Lavazza's Unified B2B & B2C Solution
The global enterprise searched for a robust unified B2B and B2C ecommerce solution that could handle seamless integrations, and be truly flexible and extensible.
The Client's Requirements
Unified B2B & B2C Solution
Lavazza by Bluespresso was aiming towards better customer experience and wanted to meet market expectations.
✓ The company needed to respond to customers’ needs for a better online shopping experience, personalized transactions, up-to-date customer insights, and product information.
✓ Other systems should be able to integrate seamlessly across the existing Lavazza by Bluespresso ecosystem
✓ The B2B & B2C activities had to be unified to streamline workflow and avoid managing multiple catalogs and duplicate work on the backend.
Way to Flexibility & Scalability
The coffee brand sought help from rb2, an experienced ecommerce partner, for the selection and implementation of a new ecommerce platform.
✓ The enterprise looked for an ecommerce platform that would cover the customer requirements and provide significantly more scalability and flexibility than the current solution.
✓ Lavazza by Bluespresso needed an ecommerce platform that could handle data integration, personalization, provide insights into customer behavior, and scale across languages and countries.
✓ The team selected Virto Commerce because it met those demands and also allowed for future development of new ideas, so Lavazza by Bluespresso can continue to evolve its ecommerce vision and goals.
Virto Commerce & rb2
Development and Implementation
To build the new ecommerce solution on Virto Commerce, the rb2 team supported Lavazza by Bluespresso.
The B2B phase of the implementation brought additional challenges, specfically for managing all order lists and price agreements. To tackle them, the team created a link with the Zegris ERP system, where all data is synchronized. This solution makes the process much faster and more efficient. Adding new products, and other CMS tasks is now done instantly and no longer takes hours to complete.
Lavazza Serves Customers Better
than Ever Before
The product options now are fully configurable for both B2B and B2C processes, and it is now possible for customers to place orders, view order history, manage order lists, and view invoices from one interface.
Customer trends and data analysis are now easily accessible, and the Lavazza by Bluespresso account managers can now respond strategically, quickly, and accurately to customer behavior.
A Few Words From Our Client
The value of the Virto Commerce platform has been tremendous for us, specifically in enabling us to craft a flexible B2B solution without short- and long-term limitations. Virto Commerce has been a great partner for us because they are ready to deliver all B2B scenarios and out-of-the-box technologies.
Lavazza by Bluespresso Digital Commerce: Expanded Capabilities and Growth
Learn how RB2 and Virto Commerce created a new and unified B2B & B2C ecommerce solution for Lavazza by Bluespresso to gain insights in their customer behavior.