The best agile B2B e-commerce solution

B2B e-commerce platform

According to Gartner, the percentage of B2B e-commerce is increasing rapidly. Properly implemented e-commerce brings many positives to both customers and sellers. This is why B2B companies prioritize embedding e-commerce into their digital transformation process. Selecting the best among a variety of B2B e-commerce solutions is challenging - B2B e-commerce platforms work perfectly for the B2C market, but the reverse is not true.

B2B E-commerce: Key Findings

B2B e-commerce is growing rapidly, and will soon impact every company on the market
Companies are missing B2B e-commerce expertise, required for a successful digital transformation
Most well known B2C e-commerce solutions do not fit the B2B market

The B2B e-commerce market is growing rapidly. Gartner research predicts that within the next few years, more than half of B2B sales will be done via e-commerce channels, creating both new opportunities and threats for companies focused on the B2B market.

Companies who can quickly run a digital transformation will have a better chance to increase their market share by acquiring slower market players. At the same time, entering the B2B market causes an additional entry to the B2C market for companies who have never worked with end-customers directly before. Altogether, this creates opportunities for companies who embark on e-commerce immediately.

Currently, most B2B companies who start their digital transformation don’t have the experience doing such e-commerce projects, and therefore, do not have the related expertise. Business, technical, organizational challenges all create risks for e-commerce projects.

It is common practice to rely on IT implementation partners when undergoing a digital transformation. The problem is few system integrators and digital agencies have real expertise in B2B e-commerce. B2C e-commerce experience is easier to find, but it does not fit the B2B market.

Quite often companies try to apply their B2C experience to B2B situations, but this does not work. B2B e-commerce is much more complicated than B2C, and most solutions and practices, that work for B2C, do not fit B2B e-commerce. B2B e-commerce requires additional complex rules, processes, entities and even interfaces. Employee-users are not equal to physical bodies, humans are not the only kind of users in B2B, and UI is not the only interface.

Within the next few years, more than half of B2B sales will be done via e-commerce channels, creating both new opportunities and threats for companies focused on the B2B market.

What does this mean for companies in the B2B market?

The lack of expertise in e-commerce leads to additional costs, delays, or project failures
An agile approach mitigates the risk of project delays or failures
Postponing an e-commerce implementation means losing opportunities

Lack of experience in B2B e-commerce brings risks to companies going through a digital transformation. Risks mostly relate to the choice of B2B solutions, the approach to implementation projects, and the lack of understanding B2B e-commerce business specifics. It is essential to mitigate these risks to avoid very long and expensive projects or even failure.

It is required to get feedback from the market as fast as possible when implementing an e-commerce solution. The only way to do this is to run small agile projects which start returning value quickly, allowing you to mitigate the risk of project delay. The architecture of the solution predefines an implementation methodology. Selecting a flexible modular solution makes it possible to implement e-commerce through small agile projects, getting value quickly and enabling the rapid gathering of market feedback.

A delay in the implementation of the B2B e-commerce solution or a project postponement means that e-commerce opportunities will go to competitors who move faster. In e-commerce, “speed“ is an essential requirement, so moving “fast” to capture market share means going ahead of competitors who have started acting already.

How does Virto Commerce solve these problems?

Virto Commerce is designed for B2B e-commerce
Virto Commerce is a platform for delivery with short release cycles
We train your team or take your partner onboard

Virto Commerce platform is designed as B2B e-commerce software, which is mature and flexible enough to facilitate business for companies of different scales: disruptive startups, fast-growing mid-market-companies, and multi-national enterprises with high complexity. Virto Commerce's platform is a customizable andextensible platform that was initially designed to implement sophisticated custom B2B scenarios on top of it.

Thanks to the modern modular architecture, Virto Commerce's platform enables an agile way of doing implementation projects. It is possible to start acting locally (in terms of countries, functions, and processes) and then continue to gradually extend the solution by adding new features, functions, integrations, all with fast release cycles. Businesses start seeing value fast and maintain a high implementation speed.

To resolve the e-commerce expertise shortage, Virto Commerce pays a lot of attention to implementation partners. Having many successful experiences of making custom implementations ourselves, we understand that the quality of our partners is critical for customers. We can take responsibility for finding a reliableimplementation partner or train your trusted provider to work with Virto Commerce and delegate our experts to facilitate your project.

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What are the key business objectives of a B2B e-commerce solution?

B2B e-commerce greatly changes interactions between companies. When implemented in correctly, it leads to multiple positive effects for both a customer and a seller. This is the reason behind the rapid growth of B2B e-commerce's overall share of the e-commerce transaction market.

Better customer experience

  • Self-services for business users
  • Comfortable multi-channel online services
  • Facilitates internal customer’s processes

Delivery of a user-friendly e-commerce experience allows B2B customers to save time on actions that are traditionally quite time-consuming: creating an order, browsing product details, configuring delivery options, and tracking order statuses online for example.

Well designed multi-channel B2B e-commerce platforms enable customers to interact with the supplier by using procurement portals, messengers or APIs. API based e-commerce platforms make it possible to allow to enable almost any user, whether it be an employee, business application or smart device.

By using a B2B enterprise e-commerce platform a supplier provides additional services thatfacilitate his customer’s internal processes. Order approval workflow, smart budget control, recurrent orders, demand analysis and planning and other similar services give additional value to the customer, in turn,increases customer loyalty.

Increase revenue thanks to a better connection with the customer’s business

  • Upsell products by using algorithms: smart recommendations, built-in notifications, promotions, and more
  • Catch more opportunities by being integrated into the customer’s supply chain management process: make orders simpler, faster and automatically via marketplace like systems
  • Get better customer insight: loyalty, quotes analysis, behavior analysis, sales forecasting and more

Save costs for you and your client using B2B e-commerce solutions

  • Streamline and automate processes due to integration with a customer purchasing flow
  • Reduce personnel costs due to providing a self-service portal
  • Reduce inventory costs and integrate your own suppliers into the value creation chain

B2B e-commerce platform case studies from Virto Commerce

What do our B2B e-commerce customers say about the Virto Commerce platform?

Isaac Barnes
Vice President
Eminent IT

We chose Virto Commerce for the Executive Office of the US Government supply chain solution because it is the only platform that could meet our business user requirements to provide the modern e-commerce shopping experience we wanted, as well as the technical requirements of being customizable, flexible, secure and built on a Microsoft .NET technology stack.

Michael Theebe
Marketing and e-Commerce Manager
De Klok Dranken

Virto Commerce was the best fit for De Klok Dranken as it combined cost-effectiveness together with the functionality, flexibility, and scalability we need – today and in the long term. With Virto Commerce, our future e-commerce strategy has a solid base to build on.

Andreas Kardell

We are a fast-growing business, so we need a platform that would not only allow us to expand but also keep up with the ever-growing needs and demands of our sales strategies. Virto Commerce definitely ticks those boxes being easily scalable and extremely flexible. By switching to this solution, we are adopting technologies that will allow us to add new channels easily and customize the product catalog for each of them while keeping track of the overall sales and assortment.

B2B e-commerce platform build using cutting-edge web technologies