Bosch's Customer Loyalty Marketplace Portal

Learn about how Bosch Thermotechnik gains customer insights and builds customer loyalty through new ecommerce solution.

Bosch Thermotechnik in Numbers


different articles listed


countries across Europe


fulfillment providers via API


orders in
first 2 weeks

The Challenge

Insight into the
Customer Experience

Bosch Thermotechnik wanted to gain significant insight into the customer experience, including data about how products are used, how and where customers installed them.

To gain this customer access, they decided to create a customer loyalty program in a digital commerce solution that allows them to interact directly with their customers.

Solution requirements:


  • Integration with multiple fulfillment providers.
  • Points-based purchase system. No actual currency exchanged.
  • High level of automation needed for importing new products.

Download Bosch Thermotechnik Case Study

The Solution

The Customer Loyalty Marketplace

Bosch Thermotechnik wanted to buy a solution and not develop their own ecommerce tool.

  • Having purchased a Bosch Thermotechnik product, customers can log into the loyalty portal to register their purchase and receive points in their account.
  • Using those points, they can then purchase various rewards directly
    from the portal.
  • This process allows Bosch Thermotechnik to receive vital market information while giving incentives to the customer and keeping them engaged with the brand.

Download Bosch Thermotechnik Case Study




As Bosch Thermotechnik wanted to manage the front-end development, Virto Commerce developed a solution around company’s front-end technology stack.


This approach enabled them to streamline API calls,
ensuring the solution ran effciently and company
could focus on their main business requirements.

Virto Commerce Platform

Development and Implementation

This project was the first ecommerce
implementation for Bosch Thermotechnik,
so Virto Commerce held an onsite kick-off workshop with company’s technical team.

The Result

Better Understanding of The Customers

  • With the portal built on Virto Commerce
    and the Microsoft technology stack,
    Bosch Thermotechnik
    can add on additional fulfillment providers seamlessly.
  • The customer loyalty portal serves as a long-term solution that grows with the company and its future business needs.

Want to know more about how we can help
understand customer needs better?

Let’s meet!

Adam Willmouth
Adam Willmouth
Sales Director
Ben Black
Ben Black
Sales Director