Lavazza by Bluespresso’s Transition to a Unified B2B & B2C eCommerce Platform

Explore how the coffee distributor established a robust unified B2B and B2C ecommerce solution that could handle seamless integrations and be truly flexible and extensible.

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Lavazza by Bluespresso x Virto Commerce in Numbers

business models

>4,000

items in the catalog

2,500

B2B clients

digital platforms

The Challenge

Develop a Single eCommerce Platform for Managing Complex Catalogs

In addition to serving B2B clients, Lavazza by Bluespresso wanted to extend its offering to the B2C segment. The B2B & B2C activities had to be unified to streamline workflow and avoid managing multiple catalogs, thousands of price lists, and duplicate work on the backend. Other systems should be integrated seamlessly across the existing Lavazza by Bluespresso ecosystem.

Lavazza by Bluespresso’s Unified B2B & B2C Solution

Discover how Lavazza by Bluespresso launched its ecommerce solution that can handle seamless integrations and support extensive catalogs & product volumes with individual price lists for thousands of customers.

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THE SOLUTION

A Unified B2B & B2C eCommerce Store Smoothly Integrated with Company’s Ecosystem

The coffee distributor sought help from rb2, an experienced ecommerce implementation partner. The team chose Virto Commerce to develop a new platform that supports future innovation to continuously evolve its ecommerce vision and goals.

The Result

Lavazza by Bluespresso Serves Customers Better than Ever Before

1. The product options are now fully configurable for both B2B and B2C processes. Global customers can place orders, view order history, manage order lists, and invoices from a single interface.
2. The platform scales across languages and countries and enables high level of personalization.
3. Customer trends and data analysis are now easily accessible. Lavazza by Bluespresso account managers can respond strategically, quickly, and accurately to customer behavior.

A Few Words From Our Client

The value of the Virto Commerce platform has been tremendous for us, specifically in enabling us to craft a flexible B2B solution without short- and long-term limitations. Virto Commerce has been a great partner for us because they are ready to deliver all B2B scenarios and out-of-the-box technologies.

Richard Birksteiner, CTO

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