Build B2B Marketplace with a Platform Powered by Virto
Design your custom B2B marketplace solution: your onboarding rules, your pricing, your vendors, on one platform.
B2B MARKETPLACE
A B2B Marketplace Backed by Virto Commerce
B2B digital commerce is more complex than B2C due to its diverse and intricate scenarios.
This makes building B2B marketplaces challenging for most platforms, as they must deliver a tailored experience for buyers while ensuring a smooth process for sellers.
Virto Marketplace is a premium platform designed to support any B2B marketplace model, from procurement hubs to GPOs or custom solutions.
WHY VIRTO?
Create an Exceptional Marketplace That Brings Sellers and B2B Buyers Together
Improve the experience for both B2B buyers and sellers, grow your supplier network, and simplify operations with Virto Marketplace.
Open New Revenue Streams
Add business models on the foundation you already run: new products, new selling formats, new suppliers. A new revenue stream does not mean a second platform to maintain.
Gain Customer Loyalty
Give buyers a purchasing experience worth coming back to: search that finds the right item, reordering in a few clicks, and AI tools that take the repetitive work out of raising an order.
Expand Your Supplier Network
Attract and keep suppliers with onboarding rules you define, interfaces they can work in every day, integrations into the systems they already run, and AI that takes routine work off their hands.
How Cadillac Drives Sales with a 4M Product Marketplace
Cadillac and KW Parts run B2B and B2C sales on Virto Marketplace, managing 4 million products across Europe.
Tailored Features for B2B Marketplace
Custom Onboarding Pipelines
Each B2B marketplace sets its own onboarding rules to match its business model:
- Custom onboarding pipelines
- Compliance and verification methods
- Permission assignments
AI-Powered B2B Order Facilitation
AI takes the slow parts out of a purchase. Semantic search finds the right item when the buyer does not know its exact name, and AI purchase order capture reads an incoming order instead of someone retyping it. Buyers get through a purchase in minutes, and they come back.
Supplier Integrations at Volume
Run high-volume, real-time integrations with hundreds of suppliers. Pre-built connections give members contract-based access to current prices and inventory data, organized by warehouse.
Extensible Vendor Portal
Shape the vendor portal around how your sellers actually work: the screens they see, the steps they follow, and the data they hand back to you.
One Foundation. Multiple Applications
Virto Marketplace is one foundation for every marketplace your business runs, shaped to the way a specific industry or market works.
Procurement Marketplace
Run procurement through Virto Marketplace, where buyers, approvers and suppliers work in one place under the approval rules your organization already uses.
GPO Marketplace
Run collective purchasing and franchising on Virto Marketplace, so members buy from negotiated catalogs at agreed prices in one place.
Service Marketplace
Skip the hard start. Build your service marketplace without the hassle of custom development with Virto Marketplace – an all-in-one digital marketplace management platform.
Multi-Vendor Marketplace
Open new revenue streams with Virto Marketplace: sell your own range alongside third-party sellers, with orders and payments split between them automatically.
One Platform, Many Business Models
INNOVATION-READY TECH STACK
Boosting eCommerce with Technical Excellence
Virto Marketplace runs on the Commerce Innovation Platform, designed around composable architecture and cloud practices. That foundation is what lets you add a channel or replace a capability without rebuilding the marketplace.
1. Virto Atomic Architecture™
Virto Atomic Architecture™ is the proprietary technology behind Virto Marketplace, built on four pillars: composability, open APIs, high performance, and scalability.
2. Managed Composable Platform
Virto Marketplace is delivered as a managed composable platform: one that keeps working while you change it, and does not get harder to change as you go. Virto Cloud can run and maintain it for you, or you can choose self-managed deployment on your own cloud, a private cloud, or on premises. In both cases Virto and its systems integrators keep adding to the platform underneath, so it is worth more to you over time.
3. eCommerce Frontend Built for Every Device
Modern front-end technology supports any marketplace scenario. It works on desktop, tablet, and phone, loads fast, and serves new buyers and repeat buyers equally well.
4. Open eCommerce Ecosystem
Virto Marketplace connects to the enterprise systems you already run, through APIs and events, so the marketplace fits the setup you have instead of replacing it. Your ERP stays the source of truth for what it owns.
Bring Vendors On and Keep the Marketplace Running
- Vendor onboarding pipelines
- Operator dashboard
- Order split by vendor
- Payments split
- Roles and permissions management
- Custom languages
- Custom currencies
- Operator dashboard
- Customer profile
- Multiple addresses
- Multi-vendor checkout
- Vendor ratings
Make It Easy for Buyers to Order and Reorder
- B2B accounts
- Product semantic search
- B2B pricing
- Personalized pricing
- Content localization
- Order confirmation and cancellation
- AI-based recommendations
- Contract management
- Service availability notifications
- Flexible payment options
- Transparent order history
Running the Marketplace Day to Day
- Customizable workflows
- Large catalogs
- Document-based order structure
- High order volumes
- Professional reporting
- Booking and scheduling
- Tax calculation
- Marketplace payment methods
- Tokenized billing
- Semantic search
- API integrations
- GDPR compliant
Want to learn more about Virto B2B Marketplace?
Book a quick discovery session with one of our digital commerce experts to see how Virto Commerce can help you win.
Learn more about B2B Marketplaces
B2B Marketplace: The Ultimate GuideLearn everything about B2B marketplaces, from business models to implementation strategies. Discover how to build, scale, and succeed in a competitive B2B market.
Creating Your Own B2B MarketplaceDiscover how to create your B2B marketplace with this step-by-step guide. Learn key considerations, strategies, and tools for building a successful platform.
Essential KPI Metrics for Your B2B Marketplace SuccessTrack the right KPIs to measure and improve the success of your B2B marketplace. Explore the metrics that matter for growth, engagement, and profitability.
Your Questions, Answered
A B2B marketplace platform lets one operator bring many sellers together in a single storefront. It handles vendor onboarding, connected supplier catalogs, orders and payments split across sellers, and the buyer-specific pricing, accounts and approvals that B2B trade needs. Virto Marketplace provides all of this on one foundation, so you can run more than one marketplace without a separate platform for each.
One platform supports several models: procurement marketplaces, group purchasing organizations (GPOs), service marketplaces, and multi-vendor marketplaces. You can start with one model and add others on the same foundation.
It is delivered as a managed composable platform. Virto Cloud can run and maintain it for you, or you can choose self-managed deployment on your own cloud, a private cloud, or on premises. In both cases Virto and its systems integrators keep improving the platform underneath.
Yes. Virto Marketplace connects to the enterprise systems you already run through APIs and events, so it fits your current setup instead of replacing it. Your ERP stays the source of truth for what it owns.
Beyond standard support tickets, our Virto Guarantee program partners with you across the whole digital transformation journey to help you reach successful ecommerce outcomes.
Book a demo to see Virto Marketplace with your own model in mind, or contact our team to talk it through. You can also learn more about who we are on our about page.