Virto’s Commerce Innovation Platform
Add new business models, channels and markets on the same foundation, without another replatforming.
One Platform to Meet All Modern Commerce Demands
Replatform Once,
Then Keep Evolving
Then Keep Evolving
Add, extend or replace capabilities one at a time, so the platform keeps up with the business instead of being replaced.
Built for B2B Complexity
Natively supports contracts, quotes, tiered pricing, and advanced B2B workflows.
Enterprise-Grade Security
Security is built into the core, with role-based access control and audit logging.
Explore Virto's Commerce Innovation Platform in Action
Smooth Omnichannel
Experience
Experience
Virto integrates with any ERP, CRM,
and CMS, ensuring unified data flow
across the entire ecosystem.
Predictable Total
Cost of Ownership
Cost of Ownership
Pay for the capabilities you use, and keep each change close to the cost of the first one, so ownership costs stay predictable.
Recognized Platform Excellence
Virto’s Commerce Innovation Platform is recognized by leading independent research agencies such as Gartner, Forrester, McFadyen Digital, IDC, and more.
Capabilities to Match Every Digital Need
Order Management (OMS)
Built-in OMS to manage complex B2B order flows, from split shipments to approvals and status tracking—all in one place.
Catalog & Product Management (PIM)
Built-in PIM solution to manage complex product information and multi-level catalogs with custom attributes—no need for third-party tools.
Portal Solution
Portal features for reordering, tracking, invoicing, and account management to accelerate sales cycles.
AI-Driven Personalization & Recommendations
Content Management (CMS)
Built-in basic CMS to craft landing pages, blogs, banners, and manage transactional content—easily integrates with external CMS platforms.
Marketplace & Vendor Management
Features for effective management of multiple suppliers, catalogs, approvals, and pricing rules in one place.
Empowers Every Role in Your Commerce Ecosystem
-
Accelerate transformation initiatives and power new business models with a single platform built for flexibility and speed.
-
Launch faster with modular architecture, open APIs, SDKs, CLI tools, and full extensibility. Build only what’s needed. Integrate easily with existing systems.
-
Reduce TCO, eliminate vendor lock-in, and future-proof the business with a cloud-agnostic, secure, de-composable, and scalable foundation.
-
Launch features faster with reusable modules and clear governance. Innovate continuously without disrupting business operations.
-
Manage quotes, contracts, and customer-specific pricing with ease. Virto’s CIP supports seamless switching between multiple organizations, roles, or customer accounts—natively in a single interface.
-
Automate supplier onboarding, streamline workflows, and gain full visibility into inventory, orders, and fulfillment.
-
Create and manage content-rich digital experiences with built-in CMS, localization and promotion tools, and personalization—independently from IT.
Virto’s CIP:
Tech Properties
Your proven foundation for development, deployment, and effective platform management.
Built on .NET
C#, ASP.NET and .NET, a stack your IT team can run and support in-house.
Virto Atomic Architecture™
Virto decomposes commerce into atomic units, each a reusable Packaged Business Capability (PBC).
Cloud-Native
Extensible, cloud-native infrastructure built on Kubernetes provides hosting & DevOps tools.
API-First and Headless
REST and GraphQL APIs reach every capability, so your ERP, PIM and CMS connect directly and any frontend can sit on top.
Architectural Excellence of Virto's Innovation Platform
Composable Commerce You Control
Unlike rigid Software-as-a-Service platforms controlled by the vendor, Virto’s source-available, cloud-agnostic platform gives you full control over deployment: in Virto Cloud, in your private cloud, or on-premises.
SaaS Boxes You In
With SaaS, you're tied to the vendor's roadmap, restricting flexibility & control.
Virto Hands You the Blueprint
With Virto, you don't adapt to platforms. You own them.
Deployment Composability Model
Virto Commerce offers deployment composability on a cloud-agnostic model: host frontend apps, admin services and backend processing independently, in the regions and clouds your business needs.
Virto Atomic Architecture™: A New Standard for Digital Architecture
Powered by Virto Atomic Architecture™, Virto’s platform uses a future-ready approach to composable architecture that aligns technology, business, teams and scale.
Technical Architecture Layer
Cleaner codebase, safer updates, faster deployments, and platform longevity with atom-level service decomposition and full API exposure.
Organizational Agility Layer
Teams own separate capabilities and ship changes independently, while shared contracts keep the platform consistent.
Business Enablement Layer
New business models, channels, markets, and even a white-label commerce product of your own are added as capabilities on the same foundation, not as separate platforms.
Cross-Industry Portability Layer
Consistency, multi-business-unit enablement, and long-term relevance with step-by-step digital transformation and scalability that don’t disrupt business operations.
How Brands Achieve Success with Virto’s CIP
A 7+ year, 25+ country
transformation, without re-platforming
A loyalty portal for 150K+ users and 210K+ orders
North American GPO marketplace empowering thousands of companies to procure faster
Your Questions, Answered
Virto’s Commerce Innovation Platform (CIP) is a managed composable platform built on Virto Atomic Architecture™ (composable, API-first, headless, .NET-based and source-available) for building, deploying and managing complex digital commerce solutions. “Innovation” is the point: new business models, channels and markets are added on the same foundation, without another replatforming.
Most composable platforms leave it to your team to keep the pieces working together. The CIP checks module compatibility itself, ships releases tested as a set, and can run on Virto Cloud, so changing one capability doesn’t mean re-checking all the others.
Not necessarily. Virto Commerce supports gradual adoption: replace what pieces of an ecommerce platform you want, when you’re ready.
Our Virto Guarantee program goes beyond tickets. We partner with you across the entire digital transformation journey to ensure successful ecommerce outcomes, every time.
Yes. Virto Commerce is cloud-agnostic: run it fully managed on Virto Cloud, including inside your own Azure subscription, or self-manage it on your own cloud or on-premises.
Not with Virto Commerce. Our pre-built modules and developer tools let you launch fast while keeping full control over your stack and digital roadmap.
When it suits you. Three of nine enterprise tenders we’ve reviewed made upgradability a separate requirement, including how far behind the current release a customer can stay and still be supported. With Virto Commerce, you choose when to move, and fixes are issued for the two most recent stable releases, so the support window is clear.
Not if the platform is built to absorb change. Bosch’s loyalty platform has run on Virto Commerce since 2017, absorbing new brands, markets and fulfillment partners without structural rework and growing from 5,000 first-year orders to 35,000+ a year on the same foundation.