Headless ecommerce

Unlimited flexibility and seamless integrations

Extend your ecommerce with unlimited channels. Unique customer experience for each channel and every customer.

Why is it called headless ecommerce? With a headless approach, the front-end has access to the back-end via the network through an API (Rest API, GraphQL) using a specific protocol. The touchpoints are usually called “heads”, and the system back-end is called “the body”. When the front-end’s work is separated from the body, this approach is called headless.

Why is headless more than a trend?

The ultimate goal of B2B headless ecommerce is to provide the perfect customer experience to each audience cluster. This means that a company needs to have a variety of different channels with unique business logic on the same backend, meanwhile it should be possible to add and change these channels fast and riskless. Headless commerce is the only known way to be a 100% fit to your customers’ needs and to achieve the desirable level of flexibility in multi-store, omnichannel and multi-experience B2B ecommerce world.

Feel free to get in touch with one of our company experts if you want to get a free demo and learn more about our Headless ecommerce paradigm.

Benefits we cater with headless commerce

Add new channels to any market segment

Different market segments like regions, audiences or brand consumers require different channels. Each of these channels should deliver the experience that 100% fits the needs of the target audience. Headless commerce makes it possible to build and modify these channels fast and seamlessly.

Unlimited amount of B2B, B2C, D2C channels

Headless is a solid guarantee that different business logics and different websites are established on top of the same digital commerce environment. Having all your digital channels on the same backend makes ecommerce solutions greatly stable and reliable. Have all required channels with unique business scenarios on the same backend.

Seamless & flexible customer experience

Headless commerce perfectly serves nowadays vital need of seamless omnichannel customer experience with an access opportunity from multiple devices. It also helps to simplify user journey and reduces customers’ efforts immensely. Headless commerce is the unlimited kind of flexibility.

Test business ideas with the fast go to market

To find a better way a company should make a try. Headless allows to build a new channel to verify your business idea with the minimum costs, efforts, and risks. Opportunity to try ideas fast makes possible to grow and expand to new markets, audiences, and niches.

We chose Virto Commerce because they were the only platform that had the customizability, a .NET framework, and support options that we were looking for. From the pre-service consultation to their technical team support, they were responsive and informative, and most importantly, able to provide valuable insight into our core needs.

Want an outstanding Customer Experience?

Read our white paper about B2B ecommerce Customer Experience and learn how it offers the immense potential for you to overcome the competition in modern ecommerce.

Industry leaders use Virto Commerce for headless commerce. Keep it up with headless.

Bosch Thermotechnik wanted a direct line of communication with their customer base. To gain this important customer access, they decided to create a customer loyalty program that awarded points and ultimately allowed them to interact directly with their customers.

 

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Find out how Kupinatao.com was able to face the challenging business dynamics and growth of developing an international marketplace. They became leader in Russian-Chinese e-commerce sales and are still dominating this market today thanks to headless commerce.

 

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Would you like to learn how Standaard Boekhandel aligns both online and offline ordering of different brands via headless commerce, linking each product to a unique stock location, and integrating the various systems into a seamless omni-channel experience.

 

 

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Want to see headless ecommerce in action?

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