Built for B2B Custom Printing & Apparel. Ready for Every Order
Made to Empower the Apparel & Printing Ecosystem
Synchronize with any ERP, PIM, CRM, CMS, and other back-office systems in real time.
Vertically integrated manufacturers and wholesalers of blank apparel
Customization and print-on-demand (POD) platforms and marketplaces
Corporate merchandisers and promotional product suppliers (B2B, B2B2C, DTC)
Uniform, workwear, PPE, licensed, and niche apparel providers
Solving Custom Apparel’s Biggest Commerce Problems
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Pricing errors delay quotes and lose orders
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Quote-approval-order cycles are slow
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Disconnected PIM & DAM cause mismatch
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Custom integrations delay onboarding
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Multi-address shipments create chaos
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Programmable pricing & checks ensure accuracy
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Role-based portals speed approvals
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Built-in PIM & virtual catalogs keep data stable
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REST APIs simplify partner exchange
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OMS automates all routing
One Commerce Platform. Every Scenario
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Empower corporate buyers to quote, approve, and reorder products in one place—no emails or manual pricing.
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Create a single digital workspace for all suppliers and decorators. Automate onboarding and synchronize data in real time.
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Launch branded company stores or program microsites with unified inventory, pricing, and workflow rules.
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Operate wholesale, D2C, and regional storefronts on a single composable backend.
Recognized Excellence
Virto Commerce is recognized by leading independent research agencies such as Gartner, Forrester, McFadyen Digital, IDC, and more.
Core Capabilities Powering Your Custom Apparel Operations
The composable backbone behind every portal, storefront, and program.
Skip Risky Migration, Choose Phased Replatforming
The composable backbone behind every portal, storefront, and program.
How Brands Achieve Success with Virto’s CIP
1.5M+ customizable SKUs delivered with seamless accuracy and real-time pricing for embroidery buyers.
10x growth in online transactions and 370K global users drive HEINEKEN’s B2B digital acceleration.
10-minute procurement time and 7M+ SKUs enable 11,000+ agencies to buy smarter and faster with OMNIA Partners.
Your Questions, Answered
Virto’s composable platform scales with your unique workflows. Whether you manage complex B2B custom apparel printing, multi-channel decorated apparel sales, or need programmable pricing, visual configurators, and virtual catalogs for corporate uniform programs, the platform supports OMS orchestration, multi-address checkout, and approval workflows for merch orders.
Virto’s visual apparel configurator with price calculation easily handles millions of product options (size, color, embellishment, kits, decoration methods, etc).
The real-time price calculation apparel configurator includes a visual proofing tool for custom t-shirts and apparel, and approval workflows and clear audit trails to prevent misprints. The finalized configuration is validated before production, ensuring first-time-right orders, demonstrating how to reduce pricing errors in custom apparel.
Virto’s B2B portal for custom printing and apparel orders supports bulk orders, split shipments, multi-address checkout for corporate orders, and quotes to POs. Ship-complete and partial rules are automated with the OMS orchestration for multi-warehouse logistics, along with inventory balancing for apparel programs. B2B quick (re)order and CSV uploads shorten the quote-approval-order cycle for apparel printing.
Yes, Virto’s multi-tenant management of multiple storefronts fully supports omnichannel for decorated and custom printing apparel across regions, currencies, languages, and VAT. With the help of virtual catalogs for corporate uniform programs, users can segment products and services by region, account, or program with specific workflow or pricing rules. All via a single composable backend.
Virto’s programmable pricing engine for decorated apparel handles complex contract pricing for corporate uniforms’ programs, tiers, MOQs, rebates, and price matrices. The embroidery stitch count pricing engine and screen print and embroidery pricing by color/stitch count automatically calculate all add-ons.
Virto champions staged replatforming (as opposed to one-off risky migration) and easily co-exists with your existing ERP, InkSoft, DecoNetwork, WMS, PLM, DAM, tax systems, and 3PLs via REST/GraphQL APIs, webhooks, and EDI/ASN. Integrations with marketplaces, ShipStation, and POD platforms are also fully supported. When migrating to Virto, there is no big-bang replatform. Instead, customers start with importing catalogs, price matrices, and historical orders with no-code tools, and sometimes additional tools. The average MVP launch happens in 8-12 weeks, with the current systems running in the meantime.
Virto routes orders by print method (DTG, DTF, screen print, embroidery) with art/job queries, machine calendars, and color/thread charts. Approval workflows for merch orders and other product types include proof-gated production that prevents errors. Outsourced fulfillment is managed through white-label trade decoration workflows, providing full visibility and SLA monitoring.
Virto’s OMS orchestration of multi-warehouse logistics tracks stock and ETA across multiple DCs, and handles cross-dock, substitutions, dropship, MTO/MTS logic, BOMs, and size runs. Plant capacity and lead-time promises ensure delivery dates that are actually realistic, reducing backorders and improving fill rates.
Virto Commerce supports program stores with features like budgets, allowances, and gift codes. It simplifies bulk ordering with kits and event packs and automates per-employee kit creation with roster imports. The platform ensures regulatory and brand compliance with PPE label management and collegiate/licensing approval workflows, tailored specifically for custom clothing printing for business.
Virto Commerce offers role-based permissions, SSO, and approval workflows for merch orders. SLA and ship-by date tracking provide flag exceptions early to maintain service levels. Built-in workflows manage returns, exchanges, and reprints seamlessly. Sustainability features include attribute tracking and carbon footprint reporting for ESG compliance. The platform reliably scales during peak seasons, handling high-volume B2B ecommerce for promotional products distributors and custom clothing printing for business without performance loss.



