Lavazza by Bluespresso

As a major player in the Benelux coffee distribution market, Lavazza by Bluespresso needed to replace a legacy ecommerce platform that was blocking future growth.  

Three core challenges drove the replatforming decision: 

1. Customer-specific pricing complexity: each of the 2,500+ B2B clients had an individual price list that wasn’t consolidated online 
2. B2C expansion: the company planned to launch a B2C segment alongside its existing B2B operations, requiring the platform to support three distinct customer categories — Coffee Foodservice (hotels, bars, restaurants), Coffee at Work (corporate clients), and Coffee at Home (individual consumers) 
3. System integration complexity: the new solution needed to connect with five existing digital systems across the Lavazza by Bluespresso ecosystem, while remaining scalable and flexible for future needs 

Lavazza by Bluespresso partnered with rb2, an experienced ecommerce and loyalty solutions specialist, and Virto Commerce as the ecommerce platform. Implementation followed an agile scrum framework, with a step-by-step platform replacement designed to minimize disruption. 

Key solution elements: 

• Unified B2B and B2C storefront supporting three customer segments 

• Integration with the Zegris application to synchronize order lists and customer-specific price agreements 

• API-first architecture enabling ERP, CRM, and CMS integrations across 5 digital platforms 

• Adaptive design supporting both desktop and mobile for all customer types 

• Centralized order, invoice, and catalog management for account managers 

Lavazza by Bluespresso now operates a unified B2B and B2C ecommerce platform where both individual and business clients can select their customer category, place and track orders, and manage order lists and invoices from a single interface.