Virtocommerce

Bosch’s Customer Loyalty Portal for 150K+ Users and 210K+ Orders

 

 

Learn how Bosch Home Comfort Group gains customer insights and builds loyalty through a scalable ecommerce solution.
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Bosch Home Comfort Group in Numbers

150,000+
registered users
210,000+
orders fulfilled 
50+
localized shopinstances
22,000+
products listed

The Challenge 

Bosch Home Comfort Group operated multiple disconnected loyalty programs across Europe — each with different rules, catalogs, and backend systems. This fragmentation limited visibility into product usage and partner activity, making it difficult to scale or align loyalty efforts across regions. Bosch needed a centralized, flexible platform to support a unified loyalty strategy while preserving local control. 

Discover how Bosch built a scalable loyalty portal with Virto Commerce.

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The Solution 

Bosch selected Virto Commerce after a rapid prototyping workshop confirmed the platform’s technical fit. The loyalty portal was built on top of Virto’s flexible, headless architecture and includes:  

 

✔️ Modular, API-first backend powered by Virto Commerce 

✔️ Full compatibility with Bosch’s .NET/C# stack 

✔️ Points-based rewards model with localized conversion factors 

✔️ Automated nightly catalog updates and product imports 

✔️  Custom order-splitting logic for multi-provider fulfillment 

 ✔️ Support for documentation, product registration, and training  

 

The Result

A Unified Loyalty Platform That Drives Engagement, Autonomy, and Growth

1. Seamless Partner Experience 
Installers across Europe use a single, intuitive platform for product registration, rewards, training, and documentation, customized for each country and brand. 

 

2. Full Developer Ownership 
Bosch’s internal team owns the full lifecycle of the platform, including infrastructure, DevOps, and frontend, thanks to Virto’s open-source, code-centric approach. 

 

3. Scalable, Modular Architecture 
The headless backend supports 50+ localized storefronts, 22,000+ products, and 115+ fulfillment providers, empowering Bosch to expand without replatforming. 

 

4. Real-Time Operations at Scale 
Automated product imports, nightly catalog updates, and custom order-splitting logic ensure accurate, real-time order fulfillment across 50+ catalog variants.

 

Virto Commerce for Bosch Case Studies

A Few Words From Our Client

We directly had a working piece of software after just 2.5 days of hands-on workshop. That fast-prototyping experience was crucial in our decision.

Cornelius Munz
Cornelius Munz, Senior Software Engineer
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See how Bosch and Virto Commerce built a scalable, future-proof loyalty platform tailored to the needs of modern B2B engagement. 

 

  • Detailed architecture overview 

  • Real-world results and growth metrics 

  • Direct insights from Bosch’s engineering team 

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