplace solution offers a platform for collective buying with advanced functionality.

 

Virto Marketplace manages GPO contract relations, connects members with suppliers, and gives each member a purchasing experience suited to their needs, with AI built in to help teams work faster.

WHY VIRTO?

Elevate Group Buying: Boost Procurement & Control

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Transform Member Experiences 

Synergize cutting-edge technology with customer centricity by leveraging the flexibility of Virto Commerce and utilizing AI integrations to revolutionize procurement experiences and boost productivity. 

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Widen the Supplier Network 

Attract and engage suppliers through a unique business model, tailored onboarding, and API-based integrations with your ERP, PIM, and payment systems. 
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Optimize Order Flow Control

Digitize the ordering flow to simplify internal operations, add transparency, and gather customer insights, and dramatically improve overall control over the ordering process and order volumes. 

MODERN TECHNOLOGY

Build Your GPO Marketplace with Ease and Flexibility

 

Build a group buying marketplace that grows with you. With Virto’s composable platform, you can add supplier categories, member tiers, and purchasing programs as your GPO grows — without full replatforming.

Architectural Excellence

Whether you are at the beginning of your journey or ready to upgrade from your current legacy technology stack, we have you covered. Integrate your commerce tech stack with as much or as little of Virto's platform as you need.

Virto Atomic Architecture™

Build on Virto Atomic Architecture, the proprietary technology driving the Virto Procurement Marketplace, which is founded on key pillars of composability, an open ecosystem, high performance, and scalability.

Managed Delivery Model

 

Reduce total cost of ownership (TCO) and mitigate risks by utilizing the Virto Procurement Marketplace solution as a service. In a vendor-managed environment, both the vendor and systems integrator continuously ship improvements that add value for customers.

Unlimited Integration Options

Connect any ERP, PMS, and other internal or third-party systems to digitize create unique experience for buyers and sellers. Grow an ecosystem of connected applications for continuous, smooth, and easily scalable operations.

Advanced Technology Stack

Take full advantage of cutting-edge technologies such as .NET, Kubernetes, GraphQL, and Elastic Search to extend your platform. Benefit from increased transparency, flexibility, lower development costs, and hassle-free scalability that these agile-friendly tools provide.

One Solution, Endless Marketplace Possibilities

Explore Virto Marketplace Now

Essential Features for Collective Purchasing Excellence

1. Built-In Supplier Integrations 

Establish robust high-volume real-time integrations with hundreds of suppliers and use pre-built connections to give members contract-based access to up-to-date prices and inventory data, organized by warehouse. 

2. Advanced Analytics and Reporting 

Gain unparalleled data transparency and opportunity to utilize best-in-class reporting solutions for getting actionable insights into spending patterns, order history, supplier performance, and savings from collective purchases. 

3. AI-Powered B2B Order Facilitation

The hybrid procurement experience uses built-in AI tools such as semantic search and an AI purchase order capture enables B2B buyers to make purchases quickly and efficiently, fostering strong loyalty to the marketplace.  

4. Custom Onboarding Pipelines 

Each GPO marketplace can establish unique onboarding rules tailored to its business model, including custom pipelines, compliance and verification methods, and permission assignments, so new suppliers are onboarded in days, not weeks. 

Case Study

A Groundbreaking Solution Designed for Collective Purchasing

Discover how Virto Commerce, in strategic partnership with OMNIA Partners, launched OPUS: the next-generation procurement platform that consolidates and supports catalogs of 7+ million SKUs from 630 suppliers across 120 categories.

Expanded Features for Optimized Group Purchasing

Efficient Member Setup 

Create a tailored onboarding journey to remove entry barriers, simplify controls, and keep management efficient. 

Ultimate Usability
Boost customer engagement with responsive, mobile-first experiences on all devices with exceptional performance.

 

B2B Checkout

Adapt checkout to your purchasing protocols with features like order approvals, spending limits, and credit management.

AI-Powered Search

Apply the unique combination of semantic search with traditional keyword search to resolve catalog complexity for buyers.   

Custom Quotes

Request personalized pricing directly from the platform by specifying quantities, preferred delivery methods, and delivery dates.

Tailored Contracts

Configure contracts of any complexity to ensure consistent offline and online pricing and product availability for buyers.

Swift and Consistent Sales Operations

Multi-Level Business Accounts

Facilitate complex organizational setups with multi-level business accounts that support multiple contract associations and user hierarchies.

Sophisticated Contracts

 

Easily manage contractual relationships of any complexity level through detailed and nuanced contract conditions that meet diverse business needs.

Customized Pricing

 

Offer personalized pricing options based on unique customer requirements: purchase volume, order frequency, contractual agreements, or even specific market conditions.

Accurate, Real-Time Inventory

Maintain accurate, real-time inventory data to ensure correct order fulfillment, eliminate discrepancies, and improve operational efficiency.

Multi-Warehouse Inventory

 

View inventory availability across multiple warehouses to reduce delivery times and manage resources more effectively.

Push Messages

Send custom notifications to selected customers or organizations within the platform about discounts, promotions, and more.

Want to learn more about Virto Platform for Collective Purchasing?

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