Virto Recognized in the 2025 Gartner® Magic Quadrant™ 
Full Report
Virtocommerce

Built for B2B Custom Printing & Apparel. Ready for Every Order   

Speed-to-order with first-time-right accuracy. Virto delivers accurate configurators, pricing for millions of configurable SKUs, and error-free quote-to-order flows—without risky replatforming.

Made to Empower the Apparel & Printing Ecosystem

Synchronize with any ERP, PIM, CRM, CMS, and other back-office systems in real time.

Vertically integrated manufacturers and wholesalers of blank apparel

Customization and print-on-demand (POD) platforms and marketplaces

Corporate merchandisers and promotional product suppliers (B2B, B2B2C, DTC)

Uniform, workwear, PPE, licensed, and niche apparel providers

Solving Custom Apparel’s Biggest Commerce Problems

Custom Apparel Challenges
  • list icon Pricing errors delay quotes and lose orders 
  • list icon Quote-approval-order cycles are slow
  • list icon Disconnected PIM & DAM cause mismatch 
  • list icon Custom integrations delay onboarding 
  • list icon Multi-address shipments create chaos 
Virto Advantages
  • list icon Programmable pricing & checks ensure accuracy 
  • list icon Role-based portals speed approvals 
  • list icon Built-in PIM & virtual catalogs keep data stable 
  • list icon REST APIs simplify partner exchange 
  • list icon OMS automates all routing 

One Commerce Platform. Every Scenario 

             

  • Empower corporate buyers to quote, approve, and reorder products in one place—no emails or manual pricing.

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  • Create a single digital workspace for all suppliers and decorators. Automate onboarding and synchronize data in real time.

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  • Launch branded company stores or program microsites with unified inventory, pricing, and workflow rules.

  • Operate wholesale, D2C, and regional storefronts on a single composable backend.

Recognized Excellence

Virto Commerce is recognized by leading independent research agencies such as Gartner, Forrester, McFadyen Digital, IDC, and more.

60+
Countries powered
99.9%
Achieved uptime
800M+
SKUs

Core Capabilities Powering Your Custom Apparel Operations 

The composable backbone behind every portal, storefront, and program.

Catalogs & PIM
Configurator & Pricing
OMS Orchestration
API Hub & Industry Standards
Integrations Ecosystem

Enterprise-ready Catalog and PIM for Millions of Configurable SKUs

  • Attribute matrices: color, fabric, size, certification, fit
  • Virtual catalogs by program, region, or client
  • No-code import/export with ERP/PIM/DAM sync
  • SEO-optimized product data and compliance docs

Visual Configurator & Programmable Pricing for Apparel Printing

  • Design rules: embroidery, screen print, DTF, sublimation
  • Pricing by color count, stitch density, volume, rush/setup fees
  • Real-time price calculation and validation feedback
  • Proof preview, artwork validation, approval flow

OMS Orchestration: Multi-Warehouse, Multi-Address, Split/Partial Shipments

  • Ship-complete vs. partial rules
  • Split and consolidated shipments
  • Multi-warehouse allocation, inventory balancing
  • Multi-address checkout for programs & events
  • SLA and exception visibility

API Hub & Industry Standards: PromoStandards Ready

  • Full coverage: product, media, pricing, inventory, order status, OSN, ePO, invoice
  • REST/GraphQL APIs with webhook events
  • PromoStandards-compliant data exchange
  • Integration templates for ERP, CRM, OMS, storefronts

Virto’s Integrations Ecosystem

  • Connectors for ERP/Finance, PIM/DAM
  • OMS/WMS/3PL, tax & payments, shipping APIs & carriers

Skip Risky Migration, Choose Phased Replatforming

The composable backbone behind every portal, storefront, and program.

How Brands Achieve Success with Virto’s CIP

Embroidery Designs main

1.5M+ customizable SKUs delivered with seamless accuracy and real-time pricing for embroidery buyers.

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Heineken main

10x growth in online transactions and 370K global users drive HEINEKEN’s B2B digital acceleration.

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Omnia main

10-minute procurement time and 7M+ SKUs enable 11,000+ agencies to buy smarter and faster with OMNIA Partners.

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