Virto’s Commerce Innovation Platform
Your commerce, your way. Without compromise.
One Platform to Meet All Modern Commerce Demands
Ultimate Risk-Free
Replatforming
Replatforming
Virto’s CIP is the last platform you’ll ever need—extend features with independently deployable PBCs.
Built for B2B Complexity
Natively supports contracts, quotes, tiered pricing, and advanced B2B workflows.
Enterprise-Grade Security
Virto’s CIP is built with the highest security standards at its core, including role-based access control.
Explore Virto's Commerce Innovation Platform in Action
Smooth Omnichannel
Experience
Experience
Virto integrates with any ERP, CRM,
and CMS, ensuring unified data flow
across the entire ecosystem.
Predictable Total
Cost of Ownership
Cost of Ownership
Virto is built with the highest security
standards for deployment, role-based
access control, and audit logging.
Recognized Platform Excellence
Virto’s Commerce Innovation Platform is recognized by leading independent research agencies such as Gartner, Forrester, McFadyen Digital, IDC, and more.
Capabilities to Match Every Digital Need
Order Management (OMS)
Built-in OMS to manage complex B2B order flows, from split shipments to approvals and status tracking—all in one place.
Catalog & Product Management (PIM)
Built-in PIM solution to manage complex product information and multi-level catalogs with custom attributes—no need for third-party tools.
Portal Solution
Portal features for reordering, tracking, invoicing, and account management to accelerate sales cycles.
AI-Driven Personalization & Recommendations
Content Management (CMS)
Built-in basic CMS to craft landing pages, blogs, banners, and manage transactional content—easily integrates with external CMS platforms.
Marketplace & Vendor Management
Features for effective management of multiple suppliers, catalogs, approvals, and pricing rules in one place.
Empowers Every Role in Your Commerce Ecosystem
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Accelerate transformation initiatives and power new business models with a single platform built for flexibility and speed.
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Launch faster with modular architecture, open APIs, SDKs, CLI tools, and full extensibility. Build only what’s needed. Integrate easily with existing systems.
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Reduce TCO, eliminate vendor lock-in, and future-proof the business with a cloud-agnostic, secure, de-composable, and scalable foundation.
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Launch features faster with reusable modules and clear governance. Innovate continuously without disrupting business operations.
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Manage quotes, contracts, and customer-specific pricing with ease. Virto’s CIP supports seamless switching between multiple organizations, roles, or customer accounts—natively in a single interface.
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Automate supplier onboarding, streamline workflows, and gain full visibility into inventory, orders, and fulfillment.
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Create and manage content-rich digital experiences with built-in CMS, localization and promotion tools, and personalization—independently from IT.
Virto’s CIP:
Tech Properties
Your proven foundation for development, deployment, and effective platform management.
Microsoft-Based .NET Core
Built on .NET Core, C#, and ASP.NET, Virto offers enterprise-grade performance.
Virto Atomic Architecture™
Virto decomposes commerce into atomic units—each a reusable Packaged Business Capability (PBC).
Cloud-Native
Extensible, cloud-native infrastructure built on Kubernetes provides hosting & DevOps tools.
API-First and Headless
Virto allows seamless integrations with any systems. Design the experience you want, plug into any stack.
Architectural Excellence of Virto's Innovation Platform
Adaptive Composable Architecture for Enterprise Commerce
Unlike rigid Software-as-a-Service platforms controlled by the vendor, Virto’s source-available, cloud-agnostic platform gives you full control over deployment—in Virto Cloud, in your private cloud, or on-premises.
SaaS Boxes You In
With SaaS, you're tied to the vendor's roadmap, restricting flexibility & control.
Virto Hands You the Blueprint
With Virto, you don't adapt to platforms. You own them.
Deployment Composability Model
Virto Commerce offers true deployment composability and cloud-agnostic model. Separate and host frontend apps, admin services, and backend processing independently, in different regions or clouds, optimizing for performance, scalability, and compliance.
Virto Atomic Architecture™—A New Standard for Digital Architecture
Powered by Virto Atomic Architecture™, Virto’s platform uses a future-ready approach to composable architecture that aligns technology, business, teams, and scale in perfect sync.
Technical Architecture Layer
Cleaner codebase, safer updates, faster deployments, and platform longevity with atom-level service decomposition and full API exposure.
Organizational Agility Layer
Virto allows seamless integrations with any systems. Design the experience you want, plug into any stack.
Business Enablement Layer
Extensible, cloud-native infrastructure built on Kubernetes provides hosting & DevOps tools.
Cross-Industry Portability Layer
Consistency, multi-business-unit enablement, and long-term relevance with seamless step-by-step digital transformation and scalability that don’t disrupt business operations.
How Brands Achieve Success with Virto’s CIP
An 8+ year, 25+ countries digital
transformation success
A loyalty portal for 150K+ users and 210K+ orders
North American GPO marketplace empowering thousands of companies to procure faster
Your Questions, Answered
Virto’s Commerce Innovation Platform is a next-generation composable ecommerce platform that can be fully managed in the cloud via Virto Cloud. Designed as a flexible foundation for digital innovation, it features a modular architecture, open APIs, full customization from backend to frontend, and a tech-agnostic approach. With Virto’s CIP, enterprises can build unique B2B and B2B2C models, marketplaces, and customer-facing solutions, integrate new technologies with ease, and quickly adapt to changing market demands.
Virto’s Commerce Innovation Platform combines platform composability with deployment composability: you can mix and match Packaged Business Capabilities and deploy each component, including backend and frontend infrastructure, in the region and cloud that fits your scalability, performance, and compliance needs, so less has to be rebuilt as those needs change.
Not necessarily. Virto Commerce supports gradual adoption—replace what pieces of an ecommerce platform you want, when you’re ready.
Our Virto Guarantee program goes beyond tickets. We partner with you across the entire digital transformation journey to ensure successful ecommerce outcomes, every time.
Yes. Virto Commerce is cloud-agnostic with full Kubernetes support and zero vendor lock-in.
Not with Virto Commerce. Our pre-built PBCs and developer tools let you launch fast while keeping full control over your stack and digital roadmap.