Lavazza's Unified B2B & B2C Solution

The global enterprise searched for a robust unified B2B and B2C ecommerce solution that could handle seamless integrations, and be truly flexible and extensible.
Lavazza's Unified B2B & B2C Solution

The Client's Requirements

The Challenge

Unified B2B & B2C Solution

Lavazza by Bluespresso was aiming towards better customer experience and wanted to meet market expectations.
  • The company needed to respond to customers’ needs for a better online shopping experience, personalized transactions, up-to-date customer insights, and product information.
  • Other systems should be able to integrate seamlessly across the existing Lavazza by Bluespresso ecosystem
  • The B2B & B2C activities had to be unified to streamline workflow and avoid managing multiple catalogs and duplicate work on the backend.

Large Catalog

The catalog has 4,000 items and detailed descriptions.

Tech Complexity

Five other digital platforms of parent company needed to be linked and integrated.

Complex Pricing

The solution required complex and variable pricing per channel.

Unified B2B & B2C

The unified catalog to avoid duplicate work on the backend.
The Solution

Way to Flexibility & Scalability

The coffee brand sought help from rb2, an experienced ecommerce partner, for the selection and implementation of a new ecommerce platform.
  • The enterprise looked for an ecommerce platform that would cover the customer requirements and provide significantly more scalability and flexibility than the current solution.
  • Lavazza by Bluespresso needed an ecommerce platform that could handle data integration, personalization, provide insights into customer behavior, and scale across languages and countries.
  • The team selected Virto Commerce because it met those demands and also allowed for future development of new ideas, so Lavazza by Bluespresso can continue to evolve its ecommerce vision and goals. 

Lavazza's Unified B2B & B2C Solution

Discover how Lavazza launched its ecommerce solution that could handle seamless integrations, and be truly flexible and extensible.

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Virto Commerce & rb2
Development and Implementation

To build the new ecommerce solution on Virto Commerce, the rb2 team supported Lavazza by Bluespresso.


The B2B phase of the implementation brought additional challenges, specfically for managing all order lists and price agreements. To tackle them, the team created a link with the Zegris ERP system, where all data is synchronized. This solution makes the process much faster and more efficient. Adding new products, and other CMS tasks is now done instantly and no longer takes hours to complete.
Virto Commerce for Lavazza
The Result

Lavazza Serves Customers Better
than Ever Before

The product options now are fully configurable for both B2B and B2C processes, and it is now possible for customers to place orders, view order history, manage order lists, and view invoices from one interface.

Customer trends and data analysis are now easily accessible, and the Lavazza by Bluespresso account managers can now respond strategically, quickly, and accurately to customer behavior.
lavazza by blueespresso

A Few Words From Our Client


The value of the Virto Commerce platform has been tremendous for us, specifically in enabling us to craft a flexible B2B solution without short- and long-term limitations. Virto Commerce has been a great partner for us because they are ready to deliver all B2B scenarios and out-of-the-box technologies.


 Richard Birksteiner
Richard Birksteiner, CTO
rb2 logo

Lavazza by Bluespresso Digital Commerce: Expanded Capabilities and Growth

Learn how RB2 and Virto Commerce created a new and unified B2B & B2C ecommerce solution for Lavazza by Bluespresso to gain insights in their customer behavior.

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