• B2B e-commerce is growing rapidly, and will soon impact every company on the market 

  • Companies are missing B2B e-commerce expertise, which is required for a successful digital transformation

  • Most well known B2C e-commerce solutions doesn’t fit the B2B market

The B2B e-commerce market is growing rapidly. Gartner research predicts that within next few years, more than half of B2B sales will be done via e-commerce channels,  creating both new opportunities and threats for companies focused on the B2B market.

Companies who can quickly run a digital transformation fast will have a better chance to increase their market share by acquiring slower market players. At the same time, entering the B2B market causes an additional entry to the B2C market for companies who have never before worked with end-customers directly. All together, this creates opportunities for companies who embark on e-commerce immediately.

Currently, most B2B companies who start their digital transformation don’t have the experience doing such e-commerce projects, and therefore, don’t have the related expertise. Business, technical, organizational challenges all create risks for e-commerce projects. 

It is common practice to rely on IT implementation partners when undergoing a digital transformation. The problem is that there are very few system integrators and digital agencies who really have expertise in B2B e-commerce. B2C e-commerce experience is easier to find but it doesn’t fit the B2B market. 

Quite often companies try to apply their B2C experience to B2B situations, but this doesn’t really work. B2B e-commerce is much more complicated than B2C, and most solutions and practices, which work for B2C, don’t fit B2B e-commerce. B2B e-commerce requires additional complex rules, processes, entities and even interfaces. Employee-users are not equal to physical bodies, humans are not the only kind of users in B2B, and UI is not the only interface.

The lack of expertise in e-commerce leads to additional costs, delays, or project failures
An agile approach mitigates the risk of project delays or failures
Postponing an e-commerce implementation means losing opportunities

Lack of experience in B2B e-commerce brings risks to companies going through a digital transformation. Risks mostly relate to the choice of B2B solutions, implementation project approach, and to lack of understanding B2B e-commerce business specifics. It is essential to mitigate these risks to avoid very long and expensive projects or even failure.

It is required to start getting feedback from the market as fast as possible when implementing an e-commerce solution. The only way to do this is to run small agile projects which start returning value quickly, allowing you to mitigate the risk of project delay.  The architecture of the solution predefines an implementation methodology. Selecting a flexible modular solution makes possible to implement e-commerce through small agile projects, getting value quickly and enabling the rapid gathering of market feedback. 

A delay in the implementation of the B2B e-commerce solution or a project postponement means that e-commerce opportunities will go to competitors who can move faster. In e-commerce, “speed“ is an essential requirement, so moving “fast” to capture market share means going ahead of competitors who have started acting already.

Virto Commerce is designed for B2B e-commerce
Virto Commerce is a platform for delivery with short release cycles
We train your team or take your partner onboard

Virto Commerce platform is designed as B2B e-commerce software, which is mature and flexible enough to facilitate business for companies of different scale: disruptive startups, rapid growing mid-market-companies, and multi-national enterprises with high complexity. Virto Commerce's platform is a customizable & extensible platform, which was initially designed to implement complex custom B2B scenarios on top of it.

Due to modern modular architecture, Virto Commerce's platform enables an agile way of doing implementation projects. It is possible to start acting locally (in terms of countries, functions, and processes) and then continue by gradual extending the solution, adding new features, functions, integrations all with fast release cycles. Businesses start seeing value fast and keep up a high implementation speed.

To resolve the e-commerce expertise shortage, Virto Commerce pays a lot of attention to implementation partners. Having many successful experiences of making custom implementations ourselves, we understand that the quality of our partners is critical for customers. We may take responsibility for finding a trustable implementation partner or we also can train your trusted provider to work with Virto Commerce and delegate our experts to facilitate your project.

Reach out to our Experts
Contact Us

B2B e-commerce greatly changes interactions between companies. When implemented in the right way, it leads to multiple positive effects for both a customer and a seller. This is the reason behind the rapid growth of B2B e-commerce's overall share of the e-commerce transaction market. 

Better customer experience

  • Self-services for business users
  • Comfortable multi-channel online services
  • Facilitates internal customer’s processes

Delivery of a user-friendly e-commerce experience allows B2B customers to save time on actions which are quite time consuming in a traditionally: creating an order,  browsing product details, configuring delivery options,  and tracking order statuses online for example. 

Well done multi-channel B2B e-commerce platforms enable customers to interact with the supplier by using procurement portals, messengers or APIs. API based e-commerce platforms make it possible to allow to enable almost any user, whether it be an employee, business application or smart device.

By using a B2B enterprise e-commerce platform a supplier provides additional services, which facilitate his customer’s internal processes. Order approval workflow, smart budget control, recurrent orders, demand analysis and planning, and other similar services give additional value to the customer in turn increasing customer loyalty. 

Increase Revenue Due to Better Connection with The Customer’s Business

  • Upsell products by using algorithms: smart recommendations, built-in notifications, promotions, and more
  • Catch more opportunities due to being integrated into the customer’s supply chain management process: make orders simpler, faster, automatically,  via marketplace like systems
  • Get better customer insight: loyalty, quotes analysis, behavior analysis, sales forecasting and more

Save Costs for You and Your Client Due to B2B E-commerce Solutions

  • Streamline and automate processes due to integration with a customer purchasing flow
  • Reduce personnel costs due to providing a self-service portal
  • Reduce inventory costs and integrate your own suppliers into the value creation chain
View Virto Commerce Case Studies

The latest entries from our B2B e-commerce blog

Virto Commerce Strengthens Microsoft Gold Partnership
Newly launched complex customer solutions on Virto Commerce with Microsoft Azure build increased market momentum
Message from our CEO, Alexander Siniouguine
With all the uncertainty worldwide at this time around COVID-19, we would like to deliver a word of support to ensure our customers, our partners and our community that we are there for you.
What should you pay attention to when selecting an e-commerce platform?
Five most common pitfalls when selecting an e-commerce platform and how to avoid them.