Virtocommerce

Lavazza by Bluespresso’s Transition to a Unified B2B & B2C eCommerce Platform

Explore how the coffee distributor established a robust unified B2B and B2C ecommerce solution that could handle seamless integrations and be truly flexible and extensible.
Download Case Study

Lavazza by Bluespresso x Virto Commerce in Numbers

2
business models
4,000+
items in the catalog
2,500
B2B clients
5
digital platforms
The Challenge

Develop a Single eCommerce Platform for Managing Complex Catalogs

In addition to serving B2B clients, Lavazza by Bluespresso wanted to extend its offering to the B2C segment. The B2B & B2C activities had to be unified to streamline workflow and avoid managing multiple catalogs, thousands of price lists, and duplicate work on the backend. Other systems should be integrated seamlessly across the existing Lavazza by Bluespresso ecosystem.

Lavazza by Bluespresso’s Unified B2B & B2C Solution

Discover how Lavazza by Bluespresso launched its ecommerce solution that can handle seamless integrations and support extensive catalogs & product volumes with individual price lists for thousands of customers.

Download Now
THE SOLUTION

A Unified B2B & B2C eCommerce Store Smoothly Integrated with Company’s Ecosystem

The coffee distributor sought help from rb2, an experienced ecommerce implementation partner. The team chose Virto Commerce to develop a new platform that supports future innovation to continuously evolve its ecommerce vision and goals.
The Result

Lavazza by Bluespresso Serves Customers Better than Ever Before

  • 1. The product options are now fully configurable for both B2B and B2C processes. Global customers can place orders, view order history, manage order lists, and invoices from a single interface.
  •  
  • 2. The platform scales across languages and countries and enables high level of personalization.
  •  
  • 3. Customer trends and data analysis are now easily accessible. Lavazza by Bluespresso account managers can respond strategically, quickly, and accurately to customer behavior.
Lavazza Case Studies

A Few Words From Our Client

 

The value of the Virto Commerce platform has been tremendous for us, specifically in enabling us to craft a flexible B2B solution without short- and long-term limitations. Virto Commerce has been a great partner for us because they are ready to deliver all B2B scenarios and out-of-the-box technologies.

 

Richard Birksteiner
Richard Birksteiner, CTO
rb2 logo

Fill in the Form to Get More Insights

Expert Articles & Cases on FMCG eCommerce

The State of FMCG eCommerce Today: Main Challenges & Emerging Trends to Follow The State of FMCG eCommerce Today: Main Challenges & Emerging Trends to Follow

Explore fast-moving consumer goods industry trends and major market players. Learn about the growing importance of future-proof ecommerce platforms in the B2B segment.

 

Read more →

HEINEKEN Achieves 30% of OpCo Revenue with a Mobile-First B2B Platform HEINEKEN Achieves 30% of OpCo Revenue with a Mobile-First B2B Platform

Discover how HEINEKEN created an omnichannel ecommerce solution for fragmented retail to streamline distribution and order management across OpCos in more than 20 countries.

 

Read more →

De Klok Dranken Hits 80% Adoption After Upgrading to a Scalable Ecommerce Platform De Klok Dranken Hits 80% Adoption After Upgrading to a Scalable Ecommerce Platform

Learn how Lavazza's authorized distributor in the Netherlands leveraged Virto Commerce to create a unified and scalable ecommerce platform for its B2B and B2C customers.

 

Read more →