B2B eCommerce for Uniform Programs and Custom Printing
Who Is Virto Built For in Apparel & Printing?
Virto Commerce is a digital commerce platform that brings B2B ecommerce to uniform programs, company stores and custom printing. Uniform and workwear distributors, blank apparel manufacturers and wholesalers, corporate merchandisers and promo suppliers, and employers and GPOs with uniform programs use it to take orders from per-employer catalogs, apply contract pricing and approvals, and ship decorated apparel to every location.
Uniform, workwear, PPE, licensed, and niche apparel providers
Every employer wants its own catalog, sizes, allowances and ship-to sites, and each new program is another manual setup.
Vertically integrated manufacturers and wholesalers of blank apparel
Size and color matrices, contract price lists and bulk reorders have outgrown spreadsheets and email orders.
Customization and print-on-demand (POD) platforms and marketplaces
Every order carries artwork, a decoration method and a proof, and the price changes with each option.
Corporate merchandisers, custom merchandise and promotional product suppliers (B2B, B2B2C, DTC)
Hundreds of branded company stores, each with its own catalog, budget rules and approvers.
B2B eCommerce for the Uniforms Industry: Programs and Company Stores
Uniform and company-store programs run on ordering and reorders: each employer gets a per-employer catalog, each employee orders the right sizes within a budget or allowance, a manager gives approval, the logo or name is embroidered, and the order ships to every location. Virto Commerce is the B2B uniform selling platform behind those programs, so a new client is a configuration on one backend rather than another system to run. For the employer, the benefit of using one vendor for custom apparel orders is one catalog, one invoice and one place to approve across all sites.
A catalog per employer
Each program sees only its own garments, colors and contract prices through virtual catalogs per program, and can run as one of many white-label program stores.
A budget or allowance per employee
Spending limits by role or site, set with role-based ordering rights.
Approval before production
Orders over budget or off-list go to a manager through approval workflows for program orders.
Names and logos
Embroidery, print and name placement are chosen on the product with product personalization.
Delivery to every site
One order splits by location and warehouse through warehouse and fulfillment management.
Orders from the employer’s procurement system
Large accounts buy from their own procurement tools through punchout catalogs.
Next season’s relaunch
Last year’s kits become saved carts and reorder templates.
Ecommerce solutions for uniform manufacturers and distributors
A uniform manufacturer sells size runs and contract price lists to distributors and large accounts; a distributor runs the employer programs on top of that catalog. Both fit on one foundation, together with workwear, clothing and fashion lines sold wholesale. Teams comparing B2B ecommerce platforms for apparel wholesalers on size and color variants and bulk ordering usually find the size matrix is the easy part. Two questions decide the shortlist: how to choose a platform for a uniform program, and what a B2B company store has to do for the client who owns it.
Solving Custom Apparel’s Biggest Commerce Problems
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Pricing errors delay quotes and lose orders
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Quote-approval-order cycles are slow
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Disconnected PIM & DAM cause mismatch
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Custom integrations delay onboarding
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Multi-address shipments create chaos
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Programmable pricing & checks keep quotes accurate
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Role-based portals speed approvals
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Built-in PIM & virtual catalogs keep data stable
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REST APIs simplify partner exchange
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OMS automates all routing
What Can You Run on One Commerce Platform?
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Let corporate buyers quote, approve, and reorder products in one place, with no emails or manual pricing.
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Create a single digital workspace for all suppliers and decorators. Automate onboarding and synchronize data in real time.
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Launch branded company stores or program microsites with unified inventory, pricing, and workflow rules.
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Operate wholesale, D2C, and regional storefronts on a single backend.
B2B eCommerce Solutions for Printing: Print as a Sales Channel
For a print business, the storefront is not a product option: it is the channel. Virto Commerce runs a B2B print portal where trade customers, resellers and corporate buyers upload artwork, approve proofs and reorder, and every job is routed by print method: screen print, embroidery, DTG, DTF or sublimation.
A printing wholesale portal
Trade price lists, volume breaks and setup fees for resellers and partners, run as partner and reseller commerce.
File intake and proofing
Artwork is checked and the proof approved before a job is released to production.
Routing by method
Orders go to the right press, decorator or contract partner, with multi-warehouse inventory for decorators.
A custom printing storefront for B2B clients
Each client gets its own branded store on the same catalog and price rules.
Recognized Excellence
Virto Commerce is recognized by leading independent research agencies such as Gartner, Forrester, McFadyen Digital, IDC, and more.
Core Capabilities Powering Your Custom Apparel Operations
One foundation behind every portal, storefront, and program.
Enterprise-ready Catalog and PIM for Millions of Configurable SKUs
- Attribute matrices: color, fabric, size, certification, fit
- Virtual catalogs by program, region, or client
- No-code import/export with ERP/PIM/DAM sync
- SEO-optimized product data and compliance docs
Custom Apparel Product Configurator with Programmable Pricing
- Design rules: embroidery, screen print, DTF, sublimation
- Pricing by color count, stitch density, volume, rush/setup fees
- Real-time price calculation and validation feedback
- Proof preview, artwork validation, approval flow
OMS Orchestration: Multi-Warehouse, Multi-Address, Split/Partial Shipments
- Ship-complete vs. partial rules
- Split and consolidated shipments
- Multi-warehouse allocation, inventory balancing
- Multi-address checkout for programs & events
- SLA and exception visibility
API Hub: REST, GraphQL, Webhooks and EDI
- REST and GraphQL APIs with webhook events, so your other systems are told the moment an order is placed or stock changes, instead of finding out in tonight's batch
- EDI and ASN exchange with suppliers, decorators and 3PLs
- Integration templates for ERP, CRM, OMS, storefronts
Virto’s Integrations Ecosystem
- Connectors for ERP/Finance, PIM/DAM
- OMS/WMS/3PL, tax & payments, shipping APIs & carriers
Which capabilities does your print and apparel business need?
Skip Risky Migration, Choose Phased Replatforming
Move one part of your operation at a time while your current systems keep running.
How Brands Achieve Success with Virto Commerce
10-minute procurement time and 7M+ SKUs enable 11,000+ agencies to buy smarter and faster with OMNIA Partners.
1.5M+ SKUs across 5 storefronts on one platform, with real-time pricing for every product option.
10x growth in online transactions and 370K global users drive HEINEKEN’s B2B digital acceleration.
Your Questions, Answered
Virto Commerce runs uniform programs, company stores, promo programs and wholesale for decorated apparel on one commerce foundation, so a new program is a configuration rather than another system. Programmable pricing, visual configurators, and virtual catalogs support corporate uniform programs, while OMS orchestration, multi-address checkout, and approval workflows cover merch orders.
Virto Commerce supports program stores with features like budgets, allowances, and gift codes. It simplifies bulk ordering with kits and event packs and automates per-employee kit creation with roster imports. The platform supports regulatory and brand compliance with PPE label management and collegiate and licensing approval workflows, built for custom clothing printing for business. Virto Commerce covers ordering and fulfillment for uniform programs, from the employer’s catalog to the employee’s door. Systems that track garments after they are issued (RFID cabinets, laundry rotation) are a separate class of software and usually run alongside.
Virto’s visual apparel configurator with price calculation easily handles millions of product options (size, color, embellishment, kits, decoration methods, etc).
The real-time price calculation apparel configurator includes a visual proofing tool for custom t-shirts and apparel, and approval workflows and clear audit trails to prevent misprints. The finalized configuration is validated before production, so orders are right the first time, with fewer pricing errors.
Virto’s B2B portal for custom printing and apparel orders supports bulk orders, split shipments, multi-address checkout for corporate orders, and quotes to POs. Ship-complete and partial rules are automated with the OMS orchestration for multi-warehouse logistics, along with inventory balancing for apparel programs. B2B quick (re)order and CSV uploads shorten the quote-approval-order cycle for apparel printing.
Yes, Virto’s multi-tenant management of multiple storefronts fully supports omnichannel for decorated and custom printing apparel across regions, currencies, languages, and VAT. With the help of virtual catalogs for corporate uniform programs, users can segment products and services by region, account, or program with specific workflow or pricing rules. All from a single backend.
Virto’s programmable pricing engine for decorated apparel handles contract pricing for corporate uniform programs, including tiers, MOQs, rebates, and price matrices. Add-ons such as screen print colors and embroidery stitch counts are calculated automatically.
Integrating ERP with ecommerce for apparel happens in stages, not in one risky migration. Virto Commerce runs alongside your existing ERP, WMS, PLM, DAM, tax systems, and 3PLs through REST/GraphQL APIs, webhooks, and EDI/ASN, and connects to marketplaces, ShipStation, and POD platforms. There is no big-bang replatform: customers start by importing catalogs, price matrices, and historical orders with no-code tools, and sometimes additional tools. The average MVP launch happens in 8-12 weeks, with the current systems running in the meantime.
Virto routes orders by print method (DTG, DTF, screen print, embroidery) with art/job queries, machine calendars, and color/thread charts. Approval workflows for merch orders and other product types include proof-gated production that prevents errors. Outsourced fulfillment is managed through white-label trade decoration workflows, providing full visibility and SLA monitoring.
Virto’s OMS orchestration of multi-warehouse logistics tracks stock and ETA across multiple DCs, and handles cross-dock, substitutions, dropship, MTO/MTS logic, BOMs, and size runs. Plant capacity and lead-time promises keep delivery dates realistic, which reduces backorders and improves fill rates.
Virto Commerce offers role-based permissions, SSO, and approval workflows for merch orders. SLA and ship-by date tracking flags exceptions early to maintain service levels. Built-in workflows manage returns, exchanges, and reprints. Sustainability features include attribute tracking and carbon footprint reporting for ESG compliance. The platform reliably scales during peak seasons, handling high-volume B2B ecommerce for promotional products distributors and custom clothing printing for business without performance loss.