Bosch's Customer Loyalty Marketplace Portal
Learn about how Bosch Thermotechnik gains customer insights and builds customer loyalty through new ecommerce solution.
Bosch Thermotechnik in Numbers
different articles listed
26
countries across Europe
fulfillment providers via API
500
orders in
first 2 weeks
Insight into the
Customer Experience
Bosch Thermotechnik wanted to gain significant insight into the customer experience, including data about how products are used, how and where customers installed them.
To gain this customer access, they decided to create a customer loyalty program in a digital commerce solution that allows them to interact directly with their customers.
Solution requirements:
- Integration with multiple fulfillment providers.
- Points-based purchase system. No actual currency exchanged.
- High level of automation needed for importing new products.
Download Bosch Thermotechnik Case Study
The Customer Loyalty Marketplace
Bosch Thermotechnik wanted to buy a solution and not develop their own ecommerce tool.
- Having purchased a Bosch Thermotechnik product, customers can log into the loyalty portal to register their purchase and receive points in their account.
- Using those points, they can then purchase various rewards directly
from the portal. - This process allows Bosch Thermotechnik to receive vital market information while giving incentives to the customer and keeping them engaged with the brand.
Download Bosch Thermotechnik Case Study
As Bosch Thermotechnik wanted to manage the front-end development, Virto Commerce developed a solution around company’s front-end technology stack.
This approach enabled them to streamline API calls,
ensuring the solution ran effciently and company
could focus on their main business requirements.
Development and Implementation
This project was the first ecommerce
implementation for Bosch Thermotechnik,
so Virto Commerce held an onsite kick-off workshop with company’s technical team.
Better Understanding of The Customers
- With the portal built on Virto Commerce
and the Microsoft technology stack,
Bosch Thermotechnik can add on additional fulfillment providers seamlessly. - The customer loyalty portal serves as a long-term solution that grows with the company and its future business needs.
Want to know more about how we can help
understand customer needs better?
Let’s meet!
Sales Director
Sales Director