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OMNIA Partners

Discover how Virto Commerce enabled OMNIA Partners — North America’s largest group purchasing organization — to launch OPUS, a cloud-based procurement marketplace that connects thousands of public agencies with 630+ suppliers and 7+ million SKUs.

105K+

customer accounts

2,200

suppliers represented

94%

of the U.S. population served

$35B

in B2B spending managed annually

Key Achievement

OMNIA Partners and Virto Commerce launched OPUS, a cloud-based procurement marketplace that now serves 11,000+ U.S. public agencies. Procurement time for commodity items dropped from an average of 3 hours across multiple days to just 10 minutes. The platform achieves a 48% repeat order rate, with 350+ QuickConnects between buyers and suppliers each month.

“

We’ve been able to overcome industry challenges that have stalled other platforms. It’s been a true collaboration of expertise and flexibility.

Denise WoodsideEVP of Digital Strategy and Operations at OMNIA Partners

Challenge

Even with OMNIA Partners’ extensive reach as North America’s largest GPO, a significant portion of the public sector — specifically small and mid-sized agencies — struggled with systemic procurement inefficiencies:

Smaller agencies, while numerous, have lower individual spend, making them unprofitable to serve through manual sales processes
Fragmented local regulations created procurement delays even for routine purchases
Traditional punch-out systems required users to navigate multiple supplier websites, creating fragmented workflows

Solution

OMNIA Partners selected Virto Commerce after a competitive evaluation of more than a dozen platforms. Virto stood out for its composable architecture, agile customization, and ability to support OMNIA’s complex multi-vendor, multi-agency procurement model. Virto Commerce also led the implementation in-house, ensuring full alignment with OMNIA’s unique requirements.

Together, they launched OPUS — a cloud-based ecommerce platform designed with direct input from procurement professionals and purpose-built for government buyers.

Key features:

QuickConnect technology: instantly connects buyers with the right supplier contact trained in public sector procurement
Connect to Contracts: centralized access to a library of publicly awarded cooperative contracts
Multi-level approvals & flexible payments: corporate card support and supplier-provided lines of credit

Result

OPUS has transformed how public agencies procure goods and services. Within just over a year of launch, the platform delivered measurable impact across the public sector and large infrastructure purchases — timeline reduced from 9–12 months to just a few weeks.

7M+ SKUs across 120 categories

10 min to procure vs. 3 hrs before

48% monthly repeat order rate

350+ QuickConnects per month

Business Benefits

QuickConnect technology bridges the gap between buyers and suppliers instantly, freeing hours spent on research and ensuring public sector compliance is built into every connection.
One-stop procurement hub eliminates the need for multiple supplier logins and punch-out systems, reducing training burden and simplifying workflows for agencies with limited staff.
Flexible payment support, including corporate card and supplier-provided credit lines, makes OPUS accessible regardless of agency size or budget structure.
Composable architecture means OPUS can absorb new suppliers, categories, and use cases without structural rework, supporting OMNIA’s scheduled expansion into 35 private-sector industries.