Headless. Modular. Cloud.

B2B ecommerce platform

Cutting-edge ecommerce platform for distributors and manufacturers with a proven track record of successful implementation of B2B ecommerce solutions globally.

Grow at the speed of your ideas.

Virto Commerce B2B ecommerce platform is built for medium and enterprise businesses with state-of-the-art cloud based technologies that support both headless and traditional ecommerce. Virto Commerce is an API-based, fully-customizable, extensible, and composable platform that grows with your business and adapts to the ever-changing needs of your consumers.

Quick facts about Virto Commerce


B2B ecommerce platform

built for scale


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Sophisticated B2B ecommerce platform that’s specifically tailored to solving multiple and complex B2B scenarios

Tested, approved, and implemented by many successful companies with an impeccable reputation

Based on modern technologies (Kubernetes, Elastic, .Net Core) high-quality agile-friendly software that developers will love.

B2B ecommerce platform trusted by top companies worldwide

Discover the top companies powered by Virto Commerce B2B ecommerce platform. See how our B2B platform makes a perfect fit for many distributors, manufacturers, and wholesalers around the world.

B2B ecommerce platform key features customized to your needs

Leverage the platform functionality to fully accommodate your unique business requirements.

B2B account management & access control

Easily manage B2B accounts across different organizations, departments, and other corporate units. 


Separate roles and access levels for buyers and users, manage permissions to avoid security risks and keep data on a need-to-know basis.


Case study: De Klok

Contract catalog and pricing management

Customize the catalog and pricing for specific companies and business units. 


Provide a personal shopping experience by showcasing different pricing and product catalogs depending on a buyer group.



Case study: Lavazza

Order and deal-specific workflows

Tailor the sales, quote, and order processes for each individual customer. 


Build custom workflows to carry out specific operations required for your business and create additional workflows to support emerging business processes.

Perfect search

Leverage the full power of search and turn it into your competitive advantage. 


Native integration with Elasticsearch and Azure Cognitive Search engines ensures your customers always find what they are looking for.

Extensibility & stretchability

Digitize all your buyer-seller interactions and account for all business scenarios by modifying the platform to fit your requirements and specific use case. 


Control the look and feel of the platform, its contents, and layout by optimizing the platform UX.

Reach any customer

Reach your customers wherever they are in any geographical location with the platform’s multi-language functionality. 


Provide your customers with a seamless shopping experience by linking online and offline stores in a single omnichannel model, whether they are shopping from a desktop, mobile device, telephone, or a brick-and-mortar store.

Explore our B2B ecommerce platform architecture guidelines

Virto Commerce B2B ecommerce platform architecture

The ability to build, stretch, compose, and extend Virto Commerce solution creates infinite possibilities for your business.

Headless & API-based

The headless approach, where all your content is housed centrally and delivered anywhere via the API, allows you to create and modify as many channels as you like and build different business logics and websites on top of the same ecommerce environment.


Deployment on any cloud environment allows you to expand across different data centers and availability zones and rids you of maintaining complex back end technology.


The idea behind a high degree of modularity is to split the complex system into functional units. The modular architecture allows you to modify only the components you want while still continue using the rest of the system without any interruptions and modifications.

Extensible & composable

The extensibility and composability of the platform ensure you transform it as you grow and your business changes. Adding the best apps and components from the market and integrating them into your customized ecommerce solution allows you to build the best customer experience within the least amount of time.

Top 5 benefits of cloud-based B2B ecommerce platform

Virto Commerce as a long-term partner

Being more than just software, Virto Commerce is your long-term partner. Whatever business scenarios and operations you deal with – we are here to listen and work on your digital goals together. Become a hero to your customers. Furthermore, browse our B2B ecommerce platform advocates in our partner portal.

B2B ecommerce platform

Lavazza by Bluespresso

Lavazza Bluespresso, who delights with their coffee more than 4,000 businesses online, has individual pricing lists for each of its customers. Having more than 4,000 pricing lists is a large volume of data, which Virto Commerce has been able to process and cater to seamlessly.

Moreover, with the help of Virto Commerce, Lavazza operates two stores, one for B2B and another one for B2C customers. The keeping of two distinct business logics has become especially important for businesses during the pandemic. Furthermore, with Virto Commerce, Lavazza has been able to keep the CMS solution of its own choice and perform multiple integrations with its internal systems for further processing and analysis.

B2B ecommerce platform

Bosch Thermotechnik

With the help of Virto Commerce, Bosch Thermotechnik, the Thermo technology division of the Bosch Group, has been able to create its loyalty store connecting 66 different fulfillment providers and maintaining 26 different multilingual websites across the EU.

The loyalty marketplace supported by Bosch via Virto Commerce B2B ecommerce platform connects more than 60 different fulfillment centers which monitor the contents of the catalogue and set up prices for the items, which Bosch customers can buy with the loyalty points they earn by buying products from Bosch. The fulfilment centers are in turn connected to the end suppliers who ensure uninterrupted delivery to customers. Moreover, there are 25 such websites across Europe, approximately one in each country, with suppliers working only with one or a few countries where they deliver. Virto Commerce has ensured such a complex marketplace has become possible.

The 5 pitfalls that make leading enterprise ecommerce want to replatform

B2B ecommerce platform

De Klok Dranken

De Klok, a leading FBMC company in the Netherlands, has a complex organizational structure, where a B2B client can work with many companies but only one supplier and vice versa, where one company has many suppliers in different locations. Moreover, De Klok does not force its clients to shop online and welcomes them to place orders through the company’s representative.

In such an approach, De Klok’s company’s sales person logins into a customer’s account and orders on behalf of the customer, meaning that a sales rep, who is listed as a user, can serve as a buyer in many companies along with other buyers. Virto Commerce has ensured that such a complex account management system is possible and one user (with all appropriate access permissions) can log into different accounts and order goods on behalf of other companies. De Klok has also a complex pricing system which is tied to their ERP, which they have preferred not to be dragged to the new ecommerce solution. Virto Commerce has not forced De Klok to make unnecessary transitions and has ensured De Klok is capable of connecting to the B2B ecommerce platform without dragging its all complex pricing system from the ERP. Moreover, with Virto Commerce, De Klok has been able to continue using the CMS solution of their own choice on the front end.

Eminent IT

With the help of Virto Commerce, Eminent IT, a software development company and a contractor of the Executive Office of the US Government, has been able to transform the US Government's Supply Chain Shopping System and implemented the front end user interface with a shopping experience similar to Amazon and Best Buy. The created custom workflows include multiple approval steps, tracking modules, order history, and financial revisions.


With the help of Virto Commerce, Proffsmagasinet, a Swedish company and an ecommerce marketplace that sells machine and garden appliances, has integrated its new systems with the ERP and third-party services and now scales up and down depending on incoming traffic during advertising campaigns. As a result of collaboration with Virto Commerce, Proffsmagasinet now has a new cloud-based solution that scales easily and is able to accommodate new channels in the existing and new regions while keeping the rest of the system working without any interruptions.

Standaard Boekhandel


Standaard Boekhandel, a large Belgian bookstore chain of more than 150 stores, offers approximately 15 million products in their catalogue. Virto Commerce has made the integration with third-party distributors possible resulting in the multiplied number of connected endpoints. Since Virto Commerce also supports inventories, the customers of Standaard Boekhandel can see as close to real-time inventory availability as possible across multiple stores, thus providing users with an omnichannel shopping experience.

Customers about Virto Commerce

Everything you need to grow your ecommerce business. Interested?

Let's connect:

Adam Willmouth, Sales Director, America
Alain Van Hove, Sales Director, EMEA