Virto Procurement Marketplace for B2B
VIRTO PLATFORM FOR PROCUREMENT MARKETPLACES
What Does It Take to Build a Procurement Marketplace?
Virto Commerce provides a pre-built and ready-to-configure foundation for a procurement marketplace that works for both B2B buyers and sellers. In short:
✓ A working first version live in as little as 3 weeks.
✓ 100+ pre-built, ready-to-use modules to configure rather than build.
✓ Custom pipelines, new business models, and AI-assisted workflows for buyers and suppliers.
WHY VIRTO?
New Revenue, Repeat Buyers, More Suppliers
Grow your ecommerce and expand geographically on one foundation, without rebuilding your platform.
Open New Revenue Streams
Add business models on the foundation you already run: new products, new selling formats, new suppliers. A new revenue stream does not mean a second platform to maintain.
Build Loyalty with a Better Buying Experience
Give buyers a purchasing experience worth coming back to: search that finds the right item, reordering in a few clicks, and AI tools that take the repetitive work out of raising an order.
Widen Your Supplier Network
Attract and engage suppliers through a unique business model, tailored onboarding, and API-based integrations with your ERP, PIM, and payment systems.
B2B Procurement Marketplace: Solution by Virto Commerce
Read about Virto Commerce’s strategic partnership with OMNIA Partners and the procurement solution OPUS, which unifies 15+ million SKUs from 630 suppliers across 120 categories.
TAILORED FEATURES FOR PROCUREMENT MARKETPLACE
Optimized B2B Procurement
Custom Contract Builder
Create and manage contracts for different customers from one place. Set each contract by:
- ✓ which products the customer can see and buy
- ✓ purchase volume and agreed pricing
- ✓ delivery frequency
- ✓ any other terms the relationship needs
Integrated Omnichannel Procurement
Modern B2B sales are omnichannel and will stay that way. Buyers order through whichever channel suits the moment: mobile, the web storefront, a chatbot, or their own ERP. Meeting them in each one is what keeps them buying from you.
AI-Powered B2B Order Facilitation
AI takes the slow parts out of a purchase. Semantic search finds the right item when the buyer does not know its exact name, and AI purchase order capture reads an incoming order instead of someone retyping it. Buyers get through a purchase in minutes, and they come back.
Custom Onboarding Pipelines
Each procurement marketplace can establish unique onboarding rules tailored to its business model, including custom pipelines, compliance and verification methods, and permission assignments, so new suppliers are onboarded in days, not weeks.
PROCUREMENT MARKETPLACE SOLUTIONS
One platform. Multiple Business Cases
1. Distributors Boost Loyalty with B2B Marketplaces
2. Manufacturers Grow Revenue and Market Reach
Manufacturers use Virto Marketplace to run vertical procurement marketplaces for their distributors and retailers, opening a new revenue stream and putting their own products in front of a wider market.
3. Franchisors Boost Operational Efficiency
Franchisors use Virto Marketplace to give franchisees one place to buy: fewer manual steps in day-to-day ordering, tighter control of the supply chain, and a franchise that is easier to sell.
4. Start-Ups Build Vertical Marketplaces for B2B Buyers
Start-ups use Virto Marketplace to launch vertical procurement marketplaces, giving B2B buyers one place to source everything their sector needs.
One Platform, Many Business Models
INNOVATION-READY TECH STACK
Boosting eCommerce with Technical Excellence
Virto Marketplace is designed on the principles of composability and cloud best practices. That foundation gives you flexibility and resilience, and it can be extended module by module as requirements change.
1. Virto Atomic Architecture™
Virto Atomic Architecture™ is the proprietary technology behind Virto Marketplace, built on four pillars: composability, open APIs, high performance, and scalability.
2. Managed Delivery Model
Virto Marketplace can be delivered as a managed composable platform, where both the vendor and systems integrators (SIs) continuously deliver enhancements to increase its value for customers over time.
3. eCommerce Frontend Built for Every Device
Modern front-end technology supports any marketplace scenario. It's responsive across all devices and loads fast on each, and is equally effective for acquiring new customers and building customer loyalty.
4. Connects to the Systems You Already Run
Open APIs let you embed Virto Marketplace into your existing enterprise systems.
Unique Customer Experience
AI-Powered Search
Semantic search and keyword search work together, so a buyer finds the right item in a large catalog whether they search by part number or by description.
Ultimate Usability
Company Profiles
Set up client accounts with several tiers, so a head office, its divisions and its buyers each see and do what their role allows.
B2B Checkout
Match checkout to how the buyer's company actually purchases, with order approvals, spending limits, and credit management.
Custom Quotes
Request personalized pricing directly from the platform by specifying quantities, preferred delivery methods, and delivery dates.
Tailored Contracts
Configure contracts of any complexity, so pricing and product availability stay the same whether the buyer orders online or off.
Fast and Reliable Selling Process
Multi-Level Business Accounts
Business accounts can run several levels deep, each level with its own contracts and its own users: parent company, subsidiary, site, buyer.
Sophisticated Contracts
Manage contracts of any complexity through detailed conditions that match how each customer buys.
Customized Pricing
Offer personalized pricing options based on unique customer requirements: purchase volume, order frequency, contractual agreements, or even specific market conditions.
Accurate, Real-Time Inventory
Keep inventory data accurate and current, so orders are fulfilled from stock that is really there.
Multi-Warehouse Inventory
View inventory availability across multiple warehouses to reduce delivery times and manage resources more effectively.
Push Messages
Send custom notifications to selected customers or organizations within the platform about discounts, promotions, and more.
Want to learn more about Virto Platform for B2B Procurement?
Book your Discovery Session with Our Digital Experts.
Read more about Procurement Marketplace
E-Procurement Software: Benefits & Best PracticesLearn how e-procurement software speeds up purchasing and cuts costs. A practical look at the benefits and the features that matter.
Read more →
Purchasing Platforms ExplainedExplore how purchasing platforms simplify procurement, reduce manual work, and cut costs. A look at their features and benefits from Virto Commerce.
Read more →
Corporate Procurement Guide: Strategies & ToolsMaster corporate procurement with our guide on strategies, tools, and best practices. Optimize efficiency and control costs with expert insights.