Lavazza's Unified B2B & B2C Solution
The global enterprise searched for a robust unified B2B and B2C ecommerce solution that could handle seamless integrations, and be truly flexible and extensible.
Unified B2B & B2C Solution
Lavazza by Bluespresso was aiming towards better customer experience and wanted to meet market expectations.
- The company needed to respond to customers’ needs for a better online shopping experience, personalized transactions, up-to-date customer insights, and product information.
- Other systems should be able to integrate seamlessly across the existing Lavazza by Bluespresso ecosystem.
- The B2B & B2C activities had to be unified to streamline workflow and avoid managing multiple catalogs and duplicate work on the backend.
Client's Requirements
Large
Catalog
The catalog has 4,000 items and detailed descriptions.
Five other digital platforms of parent company needed to be linked and integrated.
Complex Pricing
The solution required complex and variable pricing per channel.
Unified
B2B & B2C
The unified catalog to avoid duplicate work on the backend.
Way to Flexibility & Scalability
The coffee brand sought help from rb2, an experienced ecommerce partner, for the selection and implementation of a new ecommerce platform.
The enterprise looked for an ecommerce platform that would cover the customer requirements and provide significantly more scalability and flexibility than the current solution.
Lavazza by Bluespresso needed an ecommerce platform that could handle data integration, personalization, provide insights into customer behavior, and scale across languages and countries.
The team selected Virto Commerce because it met those demands and also allowed for future development of new ideas, so Lavazza by Bluespresso can continue to evolve its ecommerce vision and goals.
Download Lavazza by Bluespresso Case Study
The B2B phase of the implementation brought additional challenges, specfically for managing all order lists and price agreements. To tackle them, the team created a link with the Zegris ERP system, where all data is synchronized. This solution makes the process much faster and more efficient. Adding new products, and other CMS tasks is now done instantly and no longer takes hours to complete.
Thanks to the flexibility of the Virto Commerce platform, the team continue to build out the Lavazza by Bluespresso ecommerce vision, continuously developing and expanding the platform.
Development and Implementation
To build the new ecommerce solution on Virto Commerce, the rb2 team supported Lavazza by Bluespresso with development and implementation.

Chief Technology Officer
Lavazza Serves Customers Better than Ever Before
- The product options now are fully configurable for both B2B and B2C processes, and it is now possible for customers to place orders, view order history, manage order lists, and view invoices from one interface.
- Customer trends and data analysis are now easily accessible, and the Lavazza by Bluespresso account managers can now respond strategically, quickly, and accurately to customer behavior.
Want to know how the Virto Commerce B2B ecommerce platform can serve your needs?
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Sales Director

Sales Director