Scalable eCommerce Platform for Wholesale by Virto
Move B2B buyers online with self-service ordering, account-based pricing, and contract management.
B2B COMMERCE PLATFORM FOR WHOLESALERS
Provide B2B Buyers with the Digital Ordering Experience They Expect
Wholesalers face growing pressure to build efficient digital channels to protect their market share and stay ahead of disruptors. B2B customers now expect ordering that fits their business: their negotiated prices, their contract terms and the products they are allowed to buy. Many B2C ecommerce platforms can't provide that.
Virto's eCommerce Platform for Wholesalers addresses this challenge head-on. Built on Virto's Commerce Innovation Platform, it gives each customer account its own prices, contracts and catalog in every channel you sell through, so buyers can find what they need and order on their own.
WHY VIRTO?
Craft a Customer-Centric Digital Wholesale Experience with Virto’s B2B eCommerce Platform
Improve the efficiency of your online sales and strengthen your competitive position: grow revenue, reduce transaction costs, and give buyers a better experience.
Increase Revenue
Win more B2B customers and keep them longer by becoming their preferred supplier. With Virto Commerce you can automate the purchasing process, remove manual steps from every order and personalize what each client sees.
Reduce Transaction Costs
Encourage customers to transition to online channels, integrate ecommerce with internal systems, and automate order processing to reduce transaction costs, enabling you to offer more competitive pricing to your B2B buyers.
Simplify Commerce Operations
Establish efficient digital channel management by optimizing ecommerce data and transaction processing, automating routine tasks, and integrating with internal systems and third-party services.
How a Leading Wholesaler Reached 80% Digital Adoption
Learn how Virto Commerce helped De Klok Dranken, a leading wholesaler, move its customers to online ordering.
Tailored Features for Wholesalers
Customer Business Accounts
Real-Time Inventory Visibility
Real-time inventory visibility across multiple warehouses, combined with the ability to order from different locations, lets B2B buyers make informed purchasing decisions, reduce delivery times, and manage stock more accurately.
Complex Contracts Support
Effortlessly manage complex B2B relationships with digital contracts that simplify custom pricing, selective product access, pricing tiers, volume discounts, validity periods, and other tailored terms.
AI-Based Productivity Tools
Give B2B buyers productivity tools that cut the manual steps out of procurement. AI-powered features, like smart order capture and semantic product search, help them find products and place orders faster, which brings them back to buy again.
One Foundation. Multiple Applications
Virto Commerce gives you one foundation for different commerce models. It is built to change as your business does, so you can improve customer experience and run operations more efficiently.
For Distributors
Run distribution more efficiently: connect vendors and buyers through integrations with your systems, put the information they need online, and adapt business processes to your specific needs.
For Manufacturers
Transform your market approach by redefining digital channels. New digital commerce strategies set you apart from competitors and let you create new business models and services.
For Multinationals
Scale quickly across diverse markets by adapting local solutions built with Virto Commerce, keeping the agility of a small company and the strength of a large enterprise.
For Service Providers
Customer experience is the heart of the service industry. Combine the flexibility of the Virto Commerce Engine with the customer centricity of your business to revolutionize service delivery.
For Retailers
Use Virto Commerce to stand out from the competition in the mature online retail market with a customer experience that is distinctly your own.
One Solution, Endless eCommerce Possibilities
INNOVATION-READY TECH STACK
Boosting eCommerce with Technical Excellence
The Virto Commerce Engine runs on Virto's Commerce Innovation Platform (CIP), built on cloud best practices. That foundation gives you the flexibility and resilience to adapt the engine as your business changes, and a reliable base for growing your digital commerce.
1. Virto Atomic Architecture™
Virto Atomic Architecture™ is the proprietary technology powering the Virto Commerce Engine, built on the core pillars of composability, an open ecosystem, high performance, and scalability. It lets you replace one capability at a time while the business keeps trading.
2. Managed Composable Platform
Built on Virto Atomic Architecture™, the Virto Commerce Engine is delivered as a managed composable platform: one that keeps working while you change it, and does not get harder to change as you go. Virto can run it for you in Virto Cloud, or your team can run it as a self-managed deployment. Either way, Virto and systems integrators (SIs) keep delivering improvements that add value over time.
3. eCommerce Frontend for Every Device
Modern frontend technology supports any digital commerce scenario. It works across all devices, delivers excellent performance, and is equally effective for acquiring new customers and building customer loyalty.
4. Open eCommerce Ecosystem
Flexible integration lets you embed a solution built on Virto Commerce technology into your existing enterprise systems, so operations keep running smoothly and scale easily.
Core Features for Wholesalers
Increase Revenue
- High user adoption
- Personalized marketing
- Personalized pricing
- Product recommendations
- Quotes management
- B2B account profile
- Large catalogs
- Personalized content
- Product semantic search
- AI-based recommendations
- Multiple currencies
- Content localization
Reduce Transaction Costs
- Self-service ordering
- AI-based full-text search
- RFQ workflows
- Role based access
- Full product information
- Product review
- Real-time inventory
- Product specifications
- AI assistants
- Personalized pricing
- Contracts
- Flexible payment options
Full Control Over Solution
- Catalog management for large assortments
- High order volumes
- Virtual catalogs
- ERP integrations
- CRM integrations
- Integration with marketing tools
- Inventory management
- Advanced localization
- Communications
- AI-assistants
- Customized workplaces
- BI reporting
Ready to Transform Your Wholesale Business?
See how Virto can revolutionize your operations.
Learn more about eCommerce for Wholesalers
A Complete Guide to Wholesale eCommerceExplore everything you need to know about wholesale ecommerce. Learn key benefits, trends, and discover insights to scale your business today.
B2B eCommerce for Distributors: Strategies & SolutionsDiscover how B2B ecommerce transforms distribution businesses. Learn strategies, key benefits to drive growth and efficiency.
Building a Successful Wholesale MarketplaceLearn the basics of creating a profitable B2B wholesale marketplace. Get insights, best practices, and ideas to succeed.