Flokk
Explore how Flokk, Europe’s leading workplace furniture manufacturer with products sold in 80+ countries, partnered with Forte Digital and Virto Commerce to build a scalable B2B and B2C ecommerce foundation.
80+
countries
9
global brands under one platform
2,500+
employees worldwide
2
business models
Key Achievement
Flokk partnered with Forte Digital and Virto Commerce to build a comprehensive digital commerce presence across both B2B and B2C channels. The product configurator — powered by Virto’s PIM component — is now widely used by Flokk’s sales team, dealers, and end customers globally. The platform also supports auto-generated price lists, a B2B dealer portal, and a refreshed Flokk.com website, all integrated with HubSpot CRM and ERP.
“
Virto Commerce has made it possible for us to have a digital presence within B2B and B2C while supporting other needs from the organization, such as price list creation. Though we have a complex structure in our product data, Virto Commerce is user-friendly and fast, making it easy for everyone using the tool.
Martina Winsell eCommerce Manager at Flokk
Challenge
Though Flokk was a well-established name in ergonomic and contemporary workplace furniture, the majority of its business came from working directly with dealers without any online platform.
The company wanted to:
- Expand into new digital revenue streams across B2B and B2C channels
- Improve how its dealer network browses, configures, prices, and orders Flokk products
- Implement a flexible PIM system that could integrate with Flokk’s CRM and ERP
- Support a large number of product variants and configurations — a core complexity in ergonomic furniture
Solution
Virto Commerce was selected as the headless ecommerce backbone, with Forte Digital leading implementation. The project was structured around four key initiatives:
- Product configurator powered: allows customers, dealers, and sales teams to custom-build Flokk products directly from the website, selecting variants, configurations, and materials
- B2B dealer portal: gives dealers tools to browse the full product catalog, configure products, generate offers, place orders, and track deliveries
- Auto-generated price lists: Virto Commerce data used to automatically build and maintain price lists, eliminating the manual effort previously required
- Flokk.com website redesign: the main consumer-facing website was rebuilt with HubSpot CRM on the frontend and Virto Commerce powering the product data and ecommerce flow on the backend
Result
Flokk built a fully functional digital commerce presence across B2B and B2C. The product configurator is now a core tool for the sales team, dealers, and customers globally. Flokk can market and sell its products across new channels, and dealers and consumers alike have a significantly improved commerce experience.
Product configurator in active daily use
Auto-generated price lists at scale
B2B dealer portal with full order tools
HubSpot CRM + ERP fully integrated
Business Benefits
- B2B dealer portal gives Flokk’s distribution network a self-service tool for browsing, configuring, quoting, and ordering, reducing sales overhead and improving the dealer experience.
- Product configurator eliminates the need for manual product specification and quoting, letting sales teams and dealers configure complex furniture variants in real time — directly from the website.
- Auto-generated price lists reduce the manual effort of maintaining pricing data across a large and frequently updated catalog.
