Built for B2B Custom Printing & Apparel. Ready for Every Order
Who Is Virto Built For in Apparel & Printing?
Synchronize with any ERP, PIM, CRM, CMS, and other back-office systems in real time.
Vertically integrated manufacturers and wholesalers of blank apparel
Customization and print-on-demand (POD) platforms and marketplaces
Corporate merchandisers and promotional product suppliers (B2B, B2B2C, DTC)
Uniform, workwear, PPE, licensed, and niche apparel providers
Solving Custom Apparel’s Biggest Commerce Problems
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Pricing errors delay quotes and lose orders
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Quote-approval-order cycles are slow
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Disconnected PIM & DAM cause mismatch
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Custom integrations delay onboarding
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Multi-address shipments create chaos
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Programmable pricing & checks keep quotes accurate
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Role-based portals speed approvals
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Built-in PIM & virtual catalogs keep data stable
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REST APIs simplify partner exchange
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OMS automates all routing
What Can You Run on One Commerce Platform?
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Let corporate buyers quote, approve, and reorder products in one place, with no emails or manual pricing.
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Create a single digital workspace for all suppliers and decorators. Automate onboarding and synchronize data in real time.
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Launch branded company stores or program microsites with unified inventory, pricing, and workflow rules.
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Operate wholesale, D2C, and regional storefronts on a single composable backend.
Recognized Excellence
Virto Commerce is recognized by leading independent research agencies such as Gartner, Forrester, McFadyen Digital, IDC, and more.
Core Capabilities Powering Your Custom Apparel Operations
One foundation behind every portal, storefront, and program.
Enterprise-ready Catalog and PIM for Millions of Configurable SKUs
- Attribute matrices: color, fabric, size, certification, fit
- Virtual catalogs by program, region, or client
- No-code import/export with ERP/PIM/DAM sync
- SEO-optimized product data and compliance docs
Visual Configurator & Programmable Pricing for Apparel Printing
- Design rules: embroidery, screen print, DTF, sublimation
- Pricing by color count, stitch density, volume, rush/setup fees
- Real-time price calculation and validation feedback
- Proof preview, artwork validation, approval flow
OMS Orchestration: Multi-Warehouse, Multi-Address, Split/Partial Shipments
- Ship-complete vs. partial rules
- Split and consolidated shipments
- Multi-warehouse allocation, inventory balancing
- Multi-address checkout for programs & events
- SLA and exception visibility
API Hub & Industry Standards: PromoStandards Ready
- Full coverage: product, media, pricing, inventory, order status, shipment notifications (OSN), electronic purchase orders (ePO), invoice
- REST and GraphQL APIs with webhook events, so your other systems are told the moment an order is placed or stock changes, instead of finding out in tonight's batch
- PromoStandards-compliant data exchange
- Integration templates for ERP, CRM, OMS, storefronts
Virto’s Integrations Ecosystem
- Connectors for ERP/Finance, PIM/DAM
- OMS/WMS/3PL, tax & payments, shipping APIs & carriers
Skip Risky Migration, Choose Phased Replatforming
Move one part of your operation at a time while your current systems keep running.
How Brands Achieve Success with Virto’s CIP
1.5M+ customizable SKUs delivered with accurate, real-time pricing for embroidery buyers.
10x growth in online transactions and 370K global users drive HEINEKEN’s B2B digital acceleration.
10-minute procurement time and 7M+ SKUs enable 11,000+ agencies to buy smarter and faster with OMNIA Partners.
Your Questions, Answered
Virto’s composable platform scales with your unique workflows. It handles B2B custom apparel printing and multi-channel decorated apparel sales. Programmable pricing, visual configurators, and virtual catalogs support corporate uniform programs, while OMS orchestration, multi-address checkout, and approval workflows cover merch orders.
Virto’s visual apparel configurator with price calculation easily handles millions of product options (size, color, embellishment, kits, decoration methods, etc).
The real-time price calculation apparel configurator includes a visual proofing tool for custom t-shirts and apparel, and approval workflows and clear audit trails to prevent misprints. The finalized configuration is validated before production, so orders are right the first time, with fewer pricing errors.
Virto’s B2B portal for custom printing and apparel orders supports bulk orders, split shipments, multi-address checkout for corporate orders, and quotes to POs. Ship-complete and partial rules are automated with the OMS orchestration for multi-warehouse logistics, along with inventory balancing for apparel programs. B2B quick (re)order and CSV uploads shorten the quote-approval-order cycle for apparel printing.
Yes, Virto’s multi-tenant management of multiple storefronts fully supports omnichannel for decorated and custom printing apparel across regions, currencies, languages, and VAT. With the help of virtual catalogs for corporate uniform programs, users can segment products and services by region, account, or program with specific workflow or pricing rules. All via a single composable backend.
Virto’s programmable pricing engine for decorated apparel handles contract pricing for corporate uniform programs, including tiers, MOQs, rebates, and price matrices. Add-ons such as screen print colors and embroidery stitch counts are calculated automatically.
Virto supports staged replatforming instead of one risky migration. It runs alongside your existing ERP, InkSoft, DecoNetwork, WMS, PLM, DAM, tax systems, and 3PLs through REST/GraphQL APIs, webhooks, and EDI/ASN, and connects to marketplaces, ShipStation, and POD platforms. There is no big-bang replatform: customers start by importing catalogs, price matrices, and historical orders with no-code tools, and sometimes additional tools. The average MVP launch happens in 8-12 weeks, with the current systems running in the meantime.
Virto routes orders by print method (DTG, DTF, screen print, embroidery) with art/job queries, machine calendars, and color/thread charts. Approval workflows for merch orders and other product types include proof-gated production that prevents errors. Outsourced fulfillment is managed through white-label trade decoration workflows, providing full visibility and SLA monitoring.
Virto’s OMS orchestration of multi-warehouse logistics tracks stock and ETA across multiple DCs, and handles cross-dock, substitutions, dropship, MTO/MTS logic, BOMs, and size runs. Plant capacity and lead-time promises keep delivery dates realistic, which reduces backorders and improves fill rates.
Virto Commerce supports program stores with features like budgets, allowances, and gift codes. It simplifies bulk ordering with kits and event packs and automates per-employee kit creation with roster imports. The platform supports regulatory and brand compliance with PPE label management and collegiate and licensing approval workflows, built for custom clothing printing for business.
Virto Commerce offers role-based permissions, SSO, and approval workflows for merch orders. SLA and ship-by date tracking flags exceptions early to maintain service levels. Built-in workflows manage returns, exchanges, and reprints. Sustainability features include attribute tracking and carbon footprint reporting for ESG compliance. The platform reliably scales during peak seasons, handling high-volume B2B ecommerce for promotional products distributors and custom clothing printing for business without performance loss.