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Virtocommerce

Virto’s Commerce Innovation Platform

A composable PaaS platform that handles any B2B ecommerce complexity and grows with your business.
Your commerce—your way, without compromise.
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TRUSTED BY INDUSTRY LEADERS WORLDWIDE
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lavazza Case Study Read Case Study
volvo
royal brass Case Study Read Case Study
proff Case Study Read Case Study
cadillac Case Study Read Case Study
noa
de klok Case Study Read Case Study
zoeller
standaard Case Study Read Case Study
floff
hengdeli

One Platform to Meet All Modern Commerce Demands

Ultimate Risk-Free
Replatforming     

Virto’s CIP is the last platform you’ll ever need—extend features with independently deployable PBCs.

Built for B2B Complexity

Natively supports contracts, quotes, tiered pricing, and advanced B2B workflows.

Enterprise-Grade Security

Virto’s CIP is built with the highest security standards at its core, including role-based access control.

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Smooth Omnichannel
Experience

Virto integrates with any ERP, CRM,
and CMS, ensuring unified data flow
across the entire ecosystem.

Predictable Total
Cost of Ownership      

Virto is built with the highest security
standards for deployment, role-based
access control, and audit logging.

Recognized Platform Excellence

Virto’s Commerce Innovation Platform is recognized by leading independent research agencies such as Gartner, Forrester, McFadyen Digital, IDC, and more.

60+
Countries powered
99.9%
Achieved uptime
800M+
SKUs

Capabilities to Match Every Digital Need

Order Management (OMS)

Built-in OMS to manage complex B2B order flows, from split shipments to approvals and status tracking—all in one place. 

Catalog & Product Management (PIM)

Built-in PIM solution to manage complex product information and multi-level catalogs with custom attributes—no need for third-party tools. 

Portal Solution            

Portal features for reordering, tracking, invoicing, and account management to accelerate sales cycles.

AI-Driven Personalization & Recommendations

Content Management (CMS) 

Built-in basic CMS to craft landing pages, blogs, banners, and manage transactional content—easily integrates with external CMS platforms. 

Marketplace & Vendor Management

Features for effective management of multiple suppliers, catalogs, approvals, and pricing rules in one place.

Empowers Every Role in Your Commerce Ecosystem

             

  • Accelerate transformation initiatives and power new business models with a single platform built for flexibility and speed.

  • Launch faster with modular architecture, open APIs, SDKs, CLI tools, and full extensibility. Build only what’s needed. Integrate easily with existing systems. 

  • Reduce TCO, eliminate vendor lock-in, and future-proof the business with a cloud-agnostic, secure, de-composable, and scalable foundation.  

             

  • Launch features faster with reusable modules and clear governance. Innovate continuously without disrupting business operations.

  • Manage quotes, contracts, and customer-specific pricing with ease. Virto’s CIP supports seamless switching between multiple organizations, roles, or customer accounts—natively in a single interface. 

  • Automate supplier onboarding, streamline workflows, and gain full visibility into inventory, orders, and fulfillment.  

  • Create and manage content-rich digital experiences with built-in CMS, localization and promotion tools, and personalization—independently from IT.

Virto’s CIP:
Tech Properties 

Your proven foundation for development, deployment, and effective platform management.

Microsoft-Based .NET Core

Built on .NET Core, C#, and ASP.NET, Virto offers enterprise-grade performance.

Atomic Innovation Model

Virto decomposes commerce into atomic units—each a reusable Packaged Business Capability (PBC).

Cloud-Native PaaS        

Extensible PaaS cloud-native infrastructure built on Kubernetes provides hosting & DevOps tools.          

API-First and Headless

Virto allows seamless integrations with any systems. Design the experience you want, plug into any stack.

Architectural Excellence of Virto's Innovation Platform

See the Full Picture

PaaS for Modern Enterprise Commerce

Unlike rigid Software-as-a-Service platforms controlled by the vendor, Virto’s open-source Platform-as-a-Service gives you full control over deployment—in Virto Сloud, in your private cloud, or on-premises.

SaaS Boxes You In                 

With SaaS, you're tied to the vendor's roadmap, restricting flexibility & control.

PaaS Hands You the Blueprint              

With PaaS, you don't adapt to platforms. You own them.

Deployment Composability Model

Virto Commerce offers true deployment composability with its cloud-agnostic PaaS model—separate and host frontend apps, admin services, and backend processing independently, in different regions or clouds, optimizing for performance, scalability, and compliance.

Atomic Innovation Model—A New Standard for Digital Architecture

Powered by the Atomic Innovation Model, Virto’s CIP uses a future-ready approach to composable architecture that aligns technology, business, teams, and scale in perfect sync.

Technical Architecture Layer                             

Cleaner codebase, safer updates, faster deployments, and platform longevity with atom-level service decomposition and full API exposure.

Organizational Agility Layer    

Virto allows seamless integrations with any systems. Design the experience you want, plug into any stack.

Business Enablement Layer     

Extensible PaaS cloud-native infrastructure built on Kubernetes provides hosting & DevOps tools.

Cross-Industry Portability Layer                       

Consistency, multi-business-unit enablement, and long-term relevance with seamless step-by-step digital transformation and scalability that don’t disrupt business operations.

How Brands Achieve Success with Virto’s CIP

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Heineken main

A 7+ year, 25+ countries digital
transformation success

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Bosch main

A loyalty portal for 150K+ users and 210K+ orders

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Omnia main

North American GPO marketplace empowering thousands of companies to procure faster

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Explore Virto Commerce Insights

VIRTO OVERVIEW

Virto’s CIP: Initial Evaluation Brief

WHITEPAPER

Virto's Commerce
Innovation Platform:
Architectural Guidelines

GUIDE
The True Cost of eCommerce Platform Ownership

GUIDE
The Ultimate Guide to Choosing an eCommerce Platform